L'alliance de marques : facteurs de succès et effets sur les marques partenaires.
- Published in:
- Revue des Sciences de Gestion, 2007, n. 223, p. 121, doi. 10.1051/larsg:2007011
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- Publication type:
- Article
Works matching DE "CO-branding"
Results: 141
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The Impact of Co-branding on Firm Stock Value.
- Published in:
- International Journal of Business & Applied Sciences, 2021, v. 10, n. 1, p. 1
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- Article
3
Team Management Organization in Co-branding Projects.
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- Human Factors & Ergonomics in Manufacturing & Service Industries, 2013, v. 23, n. 4, p. 306, doi. 10.1002/hfm.20307
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- Publication type:
- Article
4
CARDS MARKET - A RESISTANT MARKET TO CRISIS.
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- Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 1, p. 837
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- Article
5
Co-branding strategies in luxury fashion: the Off-White case.
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- Journal of Strategic Marketing, 2025, v. 33, n. 4, p. 484, doi. 10.1080/0965254X.2022.2160484
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- Article
6
Customer–customer value co-creation in social media: conceptualization and antecedents.
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- Journal of Strategic Marketing, 2019, v. 27, n. 4, p. 283, doi. 10.1080/0965254X.2017.1344289
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- Article
7
A SINGLE CELEBRITY TO ENDORSE MULTIPLE BRANDS: THE CO-BRANDING EFFECT BETWEEN ENDORSED BRANDS.
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- Transformations in Business & Economics, 2017, v. 16, n. 3C, p. 540
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- Article
8
Co‐brand partnerships making space for the next black girl: Backlash in social justice branding.
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- Psychology & Marketing, 2021, v. 38, n. 12, p. 2314, doi. 10.1002/mar.21566
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- Article
9
What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co‐branding partnership.
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- Psychology & Marketing, 2019, v. 36, n. 8, p. 758, doi. 10.1002/mar.21210
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- Article
10
The Psychology of Co-Branding Alliances: The Business-to-Business Relationship Outcomes of Role Stress.
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- Psychology & Marketing, 2016, v. 33, n. 4, p. 267, doi. 10.1002/mar.20874
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- Article
11
The effects of between-partner congruity on consumer evaluation of co-branded products.
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- Psychology & Marketing, 2007, v. 24, n. 11, p. 947, doi. 10.1002/mar.20191
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- Article
12
A typology of brand alliances and consumer awareness of brand alliance integration.
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- Marketing Letters, 2018, v. 29, n. 3, p. 275, doi. 10.1007/s11002-018-9467-4
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- Article
13
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 37, doi. 10.1007/s11002-017-9444-3
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- Article
14
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role.
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- Marketing Letters, 2014, v. 25, n. 2, p. 123, doi. 10.1007/s11002-013-9231-8
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- Publication type:
- Article
15
Spillover effects of ingredient branded strategies on brand choice: A field study.
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- Marketing Letters, 2012, v. 23, n. 1, p. 237, doi. 10.1007/s11002-011-9150-5
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- Article
16
Building Brands through Brand Alliances: Does a Second Ally Help?
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- Marketing Letters, 2004, v. 15, n. 2/3, p. 147, doi. 10.1023/B:MARK.0000047390.01552.a2
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- Article
17
The Latest Word.
- Published in:
- Seybold Report: Analyzing Publishing Technologies, 2012, v. 12, n. 22, p. 15
- Publication type:
- Article
18
Športno sponzorstvo kot management procesa sponzorske menjave in marketinških odnosov med udeleženci.
- Published in:
- Revija Šport, 2012, v. 60, n. 3/4, p. 13
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- Publication type:
- Article
19
Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry.
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- Journal of Marketing Management, 2014, v. 30, n. 9-10, p. 925, doi. 10.1080/0267257X.2014.934905
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- Article
20
Alliance with Thai Acrylic Fibre.
- Published in:
- Melliand International / Melliand Textilberichte, 2013, v. 19, n. 1, p. 4
- Publication type:
- Article
21
BASF/Louis Féraud: non-iron co-branding program in Asia.
- Published in:
- Melliand International / Melliand Textilberichte, 2007, v. 13, n. 1, p. 19
- Publication type:
- Article
22
Perceived economic mobility predicts evaluation of low‐fit co‐brands.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1562, doi. 10.1002/mar.21997
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- Publication type:
- Article
23
Brand equity in cooperative business relationships: exploring the development of a conceptual model.
- Published in:
- Marketing Theory, 2003, v. 3, n. 1, p. 37, doi. 10.1177/1470593103003001003
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- Article
24
THE EFFECT OF CO-BRANDING, CELEBRITY ENDORSERS, AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND IMAGE AS THE INTERVENING VARIABLE IN THE QUOTA OF JKT48 TELKOMSEL PACKAGE.
- Published in:
- Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 2, p. 2100, doi. 10.59188/eduvest.v5i2.50848
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- Article
25
MARKA BİRLİKTELİĞİ STRATEJİSİNİN YAPISAL ÖZELLİKLERİ VE TÜRKÇE LİTERATÜRDEKİ YANSIMASI: KAVRAMSAL BİR İNCELEME.
