A New Product Growth for Model Consumer Durables.Published in:Management Science, 2004, v. 50, p. 1825, doi. 10.1287/mnsc.1040.0264By:Bass, Frank M.Publication type:Article
Symbolic Consumption in China: The Color Television as a Life Statement.Published in:Advances in Consumer Research, 1997, v. 24, n. 1, p. 128By:Brewer Doran, KathleenPublication type:Article