Works matching DE "COMMUNICATION in marketing"

Results: 1902

Who We Are, Where We Are, What We Do: The Relevance of Research.

Published in:

2006

By:

Hayhoe, George F.

Publication type:

Editorial

Technical Marketing Communication (Book).

Published in:

2003

By:

Sullivan, Bill

Publication type:

Book Review

The Multiple Meanings of Television Advertising.

Published in:

Society, 1988, v. 25, n. 4, p. 76, doi. 10.1007/BF02695729

By:

Bogart, Leo

Publication type:

Article

HOW to BUILD YOUR BUSINESS BIGGER and STRONGER through SOCIAL MEDIA MARKETING.

Published in:

Career Planning & Adult Development Journal, 2013, v. 29, n. 3, p. 8

By:

Janett, Susan

Publication type:

Article

ESTIMATING ADVANTAGES TO LARGE-SCALE ADVERTISING.

Published in:

Review of Economics & Statistics, 1978, v. 60, n. 3, p. 428, doi. 10.2307/1924168

By:

Brown, Randall S.

Publication type:

Article

THE EFFECT OF COUNTER-EXPERIENTIAL MARKETING COMMUNICATION ON SATISFACTION AND REPURCHASE INTENTION.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2006, v. 19, p. 1

By:

Aron, David

Publication type:

Article

The Customer-Salesperson Dyad: An Interaction/Communication Model and Review.

Published in:

Journal of Personal Selling & Sales Management, 1990, v. 10, n. 3, p. 29

By:

Williams, Kaylene C.;
Spiro, Rosann L.;
Fine, Leslie M.

Publication type:

Article

Is There a Preferred Style of Sales Management?

Published in:

Journal of Personal Selling & Sales Management, 1982, v. 2, n. 2, p. 1, doi. 10.1080/08853134.1982.10754332

By:

Buzzotta, V. R.;
Lefton, R. E.

Publication type:

Article

Market and Customer Analysis for Sales Management.

Published in:

Journal of Personal Selling & Sales Management, 1981, v. 1, n. 2, p. 44, doi. 10.1080/08853134.1981.10754208

By:

Peters, J. Irwin;
O'Keefe, Robert D.

Publication type:

Article

Incorporating Information from Salespeople into the Marketing Planning Process.

Published in:

Journal of Personal Selling & Sales Management, 1980, v. 1, n. 1, p. 76

By:

Klompmaker, Jay E.

Publication type:

Article

Revisiting the Influence of Campaign Tone on Turnout in Senate Elections.

Published in:

Political Analysis, 2006, v. 14, n. 2, p. 206, doi. 10.1093/pan/mpj003

By:

Robert A. Jackson;
Jason C. Sides

Publication type:

Article

Film Marketing and Brand Continuity: The Case of "Redirected/Už Lietuvą!".

Published in:

Information & Media, 2024, v. 99, p. 23, doi. 10.15388/Im.2024.99.2

By:

Dabrovolskas, Audrius

Publication type:

Article

THE EFFECT OF E-WOM AND BRAND IMAGE ON PURCHASING DECISIONS OF AUTOMOTIVE PRODUCTS: MEDIATING ROLE OF BRAND TRUST.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 3, p. 843, doi. 10.17358/jabm.9.843

By:

Putri, Cindy Novtantia;
Fauzi, Teddy Hikmat

Publication type:

Article

A Fundamental Error.

Published in:

Marketing Research, 2010, v. 22, n. 2, p. 31

By:

McCullough, Paul Richard

Publication type:

Article

FACE Value.

Published in:

Marketing Research, 2007, v. 19, n. 3, p. 8

By:

Hill, Dan

Publication type:

Article

Internet ads hit quarterly record.

Published in:: Marketing Research, 2007, v. 19, n. 3, p. 5
Publication type:: Article

MAKING CONNECTIONS.

Published in:

Marketing Research, 2006, v. 18, n. 2, p. 16

By:

Dawley, Jacqueline

Publication type:

Article

Segmentation Value Chain.