- Published in:
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2025, v. 18, n. 1, p. 277, doi. 10.15659/ppad.18.1.1544871
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- Publication type:
- Article
26
AN INVESTIGATION ON THE EFFECT OF AD EXPENSES ON BRAND VALUE IN THE BANKING SECTOR THROUGH PANEL DATA ANALYSIS.
- Published in:
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 2, p. 403
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- Publication type:
- Article
27
IMPACT OF THE NUMBER AND CONGRUENCE OF COBRANDING PARTNERS ON EVALUATIONS OF THE STRENGTH AND UNIQUENESS OF A FOCAL BRAND'S CORE ASSOCIATIONS.
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- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 2, p. 381
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- Publication type:
- Article
28
THE ROLE OF PRESTIGIOUS AND FUNCTIONAL BRAND CONCEPTS AND PRODUCT FIT IN CONSUMERS' EVALUATIONS OF CO-BRANDED PARTNERSHIPS.
- Published in:
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 1, p. 117, doi. 10.15659/ppad.16.1.1202213
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- Article
29
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 4, p. 17, doi. 10.1177/00222429221083668
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- Publication type:
- Article
30
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 3, p. 1, doi. 10.1509/jmkg.69.3.1.66358
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- Publication type:
- Article
31
The Effects of Ingredient Branding Strategies on Host Brand Extendibility.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 73, doi. 10.1509/jmkg.66.1.73.18450
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- Publication type:
- Article
32
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective.
- Published in:
- Journal of Consumer Research, 2015, v. 42, n. 1, p. 45, doi. 10.1093/jcr/ucv006
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- Article
33
Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands.
- Published in:
- Journal of Consumer Research, 2015, v. 41, n. 5, p. 1284, doi. 10.1086/679119
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- Publication type:
- Article
34
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 529, doi. 10.1086/510227
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- Publication type:
- Article
35
When Food Co-Branding Backfires: The Overexpectation Effect.
- Published in:
- Foods, 2022, v. 11, n. 14, p. 2136, doi. 10.3390/foods11142136
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- Article
36
Portfolio Strategy for Luxury Partner Brands: Strategic Guidelines.
- Published in:
- IUP Journal of Brand Management, 2012, v. 9, n. 2, p. 18
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- Publication type:
- Article
37
Leveraging the Luxury Partner-Brand: Strategic Portfolio Motives.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 4, p. 7
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- Publication type:
- Article
38
The Benefits and Risks of Strategic Brand Collaboration.
- Published in:
- IUP Journal of Brand Management, 2010, p. 35
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- Publication type:
- Article
39
A Psycho-Semiotic Research Agenda for Strategic Brand Alliances.
- Published in:
- IUP Journal of Brand Management, 2010, v. 7, n. 1/2, p. 92
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- Publication type:
- Article
40
Where Can Women and Men Live Together in Relative Peace and Harmony: Adventures in Apartment Living Co-branding Via Strategic Diversification and Market Segmentation.
- Published in:
- Leadership & Organizational Management Journal, 2011, v. 2011, n. 3, p. 120
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- Publication type:
- Article
41
What Do Men Expect? A Study of Apartment Co-Branding Preferences as a Form of Strategic Diversification.
- Published in:
- Leadership & Organizational Management Journal, 2011, v. 2011, n. 2, p. 31
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- Publication type:
- Article
42
What Do Women Want? A Study in Strategic Differentiation of Rental Apartments Via Co-Branding.
- Published in:
- Leadership & Organizational Management Journal, 2011, v. 2011, n. 1, p. 3
- By:
- Publication type:
- Article
43
Looking at Monarchy Askance: Royal Brand Names and Trademark Law in the German Empire.
- Published in:
- Central European History (Cambridge University Press / UK), 2024, v. 57, n. 2, p. 163, doi. 10.1017/S0008938923000481
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- Publication type:
- Article
44
Maximizing NIL Rights for College Athletes.
- Published in:
- Iowa Law Review, 2022, v. 107, n. 3, p. 1347
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- Publication type:
- Article
45
Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products.
- Published in:
- Marketing Science, 2013, v. 32, n. 6, p. 939, doi. 10.1287/mksc.2013.0806
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- Publication type:
- Article
46
The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange.
- Published in:
- Marketing Science, 2010, v. 29, n. 6, p. 1109, doi. 10.1287/mksc.1100.0582
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- Publication type:
- Article
47
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty.
- Published in:
- Marketing Science, 2008, v. 27, n. 4, p. 730, doi. 10.1287/mksc.1070.0326
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- Publication type:
- Article
48
Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 438, doi. 10.1287/mksc.1060.0263
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- Publication type:
- Article
49
Clearing a Path Through the Forest: A Meta-Review of Interorganizational Relationships.
- Published in:
- Journal of Management, 2011, v. 37, n. 4, p. 1108, doi. 10.1177/0149206311407507
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- Publication type:
- Article
50
The Woman's Day Case and Cooperative Advertising.
- Published in:
- Journal of Marketing, 1965, v. 29, n. 3, p. 35, doi. 10.1177/002224296502900307
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- Publication type:
- Article