THE HEALTH BELIEF MODEL AND PREDICTION OF DIETARY COMPLIANCE: A FIELD EXPERIMENT.Published in:Journal of Health & Social Behavior, 1977, v. 18, n. 4, p. 348, doi. 10.2307/2955344By:Becker, Marshall H.;Maiman, Lois A.;Kirscht, John P.;Haefner, Don P.;Drachman, Robert H.Publication type:Article