Works matching DE "CHARITY advertising"
Results: 10
Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing.
- Published in:
- 2015
- By:
- Publication type:
- Report
An exploratory study of existential guilt appeals in charitable advertisements.
- Published in:
- Journal of Marketing Management, 2014, v. 30, n. 13-14, p. 1467, doi. 10.1080/0267257X.2014.939215
- By:
- Publication type:
- Article
CULTURAL ORIENTATION AFFECTS CONSUMER RESPONSES TO CHARITY ADVERTISING.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 7, p. 1079, doi. 10.2224/sbp.2016.44.7.1079
- By:
- Publication type:
- Article
The Role of Mimicry in Charity Advertising.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 760
- By:
- Publication type:
- Article
How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising.
- Published in:
- Journal of Public Policy & Marketing, 2018, v. 37, n. 1, p. 108, doi. 10.1509/jppm.16.180
- By:
- Publication type:
- Article
The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 3, p. 405, doi. 10.1080/02650487.2018.1536506
- By:
- Publication type:
- Article
Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 3, p. 345, doi. 10.1080/02650487.2018.1482098
- By:
- Publication type:
- Article
Advertising strategies for charities.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 4, p. 707, doi. 10.2501/IJA-33-4-707-724
- By:
- Publication type:
- Article
The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 3, p. 542, doi. 10.1002/mar.21729
- By:
- Publication type:
- Article
Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames.
- Published in:
- Journal of Advertising, 2018, v. 47, n. 2, p. 112, doi. 10.1080/00913367.2017.1402720
- By:
- Publication type:
- Article