Works matching DE "CHILDREN'S advertising"

Results: 40

Development and Persuasion Understanding: Predicting Knowledge of Persuasion/Selling Intent From Children's Theory of Mind.

Published in:

Journal of Communication, 2015, v. 65, n. 3, p. 423, doi. 10.1111/jcom.12155

By:

Lapierre, Matthew A.

Publication type:

Article

Eyes in the Aisles: Why Is Cap'n Crunch Looking Down at My Child?

Published in:

Environment & Behavior, 2015, v. 47, n. 7, p. 715, doi. 10.1177/0013916514528793

By:

Musicus, Aviva;
Tal, Aner;
Wansink, Brian

Publication type:

Article

El millonario y caprichoso mercado de los «chamos».

Published in:

Debates IESA, 2012, v. 17, n. 1, p. 83

By:

Culshaw, Fabiana

Publication type:

Article

Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising.

Published in:

Human Communication Research, 2012, v. 38, n. 2, p. 199, doi. 10.1111/j.1468-2958.2011.01425.x

By:

Rozendaal, Esther;
Buijzen, Moniek;
Valkenburg, Patti M.

Publication type:

Article

Knowing the Child Consumer through Box Tops: Data Collection, Measurement, and Advertising to Children, 1920–1945.

Published in:

Critical Studies in Media Communication, 2015, v. 32, n. 2, p. 112, doi. 10.1080/15295036.2014.1000351

By:

Asquith, Kyle

Publication type:

Article

Publicidade de moda e a tipologia adultizada da criança.

Published in:

Comunicação & Sociedade, 2013, v. 35, n. 1, p. 131, doi. 10.15603/2175-7755/cs.v35n1p131-151

By:

Giacomini Filho, Gino;
Gisoldi Orlandi, Rosângela

Publication type:

Article

O mundo imaginário da publicidade infantil.

Published in:

Comunicação, Mídia e Consumo, 2014, v. 11, n. 32, p. 73

By:

Soberana Paiva, Maria;
Araújo Souza, Karlla Christine;
da Costa Mendes, Marcília Luzia Gomes

Publication type:

Article

Repensando el niño-consumidor: nuevas prácticas, nuevos paradigmas.

Published in:

Comunicação, Mídia e Consumo, 2012, v. 9, n. 25, p. 43

By:

Buckingham, David

Publication type:

Article

From Gray Panther to National Nanny: The Kidvid Crusade and the Eclipse of the U.S. Federal Trade Commission, 1977-1980.

Published in:

Communication, Culture & Critique, 2015, v. 8, n. 4, p. 576, doi. 10.1111/cccr.12100

By:

Niesen, Molly

Publication type:

Article

Advertising targeting young children: an overview of 10 years of research (2006–2016).

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 173, doi. 10.1080/02650487.2017.1411056

By:

De Jans, Steffi;
Van de Sompel, Dieneke;
Hudders, Liselot;
Cauberghe, Veroline

Publication type:

Article

Comparing children's explicit and implicit understanding of advertising and placement on TV.

Published in:

International Journal of Advertising, 2017, v. 36, n. 6, p. 928, doi. 10.1080/02650487.2017.1384197

By:

Uribe, Rodrigo;
Fuentes-García, Alejandra

Publication type:

Article

Parental mediation of food marketing communications aimed at children.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 579, doi. 10.2501/IJA-33-3-579-598

By:

Newman, Nicki;
Oates, Caroline J.

Publication type:

Article

Age-dependent effects of food advergame brand integration and interactivity.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 475, doi. 10.2501/IJA-33-3-475-508

By:

Rifon, Nora J.;
Quilliam, Elizabeth Taylor;
Hye-Jin Paek;
Weatherspoon, Lorraine J.;
Soo-Kyong Kim;
Smreker, Karen C.

Publication type:

Article

'Mum, can I play on the internet?' Parents' understanding, perception and responses to online advertising designed for children.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 437, doi. 10.2501/IJA-33-3-437-473

By:

Cornish, Lara Spiteri

Publication type:

Article

Reassessing the current state of advertising to children.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 429, doi. 10.2501/IJA-33-3-429-436

By:

Carlson, Les;
Clarke, Barbie

Publication type:

Article

How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood.

