Works about BRANDING (Marketing)

Results: 5000

BRAND MARKETING COMMUNICATION CAMPAIGN ON THE INTERNET AND ITS EFFECTIVENESS. RESEARCH RESULTS.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 223, p. 579, doi. 10.29119/1641-3466.2025.223.33

By:

TARCZYDŁO, Beata;
KOPCIŃSKA, Michalina

Publication type:

Article

INCLUSIVE BRANDING AS THE BASIS FOR FENTY BEAUTY'S STRATEGIC POSITIONING IN THE GLOBAL BEAUTY INDUSTRY.

Published in:

Economics: Time Realities, 2025, v. 79, n. 3, p. 5, doi. 10.5281/zenodo.15772939

By:

Zharova, Anastasiia V.;
Krupskyi, Oleksandr P.;
Stasiuk, Yuliia M.

Publication type:

Article

The study on the live streaming frequency strategy choices of streamers in live E-commerce.

Published in:

PLoS ONE, 2025, v. 19, n. 7, p. 1, doi. 10.1371/journal.pone.0324783

By:

Wu, Yingjing;
Cui, Ying

Publication type:

Article

Kreativnost i umjetna inteligencija: Usporedba sposobnosti za kreativnost u ljudi i umjetne inteligencije.

Published in:

Obnovljeni zivot, 2025, v. 80, n. 3, p. 339, doi. 10.31337/oz.80.3.4

By:

Haramija, Predrag

Publication type:

Article

Marken in Zeiten des Wandels.

Published in:

Marketing Review St. Gallen, 2025, n. 4, p. 66

By:

Henning, Enya;
Nussbaum, Julien A.;
Kirchgeorg, Manfred

Publication type:

Article

Data-Driven Marketing - von Daten zu Handlungen.

Published in:

Marketing Review St. Gallen, 2025, n. 4, p. 3

By:

Reinecke, Sven

Publication type:

Article

Factors of communication mix on social media and their role in forming customer experience and brand image.

Published in:

Management & Marketing, 2018, v. 13, n. 3, p. 1108, doi. 10.2478/mmcks-2018-0026

By:

BACIK, Radovan;
FEDORKO, Richard;
NASTISIN, Ludovit;
GAVUROVA, Beata

Publication type:

Article

EXPLORING THE INTERPLAY BETWEEN BRAND IMAGE, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY: MEDIATING AND MODERATING EFFECTS OF CUSTOMER LOYALTY.

Published in:

International Journal of Organizational Innovation, 2025, v. 18, n. 1, p. 170

By:

Mei-Hui Fu;
Yi-Feng Yang;
Thuy Dung Nguyen

Publication type:

Article

Marka Nefreti ve Sonuçlarından Biri Olan Marka Kaçınması Üzerine Bir Literatür Taraması.

Published in:

Journal of Aksaray University Faculty of Economics & Administrative Sciences / Aksaray Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2025, v. 17, n. 2, p. 99, doi. 10.52791/aksarayiibd.1696845

By:

Seldüz, Emine;
Akın, Murat

Publication type:

Article

Recursos turísticos del Distrito de Ypacaraí, Departamento Central, para el desarrollo de una marca ciudad, 2023.

Published in:

Revista Internacional de Investigación en Ciencias Sociales, 2025, v. 21, n. 1, p. 81, doi. 10.18004/riics.2025.junio.81

By:

Eduardo Becker, Silvio;
Gamarra Lezcano, Dalila Mabel;
Giménez Palacio, Andrea Carolina;
Melgarejo Chávez, Alicia Belén

Publication type:

Article

The Interplay Between the Intangible Cultural Heritage Label and Brand Types on Chinese Consumer Brand Responses.

Published in:

SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251334510

By:

Huang, Xiao;
Xu, Qiulin;
Gan, Chen

Publication type:

Article

THE IMPACT OF CULTURAL CONGRUENCE IN MEDIA SPONSORSHIPS ON ICONIC BRAND DESIRABILITY: MODERATING EFFECTS OF CULTURAL FANDOM AND THREAT PERCEPTION.

Published in:

Market / Trziste, 2025, v. 37, n. 1, p. 33, doi. 10.22598/mt/2025.37.1.33

By:

Kučinskas, Gedas

Publication type:

Article

أثر مقاطعة العلامة التجارية الداعمة لإسرائيل على الاقتصاد المحلي.

Published in:

Rihan Journal for Science Publishing, 2025, n. 59, p. 162

By:

حسين النصيرات;
صلاح الدين حمد

Publication type:

Article

Análisis del engagement de marcas deportivas en redes sociales.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2025, v. 33, p. 2, doi. 10.7263/adresic-33-300

By:

Sicilia Piñero, María;
Villar Andreu, Lorena

Publication type:

Article

Transforming PrEP marketing: understanding the place of PrEP in the hearts and minds of adolescent girls and young women in sub‐Saharan Africa.

Published in:

Journal of the International AIDS Society, 2025, v. 28, p. 1, doi. 10.1002/jia2.26480

By:

Donaldson, Emily de Lacy;
Briedenhann, Elmari;
Jeckonia, Patriciah;
Bishopp, Casey;
Greeff, Anelde;
Nhamo, Definate

Publication type:

Article

The blog and podcast project: Developing new media literacy and cross-functional team skills.

