Works matching DE "CELL phone advertising"

Results: 184

Editorial ABI Technik 3/2015.

Published in:

ABI Technik, 2015, v. 35, n. 3, p. 153, doi. 10.1515/abitech-2015-0033

By:

Söllner, Konstanze

Publication type:

Article

Validation of a Novel Delay Discounting of Text Messaging Questionnaire.

Published in:

Psychological Record, 2016, v. 66, n. 2, p. 253, doi. 10.1007/s40732-016-0167-2

By:

Reed, Derek;
Becirevic, Amel;
Atchley, Paul;
Kaplan, Brent;
Liese, Bruce

Publication type:

Article

The Effect of Media Multitasking on Advertising Message Effectiveness.

Published in:

Psychology & Marketing, 2017, v. 34, n. 2, p. 138, doi. 10.1002/mar.20980

By:

Garaus, Marion;
Wagner, Udo;
Bäck, Anna-Maria

Publication type:

Article

Global Consumer Culture and Advertising Research.

Published in:

2018

By:

Taylor, Charles R.

Publication type:

Editorial

Influences of motivations and lifestyles on intentions to use smartphone applications.

Published in:

International Journal of Advertising, 2018, v. 37, n. 3, p. 385, doi. 10.1080/02650487.2016.1246510

By:

Kim, Juran;
Lee, Ki Hoon

Publication type:

Article

Consumer attitudes and interactive digital advertising.

Published in:

International Journal of Advertising, 2009, v. 28, n. 3, p. 501, doi. 10.2501/S0265048709200710

By:

Ming-Sung Cheng, Julian;
Blankson, Charles;
Shih-Tse Wang, Edward;
Shui-Lien Chen, Lily

Publication type:

Article

SHIFTING MEDIA USES AND GRATIFICATIONS AMONG SINGAPOREAN TEENS AND UNIVERSITY STUDENTS: A FUTURE RIPE FOR MOBILE APPLICATIONS.

Published in:

Communicative Business. Italian Research Review on Business Communication, 2009, p. 33

By:

La Ferle, Carrie;
Edwards, Steven M.

Publication type:

Article

Mobile advertising: The effect of tablet tilt angle on user's purchase intentions.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 2, p. 166, doi. 10.1080/13527266.2018.1497679

By:

Ardelet, Caroline

Publication type:

Article

Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness.

Published in:

Journal of Marketing Communications, 2009, v. 15, n. 4, p. 267, doi. 10.1080/13527260802479664

By:

Kolsaker, Ailsa;
Drakatos, Nikolaos

Publication type:

Article

Consumer Responses to SMS Advertising: Antecedents and Consequences.

Published in:

International Journal of Electronic Commerce, 2013, v. 18, n. 1, p. 105, doi. 10.2753/JEC1086-4415180104

By:

Drossos, Dimitris A.;
Giaglis, George M.;
Vlachos, Pavlos A.;
Zamani, Efpraxia D.;
Lekakos, George

Publication type:

Article

RICH MEDIA MOBILE ADVERTISING: COMPARISON OF GESTURES USED FOR NAVIGATION THROUGH A PHOTO GALLERY.

Published in:

Technical Gazette / Tehnički Vjesnik, 2016, v. 23, n. 4, p. 1083, doi. 10.17559/TV-20150727122900

By:

Sedovšek, Robert;
Pogačnik, Matevž;
Hladnik, Aleš

Publication type:

Article

Mobile Advertising: A Framework and Research Agenda.

Published in:

Journal of Interactive Marketing, 2016, v. 34, p. 3, doi. 10.1016/j.intmar.2016.03.003

By:

Grewal, Dhruv;
Bart, Yakov;
Spann, Martin;
Zubcsek, Peter Pal

Publication type:

Article

Mobile Marketing: The Way Forward.

Published in:

2016

By:

Shankar, Venkatesh

Publication type:

Editorial

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response.

Published in:

Journal of Interactive Marketing, 2015, v. 30, p. 34, doi. 10.1016/j.intmar.2014.12.002

By:

Goh, Khim-Yong;
Chu, Junhong;
Wu, Jing

Publication type:

Article

Perceived Ubiquity in Mobile Services.