Published in:

Journal of Consumer Research, 2014, v. 41, n. 1, p. 119, doi. 10.1086/675218

By:

CONNELL, PAUL M.;
BRUCKS, MERRIE;
NIELSEN, JESPER H.

Publication type:

Article

Comparing TV Ads and Advegames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 264, doi. 10.1080/00913367.2013.774605

By:

Panic, Katarina;
Cauberghe, Verolien;
De Pelsmacker, Patrick

Publication type:

Article

Fantasy in Food Advertising Targeted at Children.

Published in:

Journal of Advertising, 2012, v. 41, n. 3, p. 75, doi. 10.2753/joa0091-3367410305

By:

Rose, Gregory M.;
Merchant, Altaf;
Bakir, Aysen

Publication type:

Article

MITIGATING THE EFFECTS OF ADVERGAMES ON CHILDREN.

Published in:

Journal of Advertising, 2011, v. 40, n. 1, p. 43, doi. 10.2753/JOA0091-3367400103

By:

Soontae An;
Stern, Susannah

Publication type:

Article

Stricter Rules on Food Advertising Directed at Children in the Netherlands.

Published in:

European Food & Feed Law Review, 2015, v. 10, n. 1, p. 54

By:

Hoogenraad, Ebba;
Duivenvoorde, Bram

Publication type:

Article

Barreras y oportunidades para la regulación de la publicidad de alimentos y bebidas dirigida a niños en México.

Published in:

Salud Pública de México, 2014, v. 56, p. S123

By:

Théodore, Florence;
Juárez-Ramírez, Clara;
Cahuana-Hurtado, Lucero;
Blanco, Ilian;
Tolentino-Mayo, Lizbeth;
Bonvecchio, Anabelle

Publication type:

Article

THE KIDS DON'T STAND A CHANCE: UNFAIR AND DECEPTIVE ADVERTISING IN CHILDREN'S APPS.

Published in:

Loyola Law Review, 2020, v. 66, n. 1, p. 211

By:

Fernandez, Mary Kate

Publication type:

Article

Gender Representation in Advertising of Toys in the Christmas Period (2009-12).

Published in:

Comunicar, 2013, v. 21, n. 41, p. 187, doi. 10.3916/C41-2013-18

By:

Martínez, Esther;
Nicolás, M. Ángel;
Salas, Álvaro

Publication type:

Article

FOOD INDUSTRY APPROACH TO RISING PREVALENCE OF CHILDREN OBESITY IN THE CZECH REPUBLIC.

Published in:

2014

By:

Olšanová, K.

Publication type:

Case Study

How Does Perceived Effectiveness Affect Adults' Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going.

Published in:

Journal of Business Ethics, 2014, v. 124, n. 2, p. 243, doi. 10.1007/s10551-013-1856-2

By:

Charry, Karine;
Pelsmacker, Patrick;
Pecheux, Claude

Publication type:

Article

ADVERTISING TO CHILDREN IN SCHOOLS.

Published in:

Alternative Law Journal, 2015, v. 40, n. 1, p. 33, doi. 10.1177/1037969X1504000108

By:

PETTIGREW, SIMONE;
DAVIES, SHELLEY

Publication type:

Article

An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions.

Published in:

Psychology & Marketing, 2012, v. 29, n. 11, p. 907, doi. 10.1002/mar.20573

By:

Grohs, Reinhard;
Wagner, Udo;
Steiner, Regina

Publication type:

Article

Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 799, doi. 10.1509/jmkr.48.5.799

By:

Dhar, Tirtha;
Baylis, Kathy

Publication type:

Article

ADVERTISING TARGETED AT CHILDREN AND CURRENT APPROACH TO IT IN THE CENTRAL EUROPEAN REGION WITH EMPHASIS ON CZECH AND GERMAN EXAMPLES. A BRIEF LINGUISTIC-EDUCATIONAL ANALYSIS.

Published in:

Caracteres: Estudios Culturales y Criticos de la Esfera Digital, 2017, v. 6, n. 2, p. 226

By:

TESAŘOVÁ, PAVLÍNA;
KRAŤKOVÁ, JINDŘIŠKA

Publication type:

Article

Join the Club: Food Advertising, 1930s Children's Popular Culture, and Brand Socialization.

