Works matching DE "BROADCAST advertising"

Results: 224

The Multiple Meanings of Television Advertising.

Published in:

Society, 1988, v. 25, n. 4, p. 76, doi. 10.1007/BF02695729

By:

Bogart, Leo

Publication type:

Article

Broadcast Advertising and U.S. Demand for Alcoholic Beverages.

Published in:

Southern Economic Journal, 1999, v. 65, n. 4, p. 774, doi. 10.2307/1061275

By:

Nelson, Jon P.

Publication type:

Article

The Effect of Voice Quality on Ad Efficacy.

Published in:

Psychology & Marketing, 2014, v. 31, n. 7, p. 509, doi. 10.1002/mar.20712

By:

Wiener, Hillary J. D.;
Chartrand, Tanya L.

Publication type:

Article

Qantas still calls Australia home: The spirit of Australia and the flying kangaroo.

Published in:

Tourist Studies, 2018, v. 18, n. 3, p. 261, doi. 10.1177/1468797618785617

By:

White, Leanne

Publication type:

Article

Network competition and the timing of commercials.

Published in:

Management Science, 1998, v. 44, n. 3, p. 370, doi. 10.1287/mnsc.44.3.370

By:

Epstein, Gil S.

Publication type:

Article

Actividades de divulgación a través de Teams (charlas, galas y presentaciones de libros).

Published in:: Tiempo y Clima, 2023, n. 79, p. 6
Publication type:: Article

Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 179, doi. 10.1086/208666

By:

Rossiter, John R.

Publication type:

Article

From a Raised Eyebrow to a Turned Back: The FCC and Children's Product-Related Programming.

Published in:

Journal of Communication, 1988, v. 38, n. 4, p. 90, doi. 10.1111/j.1460-2466.1988.tb02072.x

By:

Kunkel, Dale

Publication type:

Article

Parental Mediation of Undesired Advertising Effects.

Published in:

Journal of Broadcasting & Electronic Media, 2005, v. 49, n. 2, p. 153, doi. 10.1207/s15506878jobem4902_1

By:

Buijzen, Moniek;
Valkenburg, Patti M.

Publication type:

Article

Media Dependency and Perceived Reality of Fiction and News.

Published in:

Journal of Broadcasting & Electronic Media, 2004, v. 48, n. 4, p. 675

By:

Shapiro, Michael A.;
Chock, T. Makana

Publication type:

Article

Adolescent Evaluation of Gender Role and Sexual Imagery in Television Advertisements.

Published in:

Journal of Broadcasting & Electronic Media, 2003, v. 47, n. 3, p. 435, doi. 10.1207/s15506878jobem4703_7

By:

Rouner, Donna;
Slater, Michael D.;
Domenech-Rodriguez, Melanie

Publication type:

Article

Image of Women in Television Advertising.

Published in:

Journal of Broadcasting & Electronic Media, 1988, v. 32, n. 2, p. 231, doi. 10.1080/08838158809386697

By:

Ferrante, Carol L.;
Haynes, Andrew M.;
Kingsley, Sarah M.

Publication type:

Article

Multiple Resource Theory and Consumer Processing of Broadcast Advertisements: An Involvement Perspective.

Published in:

Journal of Advertising, 1991, v. 20, n. 3, p. 1, doi. 10.1080/00913367.1991.10673343

By:

Smith, Robert E.;
Buchholz, Laura M.

Publication type:

Article

Information Processing Differences Among Broadcast Media: Review and Suggestions for Research.

Published in:

Journal of Advertising, 1991, v. 20, n. 2, p. 71, doi. 10.1080/00913367.1991.10673214

By:

Leigh, J.H.

Publication type:

Article

Self-Regulation and Television Advertising.

Published in:

Journal of Advertising, 1990, v. 19, n. 4, p. 18, doi. 10.1080/00913367.1990.10673197

By:

Rotfeld, Herbert J.;
Abernethy, Avery M.;
Parsons, Patrick R.

Publication type:

Article

The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment.

Published in:

Journal of Advertising, 1989, v. 18, n. 3, p. 33, doi. 10.1080/00913367.1989.10673159

By:

Abernethy, Avery Mark

Publication type:

Article

Hispanics and Blacks in Television Commercials.

