Works matching DE "CLICK through rate"
Results: 57
Red-Hot and Ice-Cold Web Ads: The Influence of Web Ads’ Warm and Cool Colors on Click-Through Rates.
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- Journal of Interactive Advertising, 2014, v. 14, n. 1, p. 31, doi. 10.1080/15252019.2014.907757
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- Article
Search Engine Advertisement Design Effects on Click-Through Rates.
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- Journal of Interactive Advertising, 2014, v. 14, n. 1, p. 24, doi. 10.1080/15252019.2014.890394
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- Article
To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika.
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- Interfaces, 2012, v. 42, n. 5, p. 449, doi. 10.1287/inte.1120.0644
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- Article
Online Ad Auctions.
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- American Economic Review, 2009, v. 99, n. 2, p. 430, doi. 10.1257/aer.99.2.430
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- Article
Skewed Bidding in Pay-per-Action Auctions for Online Advertising.
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- American Economic Review, 2009, v. 99, n. 2, p. 441, doi. 10.1257/aer.99.2.441
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- Article
Factors influencing website traffic in the paid content market.
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- Journal of Marketing Management, 2007, v. 23, n. 7-8, p. 769, doi. 10.1362/026725707X230036
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- Article
The Impact of Competing Ads on Click Performance in Sponsored Search.
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- Information Systems Research, 2016, v. 27, n. 3, p. 538, doi. 10.1287/isre.2016.0637
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- Article
Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance.
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- Information Systems Research, 2011, v. 22, n. 1, p. 153, doi. 10.1287/isre.1090.0254
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- Article
Analysis of the Empirical Effects of Contextual Matching Advertising for Online News.
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- ETRI Journal, 2012, v. 34, n. 2, p. 929, doi. 10.4218/etrij.12.0211.0171
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- Article
EXAMINING THE IMPACT OF KEYWORD AMBIGUITY ON SEARCH ADVERTISING PERFORMANCE: A TOPIC MODEL APPROACH.
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- MIS Quarterly, 2018, v. 42, n. 3, p. 805, doi. 10.25300/MISQ/2018/14042
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- Article
DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS.
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- MIS Quarterly, 2016, v. 40, n. 1, p. 187
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- Article
A Dashboard for Online Pricing.
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- California Management Review, 2007, v. 50, n. 1, p. 202, doi. 10.2307/41166424
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- Article
A network modeling approach for the optimization of Internet-based advertising strategies and pricing with a quantitative explanation of two paradoxes.
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- NETNOMICS: Economic Research & Electronic Networking, 2005, v. 7, n. 2, p. 97, doi. 10.1007/s11066-006-9006-y
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- Article
A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness.
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- Journal of International Marketing, 2010, v. 18, n. 2, p. 80, doi. 10.1509/jimk.18.2.80
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- Article
Balance-sampling based light-weighted advertisement CTR prediction method.
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- Application Research of Computers / Jisuanji Yingyong Yanjiu, 2014, v. 31, n. 1, p. 33, doi. 10.3969/j.issn.1001-3695.2014.01.006
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- Article
Discussion of 'Estimating rates of rare events through a multidimensional dynamic hierarchical Bayesian framework'.
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- Applied Stochastic Models in Business & Industry, 2016, v. 32, n. 3, p. 356, doi. 10.1002/asmb.2163
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- Article
Click Here for Interact Insight: Advances in Clickstream Data Analysis in Marketing.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 35, doi. 10.1016/j.intmar.2008.10.004
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- Article
Pathways to Deeper News Engagement: Factors Influencing Click Behaviors on News Sites.
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- Journal of Computer-Mediated Communication, 2021, v. 26, n. 5, p. 265, doi. 10.1093/jcmc/zmab009
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- Article
Why We Don't Click: Interrogating the Relationship Between Viewing and Clicking in Social Media Contexts by Exploring the "Non-Click".
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- Journal of Computer-Mediated Communication, 2020, v. 25, n. 6, p. 402, doi. 10.1093/jcmc/zmaa013
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- Article
Capturing Clicks: How the Chinese Government Uses Clickbait to Compete for Visibility.
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- Political Communication, 2021, v. 38, n. 1/2, p. 23, doi. 10.1080/10584609.2020.1765914
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- Article
Online advertising and congruency effects.
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- International Journal of Advertising, 2012, v. 31, n. 3, p. 579, doi. 10.2501/IJA-31-3-579-604
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- Article
Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads.
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- International Journal of Advertising, 2011, v. 30, n. 3, p. 399, doi. 10.2501/IJA-30-3-399-424
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- Article
IMPACT OF ANIMATION AND LANGUAGE ON BANNER CLICK-THROUGH RATES.
