6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.Published in:Journal of Marketing, 1985, v. 49, n. 4, p. 123By:Werner, Ray O.;Axe, Franklin J.Publication type:Article
REGULATION OF PRICE COMPETITION.Published in:Journal of Marketing, 1983, v. 47, n. 2, p. 124By:Werner, Ray O.;Scammon, DebraPublication type:Article