Works matching DE "BRAND personification"
Results: 423
Rock in Rio Festival: Influences of Brand Experience and the Brand Personality in Audience of a Music Festival in Brazil.
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- Event Management, 2022, v. 26, n. 4, p. 717, doi. 10.3727/152599521X16367300695861
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- Article
PREDICTING VOLUNTEERS' INTENTION TO RETURN: AN EXAMINATION OF BRAND PERSONALITY, PRESTIGE, AND IDENTIFICATION OF SPORTING EVENTS.
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- Event Management, 2014, v. 18, n. 2, p. 169, doi. 10.3727/152599514X13947236947509
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- Article
Big-five personality traits in P2P accommodation platforms: similar or different to hotel brands?
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- Current Issues in Tourism, 2021, v. 24, n. 23, p. 3407, doi. 10.1080/13683500.2021.1884205
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- Article
Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach.
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- Current Issues in Tourism, 2021, v. 24, n. 12, p. 1686, doi. 10.1080/13683500.2020.1798894
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- Article
Türkiye’nin Marka Kişiliği Algısı ve Destinasyon İmajı Üzerindeki Etkilerinin Ölçülmesine Yönelik Bir Çalışma.
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- Current Perspectives in Social Sciences, 2023, v. 27, n. 1, p. 17, doi. 10.5152/JSSI.2023.2251144
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- Article
ENHANCING BRAND IDENTIFICATION THROUGH CONSUMER SELF-EFFICACY: MEDIATING ROLE OF CONSUMER VANITY AND MODERATING ROLE OF BRAND PERSONALITY.
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- Journal of Social Research Development, 2023, v. 4, n. 2, p. 445, doi. 10.53664/JSRD/04-02-2023-18-445-456
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- Article
基于扎根理论的品牌认同形成机制研究.
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- Journal of Changzhou University (Social Science Edition), 2020, v. 21, n. 3, p. 77, doi. 10.3969/j.issn.2095-042X.2020.03.009
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- Article
Brand sustainability of three star hotels: tourists' experience of service quality.
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- Acta Universitatis Bohemiae Meridionales, 2023, v. 26, n. 1, p. 31, doi. 10.32725/acta.2023.003
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- Article
City brand projected personality: a new measure to assess the consistency of projected personality across messages.
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- Communication & Society, 2018, v. 31, n. 4, p. 91, doi. 10.15581/003.31.4.91-108
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- Article
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation.
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- Journal of Consumer Research, 2016, v. 43, n. 1, p. 44, doi. 10.1093/jcr/ucw003
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- Article
Do Materialists Prefer the "Brand-as- Servant"? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses.
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- Journal of Consumer Research, 2015, v. 42, n. 2, p. 284, doi. 10.1093/jcr/ucv015
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- Article
Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers’ Desire for the Brand.
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- Journal of Consumer Research, 2014, v. 41, n. 3, p. 590, doi. 10.1086/676980
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- Article
We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication.
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- Journal of Consumer Research, 2014, v. 41, n. 1, p. 197, doi. 10.1086/675926
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- Article
A Computer Vision Methodology to Predict Brand Personality from Image Features.
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- Journal of Advertising, 2024, v. 53, n. 4, p. 626, doi. 10.1080/00913367.2023.2250842
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- Article
Entitativity of Concurrent Sponsors: Implications for Properties and Sponsors.
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- Journal of Advertising, 2018, v. 47, n. 3, p. 213, doi. 10.1080/00913367.2018.1466219
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- Article
Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication.
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- Journal of Advertising, 2018, v. 47, n. 3, p. 270, doi. 10.1080/00913367.2018.1463880
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- Article
The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising.
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- Journal of Advertising, 2014, v. 43, n. 4, p. 382, doi. 10.1080/00913367.2014.880390
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- Article
Expositional design of the Audi museum in Ingolstadt: representation of the brand's characteristics in automobile industry history.
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- Museology & Cultural Heritage / Muzeologia a Kulturne Dedicstvo, 2020, v. 8, n. 1, p. 19
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- Article
BRANDING HERITAGE TOURISM IN DUBAI: A QUALITATIVE STUDY.
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- Advances in Hospitality & Tourism Research (AHTR): An International Journal of Akdeniz University, Tourism Faculty, 2021, v. 9, n. 2, p. 243, doi. 10.30519/ahtr.782679
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- Article
Istraživanje odnosa između karakteristika ličnosti potrošača, ličnosti brenda i lojalnosti potrošača.
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- Marketing (0354-3471), 2022, v. 53, n. 3, p. 171
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- Article
Predicting activity involvement from brand personality in mountain climbing -- hiking on Olympus.
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- Hellenic Journal of Sport & Recreation Management, 2022, v. 19, n. 2, p. 1
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- Article
Impact of self‐esteem and self‐gifting on masstige purchase intentions.
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- International Journal of Consumer Studies, 2024, v. 48, n. 2, p. 1, doi. 10.1111/ijcs.13012
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- Article
The role of intangible attributes of luxury brands for signalling status: A systematic literature review.
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- International Journal of Consumer Studies, 2023, v. 47, n. 6, p. 2747, doi. 10.1111/ijcs.12852
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- Article
The visual naturalness effect: Impact of natural logos on brand personality perception.
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- International Journal of Consumer Studies, 2023, v. 47, n. 4, p. 1351, doi. 10.1111/ijcs.12912
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- Article
Leveraging consumer personality and social media marketing to improve a brand's social media equity.
