Works matching DE "COMMUNICATION in marketing"

Results: 1604

Selling or buying American dreams?

Published in:

Comparative American Studies, 2005, v. 3, n. 2, p. 213, doi. 10.1177/1477570005053908

By:

Crawford, Robert

Publication type:

Article

THE EFFECT OF COUNTER-EXPERIENTIAL MARKETING COMMUNICATION ON SATISFACTION AND REPURCHASE INTENTION.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2006, v. 19, p. 1

By:

Aron, David

Publication type:

Article

WHAT'S ADVERTISING CONTENT WORTH? EVIDENCE FROM A CONSUMER CREDIT MARKETING FIELD EXPERIMENT.

Published in:

Quarterly Journal of Economics, 2010, v. 125, n. 1, p. 263, doi. 10.1162/qjec.2010.125.1.263

By:

Bertrand, Marianne;
Karlan, Dean;
Mullainathan, Sendhil;
Shafir, Eldar;
Zinman, Jonathan

Publication type:

Article

A SIMPLE THEORY OF ADVERTISING AS A GOOD OR BAD.

Published in:

Quarterly Journal of Economics, 1993, v. 108, n. 4, p. 941, doi. 10.2307/2118455

By:

Becker, Gary S.;
Murphy, Kevin M.

Publication type:

Article

ADVERTISING AND THE THEORY OF CONSUMER CHOICE.

Published in:

Quarterly Journal of Economics, 1974, v. 88, n. 3, p. 480, doi. 10.2307/1881946

By:

Auld, D. A. L.

Publication type:

Article

Agency Creatives Like TV Advertising Best.

Published in:

Newspaper Research Journal, 2003, v. 24, n. 3, p. 6, doi. 10.1177/073953290302400301

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Information Content of Newspaper Advertisements.

Published in:

Newspaper Research Journal, 1987, v. 8, n. 3, p. 1, doi. 10.1177/073953298700800301

By:

Pasadeos, Yorgo;
Key, Glenn;
Hall, Steven;
Morvillo, Cynthia

Publication type:

Article

News media coverage of hurricane events and Caribbean tourism: a critical analysis of the last 40 years.

Published in:

Current Issues in Tourism, 2024, v. 27, n. 24, p. 4625, doi. 10.1080/13683500.2023.2293217

By:

Wright, Kelly-Ann;
Rutty, Michelle;
Scott, Daniel

Publication type:

Article

Information source and tourist expenditure: evidence from Sarawak, Malaysia.

Published in:

Current Issues in Tourism, 2023, v. 26, n. 22, p. 3616, doi. 10.1080/13683500.2022.2144154

By:

Kalantari, Hassan Daronkola;
Jopp, Ryan;
Gholipour, Hassan F.;
Lim, Weng Marc;
Lim, Ai Ling;
Wee, Lynn Ling Min

Publication type:

Article

Exploring crisis communications during a pandemic from a cruise marketing managers perspective: an application of construal level theory.

Published in:

Current Issues in Tourism, 2023, v. 26, n. 19, p. 3175, doi. 10.1080/13683500.2022.2109006

By:

Sharples, Liz;
Fletcher-Brown, Judith;
Sit, Kokho;
Nieto-Garcia, Marta

Publication type:

Article

To go or not to go: multiple identities and the effects of ambivalence.

Published in:

Current Issues in Tourism, 2023, v. 26, n. 12, p. 2044, doi. 10.1080/13683500.2022.2077180

By:

Yu, Qionglei;
Huang, Yu-An;
Li, Xiang;
Ren, Zhimin

Publication type:

Article

Exploring the relative importance of epistemic value, value for money and perceived safety in visitors' evaluation of a destination.

Published in:

Current Issues in Tourism, 2023, v. 26, n. 6, p. 868, doi. 10.1080/13683500.2022.2105197

By:

Mwesiumo, Deodat;
Abdalla, Moh'd Juma

Publication type:

Article

Sosyal Medya Pazarlama Faaliyetleri İle İlgili Yapılan Çalışmaların Bibliyometrik Analizi.

Published in:

Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2024, v. 15, n. 3, p. 830

By:

Kırmızıkaya, Arif;
Öztürk, Abdülkadir

Publication type:

Article

A Fundamental Error.

Published in:

Marketing Research, 2010, v. 22, n. 2, p. 31

By:

McCullough, Paul Richard

Publication type:

Article

FACE Value.