Published in:

Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 98, doi. 10.1016/j.intmar.2012.10.001

By:

Okazaki, Shintaro;
Mendez, Felipe

Publication type:

Article

Determinants of Consumer Perceptions toward Mobile Advertising -- A Comparison between Japan and Austria.

Published in:

Journal of Interactive Marketing, 2012, v. 26, n. 1, p. 21, doi. 10.1016/j.intmar.2011.07.002

By:

Liu, Chia-Ling 'Eunice';
Sinkovics, Rudolf R.;
Pezderka, Noemi;
Haghirian, Parissa

Publication type:

Article

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets.

Published in:

Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 308, doi. 10.1016/j.intmar.2009.07.003

By:

Sultan, Fareena;
Rohm, Andrew J.;
Gao, Tao (Tony)

Publication type:

Article

The Growing Influence of Online Marketing Communications.

Published in:

Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 285, doi. 10.1016/j.intmar.2009.07.006

By:

Shankar, Venkatesh;
Batra, Rajeev

Publication type:

Article

MEASURING THE EFFECTIVENESS OF ADVERTISEMENTS SENT VIA MOBILE PHONE: IMPLICATIONS OF THE APPEAL, ENDORSER, AND INVOLVEMENT MODEL AND PURCHASING BEHAVIOR.

Published in:

Social Behavior & Personality: an international journal, 2010, v. 38, n. 2, p. 249, doi. 10.2224/sbp.2010.38.2.249

By:

JIN-TSANN YEH;
CHYONG-LING LIN

Publication type:

Article

La era del mercadeo digital.

Published in:

Debates IESA, 2015, v. 20, n. 1, p. 48

By:

GARCÍA MARÍN, IVORY

Publication type:

Article

LA SOCIEDAD MÓVIL SÍ ES PARA TODOS.

Published in:

Debates IESA, 2013, v. 18, n. 3, p. 19

By:

Dakduk, Silvana

Publication type:

Article

Mercadeo móvil.

Published in:

Debates IESA, 2013, v. 18, n. 3, p. 18

By:

ZAMBRANO, ROBERTO

Publication type:

Article

Comparing factors affecting attitudes toward LBA and SoLoMo advertising.

Published in:

Information Systems & e-Business Management, 2018, v. 16, n. 2, p. 357, doi. 10.1007/s10257-017-0364-9

By:

Lee, Ya-Ching

Publication type:

Article

New advertising formats and mobile phones: mobile advergames.

Published in:

2012

By:

Adelantado, Eulalia;
MARTÍ, José

Publication type:

Abstract

Publizitate formatu berriak eta telefonia mugikorra: 'mobile advergames'-ak.

Published in:

2012

By:

ADELANTADO, Eulalia;
MARTÍ, José

Publication type:

Abstract

Nuevos formatos publicitarios y telefonía móvil: los mobile advergames.

Published in:

2012

By:

ADELANTADO, Eulalia;
MARTÍ, José

Publication type:

Abstract

Nuevos formatos publicitarios y telefonía móvil: los mobile advergames.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 31

By:

Adelantado, Eulalia;
Martí, José

Publication type:

Article

MOBILE ADVERTISING AND PAYMENT: THE PRESENT AND FUTURE.

Published in:

Issues in Information Systems, 2018, v. 19, n. 3, p. 212

By:

Nagpal, Pankaj;
Lee, C. Christopher;
Lyytinen, Kalle

Publication type:

Article

TÜRKÇE KONUŞAN MOBİL MEDYA KULLANICILARININ MOBİL İÇERİK VE REKLAM SEÇİMLERİ.

Published in:

Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2011, v. 4, n. 6, p. 94

By:

Köroğlu, Osman

Publication type:

Article

The Effects of Customized and Interactive Mobile Advertising on Persuasion.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 1, p. 1

By:

Hui-Fei Lin

Publication type:

Article

A study of the SMS Advertising Headlines and Appeals on Advertising Effect.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267

By:

Wen-Kuei Wu;
Wan-Yun Luo

Publication type:

Article

The Application of QR Codes in UK Academic Libraries.

Published in:

2012

By:

Elmore, Lauren;
Stephens, Derek

Publication type:

Case Study

Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence.

Published in:

Journal of Electronic Commerce in Organizations, 2013, v. 11, n. 4, p. 1, doi. 10.4018/jeco.2013100101

By:

Güçeri-Uçar, Gözem

Publication type:

Article

GraphLoc: a graph-based method for indoor subarea localization with zero-configuration.

