Works about CELL phone advertising
Results: 182
Technology to Empower People: Kevin Scott.
- Published in:
- Research Technology Management, 2018, v. 61, n. 2, p. 64, doi. 10.1080/08956308.2018.1421386
- Publication type:
- Article
Optimizing Location-Based Mobile Advertising Using Predictive Analytics.
- Published in:
- Journal of Interactive Advertising, 2018, v. 18, n. 1, p. 43, doi. 10.1080/15252019.2018.1441080
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- Publication type:
- Article
Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App.
- Published in:
- Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 133, doi. 10.1080/15252019.2016.1237315
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- Publication type:
- Article
From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions.
- Published in:
- Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 82, doi. 10.1080/15252019.2015.1071677
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- Publication type:
- Article
Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance.
- Published in:
- Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 111, doi. 10.1080/15252019.2015.1064795
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- Publication type:
- Article
Mobile Finds Girls' Taste: Knorr's New Product Development.
- Published in:
- Journal of Interactive Advertising, 2009, v. 9, n. 2, p. 48, doi. 10.1080/15252019.2009.10722153
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- Publication type:
- Article
Mobile-Ad Spending Surpasses Newspapers and Radio.
- Published in:
- Public Relations Tactics, 2014, v. 21, n. 8, p. 6
- Publication type:
- Article
Experiences Of Attitude Towards In-App Mobile Advertising: Moderating Role Of Permission In Justifying Privacy Concerns "A Conceptual Model".
- Published in:
- Journal of Positive School Psychology, 2022, v. 6, n. 11, p. 1
- By:
- Publication type:
- Article
Vungle Inc. Improves Monetization Using Big Data Analytics.
- Published in:
- Interfaces, 2017, v. 47, n. 5, p. 454, doi. 10.1287/inte.2017.0903
- By:
- Publication type:
- Article
Personal Drivers and Factors Influencing the Attitude toward Mobile Advertising: a Study on Mobile Phone Users.
- Published in:
- New Marketing Research Journal, 2014, v. 4, n. 1, p. 1
- By:
- Publication type:
- Article
ESTRATEGIA DE DISEÑO PARA EL MARKETING MÓVIL EN LA FACULTAD REGIONAL GRANMA.
- Published in:
- 3C Tecnologia, 2013, n. 6, p. 1
- By:
- Publication type:
- Article
Prerequisites for the development of mobile marketing in agricultural enterprises.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
Prerequisites for the development of mobile marketing in agricultural enterprises.
- Published in:
- Ekonomika APK, 2014, n. 11, p. 114
- By:
- Publication type:
- Article
The mobile media platforms and the PSM challenges in the media convergence era.
- Published in:
- Estudos em Comunicação, 2014, n. 16, p. 33
- By:
- Publication type:
- Article
A Review of the Effect of Mobile Marketing on Youngsters.
- Published in:
- International Journal of Marketing & Business Communication, 2023, v. 12, n. 3, p. 13
- By:
- Publication type:
- Article
Mobile Advertising Effectiveness on Gen Y's Attitude and Purchase Intentions.
- Published in:
- International Journal of Marketing & Business Communication, 2015, v. 4, n. 2, p. 17, doi. 10.21863/ijmbc/2015.4.2.008
- By:
- Publication type:
- Article
Anuncios entre vídeos, juegos y fotos. Impacto publicitario que recibe el menor a través del teléfono móvil.
- Published in:
- El Profesional de la Información, 2020, v. 29, n. 6, p. 1, doi. 10.3145/epi.2020.nov.30
- By:
- Publication type:
- Article
Enhancing the Accuracy of Mobile Geo Targeting.
- Published in:
- International Journal of Electrical & Computer Engineering (2088-8708), 2016, v. 6, n. 6, p. 2887, doi. 10.11591/ijece.v6i6.10563
- By:
- Publication type:
- Article
EXPLORING CONSUMER ATTITUDES TOWARDS MOBILE ADVERTISING.
- Published in:
- Management Dynamics, 2011, v. 11, n. 2, p. 01
- By:
- Publication type:
- Article
AN EMPIRICAL STUDY OF THE RECREATIONAL-EXPRESSIVE AND REFERENTIAL ROLES OF THE CELL PHONE AMONG YOUNG STUDENTS AND THEIR POTENTIAL APPLICATIONS TO ADVERTISING.
- Published in:
- Revista Prisma Social, 2016, p. 261
- By:
- Publication type:
- Article
The Effects of Customized and Interactive Mobile Advertising on Persuasion.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 1, p. 1
- By:
- Publication type:
- Article
A study of the SMS Advertising Headlines and Appeals on Advertising Effect.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267
- By:
- Publication type:
- Article
THE ANTECEDENT EFFECTS OF SMS MARKETING ON CONSUMER INTENTIONS.
- Published in:
- International Journal of Business, Marketing, & Decision Science, 2013, v. 6, n. 1, p. 88
- By:
- Publication type:
- Article
PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.
- Published in:
- 2010
- By:
- Publication type:
- Case Study
Tüketicilerin Mobil Reklamcılığı Kabullenmelerinde Etkili Olan Faktörler Üzerine Bir Uygulama.
- Published in:
- Journal of Administrative Sciences / Yonetim Bilimleri Dergisi, 2013, v. 11, n. 21, p. 7
- By:
- Publication type:
- Article
SHIFTING MEDIA USES AND GRATIFICATIONS AMONG SINGAPOREAN TEENS AND UNIVERSITY STUDENTS: A FUTURE RIPE FOR MOBILE APPLICATIONS.
