Works matching DE "BROADCAST advertising"

Results: 224

NSWNA ad celebrates real-life nurses.

Published in:: Lamp (0047-3936), 2009, v. 66, n. 5, p. 15
Publication type:: Article

TV ads celebrate the modern nurse and midwife.

Published in:: Lamp (0047-3936), 2009, v. 66, n. 3, p. 18
Publication type:: Article

The Multiple Meanings of Television Advertising.

Published in:

Society, 1988, v. 25, n. 4, p. 76, doi. 10.1007/BF02695729

By:

Bogart, Leo

Publication type:

Article

ALCOHOL ADVERTISING AND MOTOR VEHICLE FATALITIES.

Published in:

Review of Economics & Statistics, 1997, v. 79, n. 3, p. 431, doi. 10.1162/003465300556841

By:

Saffer, Henry

Publication type:

Article

THE DEMAND FOR CIGARETTES: ADVERTISING, THE HEALTH SCARE, AND THE CIGARETTE ADVERTISING BAN.

Published in:

Review of Economics & Statistics, 1972, v. 54, n. 4, p. 401, doi. 10.2307/1924567

By:

Hamilton, James L.

Publication type:

Article

Market Provision of Broadcasting: A Welfare Analysis.

Published in:

Review of Economic Studies, 2005, v. 72, n. 4, p. 947, doi. 10.1111/0034-6527.00357

By:

Anderson, Simon P.;
Coate, Stephen

Publication type:

Article

Qantas still calls Australia home: The spirit of Australia and the flying kangaroo.

Published in:

Tourist Studies, 2018, v. 18, n. 3, p. 261, doi. 10.1177/1468797618785617

By:

White, Leanne

Publication type:

Article

Making ads profitable.

Published in:

Marketing Research, 1997, v. 9, n. 4, p. 38

By:

Lodish, Leonard M.;
Riskey, Dwight R.

Publication type:

Article

Assessing Compliance with Industry Self-Regulation of Television Advertising to Children.

Published in:

Journal of Applied Communication Research, 1993, v. 21, n. 2, p. 148, doi. 10.1080/00909889309365363

By:

Kunkel, Dale;
Gantz, Walter

Publication type:

Article

From a Raised Eyebrow to a Turned Back: The FCC and Children's Product-Related Programming.

Published in:

Journal of Communication, 1988, v. 38, n. 4, p. 90, doi. 10.1111/j.1460-2466.1988.tb02072.x

By:

Kunkel, Dale

Publication type:

Article

Broadcasting Myths and Political Realities: New Zealand's Experience in Comparative Perspective.

Published in:

Political Science (00323187), 1994, v. 46, n. 2, p. 234, doi. 10.1177/003231879404600206

By:

Cocker, Alan

Publication type:

Article

The Hidden and Potent Effects of Television Advertising.

Published in:

JAMA: Journal of the American Medical Association, 2006, v. 295, n. 14, p. 1698, doi. 10.1001/jama.295.14.1698

By:

Christakis, Dimitri A.

Publication type:

Article

Covert Marketing: A Virtual Media Communication Vehicle.

Published in:

Romanian Economic Journal, 2010, v. 13, n. 35, p. 35

By:

Kautish, Pradeep

Publication type:

Article

Sales Promotions as Nontraditional Revenue: A Comparison of Television and Radio.

Published in:

Journal of Promotion Management, 2006, v. 12, n. 2, p. 19, doi. 10.1300/J057v12n02_03

By:

Hamula, Scott R.

Publication type:

Article

PRESIDENT'S MESSAGE.

Published in:

Journal of the Australian Traditional Medicine Society, 2005, v. 11, n. 2, p. 55

By:

Pearson, Bill

Publication type:

Article

The Diffusion of Television Advertising.

Published in:

Review of Industrial Organization, 1991, v. 6, n. 3, p. 283, doi. 10.1007/BF00378127

By:

Butler, Michael R.

Publication type:

Article

On the Air: Advertising in 2004 as a Window on the 2008 Presidential General Election.

Published in:

Forum (2194-6183), 2008, v. 5, n. 4, p. 1, doi. 10.2202/1540-8884.1213

By:

Rivlin, Joel

Publication type:

Article

The Audience Adaptation Infomercial Speech.

Published in:

Communication Teacher, 2009, v. 23, n. 1, p. 37, doi. 10.1080/17404620802593039

By:

Lane, Shelley

Publication type:

Article

The birth of a hybrid: the shaping of the Australian radio industry.

