Works matching DE "COMPARATIVE advertising"

Results: 194

The ABCs of positioning.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 12

By:

Lautman, Martin R.

Publication type:

Article

The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1444329

By:

Neese, William T.;
Foxx, William;
Eppler, Dianne B.

Publication type:

Article

Effects of print comparative political advertising on political decision-making and participation.

Published in:

Journal of Communication, 1998, v. 48, n. 4, p. 24, doi. 10.1111/j.1460-2466.1998.tb02768.x

By:

Pinkleton, Bruce E.

Publication type:

Article

LA PUBLICITÉ COMPARATIVE: STIMULATEUR DE CONCURRENCE ET JUSTE INFORMATION DU CONSOMMATEUR?

Published in:: Revue Française du Marketing, 2010, n. 229/230, p. 223
Publication type:: Article

The Regulation of Fee and Comparative Advertising: The Case of the Veterinarians of British....

Published in:

Services Marketing Quarterly, 2001, v. 22, n. 2, p. 49, doi. 10.1300/J396v22n02_04

By:

Wyckham, Robert G.;
Collins-Dodd, Colleen

Publication type:

Article

Celebrity Endorsements in U.S. and Thai Magazines: A Content Analysis Comparative Assessment.

Published in:

Journal of Promotion Management, 2007, v. 13, n. 3/4, p. 383, doi. 10.1080/10496490802308513

By:

Seitz, VictoriaA.;
Razzouk, Nabil;
Eamsobhan, Sudawadee

Publication type:

Article

Developing Perspectives into Across-Class Associational Advertising.

Published in:

Journal of Promotion Management, 2006, v. 12, n. 2, p. 93, doi. 10.1300/J057v12n02_08

By:

Van Auken, Stuart;
Adams, Arthur J.

Publication type:

Article

THE TRADEMARK FAIR USE REFORM ACT.

Published in:

Boston University Law Review, 2010, v. 90, n. 6, p. 2267

By:

McGeveran, William

Publication type:

Article

Metatags and keywords as comparative advertising.

Published in:

Journal of Intellectual Property Law & Practice, 2014, v. 9, n. 9, p. 770, doi. 10.1093/jiplp/jpu130

By:

Knaak, Roland

Publication type:

Article

Marketing Public Relations Sells: Case Studies Prove It.

Published in:

Public Relations Quarterly, 1991, v. 36, n. 1, p. 25

By:

Strenski, James B.

Publication type:

Article

Die Wirkung vergleichender Werbung (Book).

Published in:: 2002
Publication type:: Book Review

The organization of creativity in Japanese advertising production.

Published in:

Human Relations, 2009, v. 62, n. 7, p. 963

By:

Moeran, Brian

Publication type:

Article

MOGUĆNOSTI I EFEKTI PRIMENE KOMPARATIVNOG OGLAŠAVANJA.

Published in:

Economic Annals / Ekonomski Anali, 2006, v. 51, n. 171, p. 90, doi. 10.2298/EKA0771090S

By:

Starčević, Slađana

Publication type:

Article

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market.

Published in:

Journal of Marketing Theory & Practice, 2015, v. 23, n. 3, p. 321, doi. 10.1080/10696679.2015.1032333

By:

Neese, William T.;
Haynie, Jeffrey J.

Publication type:

Article

Editorial.

Published in:

Journal of International Consumer Marketing, 2015, v. 27, n. 3, p. 185, doi. 10.1080/08961530.2015.1026770

By:

Di Benedetto, C. Anthony

Publication type:

Article

Consumers’ Evaluation of Ad-Brand Congruity in Comparative Advertising.

Published in:

Journal of International Consumer Marketing, 2015, v. 27, n. 3, p. 253, doi. 10.1080/08961530.2014.999184

By:

Nagar, Komal

Publication type:

Article

Non‐Comparative and Comparative Advertising in Oligopolistic Markets.

Published in:

Manchester School (1463-6786), 2018, v. 86, n. 3, p. 308, doi. 10.1111/manc.12184

By:

Alipranti, Maria;
Mitrokostas, Evangelos;
Petrakis, Emmanuel

Publication type:

Article

AN ANALYSIS OF ADVERTISING WARS.