Published in:

Popular Communication, 2014, v. 12, n. 1, p. 17, doi. 10.1080/15405702.2013.869334

By:

Asquith, Kyle

Publication type:

Article

Federal Trade Commission Bureau of Consumer Protection, 1978-1979.

Published in:

Journal of Public Policy & Marketing, 2014, v. 33, n. 2, p. 206, doi. 10.1509/jppm.14.FTC.005

By:

Scammon, Debra L.

Publication type:

Article

Regulamentação versus auto-regulamentação publicitária: uma análise institucional aplicada ao mercado de alimentos infantis.

Published in:

Revista de Economia e Administração, 2013, v. 12, n. 2, p. 217, doi. 10.11132/rea.2013.747

By:

Botelho Pain, Grace Kelly;
Reinert, Maurício

Publication type:

Article

The Powerful Male Hero: A Content Analysis of Gender Representation in Posters for Children's Animated Movies.

Published in:

Sex Roles, 2020, v. 83, n. 7/8, p. 499, doi. 10.1007/s11199-020-01127-z

By:

Aley, Melinda;
Hahn, Lindsay

Publication type:

Article

ESTUDOS MEDIÁTICOS DA PUBLICIDADE INFANTIL: PROPOSTA DE ANÁLISE DO DISCURSO PUBLICITÁRIO NA INTERFACE COM O DISCURSO LITERÁRIO.

Published in:

Pensamento & Realidade, 2011, v. 26, n. 1, p. 55

By:

de Souza, Lívia Silva;
Baader, Cinira

Publication type:

Article

COMMERCIALIZING CHILDREN: LAWS AND REGULATIONS AFFECTING ADVERTISEMENTS DIRECTED AT CHILDREN IN FRANCE, SPAIN AND SWEDEN.

Published in:

Indiana International & Comparative Law Review, 2018, v. 28, n. 2, p. 163, doi. 10.18060/7909.0059

By:

BROWNE, M. NEIL;
KUBASEK, NANCY;
REX, JUSTIN;
HORTON, ROBERT

Publication type:

Article

Children's understanding of advertisers' persuasive tactics.

Published in:

International Journal of Advertising, 2011, v. 30, n. 2, p. 329, doi. 10.2501/IJA-30-2-329-350

By:

Rozendaal, Esther;
Buijzen, Moniek;
Valkenburg, Patti

Publication type:

Article

Is Child Advertising Inherently Unfair?

Published in:

Journal of Business Ethics, 2019, v. 158, n. 3, p. 603, doi. 10.1007/s10551-017-3742-9

By:

Rowthorn, David

Publication type:

Article

Television Food Advertising to Children: A Global Perspective.

Published in:

American Journal of Public Health, 2010, v. 100, n. 9, p. 1730, doi. 10.2105/AJPH.2009.179267

By:

Kelly, Bridget;
Halford, Jason C. G.;
Boyland, Emma J.;
Chapman, Kathy;
Bautista-Castaño, Inmaculada;
Berg, Christina;
Caroli, Margherita;
Cook, Brian;
Coutinho, Janine G.;
Effertz, Tobias;
Grammatikaki, Evangelia;
Keller, Kathleen;
Leung, Raymond;
Manios, Yannis;
Monteiro, Renata;
Pedley, Claire;
Prell, Hillevi;
Raine, Kim;
Recine, Elisabetta;
Serra-Majem, Lluis

Publication type:

Article

Editor's Corner.

Published in:

American Business Law Journal, 2014, v. 51, n. 4, p. v, doi. 10.1111/ablj.12037

By:

Pagnattaro, Marisa Anne

Publication type:

Article

Children's attitudinal reactions to TV advertisements.

Published in:

International Journal of Market Research, 2012, v. 54, n. 4, p. 543, doi. 10.2501/IJMR-54-4-543-566

By:

Gbadamosi, Ayantunji;
Hinson, Robert E.;
Tukamushaba, Eddy K.;
Ingunjiri, Irene

Publication type:

Article