Disaggregate discrete choice.
- Published in:
- Marketing Research, 1997, v. 9, n. 1, p. 18
- By:
- Publication type:
- Article
Works matching DE "COMPARATIVE marketing"
Results: 24
1
2
A critique of the systems approaches in comparative media research: A Central and Eastern European perspective.
- Published in:
- Global Media & Communication, 2013, v. 9, n. 3, p. 257, doi. 10.1177/1742766513504175
- By:
- Publication type:
- Article
3
Warentest und Konsumgüter-Marketing (Book).
- Published in:
- 1986
- By:
- Publication type:
- Book Review
4
Norm violations and the role of marketplace comparisons in positioning brands.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 4, p. 550, doi. 10.1007/s11747-007-0050-4
- By:
- Publication type:
- Article
5
ON THE NATURE OF COMPETITION WITH DIFFERENTIATED PRODUCTS.
- Published in:
- Economic Journal, 1986, v. 96, n. 381, p. 160
- By:
- Publication type:
- Article
6
Proving Lost Profits and Economic Damages: Forecast Methodology.
- Published in:
- Value Examiner, 2014, p. 6
- By:
- Publication type:
- Article
7
An Experimental Examination of Equivalence Failures in Multicultural Comparative Research.
- Published in:
- Journal of Marketing Theory & Practice, 2013, v. 21, n. 1, p. 71, doi. 10.2753/MTP1069-6679210105
- By:
- Publication type:
- Article
8
Would you believe it? A detailed investigation of believability in comparative price advertising.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 7-8, p. 793, doi. 10.1080/0267257X.2012.715489
- By:
- Publication type:
- Article
9
The Place Of Fantasy In A Critical Political Economy: The Case Of Market Boundaries.
- Published in:
- Cardozo Law Review, 2012, v. 33, n. 6, p. 2373
- By:
- Publication type:
- Article
10
Evaluating International Technology Transfer in a Comparative Marketing Framework.
- Published in:
- Journal of Global Marketing, 1990, v. 3, n. 3, p. 23, doi. 10.1300/J042v03n03_03
- By:
- Publication type:
- Article
11
The Information Content of Comparative Magazine Ads: A Longitudinal Analysis.
- Published in:
- Journalism Quarterly, 1987, v. 64, n. 1, p. 119, doi. 10.1177/107769908706400116
- By:
- Publication type:
- Article
12
MARKETING STRATEGIES FOR DIFFERENT COMPETITIVE POSITIONS.
- Published in:
- 1989
- By:
- Publication type:
- Editorial
13
Is Persuasive Advertising Always Combative in a Distribution Channel?
- Published in:
- Marketing Science, 2009, v. 28, n. 6, p. 1157, doi. 10.1287/mksc.1090.0528
- By:
- Publication type:
- Article
14
Should the Competing Brand be Illustrated in a Comparative Advertisement?
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 176, doi. 10.1007/BF02729783
- By:
- Publication type:
- Article
15
Marketing Sophistication in Eastern Bloc Countries.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 25, doi. 10.1177/009207037700500108
- By:
- Publication type:
- Article
16
COMPARATIVE MARKETING SYSTEMS (Book).
- Published in:
- 1984
- Publication type:
- Book Review
17
COMPARATIVE MARKETING SYSTEMS.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
18
Price Variations for Soft Goods in Discount and Department Stores.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 2, p. 45, doi. 10.2307/1249401
- By:
- Publication type:
- Article
19
LEADERS IN MARKETING: Reavis Cox.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 1, p. 97, doi. 10.1177/002224296903300117
- By:
- Publication type:
- Article
20
Are Domestic and International Marketing Dissimilar?
- Published in:
- Journal of Marketing, 1968, v. 32, n. 3, p. 56, doi. 10.2307/1249763
- By:
- Publication type:
- Article
21
Impact of Market Trends on Drug Pipelines: The Need for Value-Based R&D.
- Published in:
- American Health & Drug Benefits, 2009, v. 2, p. S55
- By:
- Publication type:
- Article
22
A Construct for Comparative Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 2, p. 149, doi. 10.2307/3150203
- By:
- Publication type:
- Article
23
The Style Is the Ad.
- Published in:
- International Journal of Advertising, 1982, v. 1, n. 2, p. 157, doi. 10.1080/02650487.1982.11104845
- By:
- Publication type:
- Article
24
A Closer Review and Strategic Implications of the Comparative Market Analysis in Setting the List Price.
- Published in:
- Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 48
- By:
- Publication type:
- Article