Works matching DE "CHIEF marketing officers"
Results: 145
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 255, doi. 10.1007/s11747-024-01056-3
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- Publication type:
- Article
HOW WILL DIGITAL PLATFORMS BE HARNESSED IN 2010, AND HOW WILL THEY CHANGE THE WAY PEOPLE INTERACT WITH BRANDS?
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- Journal of Interactive Advertising, 2010, v. 10, n. 2, p. 61, doi. 10.1080/15252019.2010.10722170
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- Publication type:
- Article
Nick Ragone on Articulating Your Vision as a Leader.
- Published in:
- 2017
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- Publication type:
- Interview
Greetings from the Sunshine State: Danielle Courtenay, APR, discusses marketing and Visit Orlando.
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- 2013
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- Publication type:
- Interview
pr blotter.
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- Public Relations Tactics, 2011, v. 18, n. 10, p. 4
- Publication type:
- Article
pr blotter.
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- Public Relations Tactics, 2010, v. 17, n. 10, p. 4
- Publication type:
- Article
The Impact of Social Media on C-level.
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- MIS Quarterly Executive, 2011, v. 10, n. 4, p. 187
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- Publication type:
- Article
People in the News.
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- Journal: American Water Works Association, 2024, v. 116, n. 7, p. 68, doi. 10.1002/awwa.2324
- Publication type:
- Article
People in the News.
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- Journal: American Water Works Association, 2024, v. 116, n. 3, p. 73, doi. 10.1002/awwa.2252
- Publication type:
- Article
People in the News.
- Published in:
- Journal: American Water Works Association, 2017, v. 109, n. 8, p. 76, doi. 10.1002/j.1551-8833.2017.tb00049.x
- Publication type:
- Article
A Managing Partner’s Vision—Setting Goals and Executing Them.
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- CPA Journal, 2023, v. 93, n. 11/12, p. 6
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- Article
Chief Management Officer for the DoD: Does It Matter?
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- Public Manager, 2015, v. 44, n. 2, p. 38
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- Article
Status Check: Science & Sustainability.
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- Applied Clinical Trials, 2024, v. 33, n. 6, p. 16
- Publication type:
- Article
Pharmacovigilance vs. Drug Safety.
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- Applied Clinical Trials, 2023, v. 32, n. 4, p. 4
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- Publication type:
- Article
Is it Time to Adjust Our Approach to Learning?
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- Applied Clinical Trials, 2023, v. 32, n. 3, p. 4
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- Publication type:
- Article
Scientists Don’t Ever Stop Sciencing.
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- Applied Clinical Trials, 2022, v. 31, n. 10, p. 4
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- Publication type:
- Article
School's Out for Summer, But Learning Continues.
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- Applied Clinical Trials, 2022, v. 31, n. 6, p. 4
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- Publication type:
- Article
The Role and Function of the Chief Marketing Executive and the Marketing Department.
- Published in:
- Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990
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- Publication type:
- Article
The Role and Function of the Chief Marketing Executive and the Marketing Department: A Study of Medium-Sized Companies in the UK.
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- Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990
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- Publication type:
- Article
How Boards Can Use Technology to Diversify and Fill Skills Gaps.
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- Board Leadership, 2022, v. 2022, n. 182, p. 6, doi. 10.1002/bl.30222
- Publication type:
- Article
THE BIG KAHUNA.
- Published in:
- Marketing Research, 2012, v. 24, n. 2, p. 3
- Publication type:
- Article
Editorial.
- Published in:
- 2024
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- Publication type:
- Editorial
Editorial.
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- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 296, doi. 10.69554/lxmr3000
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- Publication type:
- Article
Editorial.
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- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 301, doi. 10.69554/delq9398
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- Article
Editorial.
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- Journal of Brand Strategy, 2019, v. 8, n. 1, p. 4, doi. 10.69554/cnnf4814
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- Publication type:
- Article
Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation.
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- Journal of Brand Strategy, 2019, v. 8, n. 1, p. 20, doi. 10.69554/eydh4582
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- Publication type:
- Article
Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 356, doi. 10.69554/etde8357
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- Publication type:
- Article
The information economy is dead: What CMOs should do now.
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- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 202, doi. 10.69554/dmyv3436
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- Publication type:
- Article
Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy.
