Works matching DE "BREWING industry advertising"

ADVERTISING AND THE INTRAINDUSTRY BRAND SHIFT IN THE U.S. BREWING INDUSTRY.

Published in:

Journal of Industrial Economics, 1982, v. 30, n. 3, p. 293, doi. 10.2307/2098220

By:

• Kelton, Christina M.L.;
• Kelton, W. David

Publication type:

Article