Works matching DE "CO-branding"

Results: 138

Efficiency and Innovativeness as Determinants of Design Architecture Choices.

Published in:

Journal of Product Innovation Management, 2012, v. 29, n. 3, p. 405, doi. 10.1111/j.1540-5885.2012.00914.x

By:

Abecassis‐Moedas, Celine;
Benghozi, Pierre‐Jean

Publication type:

Article

The Impact of Fit Measures on the Consumer Evaluation of New Co-Branded Products.

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 4, p. 455, doi. 10.1111/j.1540-5885.2011.00819.x

By:

Bouten, Lisanne M.;
Snelders, Dirk;
Hultink, Erik Jan

Publication type:

Article

REVIEW OF AVANT-GARDE CONCEPT IN FOOTWEAR RESEARCH AND DESIGN AND APPLICATION TRENDS.

Published in:

Leather & Footwear Journal / Revista de Pielarie Incaltaminte, 2024, v. 24, n. 2, p. 141, doi. 10.24264/lfj.24.2.4

By:

Tong Zhan CUI;
RAJI, Rafiu King;
Jian Lin HAN;
Yuan CHEN

Publication type:

Article

CO-BRANDING OR ALLIANCE OF BRANDS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 342

By:

VRANEŠEVIĆ, TIHOMIR;
MANDIĆ, MIROSLAV;
HORVAT, SANDRA

Publication type:

Article

Co-branding partner selection: The importance of belief revision.

Published in:

Journal of Business Economics & Management, 2016, v. 17, n. 4, p. 546, doi. 10.3846/16111699.2016.1197848

By:

Lee, Chia-Lin;
Decker, Reinhold

Publication type:

Article

Research on the Co-Branding and Match-Up of Mega-Sports Event and Host City.

Published in:

International Journal of the History of Sport, 2015, v. 32, n. 8, p. 1098, doi. 10.1080/09523367.2015.1046050

By:

Dong, Qinqin;
Duysters, Geert

Publication type:

Article

Consumer evaluations of service co-branding.

Published in:

Service Industries Journal, 2018, v. 38, n. 13/14, p. 995, doi. 10.1080/02642069.2018.1427738

By:

Chen, Chien-Wei;
Lien, Nai-Hwa

Publication type:

Article

MARKA BİRLİKTELİĞİ STRATEJİSİNİN YAPISAL ÖZELLİKLERİ VE TÜRKÇE LİTERATÜRDEKİ YANSIMASI: KAVRAMSAL BİR İNCELEME.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2025, v. 18, n. 1, p. 277, doi. 10.15659/ppad.18.1.1544871

By:

EROL-BOYACI, Gülay;
ÖZER, Leyla;
AYHAN, Doğan Yaşar

Publication type:

Article

AN INVESTIGATION ON THE EFFECT OF AD EXPENSES ON BRAND VALUE IN THE BANKING SECTOR THROUGH PANEL DATA ANALYSIS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 2, p. 403

By:

BARAN, Tamer

Publication type:

Article

IMPACT OF THE NUMBER AND CONGRUENCE OF COBRANDING PARTNERS ON EVALUATIONS OF THE STRENGTH AND UNIQUENESS OF A FOCAL BRAND'S CORE ASSOCIATIONS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 2, p. 381

By:

HAYRAN, Ceren

Publication type:

Article

THE ROLE OF PRESTIGIOUS AND FUNCTIONAL BRAND CONCEPTS AND PRODUCT FIT IN CONSUMERS' EVALUATIONS OF CO-BRANDED PARTNERSHIPS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 1, p. 117, doi. 10.15659/ppad.16.1.1202213

By:

HAYRAN, Ceren

Publication type:

Article

L'alliance de marques : facteurs de succès et effets sur les marques partenaires.

Published in:

Revue des Sciences de Gestion, 2007, n. 223, p. 121, doi. 10.1051/larsg:2007011

By:

Methamem, Rim Boudali;
Zghal, Mustapha

Publication type:

Article

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects.

Published in:

Journal of Consumer Policy, 2012, v. 35, n. 1, p. 85, doi. 10.1007/s10603-011-9186-1

By:

Larceneux, Fabrice;
Benoit-Moreau, Florence;
Renaudin, Valérie

Publication type:

Article

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 574, doi. 10.1007/s11747-015-0440-y

By:

Baumeister, Christoph;
Scherer, Anne;
Wangenheim, Florian

Publication type:

Article

Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 103, doi. 10.1007/s11747-013-0343-8

By:

Newmeyer, Casey;
Venkatesh, R.;
Chatterjee, Rabikar

Publication type:

Article

Understanding the adoption of new brands through salespeople: a multilevel framework.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 278, doi. 10.1007/s11747-007-0055-z

By:

Wieseke, Jan;
Homburg, Christian;
Lee, Nick

Publication type:

Article

Marketing and the Law.

