Nachrichten.
- Published in:
- ABI Technik, 2023, v. 43, n. 3, p. 219, doi. 10.1515/abitech-2023-0037
- Publication type:
- Article
Works about COMMUNICATION in marketing
Results: 1939
1
2
Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications.
- Published in:
- Atlantic Journal of Communication, 2024, v. 32, n. 3, p. 364, doi. 10.1080/15456870.2022.2138389
- By:
- Publication type:
- Article
3
Advertising in a Collective-Horizontal Culture: Israeli Lottery Advertisements Between Collectivism and Individualism.
- Published in:
- Atlantic Journal of Communication, 2011, v. 19, n. 5, p. 251, doi. 10.1080/15456870.2011.622195
- By:
- Publication type:
- Article
4
The Multiple Meanings of Television Advertising.
- Published in:
- Society, 1988, v. 25, n. 4, p. 76, doi. 10.1007/BF02695729
- By:
- Publication type:
- Article
5
THE LEARNING PARADIGM AND DEVELOPMENT COMMUNICATION.
- Published in:
- Journal of Development Communication, 2023, v. 34, n. 1, p. 19
- By:
- Publication type:
- Article
6
Increasing graduates' interest in B2B sales: how to dispel lay beliefs, fight stigma, and create a profession of choice.
- Published in:
- Journal of Personal Selling & Sales Management, 2024, v. 44, n. 3, p. 274, doi. 10.1080/08853134.2023.2289701
- By:
- Publication type:
- Article
7
COMMUNICATION MEDIA PREFERENCES IN BUSINESS-TO-BUSINESS TRANSACTIONS: AN EXAMINATION OF THE PURCHASE PROCESS.
- Published in:
- Journal of Personal Selling & Sales Management, 2005, v. 25, n. 3, p. 283, doi. 10.1080/08853134.2005.10749064
- By:
- Publication type:
- Article
8
Disclosure and Its Reciprocity as Predictors of Key Outcomes of an Initial Sales Encounter.
- Published in:
- Journal of Personal Selling & Sales Management, 2001, v. 21, n. 1, p. 51, doi. 10.1080/08853134.2001.10754256
- By:
- Publication type:
- Article
9
An Exploratory Investigation of Voice Characteristics and Selling Effectiveness.
- Published in:
- Journal of Personal Selling & Sales Management, 1995, v. 15, n. 1, p. 1, doi. 10.1080/08853134.1995.10754008
- By:
- Publication type:
- Article
10
The Customer-Salesperson Dyad: An Interaction/Communication Model and Review.
- Published in:
- Journal of Personal Selling & Sales Management, 1990, v. 10, n. 3, p. 29
- By:
- Publication type:
- Article
11
Is There a Preferred Style of Sales Management?
- Published in:
- Journal of Personal Selling & Sales Management, 1982, v. 2, n. 2, p. 1, doi. 10.1080/08853134.1982.10754332
- By:
- Publication type:
- Article
12
Market and Customer Analysis for Sales Management.
- Published in:
- Journal of Personal Selling & Sales Management, 1981, v. 1, n. 2, p. 44, doi. 10.1080/08853134.1981.10754208
- By:
- Publication type:
- Article
13
Incorporating Information from Salespeople into the Marketing Planning Process.
- Published in:
- Journal of Personal Selling & Sales Management, 1980, v. 1, n. 1, p. 76
- By:
- Publication type:
- Article
14
Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1361, doi. 10.1002/mar.22184
- By:
- Publication type:
- Article
15
Show me the outputs! The influence of charitable outputs and charitable cause phrasing on charitable giving.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2368, doi. 10.1002/mar.22054
- By:
- Publication type:
- Article
16
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875
- By:
- Publication type:
- Article
17
The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 3, p. 542, doi. 10.1002/mar.21729
- By:
- Publication type:
- Article
18
Under the influence of a blogger: The role of information‐seeking goals and issue involvement.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 4, p. 342, doi. 10.1002/mar.21182
- By:
- Publication type:
- Article
19
Application of GREEN scale to understanding US consumer response to green marketing communications.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 11, p. 863, doi. 10.1002/mar.21140
- By:
- Publication type:
- Article
20
Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 1, p. 5, doi. 10.1002/mar.20970
- By:
- Publication type:
- Article
21
How Hand Proximity Impacts Consumer Responses to a Persuasive Communication.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 2, p. 135, doi. 10.1002/mar.20860
- By:
- Publication type:
- Article
22
Message Reframing in Advertising.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 11, p. 946, doi. 10.1002/mar.20745
- By:
- Publication type:
- Article
23
Investigating Gender-Schema Congruity Effects on Consumers' Evaluation of Anthropomorphized Products.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 4, p. 264, doi. 10.1002/mar.20693
- By:
- Publication type:
- Article
24
The relevance of irrelevance in brand communication.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 1, p. 1, doi. 10.1002/mar.20378
- By:
- Publication type:
- Article
25
Consumer trust in the online retail context: Exploring the antecedents and consequences.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 4, p. 323, doi. 10.1002/mar.20334
- By:
- Publication type:
- Article
26
The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 2, p. 186, doi. 10.1002/mar.20326
- By:
- Publication type:
- Article
27
Health-care product advertising: The influences of message framing and perceived product characteristics.
