Works about BRANDING (Marketing)

Results: 5000

Nation Branding, Country Image, and the Scope of Sport-Tech Diplomacy: Lessons from the Case of the Tokyo 2020 Olympic Games.

Published in:

Journal of Global Sport Management, 2025, v. 10, n. 2, p. 211, doi. 10.1080/24704067.2023.2226155

By:

Dubinsky, Yoav

Publication type:

Article

Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo.

Published in:

International Journal of Sport Communication, 2025, v. 18, n. 1, p. 136, doi. 10.1123/ijsc.2024-0139

By:

Pedersen, Zack P.;
Blaszka, Matthew;
Walsh, Patrick

Publication type:

Article

From Locker Room to Limelight: Exploring College Athlete Heightened Visibility, Branding Challenges, and Safety in the Age of Name, Image, and Likeness.

Published in:

International Journal of Sport Communication, 2025, v. 18, n. 1, p. 129, doi. 10.1123/ijsc.2024-0237

By:

Brown, Katie M.;
Esho, Adebowale;
Sanderson, Jimmy

Publication type:

Article

Competitiveness of global brands in high-tech industries.

Published in:

Journal of International Economic Policy, 2024, v. 40, n. 1, p. 155, doi. 10.33111/iep.eng.2024.40.06

By:

TSYMBAL, LIUDMYLA;
GROMENKOVA, SVITLANA;
FITSAK, POLINA

Publication type:

Article

Mapping Luxury Fashion Brands in China: An Exploratory Study.

Published in:

IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 5, doi. 10.71329/IUPJBRM/2025.22.1.5-44

By:

Dong Shen;
Richards, Joseph

Publication type:

Article

E-Cigarette Brand Use by Race/Ethnicity in a US Sample of Adolescent and Young Adult E-Cigarette Users, 2022–2023.

Published in:

Nicotine & Tobacco Research, 2025, v. 27, n. 5, p. 849, doi. 10.1093/ntr/ntae174

By:

Kreslake, Jennifer M;
Bertrand, Adrian;
Minter, Tyler;
Schillo, Barbara A

Publication type:

Article

تأثير التسويق المستدام على تحسين السمعة التجارية بالتطبيق على الشركات المصرية.

Published in:

Arab Journal of Administration, 2025, v. 45, n. 2, p. 109, doi. 10.21608/aja.2024.284864.1633

By:

سحر محمد أنور

Publication type:

Article

Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 1, p. 70, doi. 10.1093/jcr/ucae051

By:

Oba, Demi;
Howe, Holly S;
Fitzsimons, Gavan J

Publication type:

Article

Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis.

Published in:

International Journal of Information Science & Management, 2025, v. 23, n. 1, p. 231, doi. 10.22034/ijism.2024.2008914.1206

By:

Francis, Shimmy;
Rangasamy, Sangeetha

Publication type:

Article

Social Justice on the Menu: A Critical Analysis of a Local Restaurant's Branding Strategies and the Paradox of Privilege in Gentrification.

Published in:

Journal of Communication Inquiry, 2025, v. 49, n. 3, p. 266, doi. 10.1177/01968599231179098

By:

Almalki, Shoaa

Publication type:

Article

National brands and global markets. An historical perspective: Edited by Nikolas Glover and David M. Higgins. Routledge, Oxon and New York, 2023 (hardcover), xv + 264 pp., illus., £120, ISBN 978-0-367-75497.

Published in:

2025

By:

Pinchera, Valeria

Publication type:

Book Review

Digital content marketing and consumer brand engagement on social media- do influencers' brand content moderate the relationship?

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 491, doi. 10.1080/13527266.2023.2249013

By:

Odoom, Raphael

Publication type:

Article

Brand Management as Cybernetic Practices.

Published in:

Constructivist Foundations, 2025, v. 20, n. 2, p. 102

By:

Seiichiro Honjo

Publication type:

Article

ОСОБЛИВОСТІ ФОРМУВАННЯ ТРЕЙД-МАРКЕТИНГОВОЇ СТРАТЕГІЇ МІЖНАРОДНОЇ КОМПАНІЇ

Published in:

Scientific Bulletin of Polissia, 2024, v. 29, n. 2, p. 269, doi. 10.25140/2410-9576-2024-2(29)-269-282

By:

Приставка, Олександр Михайлович;
Перетятько, Юлія Митрофанівна

Publication type:

Article

WHY GO THE EXTRA MILE FOR APPLE? A DIVE INTO BRAND LOVE AND BRAND JEALOUSY.

Published in:

International Journal of Business & Society, 2025, v. 26, n. 1, p. 117, doi. 10.33736/ijbs.9554.2025

By:

Atmaja, Ferry Tema;
Alfansi, Lizar;
Putri, Rauda Maharani;
Guttena, Revanth Kumar

Publication type:

Article

Modeling of Branding on the Example of Trading Companies.