Published in:

Journal of Advertising, 1989, v. 18, n. 1, p. 19, doi. 10.1080/00913367.1989.10673139

By:

Wilkes, Robert E.;
Valencia, Humberto

Publication type:

Article

ATTITUDE TOWARD THE ADVERTISEMENT AND BRAND ATTITUDES: A CLASSICAL CONDITIONING PERSPECTIVE.

Published in:

Journal of Advertising, 1985, v. 14, n. 1, p. 10, doi. 10.1080/00913367.1985.10672924

By:

Gresham, Larry G.;
Shimp, Terence A.

Publication type:

Article

BROADCAST ADVERTISING, 2nd Ed.

Published in:

1984

By:

Goodrich, William B.;
King, Robert L.

Publication type:

Book Review

TELEVISION COMMERCIALS: THE "UNPOPULAR ART".

Published in:

Journal of Advertising, 1984, v. 13, n. 1, p. 4, doi. 10.1080/00913367.1984.10672868

By:

Feasley, Florence G.

Publication type:

Article

A COMPARISON OF INFLUENCES ON FIXED AND GRID RADIO ADVERTISING RATES.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 15, doi. 10.1080/00913367.1980.10673333

By:

Soley, Lawrence C.;
Teel Jr., Jesse E.;
Reid, Leonard N.

Publication type:

Article

BROADCAST ADVERTISING.

Published in:

1979

By:

Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

THE IMPACT OF PROGRAM ENVIRONMENT ON RECALL OF HUMOROUS TELEVISION COMMERCIALS.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 17, doi. 10.1080/00913367.1979.10717971

By:

Murphy, John H.;
Cunningham, Isabella C.M.;
Wilcox, Gary B.

Publication type:

Article

Weekly Variation in Audience Delivery Of TV Advertising Schedules.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 36, doi. 10.1080/00913367.1977.10672724

By:

Teel, Jesse E.;
Durand, Richard M.;
Bearden, William O.

Publication type:

Article

COMPARATIVE TELEVISION ADVERTISING: EXAMINING ITS NATURE AND FREQUENCY.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 15, doi. 10.1080/00913367.1977.10672720

By:

Brown, Stephen W.;
Jackson, Donald W.

Publication type:

Article

Advertising in the Broadcast Media.

Published in:

1977

By:

Roche, Bruce;
Martin, Charles H.

Publication type:

Book Review

Political Advertising and the Broadcast Media.

Published in:

Journal of Advertising, 1976, v. 5, n. 4, p. 42, doi. 10.1080/00913367.1976.10672663

By:

Szybillo, George J.;
Hartenbaum, Ronald F.

Publication type:

Article

An Arterial Signal Coordination Optimization Model for Trams Based on Modified AM-BAND.

Published in:

Discrete Dynamics in Nature & Society, 2016, p. 1, doi. 10.1155/2016/5028095

By:

Zhou, Yangfan;
Jia, Shunping;
Mao, Baohua;
Ho, Tin Kin;
Wei, Wei

Publication type:

Article

Social uses of advertising.

Published in:

International Journal of Advertising, 2007, v. 26, n. 2, p. 199, doi. 10.1080/10803548.2007.11073007

By:

Mitchell, Vince;
Macklin, Jonathan E.;
Paxman, Jez

Publication type:

Article

Recall of radio advertising in low and high advertising clutter formats.

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 71, doi. 10.1080/02650487.2006.11072952

By:

Riebe, Erica;
Dawes, John

Publication type:

Article

Emotional or informative? Creative or boring?

Published in:

International Journal of Advertising, 2005, v. 24, n. 3, p. 373, doi. 10.1080/02650487.2005.11072930

By:

Janssens, Wim;
Pelsmacker, Patrick De

Publication type:

Article

The use of humour in television advertising: revisiting the US-UK comparison.

Published in:

International Journal of Advertising, 2001, v. 20, n. 4, p. 521, doi. 10.1080/02650487.2001.11104909

By:

Toncar, Mark F.

Publication type:

Article

Do advertising bans work? An international comparison.

Published in:

International Journal of Advertising, 2001, v. 20, n. 3, p. 273, doi. 10.1080/02650487.2001.11104894

By:

Nelson, Jon P.;
Young, Douglas J.

Publication type:

Article

Restrictions on Television Advertising and Article 10 the European Convention Human Rights.