Published in:

Personal & Ubiquitous Computing, 2017, v. 21, n. 3, p. 489, doi. 10.1007/s00779-017-1011-7

By:

Chen, Yuanyi;
Guo, Minyi;
Shen, Jiaxing;
Cao, Jiannong

Publication type:

Article

Making the Most of the Mix of Mobile Marketing and Print.

Published in:

Seybold Report: Analyzing Publishing Technologies, 2011, v. 11, n. 12, p. 2

By:

Tolliver-Nigro, Heidi

Publication type:

Article

The Latest Word.

Published in:: Seybold Report: Analyzing Publishing Technologies, 2009, v. 9, n. 23, p. 12
Publication type:: Article

Mobile Publishing: Increasing Opportunities for Publishers.

Published in:

Seybold Report: Analyzing Publishing Technologies, 2009, v. 9, n. 15, p. 9

By:

Lenatti, Chuck

Publication type:

Article

Mobile advertising: A review of the literature.

Published in:

Marketing Review, 2015, v. 15, n. 2, p. 161, doi. 10.1362/146934715X14373846573586

By:

Billore, Aditya;
Sadh, Ashish

Publication type:

Article

Consumer behaviour in the context of SMS-based marketing.

Published in:

Marketing Review, 2015, v. 15, n. 2, p. 135, doi. 10.1362/146934715X14373846573540

By:

Shareef, Mahmud Akhter;
Dwivedi, Yogesh K.;
Rana, Nripendra P.

Publication type:

Article

Editorial.

Published in:

Marketing Review, 2015, v. 15, n. 2, p. 133, doi. 10.1362/146934715X14373846573504

By:

Egan, John

Publication type:

Article

LOCATION BASE ADVERTISING: ADVERTISEMENTS WITH YOUR FOOTSTEP.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2015, v. 6, n. 4, p. 21

By:

GUPTA, SHWETA

Publication type:

Article

CONSUMER PERCEPTIONS TOWARDS SMS MARKETING.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 11, p. 104

By:

MURTHY, SRI B. G. K.

Publication type:

Article

E-WOM AND SIMILAR EMERGING TERMS: A LITERATURE REVIEW.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 11, p. 99

By:

GOEL, DEEPTI

Publication type:

Article

A STUDY ON AWARENESS OF MOBILE MARKETING IN VELLORE DISTRICT.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 7, p. 63

By:

RAGURAMAN, M.;
VEERAPPAN, R.;
JOSEPH, ANGELO

Publication type:

Article

An Alternative Conceptualization of IMC: An Exploratory Study of Mobile Marketing in China.

Published in:

International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 52

By:

McGrath, MaryAnn;
Ren, Mars;
Li, Tina

Publication type:

Article

How the Smartphone is Changing College Student Mobile Content Usage and Advertising Acceptance: An IMC Perspective.

Published in:

International Journal of Integrated Marketing Communications, 2011, v. 3, n. 2, p. 49

By:

Hanley, Michael;
Boostrom Jr., Robert E.

Publication type:

Article

Mobile Commerce Global Publications: A Quantitative and Qualitative Assessment during 2007-16.

Published in:

DESIDOC Journal of Library & Information Technology, 2018, v. 38, n. 3, p. 179, doi. 10.14429/djlit.38.3.12129

By:

Gupta, B. M.;
Dhawan, S. M.;
Gupta, Ritu

Publication type:

Article

Measuring Ethnic Preferences in Bosnia and Herzegovina with Mobile Advertising.

Published in:

PLoS ONE, 2016, v. 11, n. 12, p. 1, doi. 10.1371/journal.pone.0167779

By:

Nisser, Annerose;
Weidmann, Nils B.

Publication type:

Article

Mobile Media: Towards a Definition and Taxonomy of Contents and Applications.

Published in:

International Journal of Interactive Mobile Technologies, 2012, v. 6, n. 2, p. 29

By:

Scolari, C. A.;
Aguado, J. M.;
Feijóo, C.

Publication type:

Article

Mobile Phones and Growth of Microenterprises: A Case Study of Safaricom's "Zidisha Biashara" Customers.

Published in:

2013

By:

Wandeto Mwangi, Geoffrey;
Acosta, Freddie R.

Publication type:

Case Study