Sampling and controlling a TV audience measurement panel.Published in:International Journal of Market Research, 2000, v. 42, n. 4, p. 413, doi. 10.1177/147078530004200404By:Wilcox, StevePublication type:Article
Zipping, Zapping and Nipping.Published in:International Journal of Advertising, 1986, v. 5, n. 4, p. 343, doi. 10.1080/02650487.1986.11106986By:Kitchen, Philip J.Publication type:Article