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- International Journal of Consumer Studies, 2023, v. 47, n. 3, p. 1076, doi. 10.1111/ijcs.12888
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- Article
Consumers' brand personality perceptions in a digital world: A systematic literature review and research agenda.
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- International Journal of Consumer Studies, 2022, v. 46, n. 5, p. 1960, doi. 10.1111/ijcs.12791
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- Article
Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies.
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- Lahore Journal of Business, 2022, v. 10, n. 2, p. 1, doi. 10.35536/ljb.2022.v10.i2.a1
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- Article
The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products.
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- Lahore Journal of Business, 2018, v. 7, n. 1, p. 85
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- Article
Team Branding Enhancement: The Role of Player-Team Brand Personality Alignment in Team Evaluation and Brand Equity.
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- International Journal of Applied Sports Sciences, 2022, v. 34, n. 1, p. 1, doi. 10.24985/ijass.2022.34.1.1
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- Article
Response to a crisis and applicant attraction: Signaling employer brand personality and organizational trust through warm and competent COVID‐19 responses.
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- International Journal of Selection & Assessment, 2022, v. 30, n. 4, p. 486, doi. 10.1111/ijsa.12394
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- Article
Marka Kişiliği Oluşumunda ve Yansıtılmasında Reklamlarda Arketip Kullanımı: Türkiye'nin En Değerli İlk 10 Markasının Reklamlarına Yönelik Bir Analiz.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2019, n. 32, p. 90, doi. 10.31123/akil.620396
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- Article
Zeitungsqualität und Markenimage: Eine quantitative Milieustudie zur Qualität deutscher Tageszeitungen.
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- MedienWirtschaft, 2022, v. 19, n. 3, p. 44, doi. 10.15358/1613-0669-2022-3-44
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- Article
MEASUREMENT MODEL OF EMPLOYER BRAND PERSONALITY.
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- Journal of Contemporary Management Research, 2016, v. 10, n. 1, p. 58
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- Article
Take a Ride on Credibility: The Role of Brand Personality in Users' Loyalty to Virtual Brands in the Sharing Economy.
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- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2021, v. 16, n. 2, p. 221, doi. 10.18568/internext.v16i2.670
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- Article
AN ASSESSMENT OF CUSTOMER PERCEPTION OF THE BRAND PERSONALITY OF GLOBACOM, NIGERIA.
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- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2020, v. 15, n. 3, p. 128, doi. 10.18568/internext.v15i3.574
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- Article
Scientometric Analysis of Brand Personality.
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- Sustainability (2071-1050), 2023, v. 15, n. 1, p. 731, doi. 10.3390/su15010731
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- Article
Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model.
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- Sustainability (2071-1050), 2021, v. 13, n. 20, p. 11160, doi. 10.3390/su132011160
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- Article
Geotourism Destinations Online Branding Co-Creation.
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- Sustainability (2071-1050), 2021, v. 13, n. 16, p. 8874, doi. 10.3390/su13168874
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- Article
Brand Personality Traits of World Heritage Sites: Text Mining Approach.
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- Sustainability (2071-1050), 2021, v. 13, n. 11, p. 6142, doi. 10.3390/su13116142
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- Article
Recommendations for Sustainable Brand Personalities: An Empirical Study.
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- Sustainability (2071-1050), 2021, v. 13, n. 9, p. 4747, doi. 10.3390/su13094747
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- Article
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone.
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- Sustainability (2071-1050), 2020, v. 12, n. 8, p. 3391, doi. 10.3390/su12083391
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- Article
City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage.
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- Sustainability (2071-1050), 2019, v. 11, n. 19, p. 5440, doi. 10.3390/su11195440
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- Article
Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals.
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- Tourism & Management Studies, 2024, v. 20, n. 3, p. 53, doi. 10.18089/tms.20240305
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- Article
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions.
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- Tourism & Management Studies, 2022, v. 18, n. 3, p. 37, doi. 10.18089/tms.2022.180303
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- Article
The Magical World of Disney: building relationships with clients from the brand personality.
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- Tourism & Management Studies, 2020, v. 16, n. 1, p. 39, doi. 10.18089/tms.2020.160104
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- Article
新媒体环境下的服装品牌人格化营销策略.
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- Wool Textile Journal, 2021, v. 49, n. 11, p. 58, doi. 10.19333/j.mfkj.20210104406
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- Article
Differentiating with brand personality in economy hotel segment.
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- Journal of Vacation Marketing, 2014, v. 20, n. 4, p. 323, doi. 10.1177/1356766714527965
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- Article
EFFECT OF GREEN MARKETING, PRODUCT KNOWLEDGE AND BRAND PERSONALITY ON PURCHASING DECISIONS (STUDY CASE THE BODY SHOP).
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- Central Asia & the Caucasus (14046091), 2022, v. 23, n. 1, p. 3500, doi. 10.37178/ca-c.23.1.251
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- Article
IMPACT OF THE CONGRUENCE BETWEEN BRAND PERSONALITY AAND CONSUMER PERSONALITY ON EMOTIONAL LOYALTY: WHAT MAKES APPLE AND SAMSUNG DIFFERENT.
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- Market / Trziste, 2022, v. 34, n. 1, p. 59, doi. 10.22598/mt/2022.34.1.59
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- Article
CONNECTING THE DOTS OF CUSTOMERBASED BRAND EQUITY TO BRAND ENGAGEMENT: USING THE DISJOINT TWO STAGE APPROACH OF PLSSEM.
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- Market / Trziste, 2020, v. 32, n. 2, p. 147, doi. 10.22598/mt/2020.32.2.147
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- Article