Works matching DE "COMMUNICATION in marketing"
Results: 1860
Фактори, що впливають на маркетингові комунікації в умовах війни.
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- Accounting & Finance / Oblìk ì Fìnansi, 2024, v. 105, n. 3, p. 112, doi. 10.33146/2307-9878-2024-3(105)-112-119
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The Role of Media and Communication as Soft Power in Activating Diplomacy A Foresight Reading on the Duality of Industry and Marketing.
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- Revue Universitaire des Sciences Humaines et Sociales, 2024, v. 16, n. 3, p. 133
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ПЕРСОНАЛІЗАЦІЯ МАРКЕТИНГУ ЗА ДОПОМОГОЮ ШТУЧНОГО ІНТЕЛЕКТУ (ШІ).
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- Problems of Economy, 2024, v. 62, n. 4, p. 208, doi. 10.32983/2222-0712-2024-4-208-213
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A comunicação contraintuitiva para além do interesse mercadológico: experimentos com consumidores.
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- Revista FAMECOS - Mídia, Cultura e Tecnologia, 2024, v. 31, n. 1, p. 1, doi. 10.15448/1980-3729.2024.1.44242
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Brand Loyalty neu gedacht.
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- Marketing Review St. Gallen, 2025, n. 2, p. 6
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TEI Welcomes New Staff, Promotes Team Member.
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- Tax Executive, 2025, v. 77, n. 1, p. 18
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Globalisation and Regionalisation of the Advertising Industry in the Asia-Pacific.
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- Asian Studies Review, 2007, v. 31, n. 3, p. 283, doi. 10.1080/10357820701559089
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Art in circulation: Creating content and context for digital reproduction of artworks.
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- Curator, 2024, v. 67, n. 3, p. 603, doi. 10.1111/cura.12618
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ESTIMATING ADVANTAGES TO LARGE-SCALE ADVERTISING.
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- Review of Economics & Statistics, 1978, v. 60, n. 3, p. 428, doi. 10.2307/1924168
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The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry.
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- Journal for East European Management Studies, 2023, v. 28, n. 2, p. 347, doi. 10.5771/0949-6181-2023-2-347
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Temporary Architectures of Learning: Knowledge Governance in Project Ecologies.
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- Organization Studies, 2004, v. 25, n. 9, p. 1491, doi. 10.1177/0170840604047996
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News media coverage of hurricane events and Caribbean tourism: a critical analysis of the last 40 years.
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- Current Issues in Tourism, 2024, v. 27, n. 24, p. 4625, doi. 10.1080/13683500.2023.2293217
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Information source and tourist expenditure: evidence from Sarawak, Malaysia.
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- Current Issues in Tourism, 2023, v. 26, n. 22, p. 3616, doi. 10.1080/13683500.2022.2144154
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Exploring crisis communications during a pandemic from a cruise marketing managers perspective: an application of construal level theory.
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- Current Issues in Tourism, 2023, v. 26, n. 19, p. 3175, doi. 10.1080/13683500.2022.2109006
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To go or not to go: multiple identities and the effects of ambivalence.
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- Current Issues in Tourism, 2023, v. 26, n. 12, p. 2044, doi. 10.1080/13683500.2022.2077180
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Exploring the relative importance of epistemic value, value for money and perceived safety in visitors' evaluation of a destination.
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- Current Issues in Tourism, 2023, v. 26, n. 6, p. 868, doi. 10.1080/13683500.2022.2105197
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Revisiting the Influence of Campaign Tone on Turnout in Senate Elections.
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- Political Analysis, 2006, v. 14, n. 2, p. 206, doi. 10.1093/pan/mpj003
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AVALIAÇÃO DA QUALIDADE DOS SERVIÇOS PRESTADOS EM UMA CONCESSIONÁRIA POR MEIO DA ESCALA SERVQUAL.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 9, p. 1, doi. 10.54751/revistafoco.v16n9-077
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MARKETING DE ENTRETENIMENTO: A INFLUÊNCIA MIDIÁTICA DA PUBLICIDADE INSERIDA NAS GRAVAÇÕES DE REALITY SHOWS.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 6, p. 1, doi. 10.54751/revistafoco.v16n6-007
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Relationship Marketing in the Theatre Market – Theoretical and Empirical Aspects.
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- Cultural Management: Science & Education, 2024, v. 8, n. 2, p. 25, doi. 10.30819/cmse.8-2.02
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Fashion communication and Artificial Intelligence: the case of Neural Fashion AI.
