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AN APPLICATION OF SWOT ANALYSIS AS A STRATEGIC PLANNING TOOL: A CASE OF CADBURY, INC. IN CONFECTIONERY INDUSTRY.
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- International Journal of Economic & Administrative Studies, 2019, n. 25, p. 153, doi. 10.18092/ulikidince.579949
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Kraft's acquisition of Cadbury: Was it an amicable transatlantic merger or a hostile takeover?
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- Thunderbird International Business Review, 2019, v. 61, n. 2, p. 439, doi. 10.1002/tie.21995
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- Article
Kraft's acquisition of Cadbury.
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- Thunderbird International Business Review, 2019, v. 61, n. 2, p. 453, doi. 10.1002/tie.21994
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- Article
Exploring the theory of planned behaviour (TPB) in relation to a halal food scandal: the Malaysia Cadbury chocolate case.
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- International Food Research Journal, 2018, v. 25, p. S79
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- Article
The (Pantone) colour purple: a milky path home for Cadbury's trade mark.
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- Journal of Intellectual Property Law & Practice, 2013, v. 8, n. 3, p. 190, doi. 10.1093/jiplp/jps217
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Cadbury retains hold over its trademark shade of purple.
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- Journal of Intellectual Property Rights, 2012, v. 17, n. 6, p. 589
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- Article
Critics say UNICEF-Cadbury partnership is mere sugarwashing.
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- Canadian Medical Association Journal (CMAJ), 2010, v. 182, n. 18, p. E813, doi. 10.1503/cmaj.109-3720
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COMPANY BRIEF.
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- Africa Research Bulletin: Economic, Financial & Technical Series, 2010, v. 47, n. 8, p. 18818A, doi. 10.1111/j.1467-6346.2010.03471.x
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- Article
The community and the chocolate factory A new strategy for wellbeing.
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- Journal of Holistic Healthcare, 2010, v. 7, n. 1, p. 20
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Facebook: the future of networking with customers.
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- International Journal of Market Research, 2008, v. 50, n. 1, p. 11, doi. 10.1177/147078530805000103
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Deck the halls with bars of chocolate.
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- Vital (17417503), 2005, v. 2, n. 4, p. 10, doi. 10.1038/vital334
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- Article
Annotated listing of new books.
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- Journal of Economic Literature, 1992, v. 30, n. 3, p. 1618
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- Article
THE CONTEXT AND PROCESS OF ORGANIZATIONAL TRANSFORMATION - CADBURY LIMITED IN ITS SECTOR.
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- Journal of Management Studies (Wiley-Blackwell), 1987, v. 24, n. 6, p. 565, doi. 10.1111/j.1467-6486.1987.tb00464.x
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- Article
The Creation of a Company Culture: Cadburys, 1861-1931.
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- American Historical Review, 1987, v. 92, n. 1, p. 13, doi. 10.2307/1862781
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- Article