Strategic and Tactical Marketing Strategies for Regional Public Universities to Address the Enrollment Cliff.
- Published in:
- Journal of Higher Education, 2025, v. 96, n. 4, p. 653, doi. 10.1080/00221546.2024.2378640
- By:
- Publication type:
- Article
Works matching DE "CHIEF marketing officers"
Results: 155
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2
Extended Collective Licensing for Use of Copyrighted Works for Machine Learning.
- Published in:
- Columbia Journal of Law & the Arts, 2025, v. 48, n. 4, p. 523, doi. 10.52214/jla.v48i4.13933
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- Publication type:
- Article
3
Licensing of Text for Generative AI: Learnings from Non-AI Licensing Practices.
- Published in:
- Columbia Journal of Law & the Arts, 2025, v. 48, n. 4, p. 450, doi. 10.52214/jla.v48i4.13926
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- Publication type:
- Article
4
Melissa Riggs.
- Published in:
- Melliand International / Melliand Textilberichte, 2025, n. 3, p. 21
- Publication type:
- Article
5
THE BIG KAHUNA.
- Published in:
- Marketing Research, 2012, v. 24, n. 2, p. 3
- Publication type:
- Article
6
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 255, doi. 10.1007/s11747-024-01056-3
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- Publication type:
- Article
7
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 341, doi. 10.1007/s11747-023-00995-7
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- Publication type:
- Article
8
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1229, doi. 10.1007/s11747-020-00732-4
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- Publication type:
- Article
9
Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 670, doi. 10.1007/s11747-019-00714-1
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- Publication type:
- Article
10
Does the CMO's personality matter for web traffic? Evidence from technology-based new ventures.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 308, doi. 10.1007/s11747-019-00671-9
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- Publication type:
- Article
11
Research in marketing strategy.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 4, doi. 10.1007/s11747-018-0598-1
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- Publication type:
- Article
12
The copycat CMO: firms’ imitative behavior as an explanation for CMO presence.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 632, doi. 10.1007/s11747-017-0533-x
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- Publication type:
- Article
13
Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 93, doi. 10.1007/s11747-016-0478-5
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- Publication type:
- Article
14
Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 208, doi. 10.1007/s11747-016-0486-5
- By:
- Publication type:
- Article
15
Chief marketing officers and firm performance: A multinational perspective on the value relevance of the chief marketer.
- Published in:
- Journal of Global Scholars of Marketing Science, 2022, v. 32, n. 2, p. 180, doi. 10.1080/21639159.2020.1808830
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- Publication type:
- Article
16
THE RISE OF THE DIGITAL MARKETING ECOSYSTEM.
- Published in:
- Aweshkar Research Journal, 2024, v. 31, n. 1, p. 89
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- Publication type:
- Article
17
Influential Chief Marketing Officers and Management Revenue Forecasts.
- Published in:
- Accounting Review, 2018, v. 93, n. 4, p. 253, doi. 10.2308/accr-51946
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- Publication type:
- Article
18
Closing the gap.
- Published in:
- ComputerWorld Hong Kong, 2014, p. 26
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- Publication type:
- Article
19
MARKETING MADNESS.
- Published in:
- ComputerWorld Hong Kong, 2013, p. 18
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- Publication type:
- Article
20
Intense competition seals CIO-CMO partnerships.
- Published in:
- ComputerWorld Hong Kong, 2013, p. 10
- By:
- Publication type:
- Article
21
10 Minutes With MARK SARBIEWSKI.
- Published in:
- 2016
- By:
- Publication type:
- Interview
22
10 minutes with ROB COSINUKE.
- Published in:
- 2014
- By:
- Publication type:
- Interview
23
10 minutes with DAVID FEINBERG.
- Published in:
- 2013
- By:
- Publication type:
- Interview
24
Rock your resources.
- Published in:
- 2013
- By:
- Publication type:
- Interview
25
Where Freud and the Oyster Converge.
- Published in:
- 2008
- By:
- Publication type:
- Letter
26
HOW WILL DIGITAL PLATFORMS BE HARNESSED IN 2010, AND HOW WILL THEY CHANGE THE WAY PEOPLE INTERACT WITH BRANDS?