Published in:

2025

By:

Mouton, Ashton

Publication type:

Report

Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry.

Published in:

Service Industries Journal, 2025, v. 45, n. 9/10, p. 874, doi. 10.1080/02642069.2024.2361469

By:

Ahmed, Anzar;
Raza, Ali;
Talpur, Qurat-ul-ain;
Ishaq, Muhammad Ishtiaq;
Shafqat, Tehmeena

Publication type:

Article

Evoking happiness through visual storytelling in luxury fashion films: A case study.

Published in:

Clothing Cultures, 2024, v. 11, n. 1, p. 21, doi. 10.1386/cc_00081_1

By:

dos Santos Lopes, Mónica Mara;
Damásio, Manuel José;
Sousa, Carla

Publication type:

Article

Innovation and Competitiveness in the Territorial Brand of the Algarve: A Comparative Analysis of Its Social Media Communication and Web Content.

Published in:

Tourism & Hospitality (2673-5768), 2025, v. 6, n. 2, p. 88, doi. 10.3390/tourhosp6020088

By:

Cristòfol, Francisco J.;
Berraquero-Rodríguez, Diego;
Zamarreño-Aramendia, Gorka;
Alves, Paulo Falcão

Publication type:

Article

Marketing national tourism logos and slogans: scale development and validation.

Published in:

Asia Pacific Journal of Tourism Research, 2025, v. 30, n. 7, p. 938, doi. 10.1080/10941665.2025.2474012

By:

Liao, Yu-Ling;
Tsai, Chin-Fa;
Kuo, Chun Min

Publication type:

Article

Research on Private Label Introduction and Sales Mode Decision-Making for E-Commerce Platforms Considering Coupon Promotion Strategies.

Published in:

Systems, 2025, v. 13, n. 6, p. 437, doi. 10.3390/systems13060437

By:

Lu, Zuoying;
Si, Yinyuan;
Han, Zhihua;
Ma, Chao

Publication type:

Article

Examining Customer Brand Engagement in Online Financial Services Provided by Fintech.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 100, doi. 10.3390/jtaer20020100

By:

Barbu, Cătălin Mihail;
Gîrboveanu, Sorina-Raula;
Popescu, Daniela Victoria;
Dabija, Dan-Cristian

Publication type:

Article

Total knee arthroplasty revision risks depending on the bone cement used—Data from 50,545 knee replacements of the Catalan Arthroplasty Registry.

Published in:

Journal of Experimental Orthopaedics, 2025, v. 12, n. 2, p. 1, doi. 10.1002/jeo2.70271

By:

Perez‐Prieto, Daniel;
Koetter, Katharina;
Fontanellas‐Fes, Albert;
Martínez‐Cruz, Olga

Publication type:

Article

Beyond Automation: How AI Service Integration is Shaping the Future of Brand Management.

Published in:

Management Dynamics, 2025, v. 25, n. 1, p. 1, doi. 10.57198/2583-4932.1339

By:

Begum, Nusaiba

Publication type:

Article

My Name Identifies Me as Muslim Before I Even Speak.

Published in:

Foglifter, 2025, v. 10, n. 1, p. 73

By:

JAMSHED, ZARA

Publication type:

Article

A new blueprint for powerful and authentic personal branding.

Published in:

Performance Improvement, 2008, v. 47, n. 6, p. 34, doi. 10.1002/pfi.20007

By:

Rampersad, Hubert K.

Publication type:

Article

THE NIGHTMARE OF DREAM ADVERTISING.

Published in:

William & Mary Law Review, 2023, v. 65, n. 2, p. 259

By:

MARLAN, DUSTIN

Publication type:

Article

Estimating organic premiums in the US fluid milk market.

Published in:

Renewable Agriculture & Food Systems, 2009, v. 24, n. 3, p. 197, doi. 10.1017/S1742170509002579

By:

Smith, T. A.;
Huang, C. L.;
Lin, B.-H.

Publication type:

Article

The 1968 Olympic Games: Tourism as Part of Nation Branding in Mexico.

Published in:

International Journal of the History of Sport, 2024, v. 41, n. 1, p. 69, doi. 10.1080/09523367.2024.2327337

By:

Elías Jiménez, Axel G.

Publication type:

Article

Running in the Sun: The Pyongyang Marathon and its Evolution into a Sport Tourism Event.

Published in:

International Journal of the History of Sport, 2016, v. 33, n. 18, p. 2207, doi. 10.1080/09523367.2017.1360288

By:

Podoler, Guy

Publication type:

Article

‘Africa's Tournament'? The Branding Legacy of the 2010 FIFA World Cup™.

Published in:

2013

By:

Allen, Dean;
Knott, Brendon;
Swart, Kamilla

Publication type:

Case Study

"I'm in:" presidential campaign announcement speeches among well known and unknown candidates.

