Works matching DE "COMPARATIVE advertising"

Results: 193

Die Wirkung vergleichender Werbung (Book).

Published in:: 2002
Publication type:: Book Review

Comparative Advertising and Counterargument.

Published in:

Journal of the Academy of Marketing Science, 1982, v. 10, n. 3, p. 302, doi. 10.1007/BF02729970

By:

Stutts, Mary Ann

Publication type:

Article

Should the Competing Brand be Illustrated in a Comparative Advertisement?

Published in:

Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 176, doi. 10.1007/BF02729783

By:

Lamb Jr., Charles W.;
Pride, William M.;
Pletcher, Barbara A.

Publication type:

Article

Comparative Advertising: History, Theory, and Practice.

Published in:

2018

By:

Haygood, Daniel Marshall

Publication type:

Book Review

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership.

Published in:

Journal of Global Scholars of Marketing Science, 2019, v. 29, n. 1, p. 114, doi. 10.1080/21639159.2018.1552528

By:

Neese, William T.;
Foxx, William;
Eppler, Dianne B.

Publication type:

Article

Investigating the Comparative Effectiveness of Demonstrative and Straight-Sell Comparative Advertisements.

Published in:

Journal of Humanities & Social Sciences (Pakistan), 2018, v. 26, n. 1, p. 103

By:

Ayaz, Shaukat;
Ahmad, Wisal;
ur Rashid, Mehboob

Publication type:

Article

Eficiența abordării diversității și a comparației în publicitate.

Published in:

Romanian Journal of Marketing, 2010, v. 5, n. 1, p. 152

By:

Chakraborti, Rajdeep;
Roy, Subhadip

Publication type:

Article

COMPARATIVE ADVERTISING.

Published in:

Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 955

By:

Mihaela, Marcu

Publication type:

Article

The Regulation of Fee and Comparative Advertising: The Case of the Veterinarians of British....

Published in:

Services Marketing Quarterly, 2001, v. 22, n. 2, p. 49, doi. 10.1300/J396v22n02_04

By:

Wyckham, Robert G.;
Collins-Dodd, Colleen

Publication type:

Article

Comparative Advertising in India: Need to Strengthen Regulations.

Published in:

Vikalpa: The Journal for Decision Makers, 2005, v. 30, n. 1, p. 67, doi. 10.1177/0256090920050106

By:

Pathak, Akhileshwar

Publication type:

Article

Exploring the Role of Memory for Self-Selected Ad Experiences: Are Some Advertising Media Better Liked Than Others?

Published in:

Psychology & Marketing, 2004, v. 21, n. 12, p. 1011, doi. 10.1002/mar.20035

By:

Shavitt, Sharon;
Vargas, Patrick;
Lowrey, Pamela

Publication type:

Article

When Does Comparative Advertising Influence Brand Attitude? The Role of Delay and Market Position.

Published in:

Psychology & Marketing, 1998, v. 15, n. 5, p. 461, doi. 10.1002/(SICI)1520-6793(199808)15:5<461::AID-MAR4>3.0.CO;2-5

By:

Chattopadhyay, Amitava

Publication type:

Article

COMPARING THE TRADEMARK PROTECTIONS IN COMPARATIVE AND KEYWORD ADVERTISING IN THE UNITED STATES AND EUROPEAN UNION.

Published in:

California Western International Law Journal, 2014, v. 44, n. 2, p. 149

By:

GRIGORIADIS, LAZAROS G.

Publication type:

Article

Comparative advertisements and schadenfreude: when and why others' unfortunate choices make us happy.

Published in:

Marketing Letters, 2017, v. 28, n. 4, p. 579, doi. 10.1007/s11002-017-9431-8

By:

Yucel-Aybat, Ozge;
Kramer, Thomas

Publication type:

Article

Positive Versus Negative Comparative Advertising.

Published in:

Marketing Letters, 1993, v. 4, n. 4, p. 309, doi. 10.1007/BF00994350

By:

Jain, Shailendra Pratap

Publication type:

Article

DIFFERENCES IN ADVERTISING CREATIVITY BETWEEN THE U.S. AND JAPAN: A CULTURAL POINT OF VIEW.

