Works matching DE "COLOR in advertising"

Results: 37

Seek for Harmony or Dominance? Gender Differences in Consumer Preference for Color Contrast.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1879, doi. 10.1002/mar.22207

By:

Liu, Yanzheng;
Ding, Ying;
Yang, Chen

Publication type:

Article

Marketing and the Law.

Published in:

Journal of the Academy of Marketing Science, 1997, v. 25, n. 3, p. 269, doi. 10.1177/0092070397253018

By:

Cava, Anita;
DiMatteo, Larry A.;
Sacasas, René;
Cameron III, George D.;
Roy, Marren J.;
Horne, Melissa M.

Publication type:

Article

The effect of an advertisement's colour on emotions evoked by an ad and attitude towards the ad.

Published in:

International Journal of Advertising, 2007, v. 26, n. 1, p. 37, doi. 10.1080/02650487.2007.11072995

By:

Lichtlé, Marie-Christine

Publication type:

Article

Color: The Newest Tool for Technical Communicators--Redux.

Published in:

Technical Communication, 2009, v. 56, n. 1, p. 3

By:

MACKIEWICZ, JO

Publication type:

Article

Color me moral: White and black product colors influence prosocial behaviors.

Published in:

Psychology & Marketing, 2021, v. 38, n. 1, p. 212, doi. 10.1002/mar.21435

By:

Chan, Eugene Y.;
Meng, Yan

Publication type:

Article

Feeling red lucky? The interplay between color and luck in gambling settings.

Published in:

Psychology & Marketing, 2021, v. 38, n. 1, p. 43, doi. 10.1002/mar.21408

By:

Pontes, Nicolas;
Williams, Laura Kai

Publication type:

Article

Dark is durable, light is user‐friendly: The impact of color lightness on two product attribute judgments.

Published in:

Psychology & Marketing, 2020, v. 37, n. 7, p. 864, doi. 10.1002/mar.21268

By:

Hagtvedt, Henrik

Publication type:

Article

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.

Published in:

Marketing Science, 2015, v. 34, n. 1, p. 134, doi. 10.1287/mksc.2014.0882

By:

Wedel, Michel;
Pieters, Rik

Publication type:

Article

Effects of Color as an Executional Cue in Advertising: they're in the Shade.

Published in:

Management Science, 1997, v. 43, n. 10, p. 1387, doi. 10.1287/mnsc.43.10.1387

By:

Gorn, Gerald J.;
Chattopadhyay, Amitava;
Tracey Yi;
Dahl, Darren W.

Publication type:

Article

Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes.

Published in:

Journal of Consumer Research, 1995, v. 22, n. 2, p. 121, doi. 10.1086/209440

By:

Meyers-Levy, Joan;
Peracchio, Laura A.

Publication type:

Article

COR OU ESCOLARIDADE DE PERSONAGENS DE PROPAGANDA? PREFERÊNCIAS ENTRE UNIVERSITÁRIOS.

Published in:

RAE: Revista de Administração de Empresas, 2011, v. 51, n. 5, p. 498, doi. 10.1590/S0034-75902011000500007

By:

do Amaral Moretti, Sérgio Luiz;
da Costa Hernandez, José Mauro;
Muritiba, Patricia Morilha;
Muritiba, Sérgio

Publication type:

Article

Colour temperature in advertising and its impact on consumer purchase intentions.

Published in:

Oeconomia Copernicana, 2017, v. 8, n. 4, p. 657, doi. 10.24136/oc.v8i4.40

By:

Pilelienė, Lina;
Grigaliūnaitė, Viktorija

Publication type:

Article

Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications.

Published in:

Journal of Advertising, 2016, v. 45, n. 4, p. 365, doi. 10.1080/00913367.2016.1172384

By:

Puzakova, Marina;
Kwak, Hyokjin;
Ramanathan, Suresh;
Rocereto, Joseph F.

Publication type:

Article

The Effectiveness of Information and Color in Yellow Pages Advertising.

Published in:

Journal of Advertising, 2000, v. 29, n. 2, p. 59, doi. 10.1080/00913367.2000.10673609

By:

Fernandez, Karen V.;
Rosen, Dennis L.

Publication type:

Article

Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong.

Published in:

Journal of Advertising, 1997, v. 26, n. 3, p. 77, doi. 10.1080/00913367.1997.10673530

By:

Kirmani, Amna

Publication type:

Article

Consumer Eye Movement Patterns on Yellow Pages Advertising.

Published in:

Journal of Advertising, 1997, v. 26, n. 1, p. 62, doi. 10.1080/00913367.1997.10673518

By:

Lohse, Gerald L.

Publication type:

Article

From the Former Editor.

Published in:

1995

By:

Zinkhan, George M.

Publication type:

Editorial

THE EFFECTS OF SALES OF COLOR IN NEWSPAPER ADVERTISEMENTS.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 39, doi. 10.1080/00913367.1980.10673336

By:

Sparkman Jr., Richard;
Austin, Larry M.

