L'UTILISATION DES TESTS COMPARATIFS ≪ WARENTEST ≫ DANS LA PUBLICITÉ COMPARATIVE.
- Published in:
- Revue Française du Marketing, 2002, n. 189/190, p. 141
- By:
- Publication type:
- Article
Works matching DE "COMPARATIVE advertising laws"
Results: 12
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THE FTC'S "REASONABLE BASIS" FOR SUBSTANTIATION OF ADVERTISING: EXPANDED STANDARDS AND IMPLICATIONS.
- Published in:
- Journal of Advertising, 1983, v. 12, n. 1, p. 4, doi. 10.1080/00913367.1983.10672824
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- Publication type:
- Article
3
THE IMPACT OF THE EUROPEAN LEGISLATION ON ADVERTISING STRATEGIES IN THE FIELD OF FOOD PRODUCTS.
- Published in:
- Revista Economică, 2015, v. 67, p. 285
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- Publication type:
- Article
4
Trademarks, Comparative Advertising, and Product Imitations: An Untold Story of Law and Economics.
- Published in:
- Penn State Law Review, 2016, v. 121, n. 2, p. 421
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- Publication type:
- Article
5
Comparative Advertising: An Eye for an Eye Making the Consumers Blind.
- Published in:
- Journal of Intellectual Property Rights, 2008, v. 13, n. 1, p. 19
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- Publication type:
- Article
6
Comparative Advertising and Product Disparagement vis-à-vis Trademark Law.
- Published in:
- Journal of Intellectual Property Rights, 2006, v. 11, n. 6, p. 409
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- Publication type:
- Article
7
Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize Across the Atlantic?
- Published in:
- Journal of Public Policy & Marketing, 1995, v. 14, n. 2, p. 310
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- Publication type:
- Article
8
THE COMPARATIVE PRICE ADVERTISING CONTROVERSY: CONSUMER PERCEPTIONS OF CATALOG SHOWROOM REFERENCE PRICES.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 3, p. 85, doi. 10.1177/002224297904300309
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- Publication type:
- Article
9
Comparison Advertising: Problems and Potential.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 4, p. 7, doi. 10.1177/002224297503900402
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- Publication type:
- Article
10
EDITORIAL.
- Published in:
- 1986
- By:
- Publication type:
- Editorial
11
LIMITATIONS OF COMPARATIVE ADVERTISING PERMISSIBILITY: DENIGRATION/DISPARAGEMENT.
- Published in:
- International & Comparative Law Review / Mezinárodní a Srovnávací Právní Revue, 2016, v. 16, n. 2, p. 117, doi. 10.1515/iclr-2016-0018
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- Publication type:
- Article
12
Comparative Advertising: The Ifs and Buts in Indian Law.
- Published in:
- IUP Law Review, 2018, v. 8, n. 2, p. 28
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- Publication type:
- Article