Works matching DE "BRAND name products -- Social aspects"

Results: 40

Own brand products.

Published in:

2009

By:

Carter, W.

Publication type:

Letter

FACTORS AFFECTING CONSUMER PERCEPTION TOWARDS BRANDED CLOTHES IN RURAL AREAS.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 11, p. 57

By:

SANDHU, AMANDEEP KAUR;
KAUR, GAGANDEEP

Publication type:

Article

The Nature and Extent of Flavored Alcoholic Beverage Consumption among Underage Youth: Results of a National Brand-Specific Survey.

Published in:

American Journal of Drug & Alcohol Abuse, 2011, v. 37, n. 4, p. 229, doi. 10.3109/00952990.2011.568558

By:

Giga, Noreen M.;
Binakonsky, Jane;
Ross, Craig;
Siegel, Michael

Publication type:

Article

Structural Analysis of "National Brand vs. Store Brand" with Stochastic Demands.

Published in:

International Journal of Business & Information, 2013, v. 8, n. 1, p. 1

By:

Masato Kotani;
Ushio Sumita

Publication type:

Article

Interformative meaning of signs: brand naming and globalization in China.

Published in:

Social Semiotics, 2009, v. 19, n. 3, p. 329, doi. 10.1080/10350330903072680

By:

Chiang, Shiao-Yun

Publication type:

Article

Coffee brands, class and culture in a Canadian city.

Published in:

European Journal of Cultural Studies, 2013, v. 16, n. 4, p. 405, doi. 10.1177/1367549413484298

By:

Bookman, Sonia

Publication type:

Article

Being ‘really real’ on YouTube: authenticity, community and brand culture in social media entertainment.

Published in:

Media International Australia (8/1/07-current), 2017, v. 164, n. 1, p. 71, doi. 10.1177/1329878X17709098

By:

Cunningham, Stuart;
Craig, David

Publication type:

Article

The process of de-iconisation of an iconic brand: a genealogical approach.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 17/18, p. 1490, doi. 10.1080/0267257X.2017.1409793

By:

Testa, Pierpaolo;
Cova, Bernard;
Cantone, Luigi

Publication type:

Article

Cultural Brands/ Branding Cultures.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 573, doi. 10.1362/0267257054307336

By:

O'Reilly, Daragh

Publication type:

Article

Commodities Must Begin to Act Like Branded Companies: Some Perspectives from the United States.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 1-2, p. 7, doi. 10.1362/0267257053166848

By:

Stanton, John L.;
Herbst, Kenneth C.

Publication type:

Article

The Impact of Cause Branding on Consumer Reactions to Products: Does Product/Cause 'Fit' Really Matter?

Published in:

Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 663

By:

Hamlin, R. P.;
Wilson, T.

Publication type:

Article

PREKĖS ŽENKLO POVEIKIS VAIKO VARTOTOJO ELGSENAI.

Published in:

Economics & Management, 2012, v. 17, n. 2, p. 624, doi. 10.5755/j01.em.17.2.2191

By:

Butkus, Povilas;
Stravinskiene, Jurgita;
Stravinskas, Tomas

Publication type:

Article

Buying into development? Brand Aid forms of cause-related marketing.

Published in:

Third World Quarterly, 2014, v. 35, n. 1, p. 65, doi. 10.1080/01436597.2014.868985

By:

Ponte, Stefano;
Richey, Lisa Ann

Publication type:

Article

Material Culture and Authenticity: Fake Branded Fashion in Europe.

Published in:

2014

By:

Türkkan, Candan

Publication type:

Book Review

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement.

Published in:

Psychology & Marketing, 2017, v. 34, n. 4, p. 481, doi. 10.1002/mar.21001

By:

Chung, Siyoung;
Cho, Hichang

Publication type:

Article

Hippies, Greenies, and Tree Huggers: How the 'Warmth' Stereotype Hinders the Adoption of Responsible Brands.

Published in:

Psychology & Marketing, 2016, v. 33, n. 10, p. 796, doi. 10.1002/mar.20918

By:

Antonetti, Paolo;
Maklan, Stan

Publication type:

Article

Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective.

Published in:

Psychology & Marketing, 2015, v. 32, n. 4, p. 373, doi. 10.1002/mar.20786

By:

Stöttinger, Barbara;
Penz, Elfriede

Publication type:

Article

Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands.

Published in:

Psychology & Marketing, 2015, v. 32, n. 2, p. 187, doi. 10.1002/mar.20772

By:

Kessous, Aurélie;
Roux, Elyette;
Chandon, Jean‐Louis

Publication type:

Article

BRANDING, CELEBRITIZATION AND THE LIFESTYLE EXPERT.

Published in:

Cultural Studies, 2010, v. 24, n. 4, p. 580, doi. 10.1080/09502386.2010.488406

By:

Lewis, Tania

Publication type:

Article

FASHIONING SOCIAL JUSTICE THROUGH POLITICAL CONSUMERISM, CAPITALISM, AND THE INTERNET.

Published in:

Cultural Studies, 2008, v. 22, n. 5, p. 749, doi. 10.1080/09502380802246009

By:

Micheletti, Michele;
Stolle, Dietlind

Publication type:

Article

Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value-Belief-Attitude Logic.