- Published in:
- Journal of Interactive Advertising, 2010, v. 10, n. 2, p. 61, doi. 10.1080/15252019.2010.10722170
- By:
- Publication type:
- Article
27
Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance.
- Published in:
- Management Science, 2017, v. 63, n. 6, p. 1993, doi. 10.1287/mnsc.2015.2418
- By:
- Publication type:
- Article
28
Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan.
- Published in:
- International Journal of Advertising, 2025, v. 44, n. 2, p. 359, doi. 10.1080/02650487.2024.2398302
- By:
- Publication type:
- Article
29
Editorial.
- Published in:
- 2025
- By:
- Publication type:
- Editorial
30
Editorial.
- Published in:
- 2024
- By:
- Publication type:
- Editorial
31
Editorial.
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 296, doi. 10.69554/lxmr3000
- By:
- Publication type:
- Article
32
Editorial.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 301, doi. 10.69554/delq9398
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- Publication type:
- Article
33
Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 1, p. 20, doi. 10.69554/eydh4582
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- Publication type:
- Article
34
Editorial.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 1, p. 4, doi. 10.69554/cnnf4814
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- Publication type:
- Article
35
Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers.
- Published in:
- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 356, doi. 10.69554/etde8357
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- Publication type:
- Article
36
The information economy is dead: What CMOs should do now.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 202, doi. 10.69554/dmyv3436
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- Publication type:
- Article
37
Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 178, doi. 10.69554/itwn8802
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- Publication type:
- Article
38
Names in the News.
- Published in:
- CoatingsTech, 2023, v. 20, n. 6, p. 18
- Publication type:
- Article
39
TOGETHER AGAIN: COATINGS PROFESSIONALS CELEBRATE INNOVATION AT 2022 ACS/ACC.
- Published in:
- CoatingsTech, 2022, v. 19, n. 5, p. 08
- Publication type:
- Article
40
Customer Centricity durch Biases: Ein Interview mit.
- Published in:
- Marketing Review St. Gallen, 2022, n. 4, p. 6
- By:
- Publication type:
- Article
41
Gender and the CMO: do the differences make a difference?
- Published in:
- Journal of Strategic Marketing, 2021, v. 29, n. 4, p. 301, doi. 10.1080/0965254X.2019.1694567
- By:
- Publication type:
- Article
42
The Role and Function of the Chief Marketing Executive and the Marketing Department.
- Published in:
- Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990
- By:
- Publication type:
- Article
43
The Role and Function of the Chief Marketing Executive and the Marketing Department: A Study of Medium-Sized Companies in the UK.
- Published in:
- Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990
- By:
- Publication type:
- Article
44
Elevated Experience.
- Published in:
- Builder: The Magazine of the National Association of Home Builders, 2024, v. 47, n. 1, p. 18
- By:
- Publication type:
- Article
45
BUILDING A BRAND.
- Published in:
- Builder: The Magazine of the National Association of Home Builders, 2015, v. 38, n. 2, p. 56
- By:
- Publication type:
- Article
46
Impact of Global Brand Chief Marketing Officers' Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter.
- Published in:
- Journal of International Marketing, 2022, v. 30, n. 3, p. 72, doi. 10.1177/1069031X221104077
- By:
- Publication type:
- Article
47
How Can Chief Marketing Officers Strengthen Their Influence? A Social Capital Perspective Across Six Country Groups.
- Published in:
- Journal of International Marketing, 2013, v. 21, n. 4, p. 88, doi. 10.1509/jim.13.0017
- By:
- Publication type:
- Article
48
Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.
- Published in:
- JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532
- By:
- Publication type:
- Article
49
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 6, p. 1154, doi. 10.1177/00222437231156902
- By:
- Publication type:
- Article
50
KARIN ZULKARNAEN A WIDE-OPEN MARKET.
- Published in:
- Journal of the Australian & New Zealand Institute of Insurance & Finance, 2024, v. 47, n. 2, p. 30
- By:
- Publication type:
- Article