Works matching DE "COMMUNICATION in marketing"

Results: 1932

FROM THE EDITOR‐IN‐CHIEF.

Published in:

Insight (2156-485X), 2025, v. 28, n. 2, p. 6, doi. 10.1002/inst.12533

By:

Miller, William

Publication type:

Article

INTERNAL MARKETING AND INTERNAL COMMUNICATION: CORPORATE SOCIAL RESPONSIBILITY STRATEGIES FOR HAPPY EMPLOYEES.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2025, v. 19, n. 5, p. 1, doi. 10.24857/rgsa.v19n5-121

By:

Jesus Costa, Carina;
Miguel Martins, Nayra Leandro

Publication type:

Article

Türkiye’nin Doğu Karadeniz Bölgesindeki 4 ve 5 Yıldızlı Otellerin Yiyecek İçecek Bölümlerine Yönelik Tripadvisor Yorumlarının Değerlendirilmesi.

Published in:

Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2022, v. 13, n. 3, p. 1239

By:

Kaya, Büşra;
Enes, Kemal;
Kanca, Bayram

Publication type:

Article

Pazarlama Mesajlarının E-Spor Tüketici Tutumları Üzerindeki Etkilerinin İncelenmesi: Twitch Ortamındaki Reklamlara Yönelik Tüketici Tutumları.

Published in:

Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2022, v. 13, n. 3, p. 853

By:

Sadedil, Sevgi N.

Publication type:

Article

Evaluating the Effectiveness of AI-Powered Content Creation and Curation in Marketing.

Published in:

Advances in Consumer Research, 2025, v. 2, n. 3, p. 519

By:

Balakrishnan, Shyamaladevi;
Anbu, A.;
Suganya, A.;
singh L., Jasbar jaya

Publication type:

Article

Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising.

Published in:

Journal of Advertising, 2025, v. 54, n. 3, p. 377, doi. 10.1080/00913367.2024.2393708

By:

Davidson, Alexander

Publication type:

Article

أثر المحتوى التشاركي في تحسين تفاعل العملاء عبر وسائل التواصل الاجتماعي)دراسة ميدانية على عملاء شركات الاتصالات للهاتف المحمول في الجمهورية اليمنية(

Published in:

University of Sharjah Journal for Humanities & Social Sciences, 2025, v. 22, n. 1, p. 400, doi. 10.36394/jhss/22/1/15

By:

معاذ حمود الحُُميدي

Publication type:

Article

CYBER PUBLIC RELATION DALAM BRAND KOSMETIK WARDAH PADA PRODUK GLASTING LIQUID LIP DI INSTAGRAM.

Published in:

Syntax Idea, 2025, v. 7, n. 4, p. 592, doi. 10.46799/syntaxidea.v7i4.12707

By:

Cahyani, Sintia Nur;
Setiawan, Mohamad Maryudi;
Syas, Mulharnetti

Publication type:

Article

The Museum Outside the Museum. Designing Science Exhibitions for Cultural Inclusion.

Published in:

Diid Disegno Industriale Industrial Design, 2024, v. 84, p. 138

By:

Nichilò, Giovanna;
Langella, Carla

Publication type:

Article

Holland & Barrett Health and Wellbeing Retailers Social Marketing Campaign Case of Saudi Arabia Implementation.

Published in:

Journal of Economic Administrative & Legal Sciences, 2025, v. 9, n. 5, p. 92, doi. 10.26389/AJSRP.W070924

By:

Algarni, Ohoud Mohammed

Publication type:

Article

Marketing communications in luxury fashion retail in the era of big data.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 3, p. 1641, doi. 10.1007/s10660-023-09732-2

By:

Volkova, Elizaveta;
Karpushkin, Gleb

Publication type:

Article

The Role Of Marketing Communication Tools In Shaping Customer Perceptions And Behaviors In Ethiopian Private Banks.

Published in:

Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 4, p. 473

By:

Agede, Tsegaye;
Prasad, Swati

Publication type:

Article

Effectiveness Assessment of Brand Microblog Marketing Communication under Trapezoidal Fuzzy Neutrosophic Sets.

Published in:

Neutrosophic Sets & Systems, 2025, v. 85, p. 540

By:

Yao Zhou

Publication type:

Article

تأثير الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة : دراسة نظرية.

