Works matching DE "CELL phone advertising"
Results: 182
CONSUMER PRIVACY CONCERNS AND PREFERENCE FOR DEGREE OF REGULATORY CONTROL.
- Published in:
- Journal of Advertising, 2009, v. 38, n. 4, p. 63, doi. 10.2753/JOA0091-3367380405
- By:
- Publication type:
- Article
Factors affecting success of mobile adver tisements through short message services (SMS) for public donation for cancer.
- Published in:
- Basic & Clinical Cancer Research, 2011, v. 3, n. 3/4, p. 7
- By:
- Publication type:
- Article
TÜRKÇE KONUŞAN MOBİL MEDYA KULLANICILARININ MOBİL İÇERİK VE REKLAM SEÇİMLERİ.
- Published in:
- Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2011, v. 4, n. 6, p. 94
- By:
- Publication type:
- Article
MARKETING COMMUNICATION EFFECTS ON THE SPECIFIC SEGMENT OF CZECH SINGLES.
- Published in:
- Scientific Papers of the University of Pardubice. Series D, Faculty of Economics & Administration, 2016, v. 23, n. 36, p. 141
- By:
- Publication type:
- Article
How the Smartphone is Changing College Student Mobile Content Usage and Advertising Acceptance: An IMC Perspective.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 2, p. 49
- By:
- Publication type:
- Article
An Alternative Conceptualization of IMC: An Exploratory Study of Mobile Marketing in China.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 52
- By:
- Publication type:
- Article
Targeting Potential Active Users for Mobile App Install Advertising: An Exploratory Study.
- Published in:
- International Journal of Human-Computer Interaction, 2016, v. 32, n. 11, p. 827, doi. 10.1080/10447318.2016.1198547
- By:
- Publication type:
- Article
Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness.
- Published in:
- Journal of Marketing Communications, 2009, v. 15, n. 4, p. 267, doi. 10.1080/13527260802479664
- By:
- Publication type:
- Article
USE OF LIFESTYLE SEGMENTATION FOR ASSESSING CONSUMERS' ATTITUDES AND BEHAVIORAL OUTCOMES TOWARDS MOBILE ADVERTISING.
- Published in:
- Market / Trziste, 2018, v. 30, n. 2, p. 213, doi. 10.22598/mt/2018.30.2.213
- By:
- Publication type:
- Article
Emerging Markets, Indoor Location and Advertising to Boost Mobile Location-based Services Market.
- Published in:
- Microwave Journal, 2014, v. 57, n. 6, p. 53
- By:
- Publication type:
- Article
Mobile-Ad Spending Surpasses Newspapers and Radio.
- Published in:
- Public Relations Tactics, 2014, v. 21, n. 8, p. 6
- Publication type:
- Article
The Effect of Media Multitasking on Advertising Message Effectiveness.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 2, p. 138, doi. 10.1002/mar.20980
- By:
- Publication type:
- Article
Üniversite Öğrencilerinin Mobil Reklamlara Yönelik Tutumlarının İzinli Pazarlama Ekseninde İncelenmesi.
- Published in:
- Journal of Management & Economics / Yönetim ve Ekonomi, 2012, v. 19, n. 2, p. 17
- By:
- Publication type:
- Article
Mobile Media: Towards a Definition and Taxonomy of Contents and Applications.
- Published in:
- International Journal of Interactive Mobile Technologies, 2012, v. 6, n. 2, p. 29
- By:
- Publication type:
- Article
MEASURING THE EFFECTIVENESS OF ADVERTISEMENTS SENT VIA MOBILE PHONE: IMPLICATIONS OF THE APPEAL, ENDORSER, AND INVOLVEMENT MODEL AND PURCHASING BEHAVIOR.
- Published in:
- Social Behavior & Personality: an international journal, 2010, v. 38, n. 2, p. 249, doi. 10.2224/sbp.2010.38.2.249
- By:
- Publication type:
- Article
Influence of SMS Advertising on Consumer Behavioral Intention.
- Published in:
- Journal of Organizational & End User Computing, 2015, v. 27, n. 4, p. 25, doi. 10.4018/JOEUC.2015100102
- By:
- Publication type:
- Article
Are you technologically prepared for mobile shopping?
- Published in:
- Service Industries Journal, 2021, v. 41, n. 9/10, p. 648, doi. 10.1080/02642069.2018.1492561
- By:
- Publication type:
- Article
The Application of QR Codes in UK Academic Libraries.
- Published in:
- 2012
- By:
- Publication type:
- Case Study
Effectiveness of Mobile Advertising: The Indian Scenario.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2008, v. 33, n. 4, p. 47, doi. 10.1177/0256090920080404
- By:
- Publication type:
- Article
Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence.
- Published in:
- Journal of Electronic Commerce in Organizations, 2013, v. 11, n. 4, p. 1, doi. 10.4018/jeco.2013100101
- By:
- Publication type:
- Article
'Waiting for the Kiss of Life': Mobile Media and Advertising.
- Published in:
- Convergence: The Journal of Research into New Media Technologies, 2009, v. 15, n. 4, p. 427, doi. 10.1177/1354856509342343
- By:
- Publication type:
- Article
Vungle Inc. Improves Monetization Using Big Data Analytics.
- Published in:
- Interfaces, 2017, v. 47, n. 5, p. 454, doi. 10.1287/inte.2017.0903
- By:
- Publication type:
- Article
Detecting Click Fraud in Online Advertising: A Data Mining Approach.