Published in:

Radio Journal: International Studies in Broadcast & Audio Media, 2004, v. 2, n. 3, p. 153, doi. 10.1386/rajo.2.3.153/1

By:

Griffen-Foley, Bridget

Publication type:

Article

The thematization of the information society in TV advertisements the Portuguese and Irish case.

Published in:

Portuguese Journal of Social Science, 2003, v. 2, n. 1, p. 21, doi. 10.1386/pjss.2.1.21/0

By:

Gregorio, Ruth

Publication type:

Article

Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 504, doi. 10.1007/s11747-009-0147-z

By:

Olson, Erik L.;
Thjømøe, Hans Mathias

Publication type:

Article

THE PRESENCE OF THE WORD IN TV ADVERTISING.

Published in:

ETC: A Review of General Semantics, 1987, v. 44, n. 2, p. 152

By:

Rosen, Jay

Publication type:

Article

Does Public Service Broadcasting Serve The Public? The Future of Television in the Changing Media Landscape.

Published in:

De Economist (0013-063X), 2006, v. 154, n. 2, p. 251, doi. 10.1007/s10645-006-9003-4

By:

van Dijk, Machiel;
Nahuis, Richard;
Waagmeester, Daniel

Publication type:

Article

Security issues in a group key establishment protocol.

Published in:

Computer Journal, 2019, v. 62, n. 3, p. 373, doi. 10.1093/comjnl/bxy058

By:

Mitchell, Chris J

Publication type:

Article

Efficient algorithms for constructing broadcast disks programs in asymmetric communication environments.

Published in:

Telecommunication Systems, 2009, v. 41, n. 3, p. 185, doi. 10.1007/s11235-009-9158-9

By:

Tiakas, Eleftherios;
Ougiaroglou, Stefanos;
Nicopolitidis, Petros

Publication type:

Article

Presidential Campaign Ads Rely on Newspaper Evidence.

Published in:

Newspaper Research Journal, 2013, v. 34, n. 4, p. 83, doi. 10.1177/073953291303400407

By:

Roberts, Chris

Publication type:

Article

Editors' Comments.

Published in:

Newspaper Research Journal, 2013, v. 34, n. 4, p. 1, doi. 10.1177/073953291303400401

By:

Grusin, Elinor Kelley;
Utt, Sandra H.

Publication type:

Article

Televising sin: efforts to restrict the televised advertisement of cigarettes and alcohol in the united states, 1950s to 1980s.

Published in:

Historical Journal of Film, Radio & Television, 2005, v. 25, n. 4, p. 619, doi. 10.1080/01439680500263023

By:

Pennock, Pamela

Publication type:

Article

Psyche and Society: radio advertising and social psychology in America, 1923-1936.

Published in:

Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856

By:

Socolow, Michael J.

Publication type:

Article

The emergence of broadcast advertising in Canada, 1919-1932.

Published in:

Historical Journal of Film, Radio & Television, 1997, v. 17, n. 1, p. 29, doi. 10.1080/01439689700260611

By:

Johnston, Russell

Publication type:

Article

When DAM Goes Wrong.

Published in:

2007

By:

Burman, Linda;
Lenatti, Chuck

Publication type:

Proceeding

CO-REGULATION: FROM LIP-SERVICE TO A GENUINE COLLABORATION - THE CASE OF REGULATING BROADCAST ADVERTISING IN ISRAEL.

Published in:

Journal of Information Policy, 2013, v. 3, p. 104, doi. 10.5325/jinfopoli.3.2013.0104

By:

GINOSAR, AVSHALOM

Publication type:

Article

Division in the ranks: an analysis of alliances and dissension in the alcohol industry and advocacy communities.

Published in:

Contemporary Drug Problems, 2004, v. 31, n. 4, p. 655, doi. 10.1177/009145090403100404

By:

Kaskutas, Lee Ann

Publication type:

Article

Animal Defenders International: Speech, Spending, and a Change of Direction in Strasbourg.

Published in:

2013

By:

Rowbottom, Jacob

Publication type:

Opinion

Television Advertising and Drug Use.

Published in:

American Journal of Public Health, 1976, v. 66, n. 10, p. 975, doi. 10.2105/AJPH.66.10.975

By:

Peterson, Barry;
Kuriansky, Judith B.;
Konheim, Carolyn S.;
Anderson, Robert S.;
Tesar, Jenny;
Podell, Richard N.;
Ho, Ann;
Cowan, Neil M.