Published in:

Manchester School (1463-6786), 2011, v. 79, n. 1, p. 100, doi. 10.1111/j.1467-9957.2010.02187.x

By:

CHAKRABARTI, SUBHADIP;
HALLER, HANS

Publication type:

Article

COMPARING THE TRADEMARK PROTECTIONS IN COMPARATIVE AND KEYWORD ADVERTISING IN THE UNITED STATES AND EUROPEAN UNION.

Published in:

California Western International Law Journal, 2014, v. 44, n. 2, p. 149

By:

GRIGORIADIS, LAZAROS G.

Publication type:

Article

Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements.

Published in:

Journal of Consumer Affairs, 2004, v. 38, n. 1, p. 178, doi. 10.1111/j.1745-6606.2004.tb00471.x

By:

Compeau, Larry D.;
Lindsey-Mullikin, Joan;
Grewal, Dhruv;
Petty, Ross D.

Publication type:

Article

Comparative Advertising A Reexamination of the Issues.

Published in:

Journal of Consumer Affairs, 1978, v. 12, n. 2, p. 381, doi. 10.1111/j.1745-6606.1978.tb00899.x

By:

Scammon, Debra

Publication type:

Article

Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 296, doi. 10.1080/02650487.2018.1454020

By:

Wu, Linwan;
Wen, Taylor Jing

Publication type:

Article

When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 382, doi. 10.1080/02650487.2014.996196

By:

Baek, Tae Hyun;
King, Karen Whitehill

Publication type:

Article

The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation?

Published in:

Journal of Business & Psychology, 2010, v. 25, n. 1, p. 109, doi. 10.1007/s10869-009-9130-4

By:

Soscia, Isabella;
Girolamo, Simona;
Busacca, Bruno

Publication type:

Article

IS GEN Z SO DIFFERENT? AN ANALYSIS OF THE IMPACT OF COMPARATIVE ADVERTISING.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 66, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.5

By:

GAJANOVÁ, Ľubica;
NADÁNYIOVÁ, Margaréta;
MAJEROVÁ, Jana;
KOLLÁR, Boris;
PRAŽÁKOVÁ, Anna

Publication type:

Article

DIFFERENCES IN ADVERTISING CREATIVITY BETWEEN THE U.S. AND JAPAN: A CULTURAL POINT OF VIEW.

Published in:

Journal of Business Communication, 1980, v. 17, n. 2, p. 23, doi. 10.1177/002194368001700203

By:

Kobayashi, Yasuhiko

Publication type:

Article

Positioning of new brands in an experiment.

Published in:

Central European Journal of Operations Research, 2006, v. 14, n. 4, p. 435, doi. 10.1007/s10100-006-0015-6

By:

Hofer, Vera;
Ladner, Klaus

Publication type:

Article

Persuasive Puffery.

Published in:

Marketing Science, 2014, v. 33, n. 3, p. 382, doi. 10.1287/mksc.2013.0826

By:

Chakraborty, Archishman;
Harbaugh, Rick

Publication type:

Article

Free-Riding for the Common Good? Generics, Biosimilars and References to Originator Trademarks in Comparative Advertising in France.

Published in:: GRUR International: Journal of European & International IP Law, 2021, v. 70, n. 2, p. 134, doi. 10.1093/grurint/ikaa171
Publication type:: Article

For Better or For Worse? Valenced Comparative Frames and Regulatory Focus.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 57, doi. 10.1086/513046

By:

JAIN, SHAILENDRA PRATAP;
LINDSEY, CHARLES;
AGRAWAL, NIDHI;
MAHESWARAN, DURAIRAJ

Publication type:

Article

The Impact of the Internet on Consumers' Use of Information Sources for Automobiles: A Re-Inquiry.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 111, doi. 10.1086/513052

By:

RATCHFORD, BRIAN T.;
TALUKDAR, DEBABRATA;
MYUNG-SOO LEE

Publication type:

Article

Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 104, doi. 10.1086/513051

By:

BURSON, KATHERINE A.

Publication type:

Article

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Published in:

Journal of Consumer Research, 2006, v. 33, n. 1, p. 115, doi. 10.1086/504142

By:

Roggeveen, Anne L.;
Grewal, Dhruv;
Gotlieb, Jerry

Publication type:

Article

The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising.

Published in:

Journal of Consumer Research, 2006, v. 32, n. 4, p. 530, doi. 10.1086/500483

By:

THOMPSON, DEBORA VIANA;
HAMILTON, REBECCA W.

