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ANÁLISIS ESTRATÉGICO ENTRE MARCA FABRICANTE Y MARCA DISTRIBUIDOR EN LOS SUPERMERCADOS DE ALICANTE.
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- 3C Empresa, 2013, n. 16, p. 1
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- Article
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 6, p. 901, doi. 10.1509/jmr.14.0641
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- Article
Vladimir «el rojo» contra Seth «el gurú»: las marcas ganan el primer asalto.
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- Debates IESA, 2014, v. 19, n. 1, p. 84
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- Article
Place-Based (In)formalization: A Bolivian Marketplace for Consumer Electronics and Global Brands.
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- Latin American Research Review, 2017, v. 52, n. 3, p. 393, doi. 10.25222/larr.68
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- Article
When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies.
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- Journal of Consumer Research, 2022, v. 49, n. 4, p. 543, doi. 10.1093/jcr/ucac005
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- Article
Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences.
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- Journal of Consumer Research, 2014, v. 41, n. 4, p. 978, doi. 10.1086/678035
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- Article
Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller- Buyer Price Discrepancy.
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- Journal of Consumer Research, 2013, v. 40, n. 2, p. 284, doi. 10.1086/670020
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- Article
Servo Lubricants: An Analysis of Brand Attitude.
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- IUP Journal of Brand Management, 2018, v. 15, n. 1, p. 45
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Factors Contributing to Brand Positioning of Smartphones Among College Students in Chennai: A Study.
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- IUP Journal of Brand Management, 2018, v. 15, n. 1, p. 55
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- Article
The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions.
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- IUP Journal of Brand Management, 2018, v. 15, n. 1, p. 7
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- Article
FACTORS INFLUENCING BRAND LOYALTY OF SPORTSWEAR AMONG BUSINESS STUDENTS: A CASE STUDY OF HYDERABAD, SINDH, PAKISTAN.
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- Grassroots (17260396), 2018, v. 52, n. 1, p. 138
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- Article
CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?
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- Journal of Business Ethics, 2021, v. 169, n. 2, p. 241, doi. 10.1007/s10551-020-04486-5
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- Article
The new face of development: The 'bottom of the pyramid' entrepreneurs (Respond to this article at ).
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- Anthropology Today, 2012, v. 28, n. 4, p. 3, doi. 10.1111/j.1467-8322.2012.00883.x
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- Article
The Constructive Nature of Consumer Response to Differential Product Advantages.
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- Advances in Consumer Research, 1995, v. 22, n. 1, p. 389
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- Article
Porovnání efektivnosti měření cenové citlivosti u nových a zavedených značek.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2015, v. 9, n. 22, p. 38
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- Article
Immediate Responses of Online Brand Search and Price Search to TV Ads.
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- Journal of Marketing, 2019, v. 83, n. 4, p. 81, doi. 10.1177/0022242919847192
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- Article
The Role of the Partner Brand’s Social Media Power in Brand Alliances.
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- Journal of Marketing, 2018, v. 82, n. 3, p. 25, doi. 10.1509/jm.15.0536
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Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System.
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- Journal of Marketing, 2018, v. 82, n. 1, p. 74, doi. 10.1509/jm.16.0173
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- Article
Provision of Optional Versus Standard Product Features in Competition.
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- Journal of Marketing, 2017, v. 81, n. 3, p. 80, doi. 10.1509/jm.15.0208
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- Article
Curing the Disobedient Patient: Medication Adherence Programs as Pharmaceutical Marketing Tools.
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- Journal of Law, Medicine & Ethics, 2014, v. 42, n. 4, p. 492, doi. 10.1111/jlme.12170
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- Article
Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work?
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 6, p. 707, doi. 10.1007/s11747-016-0473-x
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- Article
Impact of smoking reduced nicotine content cigarettes on sensitivity to cigarette price: further results from a multi-site clinical trial.
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- Addiction, 2017, v. 112, n. 2, p. 349, doi. 10.1111/add.13636
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- Article