Publication type:

Article

COLOR AND UND ET COMMUNICATION.

Published in:

1980

By:

Ernst, Sandra B.;
Fletcher, Alan D.

Publication type:

Book Review

Regimes of Vision and Products of Color.

Published in:

Senses & Society, 2007, v. 2, n. 1, p. 41, doi. 10.2752/174589207779997054

By:

Elliott, Charlene

Publication type:

Article

The Effects of Music In Advertising On Choice Behavior: A Classical Conditioning Approach.

Published in:

Journal of Marketing, 1982, v. 46, n. 1, p. 94, doi. 10.1177/002224298204600109

By:

Gorn, Gerald J.

Publication type:

Article

Cost Effectiveness of Advertising.

Published in:

International Journal of Advertising, 1985, v. 4, n. 2, p. 131, doi. 10.1080/02650487.1985.11105056

By:

Sparkman Jr., Richard M.

Publication type:

Article

Use of Color in Three News Magazines to Identify Political Parties.

Published in:

Journal of Visual Literacy, 2001, v. 21, n. 2, p. 167, doi. 10.1080/23796529.2001.11674577

By:

Burriss, Larry L.;
McComb, Don

Publication type:

Article

The Impact of Color and Animation on Sports Viewers' Attention to Televised Sponsorship Signage.

Published in:

Journal of Sport Management, 2015, v. 29, n. 2, p. 170, doi. 10.1123/JSM.2013-0280

By:

Breuer, Christoph;
Rumpf, Christopher

Publication type:

Article

COLOR IN BUSINESS SCIENCE AND INDUSTRY.

Published in:

Journal of Marketing, 1952, v. 17, n. 2, p. 223

By:

Dirksen, Charles J.

Publication type:

Article

SELLING WITH COLOR.

Published in:

1946

By:

Longman, Donald R.;
Burtt, Harold E.

Publication type:

Book Review

Direct Advertising also Favors Scientific Marketing.

Published in:

1937

By:

Raymond, Leonard J.

Publication type:

Editorial

The Effects of Colour Content and Cumulative Area of Outdoor Advertisement Billboards on the Visual Quality of Urban Streets.

Published in:

ISPRS International Journal of Geo-Information, 2022, v. 11, n. 12, p. 630, doi. 10.3390/ijgi11120630

By:

Adam, Mastura;
Al-Sharaa, Ammar;
Ab Ghafar, Norafida;
Mundher, Riyadh;
Abu Bakar, Shamsul;
Alhasan, Ameer

Publication type:

Article

Colour effects in green advertising.

Published in:

International Journal of Consumer Studies, 2020, v. 44, n. 6, p. 552, doi. 10.1111/ijcs.12589

By:

Lim, Dongjae;
Baek, Tae Hyun;
Yoon, Sukki;
Kim, Yeonshin

Publication type:

Article

Unanticipated Marketing Effects of Color: Empirical Tests in Two Contexts.

Published in:

2011

By:

Choi, Jungsil;
Singh, Surendra

Publication type:

Abstract

Colors and Culture: Points to Consider.

Published in:

Public Relations Tactics, 2013, v. 20, n. 10, p. 16

By:

Weger, Bill

Publication type:

Article

The Marketers' Prismatic Palette: A Review of Color Research and Future Directions.

Published in:

Psychology & Marketing, 2013, v. 30, n. 2, p. 187, doi. 10.1002/mar.20597

By:

Labrecque, Lauren I.;
Patrick, Vanessa M.;
Milne, George R.

Publication type:

Article

Color and Contrast in Magazine Advertising.

Published in:

Psychology & Marketing, 1986, v. 3, n. 2, p. 69, doi. 10.1002/mar.4220030203

By:

Schindler, Pamela S.

Publication type:

Article

Waiting for the Web: How Screen Color Affects Time Perception.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 215, doi. 10.1509/jmkr.41.2.215.28668

By:

Gorn, Gerald J.;
Chattopadhyay, Amitava;
Sengupta, Jaideep;
Tripathi, Shashank

Publication type:

Article

ROP Color and Its Effect on Newspaper Advertising.

Published in:

Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 68, doi. 10.2307/3149925

By:

Gardner, Burleigh B.;
Cohen, Yehudi A.

Publication type:

Article

COLOR QUALITY IN PRINT ADVERTISING.

Published in:

Journalism Quarterly, 1993, v. 70, n. 4, p. 934, doi. 10.1177/107769909307000417

By:

McGann, Anthony F.

Publication type:

Article

Strategic Use of Colour in Brand Packaging.

Published in:

Packaging Technology & Science, 2014, v. 27, n. 8, p. 663, doi. 10.1002/pts.2061

By:

Kauppinen‐Räisänen, Hannele

Publication type:

Article