Published in:

Journal of Business Ethics, 2016, v. 135, n. 3, p. 483, doi. 10.1007/s10551-014-2475-2

By:

Jung, Hye;
Kim, HaeJung;
Oh, Kyung

Publication type:

Article

Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences.

Published in:

Journal of Marketing, 2017, v. 81, n. 6, p. 99, doi. 10.1509/jm.16.0211

By:

Puzakova, Marina;
Kwak, Hyokjin

Publication type:

Article

Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter.

Published in:

Journal of Marketing, 2017, v. 81, n. 5, p. 67, doi. 10.1509/jm.15.0291

By:

Dion, Delphine;
Borraz, Stéphane

Publication type:

Article

Harvesting Brand Information from Social Tags.

Published in:

Journal of Marketing, 2017, v. 81, n. 4, p. 88, doi. 10.1509/jm.16.0044

By:

Nam, Hyoryung;
Joshi, Yogesh V.;
Kannan, P. K.

Publication type:

Article

Efectos actuales de la cultura de marcas. Una investigación documental.

Published in:

Revista Contexto, 2013, n. 40, p. 161

By:

CEPEDA PALACIO, SAMUEL DAVID

Publication type:

Article

Partners, Masters, Friends, and Flings: Exploring the Multiple Roles of Brand Relationships.

Published in:

2011

By:

Swaminathan, Vanitha;
Fournier, Susan

Publication type:

Abstract

Big Ideas on the Contribution of Brands to Consumers’ Lives.

Published in:

Advances in Consumer Research, 2011, v. 38, p. 344

By:

Bulmer, Sandy;
Buchanan-Oliver, Margo

Publication type:

Article

Falling in Love with Brands: An Inductive Qualitative Exploration of Pathways to Emotional Attachment.

Published in:

Advances in Consumer Research, 2009, v. 36, p. 869

By:

Grisaffe, Doug;
Hieu Nguyen

Publication type:

Article

Materialistic Values and Susceptibility to Influence in Children.

Published in:

Advances in Consumer Research, 1997, v. 24, n. 1, p. 82

By:

Bachmann, Gwen

Publication type:

Article

Communities of Consumption: A Central Metaphor for Diverse Research.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 265

By:

Wright-Isak, Christine

Publication type:

Article

Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products.

Published in:

Journal of International Consumer Marketing, 2016, v. 28, n. 3, p. 154, doi. 10.1080/08961530.2015.1102670

By:

Childs, Michelle L.;
Jin, Byoungho

Publication type:

Article

Parental Mediation in the Digital Era: Increasing Children's Critical Thinking May Help Decrease Positive Attitudes toward Alcohol.

Published in:

2018

By:

Radanielina Hita, Marie Louise;
Kareklas, Ioannis;
Pinkleton, Bruce

Publication type:

journal article

Brands Weigh Up Their Social Role.

Published in:

Global Policy, 2014, v. 5, n. 4, p. 480, doi. 10.1111/1758-5899.12177

By:

Simpson, Anna

Publication type:

Article

Consumer Markets for Remanufactured and Refurbished Products.

Published in:

California Management Review, 2015, v. 57, n. 4, p. 26, doi. 10.1525/cmr.2015.57.4.26

By:

Abbey, James D.;
Meloy, Margaret G.;
Blackburn, Joseph;
Guide Jr., V. Daniel R.

Publication type:

Article

CONSUMER INVOLVEMENT AND BRAND SENSITIVITY OF UNIVERSITY STUDENTS IN THEIR CHOICE OF FASHION PRODUCTS.

Published in:

Marmara University Journal of the Faculty of Economic & Administrative Sciences, 2010, v. 28, n. 1, p. 313

By:

Ersun, Nur A.;
Yildirim, Figen

Publication type:

Article

Leveraging Luxury Brands: Prevailing Trends and Research Challenges.

Published in:

IUP Journal of Brand Management, 2016, v. 13, n. 1, p. 34

By:

Uggla, Henrik

Publication type:

Article

Selling science.

Published in:

Nature Chemistry, 2010, v. 2, n. 12, p. 999, doi. 10.1038/nchem.878

By:

Francl, Michelle

Publication type:

Article

UNDERSTANDING THE INTERNATIONALISATION PROCESS OF HAVAIANAS: THE IMPORTANT ROLE OF BRAND.

Published in:

Tourism & Management Studies, 2010, n. 6, p. 118

By:

e Silva, Susana Costa;
Sousa, Maria João;
Filho, Fernando Freyre

Publication type:

Article

Cultivating Creative Equity in Scandinavian Design Brands.

Published in:

Design Management Review, 2010, v. 21, n. 3, p. 48, doi. 10.1111/j.1948-7169.2010.00079.x

By:

Person, Oscar;
Schoormans, Jan

Publication type:

Article

The Socio-Cultural Role of Brand in Business Value Creation.

Published in:

Design Management Review, 2008, v. 19, n. 2, p. 27, doi. 10.1111/j.1948-7169.2008.tb00115.x

By:

Meads, Caroline A. A.;
Sharma, Pradeep

Publication type:

Article