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- Journal of Electronic Commerce Research, 2012, v. 13, n. 2, p. 173
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- Article
ANALIZAREA EFICIENȚEI TIPURILOR DE POSTĂRI ÎN REȚEAUA DE SOCIALIZARE FACEBOOK.
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- Review of Management & Economic Engineering, 2014, v. 13, n. 2, p. 337
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- Article
Optimization in Online Content Recommendation Services: Beyond Click-Through Rates.
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- M&SOM: Manufacturing & Service Operations Management, 2016, v. 18, n. 1, p. 15, doi. 10.1287/msom.2015.0548
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- Article
IMPLICIT MEMORY MEASURES FOR WEB ADVERTISING EFFECTIVENESS.
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- Journalism & Mass Communication Quarterly, 2007, v. 84, n. 1, p. 7, doi. 10.1177/107769900708400102
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- Article
Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates.
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- Journal of Consumer Research, 2024, v. 51, n. 3, p. 552, doi. 10.1093/jcr/ucad078
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- Article
On the Optimality of Clickthrough Fees in Online Markets.
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- Economic Journal, 2011, v. 121, n. 556, p. F340, doi. 10.1111/j.1468-0297.2011.02468.x
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- Article
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 899, doi. 10.1002/mar.21958
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- Article
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 306, doi. 10.1509/jmkr.41.3.306.35985
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- Article
Online Behavioral Advertising: A Literature Review and Research Agenda.
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- Journal of Advertising, 2017, v. 46, n. 3, p. 363, doi. 10.1080/00913367.2017.1339368
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- Article
THE FUNCTION OF FORMAT.
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- Journal of Advertising, 2006, v. 35, n. 1, p. 53, doi. 10.2753/JOA0091-3367350104
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- Article
Enhancing Knowledge and Bounce Rate in SERPs Using Micro-Data.
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- Mehran University Research Journal of Engineering & Technology, 2017, v. 36, n. 4, p. 965, doi. 10.22581/muet1982.1704.21
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- Article
Advertiser Prominence Effects in Search Advertising.
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- Management Science, 2018, v. 64, n. 3, p. 1365, doi. 10.1287/mnsc.2016.2677
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- Article
Consensus Model of Click-Through Thoughts of Web Surfers.
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- Asia Pacific Management Review, 2013, v. 18, n. 2, p. 161, doi. 10.6126/APMR.2013.18.2.03
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- Article
An improved advertising CTR prediction approach based on the fuzzy deep neural network.
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- PLoS ONE, 2018, v. 13, n. 5, p. 1, doi. 10.1371/journal.pone.0190831
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- Article
Joint Deep Model with Multi-Level Attention and Hybrid-Prediction for Recommendation †.
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- Entropy, 2019, v. 21, n. 2, p. 143, doi. 10.3390/e21020143
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- Article
Online Consumer Search Depth: Theories and New Findings.
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- Journal of Management Information Systems, 2006, v. 23, n. 3, p. 71
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- Article
Collaborative filtering for massive multinomial data.
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- Journal of Applied Statistics, 2014, v. 41, n. 4, p. 701, doi. 10.1080/02664763.2013.847072
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- Article
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.
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- Journal of Marketing, 2024, v. 88, n. 2, p. 141, doi. 10.1177/00222429231190021
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- Article
How Does Ranking Affect User Choice in Online Search?
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- Review of Industrial Organization, 2014, v. 45, n. 2, p. 99, doi. 10.1007/s11151-014-9435-y
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- Article
Effects beyond click-through: Incidental exposure to web advertising.
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- Journal of Marketing Communications, 2009, v. 15, n. 4, p. 227, doi. 10.1080/13527260802176419
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- Article
Demand for Information, Uncertainty, and the Response of U.S. Treasury Securities to News.
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- Review of Financial Studies, 2021, v. 34, n. 7, p. 3403, doi. 10.1093/rfs/hhaa072
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- Article
Reliability and effectiveness of clickthrough data for automatic image annotation.
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- Multimedia Tools & Applications, 2011, v. 55, n. 1, p. 27, doi. 10.1007/s11042-010-0584-1
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- Publication type:
- Article
Contextual Advertising.
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- Marketing Science, 2012, v. 31, n. 6, p. 980, doi. 10.1287/mksc.1120.0740
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- Article
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
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- Marketing Science, 2012, v. 31, n. 5, p. 819, doi. 10.1287/mksc.1120.0724
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- Article
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
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- Marketing Science, 2010, v. 29, n. 4, p. 602, doi. 10.1287/mksc.1090.0552
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- Article
Click Fraud.
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- Marketing Science, 2009, v. 28, n. 2, p. 293, doi. 10.1287/mksc.1080.0397
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- Article
Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction.
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- Marketing Science, 2007, v. 26, n. 3, p. 422, doi. 10.1287/mksc.1060.0226
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- Publication type:
- Article
You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 155, doi. 10.1177/00222437221111344
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- Article