Published in:

Technical Gazette / Tehnički Vjesnik, 2025, v. 32, n. 3, p. 966, doi. 10.17559/TV-20241031002106

By:

VUKČEVIĆ, Nikola M.;
KEDAČIĆ, Anita

Publication type:

Article

Influencer profiling: a comprehensive categorisation of social media influencers and their association with digital engagement.

Published in:

Journal of Marketing Management, 2025, v. 41, n. 5/6, p. 555, doi. 10.1080/0267257X.2025.2500571

By:

Munaro, Ana Cristina;
Hübner Barcelos, Renato;
Francisco Maffezzolli, Eliane Cristine;
Santos Rodrigues, João Pedro;
Cabrera Paraiso, Emerson

Publication type:

Article

Please wrap it.

Published in:

SOFW Journal (English version), 2025, v. 151, n. 5, p. 2

By:

Bode, J.

Publication type:

Article

Patents, Innovation, and Competition in Pharmaceuticals: The Hatch-Waxman Act After 40 Years.

Published in:

Journal of Economic Perspectives, 2025, v. 39, n. 2, p. 27, doi. 10.1257/jep.20241423

By:

Hemphill, C. Scott;
Sampat, Bhaven N.

Publication type:

Article

Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition.

Published in:

Journal of Advertising, 2025, v. 54, n. 2, p. 266, doi. 10.1080/00913367.2024.2328585

By:

Amaral, Nelson B.;
Redden, Joseph P.

Publication type:

Article

Supply chain channel selection and discount strategy under influencer marketing.

Published in:

Annals of Operations Research, 2025, v. 347, n. 3, p. 1567, doi. 10.1007/s10479-025-06523-w

By:

Xia, Yu;
Xie, Jiaping;
Zhang, Tingting

Publication type:

Article

The Image of Saudi Arabia as a Tourist Destination among Western Nationals.

Published in:

Journal of Arabian Studies, 2024, v. 14, n. 1, p. 6, doi. 10.1080/21534764.2025.2456210

By:

Karolak, Magdalena;
Michael, Noela

Publication type:

Article

Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics.

Published in:

Neutrosophic Sets & Systems, 2025, v. 84, p. 123

By:

Fernanda Béjar-Feijoo, María;
Ricardo-Domínguez, Nancy

Publication type:

Article

Identification of aspects and barriers to implementing branding strategies in female entrepreneurship in the city of Guayaquil based on Plithogenic Neutrosophic Vague Statistics.

Published in:

Neutrosophic Sets & Systems, 2025, v. 83, p. 123

By:

Fernanda Béjar-Feijoo, María;
Ricardo-Domínguez, Nancy

Publication type:

Article

数字化背景下精酿啤酒社交电商营销模式创新研究.

Published in:

China Brewing, 2025, v. 44, n. 4, p. 306, doi. 10.11882/j.issn.0254-5071.2025.04.044

By:

王崇红;
魏云逸;
张远记

Publication type:

Article

白酒企业数字化内容营销模式的实证分析:运营逻辑与优化路径.

Published in:

China Brewing, 2025, v. 44, n. 4, p. 297, doi. 10.11882/j.issn.0254-5071.2025.04.043

By:

田戊戌;
童俊

Publication type:

Article

O enunciado vídeo publicitário "Natal O Boticário" (2021) em cotejo: do campo dos afetos ao discurso neoliberal.

Published in:

Letras de Hoje, 2024, v. 59, n. 1, p. 1, doi. 10.15448/1984-7726.2024.1.46264

By:

Stafuzza, Grenissa;
Vitória da Costa, Yasmim

Publication type:

Article

THE IMPACT OF NATURAL RESOURCES AND ACCOMMODATION CAPACITIES ON THE BRANDING OF FRUŠKA GORA AS A TOURIST DESTINATION.

Published in:

Knowledge: International Journal, 2024, v. 67, n. 1, p. 29

By:

Cvijanović, Dušica;
Bajagić, Miloš;
Cvijanović, Drago

Publication type:

Article

Understanding Millennial relationships and consumption of no and low alcohol beer brands.

Published in:

South African Journal of Business Management, 2024, v. 55, n. 1, p. 1, doi. 10.4102/sajbm.v55i1.4625

By:

Steinhobel, Elizabeth;
Roberts-Lombard, Mornay;
Lubbe, Isolde

Publication type:

Article

The impact of environmental, social and governance performance on brand value: The role of the digitalisation level.