Published in:

Journal of the Academy of Marketing Science, 2006, v. 34, n. 4, p. 628

By:

Olazábal, Ann Morales;
Cava, Anita;
Sacasas, René

Publication type:

Article

PREPARE FOR THE AMBUSH!

Published in:

Marketing Health Services, 2011, v. 31, n. 2, p. 24

By:

GOMBESKI JR., WILIAM;
WRAY, TANYA;
BLAIRA, GEOFFREY

Publication type:

Article

Co-Branding: The Effects of E-Tailer and Delivery Carrier Familiarity on Price and E-Tailer Perceptions.

Published in:

Journal of Marketing Theory & Practice, 2011, v. 19, n. 1, p. 97, doi. 10.2753/MTP1069-6679190106

By:

Stokes, Amy;
Jensen, Thomas D.

Publication type:

Article

Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding.

Published in:

Journal of International Consumer Marketing, 2021, v. 33, n. 5, p. 578, doi. 10.1080/08961530.2020.1731899

By:

Nasution, Reza Ashari;
Arnita, Devi;
Purnama, Saqina Qanidya

Publication type:

Article

Brand equity in cooperative business relationships: exploring the development of a conceptual model.

Published in:

Marketing Theory, 2003, v. 3, n. 1, p. 37, doi. 10.1177/1470593103003001003

By:

Van Durme, Joël;
Brodie, Roderick J.;
Redmore, David

Publication type:

Article

Corporate Brands and Social Brands.

Published in:

International Studies of Management & Organization, 2007, v. 37, n. 4, p. 45, doi. 10.2753/IMO0020-8825370402

By:

Leitch, Shirley;
Davenport, Sally

Publication type:

Article

New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory.

Published in:

International Studies of Management & Organization, 2007, v. 37, n. 4, p. 3, doi. 10.2753/IMO0020-8825370400

By:

Mukherjee, Avinandan;
Balmer, John M. T.

Publication type:

Article

Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness.

Published in:

International Journal of Advertising, 2022, v. 41, n. 6, p. 1017, doi. 10.1080/02650487.2021.1940059

By:

Tian, Shiyun;
Tao, Weiting;
Hong, Cheng;
Tsai, Wan-Hsiu Sunny

Publication type:

Article

The logo matters: the effect of the logo type on the attitude towards co-products.

Published in:

International Journal of Advertising, 2017, v. 36, n. 5, p. 743, doi. 10.1080/02650487.2017.1340926

By:

Kraus, Antonia;
Gierl, Heribert

Publication type:

Article

Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 295, doi. 10.2501/IJA-33-2-295-327

By:

Tsiotsou, Rodoula H.;
Alexandris, Kostas;
Cornwell, T. Bettina

Publication type:

Article

When Food Co-Branding Backfires: The Overexpectation Effect.

Published in:

Foods, 2022, v. 11, n. 14, p. 2136, doi. 10.3390/foods11142136

By:

Garaus, Marion;
Wolfsteiner, Elisabeth;
Florack, Arnd

Publication type:

Article

MODELING THE EFFECT OF BELIEF REVISIONS ON THE SUCCESS OF CO-BRANDING.

Published in:

Journal of Applied Economic Sciences, 2009, v. 4, n. 8, p. 235

By:

Chia-Lin LEE;
DECKER, Reinhold

Publication type:

Article

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products.

Published in:

Marketing Science, 2013, v. 32, n. 6, p. 939, doi. 10.1287/mksc.2013.0806

By:

Zixia Cao;
Sorescu, Alina

Publication type:

Article

Trading Repaired and Refurbished Goods: How Sustainable is EU Exhaustion of Trade Marks?

Published in:

GRUR International: Journal of European & International IP Law, 2024, v. 73, n. 4, p. 287, doi. 10.1093/grurint/ikad124

By:

Geiregat, Simon

Publication type:

Article

Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking.

Published in:

Journal of Consumer Research, 2007, v. 33, n. 4, p. 529, doi. 10.1086/510227

By:

Monga, Alokparna Basu;
John, Deborah Roedder

Publication type:

Article

Investigating the consumer evaluation of the co-branding of luxury brands.