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- Universitas, Revista de Ciencias Sociales y Humanas, 2024, n. 41, p. 15, doi. 10.17163/uni.n41.2024.01
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Advertising from the perspective of festivals: the present and future of commercial communication in the categories of awards (2013-2014).
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- Communication & Society, 2016, v. 29, n. 2, p. 81, doi. 10.15581/003.29.2.81-100
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PROACTIVE INHIBITION IN THE RECALL OF ADVERTISING MATERIAL.
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- Journal of Social Psychology, 1941, v. 13, n. 2, p. 311, doi. 10.1080/00224545.1941.9714081
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Tourism marketing in a metaverse context: the new reality of European museums on meta.
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- Museum Management & Curatorship, 2023, v. 38, n. 4, p. 468, doi. 10.1080/09647775.2023.2209841
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Artists brands and museums: understanding brand identity.
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- Museum Management & Curatorship, 2023, v. 38, n. 2, p. 157, doi. 10.1080/09647775.2021.1914143
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Chapter Spotlight.
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- ISSA Journal, 2023, v. 21, n. 7, p. 22
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COMPARATIVE ANALYSIS OF FACEBOOK AND COMMUNICATION ACTIVITIES OF THE MOUNTAIN HOTELS IN STARA PLANINA, KOPAONIK AND ZLATIBOR.
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- European Journal of Applied Economics, 2015, v. 12, n. 1, p. 26, doi. 10.5937/EJAE12-8159
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Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills.
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- Journal of Education for Business, 2005, v. 81, n. 2, p. 105, doi. 10.3200/JOEB.81.2.105-110
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When Language Matters.
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- Journal of Consumer Research, 2024, v. 51, n. 3, p. 634, doi. 10.1093/jcr/ucad080
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The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire.
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- Journal of Consumer Research, 2018, v. 45, n. 4, p. 775, doi. 10.1093/jcr/ucy048
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Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level.
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- Journal of Consumer Research, 2014, v. 41, n. 4, p. 1015, doi. 10.1086/678392
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How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions.
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- Journal of Consumer Research, 2013, p. S212, doi. 10.1086/662612
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How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions.
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- Journal of Consumer Research, 2012, v. 39, n. 2, p. 248, doi. 10.1086/662612
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Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images.
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- Journal of Consumer Research, 2007, v. 34, n. 3, p. 341, doi. 10.1086/519145
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For Better or For Worse? Valenced Comparative Frames and Regulatory Focus.
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- Journal of Consumer Research, 2007, v. 34, n. 1, p. 57, doi. 10.1086/513046
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The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration.
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- Journal of Consumer Research, 2007, v. 34, n. 1, p. 32, doi. 10.1086/513044
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Media Transportation and Advertising.
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- Journal of Consumer Research, 2006, v. 33, n. 2, p. 151, doi. 10.1086/506296
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Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 115, doi. 10.1086/504142
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How Nothing Became Something: White Space, Rhetoric, History, and Meaning.
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 82, doi. 10.1086/504138
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How Warnings about False Claims Become Recommendations.
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- Journal of Consumer Research, 2005, v. 31, n. 4, p. 713, doi. 10.1086/426605
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Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages?
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- Journal of Consumer Research, 2004, v. 31, n. 1, p. 199, doi. 10.1086/383435
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The Influence of Generic Advertising on Brand Preferences.
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- Journal of Consumer Research, 2004, v. 30, n. 4, p. 487, doi. 10.1086/380284
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Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures.
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- Journal of Consumer Research, 2003, v. 29, n. 4, p. 588, doi. 10.1086/346253
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Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising.
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- Journal of Consumer Research, 2003, v. 29, n. 4, p. 579, doi. 10.1086/346252
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Valves of Desire: A Historian's Perspective on Parents, Children, and Marketing.
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- Journal of Consumer Research, 2002, v. 29, n. 3, p. 441, doi. 10.1086/344423
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"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion.
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- Journal of Consumer Research, 2001, v. 28, n. 1, p. 33, doi. 10.1086/321946
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Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment.
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- Journal of Consumer Research, 2001, v. 28, n. 1, p. 18, doi. 10.1086/321945
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Temporal and Associative Memory in Chinese and English.
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- Journal of Consumer Research, 1999, v. 26, n. 2, p. 170, doi. 10.1086/209558
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Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor.
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- Journal of Consumer Research, 1999, v. 26, n. 2, p. 156, doi. 10.1086/209557
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Postexperience Advertising Effects on Consumer Memory.
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- Journal of Consumer Research, 1999, v. 25, n. 4, p. 319, doi. 10.1086/209542
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