Published in:

South African Journal of Business Management, 2024, v. 55, n. 1, p. 1, doi. 10.4102/sajbm.v55i1.4448

By:

Ying Wang;
Jiang Cao;
Xiao Cai

Publication type:

Article

Unveiling the power of social influencers in brand trust and brand identification.

Published in:

South African Journal of Business Management, 2024, v. 55, n. 1, p. 1, doi. 10.4102/sajbm.v55i1.4087

By:

Kim, Ji-Young;
Ko, Sung-Hoon;
Choi, Yongjun

Publication type:

Article

A new blueprint for powerful and authentic personal branding.

Published in:

Performance Improvement, 2008, v. 47, n. 6, p. 34, doi. 10.1002/pfi.20007

By:

Rampersad, Hubert K.

Publication type:

Article

Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study.

Published in:

Information Systems & e-Business Management, 2025, v. 23, n. 1, p. 169, doi. 10.1007/s10257-023-00630-6

By:

Raichur, Vishwas G.;
Sharma, Dinesh;
Kalro, Arti D.

Publication type:

Article

Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott.

Published in:

Information Systems & e-Business Management, 2025, v. 23, n. 1, p. 41, doi. 10.1007/s10257-023-00628-0

By:

Bhatia, Rehan;
Gupta, Agam;
Vimalkumar, M.;
Sharma, Divya

Publication type:

Article

Comparing factors affecting attitudes toward LBA and SoLoMo advertising.

Published in:

Information Systems & e-Business Management, 2018, v. 16, n. 2, p. 357, doi. 10.1007/s10257-017-0364-9

By:

Lee, Ya-Ching

Publication type:

Article

PUBLIC LIBRARIES AND MARKETING.

Published in:

Kentucky Libraries, 2014, v. 78, n. 3, p. 6

By:

CARRIGAN, DENNIS

Publication type:

Article

Gorgeous War: The Branding War Between the Third Reich and the United States by Tim Blackmore.

Published in:

2021

By:

Engen, Robert C.

Publication type:

Book Review

THE JEFFERSON BRAND.

Published in:

Hedgehog Review, 2017, v. 19, n. 3, p. 17

By:

Jacobson, Timothy C.

Publication type:

Article

Branded!

Published in:

Hedgehog Review, 2016, v. 18, n. 2, p. 127

By:

Tolson, Jay

Publication type:

Article

Beyond Tocqueville's Telescope: The Personalized Brand and the Branded Self.

Published in:

Hedgehog Review, 2011, v. 13, n. 3, p. 82

By:

Hochschild, Arlie;
Garrett, Sarah B.

Publication type:

Article

Next-Gen Résumés: A Case Study of Using Transmedia Storytelling to Create Personal Branding on LinkedIn.

Published in:

Technical Communication, 2019, v. 66, n. 3, p. 230

By:

McCool, Lynn B.

Publication type:

Article

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth.

Published in:

Technical Communication, 2019, v. 66, n. 2, p. 193

By:

Lunemann, Rhonda

Publication type:

Article

Brand Atlas: Branding Intelligence Made Visible.

Published in:

2013

By:

Sharp, Matthew R.

Publication type:

Book Review

The Art of Digital Branding.

Published in:

2008

By:

Coker, Louellen S.

Publication type:

Book Review

Branding your school: ten lessons in marketing not to be ignored.

Published in:

International Schools Journal, 2008, v. 28, n. 1, p. 17

By:

Willows, David

Publication type:

Article

The Market Child and Branded Fiction: A Synergism of Children's Literature, Consumer Culture, and New Literacies.

Published in:

Reading Research Quarterly (Wiley-Blackwell), 2009, v. 44, n. 4, p. 399, doi. 10.1598/RRQ.44.4.6

By:

Sekeres, Diane Carver

Publication type:

Article

Marketing moves into the spotlight - ASI takes the initiative.

Published in:

Indexer, 2010, v. 28, n. 4, p. 169, doi. 10.3828/indexer.2010.47

By:

Rogers, Annette

Publication type:

Article

ANZSI promotion and publicity (P&P).

Published in:

Indexer, 2010, v. 28, n. 4, p. 167, doi. 10.3828/indexer.2010.46

By:

Russell, Mary;
McMaster, Max

Publication type:

Article

Branding and strategic maneuvering in the Romanian presidential election of 2004: A critical discourse-analytical and pragma-dialectical perspective.

Published in:

Journal of Language & Politics, 2008, v. 7, n. 3, p. 372

By:

Ieţcu-Fairclough, Isabela

Publication type:

Article

Sweden - the world's most feminist society: An analysis of current Swedish media debates and person appellation forms as a tool within CDA.

Published in:

Journal of Language & Politics, 2008, v. 7, n. 3, p. 391

By:

Hornscheidt, Antje

Publication type:

Article