- Published in:
- Journal of Machine Learning Research, 2014, v. 15, n. 1, p. 99
- By:
- Publication type:
- Article
IMPROVING THE ADVERTISING INFLUENCE OF MOBILE OPERATORS AMONG YOTH AUDIENCES.
- Published in:
- Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 35
- By:
- Publication type:
- Article
Smart shoppers? Using QR codes and 'green' smartphone apps to mobilize sustainable consumption in the retail environment.
- Published in:
- International Journal of Consumer Studies, 2013, v. 37, n. 4, p. 387, doi. 10.1111/ijcs.12025
- By:
- Publication type:
- Article
A Review of the Effect of Mobile Marketing on Youngsters.
- Published in:
- International Journal of Marketing & Business Communication, 2023, v. 12, n. 3, p. 13
- By:
- Publication type:
- Article
Mobile Advertising Effectiveness on Gen Y's Attitude and Purchase Intentions.
- Published in:
- International Journal of Marketing & Business Communication, 2015, v. 4, n. 2, p. 17, doi. 10.21863/ijmbc/2015.4.2.008
- By:
- Publication type:
- Article
AN EMPIRICAL STUDY OF THE RECREATIONAL-EXPRESSIVE AND REFERENTIAL ROLES OF THE CELL PHONE AMONG YOUNG STUDENTS AND THEIR POTENTIAL APPLICATIONS TO ADVERTISING.
- Published in:
- Revista Prisma Social, 2016, p. 261
- By:
- Publication type:
- Article
MOBILNI I SMS MARKETING.
- Published in:
- Business Consultant / Poslovni Konsultant, 2012, v. 4, n. 20, p. 75
- By:
- Publication type:
- Article
PERCEIVED EFFECTIVENESS AND BUSINESS STRUCTURE AMONG ADVERTISING AGENCIES: A CASE STUDY OF MOBILE ADVERTISING IN SOUTH KOREA.
- Published in:
- 2010
- By:
- Publication type:
- Case Study
SHIFTING MEDIA USES AND GRATIFICATIONS AMONG SINGAPOREAN TEENS AND UNIVERSITY STUDENTS: A FUTURE RIPE FOR MOBILE APPLICATIONS.
- Published in:
- Communicative Business. Italian Research Review on Business Communication, 2009, p. 33
- By:
- Publication type:
- Article
Mobile advertising: The effect of tablet tilt angle on user's purchase intentions.
- Published in:
- Journal of Marketing Communications, 2020, v. 26, n. 2, p. 166, doi. 10.1080/13527266.2018.1497679
- By:
- Publication type:
- Article
New advertising formats and mobile phones: mobile advergames.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
Publizitate formatu berriak eta telefonia mugikorra: 'mobile advergames'-ak.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
Nuevos formatos publicitarios y telefonía móvil: los mobile advergames.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
Nuevos formatos publicitarios y telefonía móvil: los mobile advergames.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 31
- By:
- Publication type:
- Article
Intention to Adopt M-Commerce over E-Commerce.
- Published in:
- KASBIT Business Journal, 2016, v. 9, p. 154
- By:
- Publication type:
- Article
Mining for Mobile Data.
- Published in:
- 2013
- By:
- Publication type:
- Opinion
GROWTH RATE.
- Published in:
- Marketing Insights, 2013, v. 25, n. 4, p. 4
- Publication type:
- Article
A note from the editor.
- Published in:
- Marketing Insights, 2013, v. 25, n. 4, p. 2
- By:
- Publication type:
- Article
Mobile Exchange.
- Published in:
- Marketing Insights, 2013, v. 25, n. 3, p. 4
- Publication type:
- Article
Enhancing the Accuracy of Mobile Geo Targeting.
- Published in:
- International Journal of Electrical & Computer Engineering (2088-8708), 2016, v. 6, n. 6, p. 2887, doi. 10.11591/ijece.v6i6.10563
- By:
- Publication type:
- Article
A PERCEPTUAL MEASURE OF MOBILE ADVERTISING USING FUZZY LINGUISTIC PREFERENCE RELATION.
- Published in:
- Iranian Journal of Fuzzy Systems, 2013, v. 10, n. 5, p. 25
- By:
- Publication type:
- Article
BIBLIOGRAPHY Electronic Marketing.
- Published in:
- 2011
- By:
- Publication type:
- Bibliography
Emotional Factors in Advertising Via Mobile Phones.
- Published in:
- International Journal of Human-Computer Interaction, 2012, v. 28, n. 9, p. 597, doi. 10.1080/10447318.2011.641899
- By:
- Publication type:
- Article
Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising.
- Published in:
- International Journal of Human-Computer Interaction, 2009, v. 25, n. 6, p. 479, doi. 10.1080/10447310902963936
- By:
- Publication type:
- Article
Editorial ABI Technik 3/2015.
- Published in:
- ABI Technik, 2015, v. 35, n. 3, p. 153, doi. 10.1515/abitech-2015-0033
- By:
- Publication type:
- Article
Validation of a Novel Delay Discounting of Text Messaging Questionnaire.
- Published in:
- Psychological Record, 2016, v. 66, n. 2, p. 253, doi. 10.1007/s40732-016-0167-2
- By:
- Publication type:
- Article
GraphLoc: a graph-based method for indoor subarea localization with zero-configuration.
- Published in:
- Personal & Ubiquitous Computing, 2017, v. 21, n. 3, p. 489, doi. 10.1007/s00779-017-1011-7
- By:
- Publication type:
- Article
The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence.
- Published in:
- International Journal of Advertising, 2024, v. 43, n. 5, p. 798, doi. 10.1080/02650487.2023.2251287
- By:
- Publication type:
- Article