Publication type:

Article

The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 145, doi. 10.1086/209248

By:

Pechmann, Cornelia;
Ratneshwar, S.

Publication type:

Article

Social Comparison and the Idealized Images of Advertising.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 1, p. 71, doi. 10.1086/209242

By:

Richins, Marsha L.

Publication type:

Article

The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions.

Published in:

Journal of Consumer Research, 1990, v. 17, n. 2, p. 180, doi. 10.1086/208548

By:

Pechmann, Cornelia;
Stewart, David W.

Publication type:

Article

Product Categorization and Inference Making: Some Implications for Comparative Advertising.

Published in:

Journal of Consumer Research, 1987, v. 14, n. 3, p. 372, doi. 10.1086/209120

By:

Sujan, Mita;
Dekleva, Christine

Publication type:

Article

The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings.

Published in:

Journal of Consumer Research, 1984, v. 11, n. 2, p. 719, doi. 10.1086/209008

By:

Gorn, Gerald J.;
Weinberg, Charles B.

Publication type:

Article

Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 3, p. 362, doi. 10.1086/208975

By:

Demirdjian, Z. S.

Publication type:

Article

One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions.

Published in:

Journal of Consumer Research, 1982, v. 8, n. 4, p. 460, doi. 10.1086/208888

By:

Etgar, Michael;
Goodwin, Stephen A.

Publication type:

Article

Fear Appeals: Revisited and Revised.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 3, p. 22, doi. 10.1086/208597

By:

Sternthal, Brian;
Craig, C. Samuel

Publication type:

Article

The Impact of Competitiveness on Consumer Responses to Comparative Advertisements.

Published in:

Journal of Advertising, 2018, v. 47, n. 2, p. 198, doi. 10.1080/00913367.2018.1430624

By:

Yucel-Aybat, Ozge;
Kramer, Thomas

Publication type:

Article

THE MODERATING EFFECT OF BRAND COMMITMENT ON THE EVALUATION OF COMPETITIVE BRANDS.

Published in:

Journal of Advertising, 2009, v. 38, n. 2, p. 21, doi. 10.2753/JOA0091-3367380202

By:

Raju, Sekar;
Unnava, H. Rao;
Montgomery, Nicole Votolato

Publication type:

Article

A FURTHER ASSESSMENT OF INDIRECT COMPARATIVE ADVERTISING CLAIMS OF SUPERIORITY OVER ALL COMPETITORS.

Published in:

Journal of Advertising, 2006, v. 35, n. 4, p. 53, doi. 10.2753/JOA0091-3367350404

By:

Miniard, Paul W.;
Barone, Michael J.;
Rose, Randall L.;
Manning, Kenneth C.

Publication type:

Article

EFFECTS OF COMPARATIVE ADVERTISING IN HIGH--AND LOW--COGNITIVE ELABORATION CONDITIONS.

Published in:

Journal of Advertising, 2006, v. 35, n. 2, p. 55, doi. 10.1080/00913367.2006.10639229

By:

Chow, Cheris W. C.;
Luk, Chung-Leung

Publication type:

Article

CONTRIBUTIONS TO INTERNATIONAL ADVERTISING RESEARCH.

Published in:

Journal of Advertising, 2005, v. 34, n. 1, p. 99, doi. 10.1080/00913367.2005.10639185

By:

Zou, Shaoming

Publication type:

Article

SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES.

Published in:

Journal of Advertising, 2005, v. 34, n. 1, p. 37, doi. 10.1080/00913367.2005.10639179

By:

Polyorat, Kawpong;
Alden, Dana L.

Publication type:

Article

THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES.

Published in:

Journal of Advertising, 2004, v. 33, n. 4, p. 75, doi. 10.1080/00913367.2004.10639176

By:

Choi, Yung Kyun;
Miracle, Gordon E.

Publication type:

Article

BRAND USAGE AND GENDER AS MODERATORS OF THE POTENTIAL DECEPTION ASSOCIATED WITH PARTIAL COMPARATIVE ADVERTISING.

Published in:

Journal of Advertising, 2004, v. 33, n. 1, p. 19, doi. 10.1080/00913367.2004.10639155

By:

Barone, Michael J.;
Palan, Kay M.;
Miniard, Paul W.

Publication type:

Article