Published in:

Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 97, doi. 10.31272/IJES2023.79.5

By:

طارق بن أحمد قند&#1608

Publication type:

Article

THE IMPACT OF THE YOUTUBE PLATFORM ON CONSUMER PURCHASING ATTITUDES AND BEHAVIORS IN THE CONTEXT OF VIDEO MARKETING CONTENT.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 220, p. 537, doi. 10.29119/1641-3466.2025.220.34

By:

ZAJDEL, Małgorzata;
MICHALCEWICZ-KANIOWSKA, Małgorzata;
MICKIEWICZ, Paweł

Publication type:

Article

BEHIND-THE-SCENES MARKETING AS A TOOL FOR COMMUNICATING THE MEDICAL FACILITY WITH THE PATIENT ON SOCIAL MEDIA.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 219, p. 123, doi. 10.29119/1641-3466.2025.219.7

By:

CZERSKA, Iwona

Publication type:

Article

The use of artificial intelligence in marketing communication of companies.

Published in:

Studia Commercialia Bratislavensia, 2025, v. 18, n. 62, p. 39

By:

Lenická, Barbara

Publication type:

Article

Strateško komuniciranje u Hrvatskoj: razvoj područja, akteri i teme.

Published in:

Politicka Misao: Croatian Political Science Review, 2022, v. 59, n. 3, p. 239, doi. 10.20901/pm.59.3.08

By:

GRBEŠA, MARIJANA;
SKOKO, BOŽO;
BEBIĆ, DOMAGOJ

Publication type:

Article

HOW to BUILD YOUR BUSINESS BIGGER and STRONGER through SOCIAL MEDIA MARKETING.

Published in:

Career Planning & Adult Development Journal, 2013, v. 29, n. 3, p. 8

By:

Janett, Susan

Publication type:

Article

COMMUNICATIONS IN CHANGING TIMES.

Published in:

SAM Advanced Management Journal (00360805), 1971, v. 36, n. 4, p. 59

By:

Paul, Owen A.

Publication type:

Article

Are we measuring the same attitude? Understanding media effects on attitude towards advertising.

Published in:

Marketing Theory, 2007, v. 7, n. 4, p. 353, doi. 10.1177/1470593107083162

By:

Tan, Soo Jiuan;
Chia, Lily

Publication type:

Article

Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising.

Published in:

Marketing Theory, 2004, v. 4, n. 1-2, p. 113, doi. 10.1177/1470593104044089

By:

Barbara J. Phillips;
Edward F. McQuarrie

Publication type:

Article

How Advertising Works: Alternative Situational and Attitudinal Explanations.

Published in:

Marketing Theory, 2004, v. 4, n. 1-2, p. 91, doi. 10.1177/1470593104044088

By:

Peter W. Reed;
Michael T. Ewing

Publication type:

Article

Revisiting the Influence of Campaign Tone on Turnout in Senate Elections.

Published in:

Political Analysis, 2006, v. 14, n. 2, p. 206, doi. 10.1093/pan/mpj003

By:

Robert A. Jackson;
Jason C. Sides

Publication type:

Article

Brand Awareness : PT Nutrifood Indonesia.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 899, doi. 10.59188/devotion.v5i8.778

By:

Lasmiandari, Fatin Afiati;
Regita, Rena;
Amalia, Bintang;
Nurfalah, Farida;
Andriany, Dian

Publication type:

Article

TRANS-PARASOCIAL RELATIONSHIP ON TIKTOK LIVE SHOPPING: A NETNOGRAPHY STUDY OF STREAMERS AND AUDIENCES INTERACTIONS.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 9, p. 7840, doi. 10.59188/eduvest.v4i9.1745

By:

Laurensia, Azizah;
Ernungtyas, Niken Febrina

Publication type:

Article

COMMUNICATION ETHICS IN THE TELEMARKETER TEAM OF PT TELMARK INTEGRASI INDONESIA.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 9, p. 7702, doi. 10.59188/eduvest.v4i9.1426

By:

Rahayuningsih, Ekowati;
Mani, La;
Pertiwi, Intan;
Soebrata, Iwa Satya;
Nugraheni, Dwi Kartika

Publication type:

Article

MUSIC EVENT MARKETING COMMUNICATION ANALYSIS IN INCREASING VISITOR PARTICIPATION.

