Works matching DE "CHILDREN'S advertising"
Results: 40
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood.
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- Journal of Consumer Research, 2014, v. 41, n. 1, p. 119, doi. 10.1086/675218
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- Article
Comparing TV Ads and Advegames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 264, doi. 10.1080/00913367.2013.774605
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- Article
Fantasy in Food Advertising Targeted at Children.
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- Journal of Advertising, 2012, v. 41, n. 3, p. 75, doi. 10.2753/joa0091-3367410305
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- Article
MITIGATING THE EFFECTS OF ADVERGAMES ON CHILDREN.
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- Journal of Advertising, 2011, v. 40, n. 1, p. 43, doi. 10.2753/JOA0091-3367400103
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- Article
Eyes in the Aisles: Why Is Cap'n Crunch Looking Down at My Child?
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- Environment & Behavior, 2015, v. 47, n. 7, p. 715, doi. 10.1177/0013916514528793
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- Article
Television Food Advertising to Children: A Global Perspective.
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- American Journal of Public Health, 2010, v. 100, n. 9, p. 1730, doi. 10.2105/AJPH.2009.179267
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- Article
Join the Club: Food Advertising, 1930s Children's Popular Culture, and Brand Socialization.
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- Popular Communication, 2014, v. 12, n. 1, p. 17, doi. 10.1080/15405702.2013.869334
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- Article
Federal Trade Commission Bureau of Consumer Protection, 1978-1979.
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- Journal of Public Policy & Marketing, 2014, v. 33, n. 2, p. 206, doi. 10.1509/jppm.14.FTC.005
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- Article
Stricter Rules on Food Advertising Directed at Children in the Netherlands.
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- European Food & Feed Law Review, 2015, v. 10, n. 1, p. 54
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- Article
Publicidade de moda e a tipologia adultizada da criança.
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- Comunicação & Sociedade, 2013, v. 35, n. 1, p. 131, doi. 10.15603/2175-7755/cs.v35n1p131-151
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- Article
THE KIDS DON'T STAND A CHANCE: UNFAIR AND DECEPTIVE ADVERTISING IN CHILDREN'S APPS.
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- Loyola Law Review, 2020, v. 66, n. 1, p. 211
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- Article
The Powerful Male Hero: A Content Analysis of Gender Representation in Posters for Children's Animated Movies.
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- Sex Roles, 2020, v. 83, n. 7/8, p. 499, doi. 10.1007/s11199-020-01127-z
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- Article
Advertising targeting young children: an overview of 10 years of research (2006–2016).
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- International Journal of Advertising, 2019, v. 38, n. 2, p. 173, doi. 10.1080/02650487.2017.1411056
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- Article
Comparing children's explicit and implicit understanding of advertising and placement on TV.
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- International Journal of Advertising, 2017, v. 36, n. 6, p. 928, doi. 10.1080/02650487.2017.1384197
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- Article
Parental mediation of food marketing communications aimed at children.
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- International Journal of Advertising, 2014, v. 33, n. 3, p. 579, doi. 10.2501/IJA-33-3-579-598
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- Article
Age-dependent effects of food advergame brand integration and interactivity.
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- International Journal of Advertising, 2014, v. 33, n. 3, p. 475, doi. 10.2501/IJA-33-3-475-508
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- Article
'Mum, can I play on the internet?' Parents' understanding, perception and responses to online advertising designed for children.
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- International Journal of Advertising, 2014, v. 33, n. 3, p. 437, doi. 10.2501/IJA-33-3-437-473
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- Article
Reassessing the current state of advertising to children.
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- International Journal of Advertising, 2014, v. 33, n. 3, p. 429, doi. 10.2501/IJA-33-3-429-436
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- Article
Children's understanding of advertisers' persuasive tactics.
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- International Journal of Advertising, 2011, v. 30, n. 2, p. 329, doi. 10.2501/IJA-30-2-329-350
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- Article
Regulamentação versus auto-regulamentação publicitária: uma análise institucional aplicada ao mercado de alimentos infantis.
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- Revista de Economia e Administração, 2013, v. 12, n. 2, p. 217, doi. 10.11132/rea.2013.747
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- Article
O mundo imaginário da publicidade infantil.