Published in:

International Journal of Advertising, 1993, v. 12, n. 3, p. 189, doi. 10.1080/02650487.1993.11104538

By:

Voorhoof, Dirk

Publication type:

Article

Television Advertising and Children.

Published in:

1991

By:

GUNTER, BARRIE

Publication type:

Book Review

Satellite Lore.

Published in:

International Journal of Advertising, 1983, v. 2, n. 2, p. 109, doi. 10.1080/02650487.1983.11104963

By:

Crosby, Scott;
Tempest, Alastair

Publication type:

Article

The Witches' Brew: Advertising, Satellites and the European Institutions.

Published in:

International Journal of Advertising, 1982, v. 1, n. 2, p. 143, doi. 10.1080/02650487.1982.11104844

By:

Tempest, Alastair

Publication type:

Article

Public Attitudes to Advertising.

Published in:

International Journal of Advertising, 1982, v. 1, n. 2, p. 119, doi. 10.1080/02650487.1982.11104842

By:

Barnes, Michael

Publication type:

Article

Direct-to-Consumer Advertising and Shared Liability for Pharmaceutical Manufacturers.

Published in:

JAMA: Journal of the American Medical Association, 2003, v. 289, n. 4, p. 477, doi. 10.1001/jama.289.4.477

By:

Mello, Michelle M.;
Rosenthal, Meredith;
Neumann, Peter J.

Publication type:

Article

The Role of Comprehension Processes in Communication and Persuasion.

Published in:

Media Psychology, 2015, v. 18, n. 2, p. 163, doi. 10.1080/15213269.2014.912584

By:

Wyer, Robert S.;
Shrum, L. J.

Publication type:

Article

Activated Self-Concept as a Mechanism Underlying Prevention Message Effects.

Published in:

Media Psychology, 2013, v. 16, n. 2, p. 177, doi. 10.1080/15213269.2012.742359

By:

Comello, MariaLeonora G.

Publication type:

Article

For one or many? Tie strength and the impact of broadcasted vs. narrowcasted advice.

Published in:

Journal of Marketing Communications, 2019, v. 25, n. 5, p. 494, doi. 10.1080/13527266.2017.1360930

By:

Sciandra, Michael R.

Publication type:

Article

Selling through entertaining: The effect of humour in television advertising in Hong Kong.

Published in:

Journal of Marketing Communications, 2011, v. 17, n. 5, p. 319, doi. 10.1080/13527261003729220

By:

Chan, FongYee

Publication type:

Article

Maternal Communication Patterns, Advertising Attitudes and Mediation Behaviours in Urban India.

Published in:

Journal of Marketing Communications, 2005, v. 11, n. 4, p. 247, doi. 10.1080/13527260500167223

By:

Mukherji, Jyotsna

Publication type:

Article

Television Sound: Why the Silence?

Published in:

Music, Sound & the Moving Image, 2008, v. 2, n. 2, p. 153, doi. 10.3828/msmi.2.2.10

By:

Hilmes, Michele

Publication type:

Article

Reverse glocalization? Marketing a Turkish cola in the shadow of a giant.

Published in:

Journal of Arab & Muslim Media Research, 2008, v. 1, n. 1, p. 47, doi. 10.1386/jammr.1.1.47/1

By:

Ogan, Christine L.;
Çiçek, Filiz;
Kaptan, Yesim

Publication type:

Article

Market Provision of Broadcasting: A Welfare Analysis.

Published in:

Review of Economic Studies, 2005, v. 72, n. 4, p. 947, doi. 10.1111/0034-6527.00357

By:

Anderson, Simon P.;
Coate, Stephen

Publication type:

Article

MARKETING SCIENCE.

Published in:

1969

By:

Longman, Kenneth A.

Publication type:

Editorial

Bibliometric Analysis of Research on Women and Advertising: Differences in Print and Audiovisual Media.

Published in:

Comunicar, 2013, v. 21, n. 41, p. 105, doi. 10.3916/C41-2013-10

By:

Navarro, Marián;
Martín, Marta

Publication type:

Article

Does Public Service Broadcasting Serve The Public? The Future of Television in the Changing Media Landscape.

Published in:

De Economist (0013-063X), 2006, v. 154, n. 2, p. 251, doi. 10.1007/s10645-006-9003-4

By:

van Dijk, Machiel;
Nahuis, Richard;
Waagmeester, Daniel

Publication type:

Article