What's Kosher to You, Is Not Kosher to Me.Published in:Journal of the Academy of Marketing Science, 2003, v. 31, n. 1, p. 99, doi. 10.1177/0092070302239225By:Epstein, Adam;Olazábal, Ann Morales;Cava, Anita;Sacasas, RenéPublication type:Article