Published in:

Marketing Research, 2005, v. 17, n. 4, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

Market Researchers Must Challenge Themselves.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 46

By:

Jones, Ewan

Publication type:

Article

Under the influence.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 34

By:

Laczniak, Russell N.;
Palan, Kay M.

Publication type:

Article

Don't Touch That Dial!

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 22

By:

Hollis, Nigel

Publication type:

Article

FOCUS AND FIT.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 16

By:

Kastenholz, John;
Kerr, Graham;
Young, Charles

Publication type:

Article

The new face of interactive advertising.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 10

By:

Stewart, David W.

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

There Is No Brand Segmentation.

Published in:

Marketing Research, 2001, v. 13, n. 1, p. 4

By:

Kennedy, Rachel;
Ehrenberg, Andrew

Publication type:

Article

Banner-Advertised Web Surveys.

Published in:

Marketing Research, 1999, v. 11, n. 4, p. 16

By:

Tuten, Tracy L.;
Bosnjak, Michael;
Bandilla, Wolfgang

Publication type:

Article

The Wearout Phenomenon.

Published in:

Marketing Research, 1999, v. 11, n. 3, p. 26

By:

Masterson, Peggy

Publication type:

Article

Continuous likability measurement.

Published in:

Marketing Research, 1998, v. 10, n. 2, p. 28

By:

Murphy, William H.;
Tang, Sidney S. L.

Publication type:

Article

Disaggregate discrete choice.

Published in:

Marketing Research, 1997, v. 9, n. 1, p. 18

By:

Renken, Tim

Publication type:

Article

Main message retention.

Published in:

Marketing Research, 1996, v. 8, n. 1, p. 38

By:

Nicholls, J. A. F.;
Roslow, Peter

Publication type:

Article

Dijital İletişim ve Dijital Pazarlamanın Amatör Denizcilerin Marina Tercihleri Üzerindeki Etkisi.

Published in:

Journal of Humanities & Tourism Research (JoHUT), 2023, v. 13, n. 3, p. 627, doi. 10.14230/johut1500

By:

NEMLİOĞLU, Yasemin;
ARSLAN, Aybige

Publication type:

Article

The Use of Video Marketing in the Communication Strategy of Business Universities.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2024, v. 54, n. 4, p. 49, doi. 10.2478/minib-2024-0021

By:

Pluta-Olearnik, Mirosława;
Hasiak, Alisa

Publication type:

Article

Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2024, v. 54, n. 4, p. 25, doi. 10.2478/minib-2024-0020

By:

Nowotarska-Romaniak, Beata;
Szczepanik, Sonia

Publication type:

Article

RECEPTION OF THE MARKETING COMMUNICATION FUNCTION IN THE LIGHT OF ENTERPRISE RESEARCH.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 75, doi. 10.2478/minib-2022-0022

By:

Wiktor, Jan W.

Publication type:

Article

Використання інструментарію цифрового маркетингу в діяльності бібліотек

Published in:

Library Journal (1029-7200), 2024, n. 1, p. 12

By:

Самохіна, Жанна

Publication type:

Article

NEW TECHNOLOGIES AND INNOVATIONS IN MARKETING: CONSUMER BEHAVIOUR OF CHILDREN IN RELATION TO THE TIME SPENT ON THE INTERNET AND TO AGE.

Published in:

Acta Oeconomica Universitatis Selye, 2023, v. 12, n. 1, p. 55, doi. 10.36007/acta.2023.12.1.5

By:

SUHÁNYI, Ladislav;
SUHÁNYIOVÁ, Alžbeta;
LUMNITZER, Ervin;
KOČIŠOVÁ, Michaela

Publication type:

Article

Identification of the Effective Components in Spatial Planning of Value Chain Governance of Eco-lodges (Case Study: Iran Territorial Region 9).