Publication type:

Article

Great Games, pity about the crackdown.

Published in:: Asia Weekly, 2008, v. 2, n. 33, p. 9
Publication type:: Article

Using Culture-Centered Qualitative Formative Research to Design Broadcast Messages for HIV Prevention for African American Adolescents.

Published in:

Journal of Health Communication, 2008, v. 13, n. 4, p. 309, doi. 10.1080/10810730802063215

By:

Horner, JenniferR.;
Romer, Daniel;
Vanable, PeterA.;
Salazar, LauraF.;
Carey, MichaelP.;
Juzang, Ivan;
Fortune, Thierry;
DiClemente, Ralph;
Farber, Naomi;
Stanton, Bonita;
Valois, RobertF.

Publication type:

Article

Media Management Tools: UK Broadcast Media Executives’ Perspective.

Published in:

JMM: The International Journal on Media Management, 2013, v. 15, n. 4, p. 245, doi. 10.1080/14241277.2013.863100

By:

Oliver, JohnJ.

Publication type:

Article

Critically Examining Theory and Practice: Implications for Coregulation and Coregulating Broadcast Advertising in the United Kingdom.

Published in:

JMM: The International Journal on Media Management, 2005, v. 7, n. 1/2, p. 2, doi. 10.1207/s14241250ijmm0701&2_2

By:

Dacko, Scott G.;
Hart, Martin

Publication type:

Article

Optimizing Radio Advertising in North Queensland, Australia: A Mathematical Programming Approach.

Published in:

JMM: The International Journal on Media Management, 2004, v. 6, n. 3/4, p. 235, doi. 10.1080/14241277.2004.9669406

By:

Athiyaman, Adee

Publication type:

Article

MARKETING SCIENCE.

Published in:

1969

By:

Longman, Kenneth A.

Publication type:

Editorial

Sympathy and Empathy: Emotional Responses to Advertising Dramas.

Published in:

Journal of Consumer Research, 2003, v. 29, n. 4, p. 566, doi. 10.1086/346251

By:

Escalas, Jennifer Edson;
Stern, Barbara B.

Publication type:

Article

Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 179, doi. 10.1086/208666

By:

Rossiter, John R.

Publication type:

Article

Parental Mediation of Undesired Advertising Effects.

Published in:

Journal of Broadcasting & Electronic Media, 2005, v. 49, n. 2, p. 153, doi. 10.1207/s15506878jobem4902_1

By:

Buijzen, Moniek;
Valkenburg, Patti M.

Publication type:

Article

Media Dependency and Perceived Reality of Fiction and News.

Published in:

Journal of Broadcasting & Electronic Media, 2004, v. 48, n. 4, p. 675

By:

Shapiro, Michael A.;
Chock, T. Makana

Publication type:

Article

Adolescent Evaluation of Gender Role and Sexual Imagery in Television Advertisements.

Published in:

Journal of Broadcasting & Electronic Media, 2003, v. 47, n. 3, p. 435, doi. 10.1207/s15506878jobem4703_7

By:

Rouner, Donna;
Slater, Michael D.;
Domenech-Rodriguez, Melanie

Publication type:

Article

Image of Women in Television Advertising.

Published in:

Journal of Broadcasting & Electronic Media, 1988, v. 32, n. 2, p. 231, doi. 10.1080/08838158809386697

By:

Ferrante, Carol L.;
Haynes, Andrew M.;
Kingsley, Sarah M.

Publication type:

Article

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising.

Published in:

Journal of Advertising, 2017, v. 46, n. 4, p. 473, doi. 10.1080/00913367.2017.1392912

By:

Ju, Ilyoung;
He, Yi;
Chen, Qimei;
He, Wei;
Shen, Bin;
Sar, Sela

Publication type:

Article

INVESTIGATING THE SIMULTANEOUS PRESENTATION OF ADVERTISING AND TELEVISION PROGRAMMING.

Published in:

Journal of Advertising, 2007, v. 36, n. 3, p. 85, doi. 10.2753/JOA0091-3367360306

By:

Chowdhury, Rafi M. M. I.;
Finn, Adam;
Olsen, G. Douglas

Publication type:

Article

PRODUCT PLACEMENT.

Published in:

Journal of Advertising, 2006, v. 35, n. 4, p. 65, doi. 10.2753/JOA0091-3367350405

By:

La Ferle, Carrie;
Edwards, Steven M.

Publication type:

Article