- Published in:
- Communicative Business. Italian Research Review on Business Communication, 2009, p. 33
- By:
- Publication type:
- Article
Antecedents of Attitude towards In-app Mobile Advertising: Role of Permission in Mitigating Privacy Concerns.
- Published in:
- Pakistan Journal of Social Sciences (PJSS), 2023, v. 43, n. 1, p. 39
- By:
- Publication type:
- Article
Youngster's Attitude and Acceptance of Mobile Advertisement in Pakistan.
- Published in:
- Pakistan Journal of Social Sciences (PJSS), 2021, v. 41, n. 4, p. 945
- By:
- Publication type:
- Article
Mobile Commerce Global Publications: A Quantitative and Qualitative Assessment during 2007-16.
- Published in:
- DESIDOC Journal of Library & Information Technology, 2018, v. 38, n. 3, p. 179, doi. 10.14429/djlit.38.3.12129
- By:
- Publication type:
- Article
MEASURING THE COMPATIBILITY FACTORS IN MOBILE ENTERTAINMENT SERVICE ADOPTION.
- Published in:
- Journal of Computer Information Systems, 2009, v. 50, n. 1, p. 141
- By:
- Publication type:
- Article
Mobile Media: Towards a Definition and Taxonomy of Contents and Applications.
- Published in:
- International Journal of Interactive Mobile Technologies, 2012, v. 6, n. 2, p. 29
- By:
- Publication type:
- Article
Technology and Social Sensibility in South Korea: A Case Study of Mobile Phone Advertising.
- Published in:
- Communication, Culture & Critique, 2009, v. 2, n. 2, p. 201, doi. 10.1111/j.1753-9137.2009.01035.x
- By:
- Publication type:
- Article
Consumer Responses to SMS Advertising: Antecedents and Consequences.
- Published in:
- International Journal of Electronic Commerce, 2013, v. 18, n. 1, p. 105, doi. 10.2753/JEC1086-4415180104
- By:
- Publication type:
- Article
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 698, doi. 10.1080/0267257X.2013.770051
- By:
- Publication type:
- Article
A New Approach for Mobile Advertising Click-Through Rate Estimation Based on Deep Belief Nets.
- Published in:
- Computational Intelligence & Neuroscience, 2017, p. 1, doi. 10.1155/2017/7259762
- By:
- Publication type:
- Article
Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising.
- Published in:
- Information Systems Research, 2017, v. 28, n. 3, p. 511, doi. 10.1287/isre.2017.0697
- By:
- Publication type:
- Article
Research Spotlights.
- Published in:
- Information Systems Research, 2017, v. 28, n. 3, p. iii, doi. 10.1287/isre.2017.0747
- Publication type:
- Article
Emerging Markets, Indoor Location and Advertising to Boost Mobile Location-based Services Market.
- Published in:
- Microwave Journal, 2014, v. 57, n. 6, p. 53
- By:
- Publication type:
- Article
The Application of QR Codes in UK Academic Libraries.
- Published in:
- 2012
- By:
- Publication type:
- Case Study
MOBILE ADVERTISING: A USER'S PERSPECTIVE.
- Published in:
- Sarhad Journal of Management Sciences, 2022, v. 8, n. 2, p. 193
- By:
- Publication type:
- Article
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
- Published in:
- Marketing Science, 2016, v. 35, n. 2, p. 218, doi. 10.1287/mksc.2015.0905
- By:
- Publication type:
- Article
Intention to Adopt M-Commerce over E-Commerce.
- Published in:
- KASBIT Business Journal, 2016, v. 9, p. 154
- By:
- Publication type:
- Article
Privacy in targeted advertising on mobile devices: a survey.
- Published in:
- International Journal of Information Security, 2023, v. 22, n. 3, p. 647, doi. 10.1007/s10207-022-00655-x
- By:
- Publication type:
- Article
Nuevas vías para la comunicación empresarial: publicidad en el móvil.
- Published in:
- El Profesional de la Información, 2010, v. 19, n. 2, p. 140, doi. 10.3145/epi.2010.mar.04
- By:
- Publication type:
- Article
BIBLIOGRAPHY Electronic Marketing.
- Published in:
- 2011
- By:
- Publication type:
- Bibliography
MOBİL REKLAMLARA YÖNELİK TUTUM VE DAVRANIŞLAR: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA.
- Published in:
- International Journal of Economic & Administrative Studies, 2020, n. 26, p. 79, doi. 10.18092/ulikidince.573628
- By:
- Publication type:
- Article
An Advertiser-Centric Cooperative Mechanism in Smartphone Advertising Based on Stackelberg Game Analysis.
- Published in:
- International Journal of Web Services Research, 2015, v. 12, n. 4, p. 1, doi. 10.4018/IJWSR.2015100101
- By:
- Publication type:
- Article
Why Should I Accept Ads on my Mobile Phone? Factors Affecting the Acceptance by Brazilian Teenagers.
- Published in:
- Brazilian Business Review (English Edition), 2014, v. 11, n. 4, p. 130, doi. 10.15728/bbr.2014.11.4.6
- By:
- Publication type:
- Article
Apelar a los móviles humanos tradicionales: las lecciones del juego viral del momento.
- Published in:
- IEEM Revista de Negocios, 2016, v. 19, n. 3, p. 52
- By:
- Publication type:
- Article
Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
- Published in:
- Frontiers in Psychology, 2017, v. 7, p. 1, doi. 10.3389/fpsyg.2016.02018
- By:
- Publication type:
- Article