- Published in:
- Psychology & Marketing, 2007, v. 24, n. 2, p. 143, doi. 10.1002/mar.20156
- By:
- Publication type:
- Article
28
Advertising weak and strong brands: Who gains?
- Published in:
- Psychology & Marketing, 2005, v. 22, n. 6, p. 473, doi. 10.1002/mar.20069
- By:
- Publication type:
- Article
29
Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies.
- Published in:
- European Research on Management & Business Economics, 2024, v. 30, n. 3, p. 1, doi. 10.1016/j.iedeen.2024.100260
- By:
- Publication type:
- Article
30
INTRODUCTION STRATEGY FOR NEW PRODUCTS WITH POSITIVE AND NEGATIVE WORD-OF-MOUTH.
- Published in:
- Management Science, 1984, v. 30, n. 12, p. 1389, doi. 10.1287/mnsc.30.12.1389
- By:
- Publication type:
- Article
31
The Impact of Digital Content Quality and Network Externalities on the Development of Young Consumers' Online Brand Trust and Loyalty.
- Published in:
- Human Behavior, Development & Society, 2024, v. 25, n. 2, p. 18, doi. 10.62370/hbds.v25i2.272204
- By:
- Publication type:
- Article
32
Mobilising Competitive Intelligence as a Social Media Tool for Strategic Marketing Communication of Restaurants in Durban.
- Published in:
- Journal of African Film & Diaspora Studies (JAFDIS), 2024, v. 7, n. 1, p. 5, doi. 10.31920/2516-2713/2024/7n1a1
- By:
- Publication type:
- Article
33
Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students' Selection of Higher Education Institutions in Developing Countries.
- Published in:
- Human Behavior & Emerging Technologies, 2025, v. 2025, p. 1, doi. 10.1155/hbe2/5510524
- By:
- Publication type:
- Article
34
SOCIAL MEDIA STRATEGIES COMPANIES ARE USING TO ATTRACT GENERATION Z.
- Published in:
- Journal of International Trade, Logistics & Law, 2023, v. 9, n. 2, p. 144
- By:
- Publication type:
- Article
35
Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction.
- Published in:
- Small Business International Review, 2022, v. 6, n. 1, p. 1, doi. 10.26784/sbir.v6i1.422
- By:
- Publication type:
- Article
36
THE IMPACT OF AI ON PERSONALIZED CONTENT MARKETING.
- Published in:
- Knowledge: International Journal, 2025, v. 69, n. 1, p. 53
- By:
- Publication type:
- Article
37
تأثير الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة : دراسة نظرية.
- Published in:
- Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 97, doi. 10.31272/IJES2023.79.5
- By:
- Publication type:
- Article
38
Le placement de marques dans les films Panorama, modalités d'exécution et efficacité.
- Published in:
- Revue des Sciences de Gestion, 2008, p. 101, doi. 10.1051/larsg:2008036
- By:
- Publication type:
- Article
39
Why Should Solar Professionals Care About Marketing?
- Published in:
- Solar Today, 2023, v. 37, n. 4, p. 4
- By:
- Publication type:
- Article
40
PROSTY JĘZYK JAKO NARZĘDZIE OPTYMALIZACJI STRON W MARKETINGU ONLINE -- PODSTAWY TEORETYCZNE.
- Published in:
- Linguistic Guide / Poradnik Jezykowy, 2025, v. 821, n. 2, p. 73, doi. 10.33896/PorJ.2025.2.4
- By:
- Publication type:
- Article
41
City integrated marketing communication -- identification and measurement framework.
- Published in:
- Argumenta Oeconomica, 2023, v. 50, n. 1, p. 5, doi. 10.15611/aoe.2023.1.01
- By:
- Publication type:
- Article
42
Chapter Spotlight.
- Published in:
- ISSA Journal, 2023, v. 21, n. 7, p. 22
- Publication type:
- Article
43
Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills.
- Published in:
- Journal of Education for Business, 2005, v. 81, n. 2, p. 105, doi. 10.3200/JOEB.81.2.105-110
- By:
- Publication type:
- Article
44
Measuring Miscomprehension for Televised Communications Using True-False Questions.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 2, p. 147, doi. 10.1086/208955
- By:
- Publication type:
- Article
45
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 2, p. 135, doi. 10.1086/208954
- By:
- Publication type:
- Article
46
Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 3, p. 245, doi. 10.1086/208921
- By:
- Publication type:
- Article
47
Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations.
- Published in:
- Journal of Consumer Research, 1981, v. 8, n. 1, p. 103, doi. 10.1086/208846
- By:
- Publication type:
- Article
48
Additive Decomposition of Perceptions Data Via Conjoint Analysis.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 1, p. 58, doi. 10.1086/208714
- By:
- Publication type:
- Article
49
Promotional Effects on a High- Versus Low-Involvement Electorate.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 1, p. 41, doi. 10.1086/208712
- By:
- Publication type:
- Article
50
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
- Published in:
- Journal of Consumer Research, 1977, v. 3, n. 4, p. 223, doi. 10.1086/208671
- By:
- Publication type:
- Article