Consumer scapegoating during a systemic product-harm crisis.
- Published in:
- Journal of Marketing Management, 2012, v. 28, n. 11-12, p. 1270, doi. 10.1080/0267257X.2011.645859
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- Publication type:
- Article
Works matching DE "BRAND scandal spillover"
Results: 12
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Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 2, p. 409, doi. 10.1177/00222437221115616
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- Publication type:
- Article
3
Consumer Responses to Performance Failures by High-Equity Brands.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 4, p. 537, doi. 10.1086/520075
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- Publication type:
- Article
4
Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 4, p. 377, doi. 10.1080/00913367.2016.1172385
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- Publication type:
- Article
5
VICTORIA'S DIRTY SECRETS.
- Published in:
- Journal of Advertising, 2012, v. 41, n. 4, p. 133, doi. 10.1080/00913367.2012.10672462
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- Publication type:
- Article
6
Institutional and relational determinants in high- and medium-extent food product crises: the inner perspective of a public health crisis.
- Published in:
- International Journal of Environmental Health Research, 2010, v. 20, n. 4, p. 299, doi. 10.1080/09603123.2010.482151
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- Publication type:
- Article
7
The Effect of Systems of Thought on Brand Scandal Spillover: Holistic versus Analytic Cognition Moderating Scandal Spillover and Denial Effects.
- Published in:
- 2011
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- Publication type:
- Abstract
8
Successful Brand Alliance and Its Negative Spillover Effect on a Host Brand: Test of Cognitive Responses.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 243
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- Publication type:
- Article
9
Components of Consumer Reaction to Company-Related Mishaps: A Structural Equation Model Approach.
- Published in:
- Advances in Consumer Research, 1996, v. 23, n. 1, p. 346
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- Publication type:
- Article
10
Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 6, p. 529, doi. 10.1002/mar.20625
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- Publication type:
- Article
11
CSR as Reputation Insurance: PRIMUM NON NOCERE.
- Published in:
- California Management Review, 2011, v. 53, n. 3, p. 40, doi. 10.1525/cmr.2011.53.3.40
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- Publication type:
- Article
12
When Will a Brand Scandal Spill Over, and How Should Competitors Respond?
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 3, p. 366, doi. 10.1509/jmkr.43.3.366
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- Publication type:
- Article