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USO DE IMÁGENES DE ARCHIVO EN PUBLICIDAD AUDIOVISUAL: ESTUDIO DE CASOS.
- Published in:
- 2014
- By:
- Publication type:
- Case Study
RELATIONSHIP-SPECIFIC INVESTMENT, GUANXI BEHAVIOR, AND SALESPERSON-OWNED CUSTOMER LOYALTY TRANSFER.
- Published in:
- Social Behavior & Personality: an international journal, 2014, v. 42, n. 7, p. 1147, doi. 10.2224/sbp.2014.42.7.1147
- By:
- Publication type:
- Article
Brasil: da identidade à marca.
- Published in:
- Ciências Sociais Unisinos, 2014, v. 50, n. 1, p. 3, doi. 10.4013/csu.2014.50.1.01
- By:
- Publication type:
- Article
CONSTITUTIONAL BRANDING.
- Published in:
- Hofstra Law Review, 2012, v. 40, n. 3, p. 655
- By:
- Publication type:
- Article
Cultural Brands from Emerging Markets: Brand Image Across Host and Home Countries.
- Published in:
- Journal of International Marketing, 2009, v. 17, n. 3, p. 71, doi. 10.1509/jimk.17.3.71
- By:
- Publication type:
- Article
Traditional Retail Markets: The New Gentrification Frontier?
- Published in:
- Antipode, 2013, v. 45, n. 4, p. 965, doi. 10.1111/j.1467-8330.2012.01040.x
- By:
- Publication type:
- Article
BEQ volume 27 issue 3 Cover and Back matter.
- Published in:
- 2017
- Publication type:
- Table of Contents
Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality.
- Published in:
- Journal of Sport Management, 2012, v. 26, n. 6, p. 463, doi. 10.1123/jsm.26.6.463
- By:
- Publication type:
- Article
"Reading" Advertising and "Writing" Identity.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 439
- By:
- Publication type:
- Article
High levels of confusion for cholesterol awareness campaigns.
- Published in:
- 2008
- By:
- Publication type:
- journal article
CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 10, p. 35
- By:
- Publication type:
- Article
Chasing the myth: A Harley-Davidson story(telling).
- Published in:
- Semiotica, 2015, v. 2015, n. 204, p. 315, doi. 10.1515/sem-2014-0085
- By:
- Publication type:
- Article
The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames-the Role of Media Context and Presence.
- Published in:
- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 257, doi. 10.1007/s10603-013-9227-z
- By:
- Publication type:
- Article
The Naomi Klein Brand.
- Published in:
- 2010
- By:
- Publication type:
- Literary Criticism
Introduction: special measures.
- Published in:
- Sociological Review, 2011, v. 59, n. 2, p. 5, doi. 10.1111/j.1467-954X.2012.02051.x
- By:
- Publication type:
- Article
The Rise of Brands – By Liz Moor.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Jing Wang, Brand New China: Advertising, Media, and Commercial Culture.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
Brand off on: el branding del futuro.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
What Is Your Message?
- Published in:
- Audiology Today, 2010, v. 22, n. 3, p. 12
- By:
- Publication type:
- Article
Impact of branding and product augmentation on decision making in the B2B market.
- Published in:
- South African Journal of Business Management, 2009, v. 40, n. 1, p. 1, doi. 10.4102/sajbm.v40i1.531
- By:
- Publication type:
- Article
The Commodification of Self-Esteem: Branding and British Teenagers.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 3, p. 117, doi. 10.1002/mar.20509
- By:
- Publication type:
- Article
The Impact of Sensory Branding on Consumer Behavior.
- Published in:
- Journal of Media Research, 2013, v. 6, n. 3, p. 50
- By:
- Publication type:
- Article
The Brand BUBBLE.
- Published in:
- Marketing Research, 2009, v. 21, n. 1, p. 6
- By:
- Publication type:
- Article
KOSZTY ZARZĄDZANIA WIZERUNKIEM NA PRZYKŁADZIE MIĘDZYNARODOWEGO KONKURSU PIANISTYCZNEGO IM. I.J. PADEREWSKIEGO W BYDGOSZCZY (analiza i konkluzje).
- Published in:
- 2012
- By:
- Publication type:
- Case Study