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- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 178, doi. 10.69554/itwn8802
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- Publication type:
- Article
Marketing in a Silo World: THE NEW CMO CHALLENGE.
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- California Management Review, 2008, v. 51, n. 1, p. 144, doi. 10.2307/41166473
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- Publication type:
- Article
AI in the Luxury In-Store Atmospherics.
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- Symphonya: Emerging Issues in Management, 2023, n. 1, p. 9, doi. 10.4468/2023.01.02rovai.pasquinelli.teh
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- Publication type:
- Article
Influential Chief Marketing Officers and Management Revenue Forecasts.
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- Accounting Review, 2018, v. 93, n. 4, p. 253, doi. 10.2308/accr-51946
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- Publication type:
- Article
The Role of Governance and Strategic Planning in Designing our Future.
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- Advanced Materials & Processes, 2022, v. 180, n. 5, p. 72
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- Publication type:
- Article
Making Culture Tangible.
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- People & Strategy, 2020, v. 43, n. 2, p. 4
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- Publication type:
- Article
Impact of Global Brand Chief Marketing Officers' Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter.
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- Journal of International Marketing, 2022, v. 30, n. 3, p. 72, doi. 10.1177/1069031X221104077
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- Publication type:
- Article
How Can Chief Marketing Officers Strengthen Their Influence? A Social Capital Perspective Across Six Country Groups.
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- Journal of International Marketing, 2013, v. 21, n. 4, p. 88, doi. 10.1509/jim.13.0017
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- Publication type:
- Article
A Study on the Market Game in ERP Sand Table Simulation Competition.
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- Research & Exploration in Laboratory, 2014, v. 33, n. 8, p. 258
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- Publication type:
- Article
KARIN ZULKARNAEN A WIDE-OPEN MARKET.
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- Journal of the Australian & New Zealand Institute of Insurance & Finance, 2024, v. 47, n. 2, p. 30
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- Publication type:
- Article
From Digital Myopia to Hyperopia.
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- Journal of Customer Behaviour, 2024, v. 23, n. 1, p. 21, doi. 10.1362/147539224X17149185610019
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- Publication type:
- Article
ACPE Network Discussion Focuses on Defining Physician Executives.
- Published in:
- 2010
- Publication type:
- Excerpt
Have Manufacturing Firms Adopted the Marketing Concept?
- Published in:
- 1965
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- Publication type:
- Industry Overview
Formal Reasoning and Marketing Strategy.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 4, p. 1, doi. 10.2307/1248330
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- Publication type:
- Article
Gender and the CMO: do the differences make a difference?
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- Journal of Strategic Marketing, 2021, v. 29, n. 4, p. 301, doi. 10.1080/0965254X.2019.1694567
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- Publication type:
- Article
Is big data driving cooperation in the c-suite? The evolving relationship between the chief marketing officer and chief information officer.
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- Journal of Strategic Marketing, 2019, v. 27, n. 8, p. 666, doi. 10.1080/0965254X.2018.1464496
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- Publication type:
- Article
Marketing logics, ambidexterity and influence.
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- Journal of Strategic Marketing, 2012, v. 20, n. 6, p. 509, doi. 10.1080/0965254X.2012.689992
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- Publication type:
- Article
Marketing power and CMO power: could market orientation break the link? An exploratory case study.
- Published in:
- Journal of Strategic Marketing, 2009, v. 17, n. 5, p. 327, doi. 10.1080/09652540903216247
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- Publication type:
- Article
DON'T ERASE THOSE WHO CAME BEFORE YOU: TRACKING THE ORIGINS OF GAY POP.
- Published in:
- In These Times, 2024, v. 48, n. 5, p. 38
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- Publication type:
- Article
When Do Chief Marketing Officers Have Influence on Top Management Teams?
- Published in:
- Academy of Management Perspectives, 2011, v. 25, n. 2, p. 79, doi. 10.5465/AMP.2011.61020805
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- Publication type:
- Article
Do Top Management Teams Need Chief Marketing Officers?
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- Academy of Management Perspectives, 2008, v. 22, n. 2, p. 101, doi. 10.5465/AMP.2008.32739763
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- Publication type:
- Article
Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.
- Published in:
- JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532
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- Publication type:
- Article