Optimizing Performance-Based Internet Advertisement Campaigns.
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- Operations Research, 2017, v. 65, n. 1, p. 38, doi. 10.1287/opre.2016.1553
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Works matching DE "CHITIKA Inc."
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To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika.
- Published in:
- Interfaces, 2012, v. 42, n. 5, p. 449, doi. 10.1287/inte.1120.0644
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- Article