Published in:

Marketing Research, 2007, v. 19, n. 3, p. 8

By:

Hill, Dan

Publication type:

Article

Internet ads hit quarterly record.

Published in:: Marketing Research, 2007, v. 19, n. 3, p. 5
Publication type:: Article

MAKING CONNECTIONS.

Published in:

Marketing Research, 2006, v. 18, n. 2, p. 16

By:

Dawley, Jacqueline

Publication type:

Article

Segmentation Value Chain.

Published in:

Marketing Research, 2005, v. 17, n. 4, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

Market Researchers Must Challenge Themselves.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 46

By:

Jones, Ewan

Publication type:

Article

Under the influence.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 34

By:

Laczniak, Russell N.;
Palan, Kay M.

Publication type:

Article

Don't Touch That Dial!

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 22

By:

Hollis, Nigel

Publication type:

Article

FOCUS AND FIT.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 16

By:

Kastenholz, John;
Kerr, Graham;
Young, Charles

Publication type:

Article

The new face of interactive advertising.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 10

By:

Stewart, David W.

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

There Is No Brand Segmentation.

Published in:

Marketing Research, 2001, v. 13, n. 1, p. 4

By:

Kennedy, Rachel;
Ehrenberg, Andrew

Publication type:

Article

Banner-Advertised Web Surveys.

Published in:

Marketing Research, 1999, v. 11, n. 4, p. 16

By:

Tuten, Tracy L.;
Bosnjak, Michael;
Bandilla, Wolfgang

Publication type:

Article

The Wearout Phenomenon.

Published in:

Marketing Research, 1999, v. 11, n. 3, p. 26

By:

Masterson, Peggy

Publication type:

Article

OECD Ülkelerinin İhraç ve İthal Edilen Ürün Gruplarına Göre Kümelenmesi.

Published in:

Gazi Journal of Engineering Sciences (GJES) / Gazi Mühendislik Bilimleri Dergisi, 2023, v. 9, n. 4, p. 186, doi. 10.30855/10.30855/gmbd.0705S18

By:

Dağ, Okan

Publication type:

Article

INTRODUCTION STRATEGY FOR NEW PRODUCTS WITH POSITIVE AND NEGATIVE WORD-OF-MOUTH.

Published in:

Management Science, 1984, v. 30, n. 12, p. 1389, doi. 10.1287/mnsc.30.12.1389

By:

Mahajan, Vijay;
Muller, Eitan;
Kerin, Roger A.

Publication type:

Article

A MICROMODELING APPROACH TO INVESTIGATE THE ADVERTISING-SALES RELATIONSHIP.

Published in:

Management Science, 1981, v. 27, n. 9, p. 988, doi. 10.1287/mnsc.27.9.988

By:

Blattberg, Robert C.;
Jeuland, Abel P.

Publication type:

Article

ON THE ESTIMATION OF BID DISTRIBUTIONS IN REAL ESTATE MARKETS.

Published in:

Management Science, 1981, v. 27, n. 5, p. 587, doi. 10.1287/mnsc.27.5.587

By:

Tryfos, Peter

Publication type:

Article

The New Strategy in Marketing Communication "Debranding": Qualitative Analysis for Packaging Design of Food Products.

Published in:

Mevzu, 2023, n. 9, p. 431, doi. 10.56720/mevzu.1230289

By:

KARABULUT, Burak

Publication type:

Article

Rozwój odpowiedzialnych wzorców konsumpcji jako stymulanta innowacji w marketingu dóbr i usług.

Published in:

Studies & Work of the Collegium of Management & Finance / Studia i Prace Kolegium Zarzadzania i Finansów, 2023, n. 188, p. 9, doi. 10.33119/sip.2023.188.1

By:

Szuszkiewicz, Anita

Publication type:

Article

Modeling Education and Advertising with Opinion Dynamics.

Published in:

Journal of Artificial Societies & Social Simulation, 2015, v. 18, n. 2, p. 1, doi. 10.18564/jasss.2680

By:

Moore, Thomas;
Finley, Patrick;
Brodsky, Nancy;
Brown, Theresa;
Apelberg, Benjamin;
Ambrose, Bridget;
Glass, Robert

Publication type:

Article

OUR TRANSITIONS AND AWARDS.

Published in:: Defense Acquisition, 2021, v. 50, n. 5, p. 37
Publication type:: Article

Defense Acquisition Magazine--A MarCom Platinum Winner!

