Works matching DE "CADBURY India Ltd."

Cadbury India's Customer Engagement Campaign in Kolkata: A Field Study.

Published in:

Journal of Marketing & Communication, 2013, v. 9, n. 2, p. 38

By:

• Roy, Kisholoy;
• Kanodia, Sprihi;
• Sanyal, Arpita;
• Bhattacharjee, Dipraj

Publication type:

Article