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- Comunicação, Mídia e Consumo, 2014, v. 11, n. 32, p. 73
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- Article
Repensando el niño-consumidor: nuevas prácticas, nuevos paradigmas.
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- Comunicação, Mídia e Consumo, 2012, v. 9, n. 25, p. 43
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- Article
Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising.
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- Human Communication Research, 2012, v. 38, n. 2, p. 199, doi. 10.1111/j.1468-2958.2011.01425.x
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- Article
El millonario y caprichoso mercado de los «chamos».
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- Debates IESA, 2012, v. 17, n. 1, p. 83
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- Article
An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions.
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- Psychology & Marketing, 2012, v. 29, n. 11, p. 907, doi. 10.1002/mar.20573
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- Article
Gender Representation in Advertising of Toys in the Christmas Period (2009-12).
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- Comunicar, 2013, v. 21, n. 41, p. 187, doi. 10.3916/C41-2013-18
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- Article
Development and Persuasion Understanding: Predicting Knowledge of Persuasion/Selling Intent From Children's Theory of Mind.
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- Journal of Communication, 2015, v. 65, n. 3, p. 423, doi. 10.1111/jcom.12155
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- Article
ADVERTISING TARGETED AT CHILDREN AND CURRENT APPROACH TO IT IN THE CENTRAL EUROPEAN REGION WITH EMPHASIS ON CZECH AND GERMAN EXAMPLES. A BRIEF LINGUISTIC-EDUCATIONAL ANALYSIS.
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- Caracteres: Estudios Culturales y Criticos de la Esfera Digital, 2017, v. 6, n. 2, p. 226
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- Article
Is Child Advertising Inherently Unfair?
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- Journal of Business Ethics, 2019, v. 158, n. 3, p. 603, doi. 10.1007/s10551-017-3742-9
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- Article
How Does Perceived Effectiveness Affect Adults' Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going.
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- Journal of Business Ethics, 2014, v. 124, n. 2, p. 243, doi. 10.1007/s10551-013-1856-2
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- Article
Editor's Corner.
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- American Business Law Journal, 2014, v. 51, n. 4, p. v, doi. 10.1111/ablj.12037
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- Article
Barreras y oportunidades para la regulación de la publicidad de alimentos y bebidas dirigida a niños en México.
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- Salud Pública de México, 2014, v. 56, p. S123
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- Article
From Gray Panther to National Nanny: The Kidvid Crusade and the Eclipse of the U.S. Federal Trade Commission, 1977-1980.
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- Communication, Culture & Critique, 2015, v. 8, n. 4, p. 576, doi. 10.1111/cccr.12100
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- Article
ESTUDOS MEDIÁTICOS DA PUBLICIDADE INFANTIL: PROPOSTA DE ANÁLISE DO DISCURSO PUBLICITÁRIO NA INTERFACE COM O DISCURSO LITERÁRIO.
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- Pensamento & Realidade, 2011, v. 26, n. 1, p. 55
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- Publication type:
- Article
Knowing the Child Consumer through Box Tops: Data Collection, Measurement, and Advertising to Children, 1920–1945.
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- Critical Studies in Media Communication, 2015, v. 32, n. 2, p. 112, doi. 10.1080/15295036.2014.1000351
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- Article
COMMERCIALIZING CHILDREN: LAWS AND REGULATIONS AFFECTING ADVERTISEMENTS DIRECTED AT CHILDREN IN FRANCE, SPAIN AND SWEDEN.
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- Indiana International & Comparative Law Review, 2018, v. 28, n. 2, p. 163, doi. 10.18060/7909.0059
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- Article
Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 799, doi. 10.1509/jmkr.48.5.799
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- Article
FOOD INDUSTRY APPROACH TO RISING PREVALENCE OF CHILDREN OBESITY IN THE CZECH REPUBLIC.
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- 2014
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- Publication type:
- Case Study
ADVERTISING TO CHILDREN IN SCHOOLS.
- Published in:
- Alternative Law Journal, 2015, v. 40, n. 1, p. 33, doi. 10.1177/1037969X1504000108
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- Publication type:
- Article
Children's attitudinal reactions to TV advertisements.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 4, p. 543, doi. 10.2501/IJMR-54-4-543-566
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- Publication type:
- Article