Published in:

Eduvest: Journal Of Universal Studies, 2023, v. 3, n. 6, p. 1069, doi. 10.59188/eduvest.v3i6.824

By:

Munawaroh, Siti;
Nurjanah, Aisyah

Publication type:

Article

SOFT SELLING MARKETING COMMUNICATION STRATEGY THROUGH INSTAGRAM SOCIAL MEDIA TO ACHIEVE MILLENNIALS MARKET SHARE.

Published in:

Eduvest: Journal Of Universal Studies, 2022, v. 2, n. 10, p. 2206, doi. 10.36418/eduvest.v2i10.632

By:

Wijayanto, Gatot;
Jushermi;
Pramadewi, Arwinence;
Rama, Rovanita

Publication type:

Article

A Fundamental Error.

Published in:

Marketing Research, 2010, v. 22, n. 2, p. 31

By:

McCullough, Paul Richard

Publication type:

Article

FACE Value.

Published in:

Marketing Research, 2007, v. 19, n. 3, p. 8

By:

Hill, Dan

Publication type:

Article

Internet ads hit quarterly record.

Published in:: Marketing Research, 2007, v. 19, n. 3, p. 5
Publication type:: Article

MAKING CONNECTIONS.

Published in:

Marketing Research, 2006, v. 18, n. 2, p. 16

By:

Dawley, Jacqueline

Publication type:

Article

Segmentation Value Chain.

Published in:

Marketing Research, 2005, v. 17, n. 4, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

Market Researchers Must Challenge Themselves.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 46

By:

Jones, Ewan

Publication type:

Article

Under the influence.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 34

By:

Laczniak, Russell N.;
Palan, Kay M.

Publication type:

Article

Don't Touch That Dial!

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 22

By:

Hollis, Nigel

Publication type:

Article

FOCUS AND FIT.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 16

By:

Kastenholz, John;
Kerr, Graham;
Young, Charles

Publication type:

Article

The new face of interactive advertising.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 10

By:

Stewart, David W.

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

There Is No Brand Segmentation.

Published in:

Marketing Research, 2001, v. 13, n. 1, p. 4

By:

Kennedy, Rachel;
Ehrenberg, Andrew

Publication type:

Article

Banner-Advertised Web Surveys.

Published in:

Marketing Research, 1999, v. 11, n. 4, p. 16

By:

Tuten, Tracy L.;
Bosnjak, Michael;
Bandilla, Wolfgang

Publication type:

Article

The Wearout Phenomenon.

Published in:

Marketing Research, 1999, v. 11, n. 3, p. 26

By:

Masterson, Peggy

Publication type:

Article

Continuous likability measurement.

Published in:

Marketing Research, 1998, v. 10, n. 2, p. 28

By:

Murphy, William H.;
Tang, Sidney S. L.

Publication type:

Article

Disaggregate discrete choice.

Published in:

Marketing Research, 1997, v. 9, n. 1, p. 18

By:

Renken, Tim

Publication type:

Article

Main message retention.

Published in:

Marketing Research, 1996, v. 8, n. 1, p. 38

By:

Nicholls, J. A. F.;
Roslow, Peter

Publication type:

Article

MARKA DENEYİMİ VE İLİŞKİ KALİTESİNİN MARKA REZONANSI ÜZERİNE ETKİSİ, MARKA TUTUMUNUN ARACILIK ROLÜ.

Published in:

Inönü University International Journal of Social Sciences / İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi (INIJOSS), 2024, v. 13, n. 2, p. 441, doi. 10.54282/inijoss.1514023

By:

DİNÇER, Gülşah;
Yıldız, Emel

Publication type:

Article

RESEARCH ON ATTITUDES TOWARD MINIMALISTIC DESIGN IN MARKETING COMMUNICATIONS.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 14, p. 5, doi. 10.56321/ijmbs.9.14.5

By:

FRACULJ, MARIO;
LEKAJ, LUCIAN;
KONDIĆ, LORDAN

Publication type:

Article

STAVOVI POTROŠAČA PREMA WOKE OGLAŠAVANJU.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 24, doi. 10.56321/IJMBS.9.15.24

By:

ŠKRNIČKI, LUCIJA

Publication type:

Article

KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 15, doi. 10.56321/IJMBS.9.15.15

By:

ŠKARE, VATROSLAV

Publication type:

Article