Model Looks, Motives, and Affective Outcomes.
- Published in:
- Journalism & Mass Communication Quarterly, 2014, v. 91, n. 2, p. 357, doi. 10.1177/1077699014527454
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- Publication type:
- Article
Works matching DE "COMPARATIVE advertising effectiveness"
Results: 5
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2
La efectividad de la publicidad oposicional.
- Published in:
- Estudios Gerenciales, 2015, v. 31, n. 134, p. 3, doi. 10.1016/j.estger.2014.08.005
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- Publication type:
- Article
3
Investigating the Comparative Effectiveness of Demonstrative and Straight-Sell Comparative Advertisements.
- Published in:
- Journal of Humanities & Social Sciences (Pakistan), 2018, v. 26, n. 1, p. 103
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- Publication type:
- Article
4
Upgrading by Association: An Experimental Investigation of a New Format of Comparative Advertising.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 425
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- Publication type:
- Article
5
A Re-Examination of the Relative Persuasiveness of Comparative and Noncomparative Advertising.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 299
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- Publication type:
- Article