Published in:

Atlantic Journal of Communication, 2024, v. 32, n. 2, p. 167, doi. 10.1080/15456870.2022.2099547

By:

Bolton, Joshua P.

Publication type:

Article

Creating National Media Brand by Transmedia Storytelling in Animation Sector: A Comparison of Selected Cases from Turkey and Pakistan.

Published in:

Atlantic Journal of Communication, 2022, v. 30, n. 5, p. 498, doi. 10.1080/15456870.2021.1974441

By:

Celik, Asiye Ayben;
Nasir, Nadia

Publication type:

Article

Data, Doppler, or Depth of Knowledge: How Do Television Stations Differentiate Local Weather?

Published in:

Atlantic Journal of Communication, 2010, v. 18, n. 1, p. 22, doi. 10.1080/15456870903340472

By:

Daniels, GeorgeL.;
Loggins, GingerMiller

Publication type:

Article

Marketing universities and targeting international students: a comparative analysis of social media data trails.

Published in:

Teaching in Higher Education, 2020, v. 25, n. 4, p. 476, doi. 10.1080/13562517.2020.1712353

By:

Bamberger, Annette;
Bronshtein, Yifat;
Yemini, Miri

Publication type:

Article

The IoH: leading on growing horticultural careers.

Published in:

Horticulturist, 2013, v. 22, n. 2, p. 4

By:

Morris, Leigh

Publication type:

Article

Branding Copán: valuing cultural distinction in an archaeological tourism destination.

Published in:

Journal of Tourism & Cultural Change, 2014, v. 12, n. 3, p. 237, doi. 10.1080/14766825.2014.939392

By:

Mortensen, Lena

Publication type:

Article

Regimes of value in tourism.

Published in:

Journal of Tourism & Cultural Change, 2014, v. 12, n. 3, p. 201, doi. 10.1080/14766825.2014.939385

By:

Crossley, Émilie;
Picard, David

Publication type:

Article

Employer Branding Constrains Applicants' Job Seeking Behaviour?

Published in:

Revista de Psicologia del Trabajo y de Las Organizaciones, 2010, v. 26, n. 3, p. 223, doi. 10.5093/tr2010v26n3a6

By:

Gomes, Daniel Roque;
Neves, José

Publication type:

Article

Arvind launches anti-viral shirting fabric under 'Intellifabrix' brand.

Published in:: 2020
Publication type:: Product Review

Composite Materials Ltd renamed as Base Materials.

Published in:: Man-Made Textiles in India, 2013, v. 41, n. 7, p. 258
Publication type:: Article

Brand building in textiles important, says Plan panel.

Published in:: Man-Made Textiles in India, 2007, v. 50, n. 11, p. 417
Publication type:: Article

The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data.

Published in:

Journal of Agricultural & Food Industrial Organization, 2018, v. 16, n. 2, p. 1, doi. 10.1515/jafio-2017-0006

By:

Drivas, Kyriakos

Publication type:

Article

When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships.

Published in:

Journal of Personal Selling & Sales Management, 2023, v. 43, n. 4, p. 270, doi. 10.1080/08853134.2023.2252608

By:

Beeler, Lisa;
Rouziou, Maria;
Gyomlai, Moumita Das

Publication type:

Article

All that glitters is not sold: selling a luxury brand outside a luxury environment.

Published in:

Journal of Personal Selling & Sales Management, 2022, v. 42, n. 1, p. 26, doi. 10.1080/08853134.2021.1948341

By:

Gyomlai, Moumita Das;
Ahearne, Michael;
Rouziès, Dominique;
Kapferer, Jean-Noël

Publication type:

Article

Counterfeits or Shanzhai? The Role of Face and Brand Consciousness in Luxury Copycat Consumption.

Published in:

Psychological Reports, 2016, v. 119, n. 1, p. 181, doi. 10.1177/0033294116659316

By:

Ling Jiang;
Juan Shan

Publication type:

Article

PATTERNS OF REINFORCEMENT AND THE ESSENTIAL VALUE OF BRANDS: II. EVALUATION OF A MODEL OF CONSUMER CHOICE.

Published in:

Psychological Record, 2012, v. 62, n. 3, p. 377, doi. 10.1007/BF03395809

By:

Ji Yan;
Foxall, Gordon R.;
Doyle, John R.

Publication type:

Article

Do Cigarette Prices Vary by Brand, Neighborhood, and Store Characteristics?

Published in:

Public Health Reports, 2009, v. 124, n. 4, p. 535, doi. 10.1177/003335490912400410

By:

Toomey, Trici L.;
Chen, Vincent;
Forster, Jean L.;
Van Coevering, Pam;
Lenk, Kathleen M.

Publication type:

Article

The Effect of Messages Emphasizing Fantasies and Expectations on Brand Evaluations and Behavioral Intentions.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1865, doi. 10.1002/mar.22208

By:

Koukova, Nevena T.

Publication type:

Article

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens.

Published in:

Psychology & Marketing, 2025, v. 42, n. 4, p. 955, doi. 10.1002/mar.22160

By:

Hollstein, Anna S.;
Schade, Michael;
Kanitz, Christopher;
Burmann, Christoph

Publication type:

Article