Published in:

International Journal of Research in Business & Social Science, 2022, v. 11, n. 4, p. 1, doi. 10.20525/ijrbs.v11i4.1808

By:

Xi Chen;
Zhe Li

Publication type:

Article

CO-BRANDING AS A STRATEGY - FASHION MARKET PERSPECTIVE: PRESTIGE OR MASSTIGE?

Published in:

International Journal of Sales, Retailing & Marketing, 2016, v. 5, n. 4, p. 49

By:

Mróz-Gorgoń, Barbara

Publication type:

Article

Editorial.

Published in:

International Journal of Sales, Retailing & Marketing, 2016, v. 5, n. 4, p. 2

By:

Palić, Mirko

Publication type:

Article

Portfolio Strategy for Luxury Partner Brands: Strategic Guidelines.

Published in:

IUP Journal of Brand Management, 2012, v. 9, n. 2, p. 18

By:

Uggla, Henrik;
Lashgari, Maryam

Publication type:

Article

The Benefits and Risks of Strategic Brand Collaboration.

Published in:

IUP Journal of Brand Management, 2010, p. 35

By:

Uggla, Henrik;
Åsberg, Per

Publication type:

Article

Leveraging the Luxury Partner-Brand: Strategic Portfolio Motives.

Published in:

IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 7

By:

Uggla, Henrik;
Åsberg, Per

Publication type:

Article

A Psycho-Semiotic Research Agenda for Strategic Brand Alliances.

Published in:

IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 92

By:

Uggla, Henrik;
Åsberg, Per

Publication type:

Article

Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 9-10, p. 925, doi. 10.1080/0267257X.2014.934905

By:

Oeppen, Jemma;
Jamal, Ahmad

Publication type:

Article

Co-Branding: The Science of Alliance.

Published in:

2000

By:

Carter, Steve

Publication type:

Book Review

INTEGRATION OF TWO BRANDS: A CO-BRANDING MODEL.

Published in:

International Journal of Sport Management, 2009, v. 10, n. 1, p. 35

By:

Kwon, Hyungil Harry;
Chulwon Lee;
Mondello, Mike

Publication type:

Article

NOTES FROM THE FIELD.

Published in:

2002

By:

Mackay, Bruce

Publication type:

Editorial

The Influence of CSR and Ethical Self-Identity in Consumer Evaluation of Cobrands.

Published in:

Journal of Business Ethics, 2016, v. 138, n. 2, p. 311, doi. 10.1007/s10551-015-2594-4

By:

Singh, Jaywant

Publication type:

Article

Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product.

Published in:

Journal of Business Ethics, 2014, v. 124, n. 3, p. 365, doi. 10.1007/s10551-013-1875-z

By:

Sénéchal, Sylvain;
Georges, Laurent;
Pernin, Jean

Publication type:

Article

长城非知名区段能从与知名区段的旅游品牌联合中获益吗？.

Published in:

Tourism Tribune / Lvyou Xuekan, 2022, v. 37, n. 12, p. 52, doi. 10.19765/j.cnki.1002-5006.2022.12.008

By:

沈雪瑞;
刘悦

Publication type:

Article

Team Management Organization in Co-branding Projects.

Published in:

Human Factors & Ergonomics in Manufacturing & Service Industries, 2013, v. 23, n. 4, p. 306, doi. 10.1002/hfm.20307

By:

Grebosz, Magdalena;
Bakalarczyk, Sebastian

Publication type:

Article

A CASE-STUDY OF CO-BRANDING IN THE ROMANIAN HOSPITALITY INDUSTRY.

Published in:

Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2022, v. 24, n. 3, p. 27

By:

CRISTINA, BABCSANYI;
ROXANA, PASCARIU ANKA;
DANIELA, DRAGHICESCU;
CARMEN, DUMITRESCU;
IASMINA, IOSIM

Publication type:

Article

Cobrand-harm Crises and Consumers Attributions of Responsibility.

Published in:

2013

By:

Newmeyer, Casey E.;
Ruth, Julie A.

Publication type:

Abstract

(In)congruity in the Evaluation of Celebrity Co-Brands.

Published in:

2011

By:

Wilcox, Keith;
Carroll, William

Publication type:

Abstract

Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers.

Published in:

2011

By:

Na Xiao;
Fang Wan

Publication type:

Abstract