Published in:

Journal of Rural Research, 2023, v. 13, n. 4, p. 150, doi. 10.22059/jrur.2022.343433.1744

By:

Azizi, Soraya;
Eftekhari, Abdolreza Roknoddin;
Pourtaheri, Mehdi;
Saghdel, Hosein Sadeghi

Publication type:

Article

واکاوی چالشهای برندسازی سیب دماوند: کاربست نظریه داده بنیاد

Published in:

Iranian Journal of Agricultural Economics & Development Research (IJAEDR), 2024, v. 55, n. 1, p. 113, doi. 10.22059/ijaedr.2023.352345.669195

By:

سیاوش نوری;
مهرداد نیک نامی;
محمدصادق صبوری

Publication type:

Article

Role and importance of social networks in corporate communication: case of tourism and hotel sector in Algeria.

Published in:

Al Bashaer Economic Journal, 2024, v. 10, n. 3, p. 556

By:

DAOUDI, Noureddine;
KOURBALI, Baghdad

Publication type:

Article

The Business Model of a Retailer Based on the Consumer-Centric Approach in Building the Value of a Loyalty Programme on the Food Market.

Published in:

Forum Scientiae Oeconomia, 2024, v. 12, n. 4, p. 47, doi. 10.23762/FSO_VOL12_NO4_3

By:

Kita, Pavol;
Cvirik, Marian;
Maciejewski, Grzegorz

Publication type:

Article

Digital Transformation Processes in Tourism.

Published in:

Forum Scientiae Oeconomia, 2024, v. 12, n. 2, p. 65, doi. 10.23762/FSO_VOL12_NO2_4

By:

Cerna, Jana;
Lizbetinova, Lenka

Publication type:

Article

Impact of brand authenticity on word-of-mouth for tourism souvenirs.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2023.2290222

By:

Shoji Tanaka;
Changju Kim;
Hiroyuki Takahashi;
Akihiro Nishihara

Publication type:

Article

Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective.

Published in:

Cogent Business & Management, 2023, v. 10, n. 1, p. 1, doi. 10.1080/23311975.2023.2184244

By:

Ligaraba, Neo;
Chuchu, Tinashe;
Nyagadza, Brighton

Publication type:

Article

The Role of Disconfirmed Expectancies in the Processing of Advertising Messages.

Published in:

Journal of Social Psychology, 1984, v. 124, n. 2, p. 227, doi. 10.1080/00224545.1984.9922851

By:

Hunt, James M.;
Kernan, Jerome B.

Publication type:

Article

Tourism marketing in a metaverse context: the new reality of European museums on meta.

Published in:

Museum Management & Curatorship, 2023, v. 38, n. 4, p. 468, doi. 10.1080/09647775.2023.2209841

By:

Sánchez-Amboage, Eva;
Enrique Membiela-Pollán, Matías;
Martínez-Fernández, Valentín-Alejandro;
Molinillo, Sebastian

Publication type:

Article

Artists brands and museums: understanding brand identity.

Published in:

Museum Management & Curatorship, 2023, v. 38, n. 2, p. 157, doi. 10.1080/09647775.2021.1914143

By:

Ferreiro-Rosende, Érica;
Fuentes-Moraleda, Laura;
Morere-Molinero, Nuria

Publication type:

Article

How Do Interaction Activities among Customers and between Customers and Firms Influence Market Performance and Continuous Product Innovation? An Empirical Investigation of the Mobile Application Market.

Published in:

Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 183, doi. 10.1111/jpim.12170

By:

Jang, Seongsoo;
Chung, Jaihak

Publication type:

Article

Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity.

Published in:

Journal of Product Innovation Management, 2012, v. 29, p. 157, doi. 10.1111/j.1540-5885.2012.00961.x

By:

Hende, Ellis A.;
Dahl, Darren W.;
Schoormans, Jan P. L.;
Snelders, Dirk

Publication type:

Article

AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 823, doi. 10.1177/107769900408100407

By:

Reichert, Tom;
Carpenter, Courtney

Publication type:

Article

THE INFORMATION UTILITY OF DTC PRESCRIPTION DRUG ADVERTISING.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 788, doi. 10.1177/107769900408100405

By:

Jisu Huh;
DeLorme, Denise E.;
Reid, Leonard N.

Publication type:

Article