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Commercial Success Through Commercials? Advertising and Pay-TV Operators.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 5, p. 925, doi. 10.1177/00222437211028120
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- Article
Association Between Adolescent Viewership and Alcohol Advertising on Cable Television.
- Published in:
- American Journal of Public Health, 2010, v. 100, n. 3, p. 555, doi. 10.2105/AJPH.2008.146423
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- Article
VALUING NEW MEDIA SPACES: ARE CABLE NETWORK NEWS CRAWL CROSS-PROMOTIONAL AGENTS?
- Published in:
- Journalism & Mass Communication Quarterly, 2008, v. 85, n. 4, p. 894, doi. 10.1177/107769900808500411
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- Article
Cable advertising and the future of basic cable networking.
- Published in:
- Journal of Broadcasting & Electronic Media, 1999, v. 43, n. 4, p. 645, doi. 10.1080/08838159909364514
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- Article
Publicidad y nuevos medios.
- Published in:
- Comunicación y Sociedad, 1995, v. 8, n. 1, p. 104
- Publication type:
- Article
EFFECT OF CABLE TELEVISION ON ADVERTISER AND CONSUMER SPENDING ON MASS MEDIA, 1978-1990.
- Published in:
- Journalism Quarterly, 1993, v. 70, n. 3, p. 509, doi. 10.1177/107769909307000303
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- Article