Published in:

Journal of Business Communication, 1980, v. 17, n. 2, p. 23, doi. 10.1177/002194368001700203

By:

Kobayashi, Yasuhiko

Publication type:

Article

I Approve This Message: Effects of Sponsorship, Ad Tone, and Reactance in 2008 Presidential Advertising.

Published in:

Mass Communication & Society, 2011, v. 14, n. 5, p. 666, doi. 10.1080/15205436.2010.530381

By:

Meirick, PatrickC.;
Nisbett, GwendelynS.

Publication type:

Article

Voters' Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor's Election.

Published in:

Mass Communication & Society, 2010, v. 13, n. 5, p. 487, doi. 10.1080/15205430903457430

By:

Lovejoy, Jennette;
Cheng, Hong;
Riffe, Daniel

Publication type:

Article

The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1444329

By:

Neese, William T.;
Foxx, William;
Eppler, Dianne B.

Publication type:

Article

Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.

Published in:

Journal of Marketing, 2025, v. 89, n. 2, p. 163, doi. 10.1177/00222429241280224

By:

Jia, Yanli;
Ouyang, Jun;
Dong, John Qi;
Jiang, Yuwei

Publication type:

Article

The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions.

Published in:

Journal of Marketing, 1998, v. 62, n. 2, p. 46, doi. 10.1177/002224299806200204

By:

Grewal, Dhruv;
Monroe, Kent B.;
Krishnan, R.

Publication type:

Article

Comparative versus noncomparative advertising: A meta-analysis.

Published in:

Journal of Marketing, 1997, v. 61, n. 4, p. 1, doi. 10.1177/002224299706100401

By:

Grewal, Dhruv;
Kavanoor, Sukumar

Publication type:

Article

The Commitment-Trust Theory of Relationship Marketing.

Published in:

Journal of Marketing, 1994, v. 58, n. 3, p. 20, doi. 10.1177/002224299405800302

By:

Morgan, Robert M.;
Hunt, Shelby D.

Publication type:

Article

Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 104, doi. 10.1086/513051

By:

BURSON, KATHERINE A.

Publication type:

Article

The Impact of the Internet on Consumers' Use of Information Sources for Automobiles: A Re-Inquiry.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 111, doi. 10.1086/513052

By:

RATCHFORD, BRIAN T.;
TALUKDAR, DEBABRATA;
MYUNG-SOO LEE

Publication type:

Article

For Better or For Worse? Valenced Comparative Frames and Regulatory Focus.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 57, doi. 10.1086/513046

By:

JAIN, SHAILENDRA PRATAP;
LINDSEY, CHARLES;
AGRAWAL, NIDHI;
MAHESWARAN, DURAIRAJ

Publication type:

Article

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Published in:

Journal of Consumer Research, 2006, v. 33, n. 1, p. 115, doi. 10.1086/504142

By:

Roggeveen, Anne L.;
Grewal, Dhruv;
Gotlieb, Jerry

Publication type:

Article

The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising.

Published in:

Journal of Consumer Research, 2006, v. 32, n. 4, p. 530, doi. 10.1086/500483

By:

THOMPSON, DEBORA VIANA;
HAMILTON, REBECCA W.

Publication type:

Article

Comparative Advertising A Reexamination of the Issues.

Published in:

Journal of Consumer Affairs, 1978, v. 12, n. 2, p. 381, doi. 10.1111/j.1745-6606.1978.tb00899.x

By:

Scammon, Debra

Publication type:

Article

The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation?

Published in:

Journal of Business & Psychology, 2010, v. 25, n. 1, p. 109, doi. 10.1007/s10869-009-9130-4

By:

Soscia, Isabella;
Girolamo, Simona;
Busacca, Bruno

Publication type:

Article

IS GEN Z SO DIFFERENT? AN ANALYSIS OF THE IMPACT OF COMPARATIVE ADVERTISING.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 66, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.5

By:

GAJANOVÁ, Ľubica;
NADÁNYIOVÁ, Margaréta;
MAJEROVÁ, Jana;
KOLLÁR, Boris;
PRAŽÁKOVÁ, Anna

Publication type:

Article

Editorial.

Published in:

VIDHIGYA: The Journal of Legal Awareness, 2012, v. 7, n. 2, p. 96

By:

Raza, Masoom

Publication type:

Article

COMPARATIVE ADVERTISING, DISPARAGEMENT AND TRADEMARK INFRINGEMENT: AN INTERFACE.