Published in:: Defense Acquisition, 2020, v. 49, n. 2, p. 36
Publication type:: Article

Platinum for Defense Acquisition Magazine.

Published in:: Defense Acquisition, 2019, v. 48, n. 4, p. 11
Publication type:: Article

HERMES WINNERS.

Published in:: Defense Acquisition, 2019, v. 48, n. 2, p. 36
Publication type:: Article

DESAFIOS NA PROSPECÇÃO DE CLIENTELA ATRAVÉS DO MARKETING JURÍDICO NO BRASIL.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2024, v. 17, n. 2, p. 1, doi. 10.54751/revistafoco.v17n2-076

By:

Moura Queiroz de Oliveira, João Marcos;
da Silva e Silva, Jailson;
Raul de Jesus, Joismáyra Gomes

Publication type:

Article

AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS PRESTADOS EM UMA CONCESSIONÁRIA POR MEIO DA ESCALA SERVQUAL.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 9, p. 1, doi. 10.54751/revistafoco.v16n9-077

By:

da Silva, Kênia Aparecida;
Bastos Filho, Reinaldo Antônio;
Norberto Pinto, Reni Aparecido;
Pereira Costa, Adriana;
Nascimento, Pedro Henrique;
Lemos Reis, Davi

Publication type:

Article

MARKETING DE ENTRETENIMENTO: A INFLUÊNCIA MIDIÁTICA DA PUBLICIDADE INSERIDA NAS GRAVAÇÕES DE REALITY SHOWS.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 6, p. 1, doi. 10.54751/revistafoco.v16n6-007

By:

Souza Goulart, Gustavo;
Angélica Balestrin, Vanessa

Publication type:

Article

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction.

Published in:

Small Business International Review, 2022, v. 6, n. 1, p. 1, doi. 10.26784/sbir.v6i1.422

By:

Cromhout, Dylan;
Duffett, Rodney

Publication type:

Article

COMUNICACIÓN ESTRATÉGICA Y MARKETING SOCIAL. EL CASO DE ALVANE ARTESANOS®: UNA MARCA ARTESANAL COLOMBIANA EN ALIANZA CON COMUNIDADES ÉTNICAS.

Published in:

Revista FACE, 2023, v. 23, n. 2, p. 171, doi. 10.24054/face.v23i2.2471

By:

Álvarez Vanegas, Adriana

Publication type:

Article

LA COMUNICACIÓN INBOUND EN LA IES (PÚBLICA) Y SU EFECTO EN LA TOMA DE DECISIONES DEL ESTUDIANTE.

Published in:

Revista FACE, 2022, v. 22, n. 3, p. 105

By:

Romero Balda, Vanessa Karina;
Granda García, Marco Iván;
Pinargote Montenegro, Karen Gisela;
Barón López, Ena Yuritze

Publication type:

Article

WORD RIDERS ride into the sunset.

Published in:: Sower (English Ed.), 2023, n. 240, p. 12
Publication type:: Article

The Role of Disconfirmed Expectancies in the Processing of Advertising Messages.

Published in:

Journal of Social Psychology, 1984, v. 124, n. 2, p. 227, doi. 10.1080/00224545.1984.9922851

By:

Hunt, James M.;
Kernan, Jerome B.

Publication type:

Article

Symbiosis of CSR and PR: The impact of CSR on employee loyalty enhanced by internal marketing communication tools.

Published in:

Forum on Economics & Business / Közgazdász Fórum, 2022, v. 25, n. 2, p. 45

By:

JÓZSA, LÁSZLÓ;
SZALAI, SZILVIA MÓDOSNÉ;
JENEI, SZONJA

Publication type:

Article

Persuasiveness of Nationalistic Advertisements.

Published in:

Journal of Applied Social Psychology, 1990, v. 20, n. 9, p. 724, doi. 10.1111/j.1559-1816.1990.tb00434.x

By:

Pedic, Fadil

Publication type:

Article

Buzzwords: Truth? Or Consequences?

Published in:

AMWA Journal: American Medical Writers Association Journal, 2008, v. 23, n. 2, p. 84

By:

Melnick, Arnold

Publication type:

Article

La mujer como objeto sexual en la publicidad.

Published in:

Comunicar, 2008, v. 16, n. 31, p. 403, doi. 10.3916/c31-2008-03-026

By:

David Chacón Gordillo, Pedro

Publication type:

Article