Published in:

VIDHIGYA: The Journal of Legal Awareness, 2012, v. 7, n. 2, p. 18

By:

Suleman, Saadiya

Publication type:

Article

Metatags and keywords as comparative advertising.

Published in:

Journal of Intellectual Property Law & Practice, 2014, v. 9, n. 9, p. 770, doi. 10.1093/jiplp/jpu130

By:

Knaak, Roland

Publication type:

Article

Comparative Advertising Effectiveness: A Cross-Cultural Study.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 67, doi. 10.1080/10641734.2004.10505165

By:

Shao, Alan T.;
Bao, Yeqing;
Gray, Elizabeth

Publication type:

Article

Examining the Effectiveness of Comparative Advertising: The Role of Attitude Accessibility.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 62, doi. 10.1080/10641734.1998.10505077

By:

Huiuk Yi;
Phelps, Joseph E.;
Roskos-Ewoldsen, David R.

Publication type:

Article

Differentiate Comparative Advertising: Some Positive Results Revealed by Measurement of Simultaneous Effects on the Ad-Sponsoring and Comparison Brands.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 35, doi. 10.1080/10641734.1992.10504978

By:

Pettit-O'Malley, Kathy;
Johnson, Mark S.

Publication type:

Article

The ABCs of positioning.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 12

By:

Lautman, Martin R.

Publication type:

Article

Persuasive Puffery.

Published in:

Marketing Science, 2014, v. 33, n. 3, p. 382, doi. 10.1287/mksc.2013.0826

By:

Chakraborty, Archishman;
Harbaugh, Rick

Publication type:

Article

Comparative Advertising and In-Store Displays.

Published in:

Marketing Science, 2009, v. 28, n. 6, p. 1144, doi. 10.1287/mksc.1090.0521

By:

Shaffer, Greg;
Zettelmeyer, Florian

Publication type:

Article

NEW BRAND POSITIONING AND PRICING IN AN OLIGOPOLISTIC MARKET.

Published in:

Marketing Science, 1992, v. 11, n. 2, p. 133, doi. 10.1287/mksc.11.2.133

By:

Horsky, Dan;
Nelson, Paul

Publication type:

Article

Legal Issues Surrounding the Use of Comparative Advertising: What the Non-Prescriptive Drug Industry Has Taught Us.

Published in:

Journal of Public Policy & Marketing, 1989, v. 8, n. 1, p. 143

By:

Bixby, Michael B.;
Lincoln, Douglas J.

Publication type:

Article

Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran.

Published in:

Journal of Public Policy & Marketing, 1989, v. 8, n. 1, p. 124

By:

Beck-Dudley, Carolyn L.;
Williams, Terrell G.

Publication type:

Article

The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission.

Published in:

Journal of Public Policy & Marketing, 1985, v. 4, n. 1, p. 112

By:

Muehling, Darrel D.;
Kangun, Norman

Publication type:

Article

THE COMPARATIVE PRICE ADVERTISING CONTROVERSY: CONSUMER PERCEPTIONS OF CATALOG SHOWROOM REFERENCE PRICES.

Published in:

Journal of Marketing, 1979, v. 43, n. 3, p. 85, doi. 10.1177/002224297904300309

By:

Sewall, Murphy A.;
Goldstein, Michael H.

Publication type:

Article

1. ADVERTISING AND PROMOTION.

Published in:

1975

By:

King, Robert L.;
Michman, R. D.;
Kahler, Ruel;
Walker, Bruce J.;
Lamb, Charles;
Jolson, M. A.

Publication type:

Abstract

Comparison Advertising: Problems and Potential.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 7, doi. 10.1177/002224297503900402

By:

Wilkie, William L.;
Farris, Paul W.

Publication type:

Article

ADVERTISING AND THE BUSINESS CYCLE.

Published in:

Journal of Marketing, 1941, v. 6, n. 2, p. 124, doi. 10.2307/1245930

By:

Wagner, Louis C.

Publication type:

Article

Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 296, doi. 10.1080/02650487.2018.1454020

By:

Wu, Linwan;
Wen, Taylor Jing

Publication type:

Article

When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 382, doi. 10.1080/02650487.2014.996196

By:

Baek, Tae Hyun;
King, Karen Whitehill

Publication type:

Article