Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work?
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 6, p. 707, doi. 10.1007/s11747-016-0473-x
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- Publication type:
- Article
Works matching DE "BRAND name product sales %26 prices"
Results: 24
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Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands.
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- International Journal of Fashion Design, Technology & Education, 2018, v. 11, n. 2, p. 196, doi. 10.1080/17543266.2017.1378732
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- Article
3
Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller- Buyer Price Discrepancy.
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- Journal of Consumer Research, 2013, v. 40, n. 2, p. 284, doi. 10.1086/670020
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- Article
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Impact of smoking reduced nicotine content cigarettes on sensitivity to cigarette price: further results from a multi-site clinical trial.
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- Addiction, 2017, v. 112, n. 2, p. 349, doi. 10.1111/add.13636
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- Article
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Vladimir «el rojo» contra Seth «el gurú»: las marcas ganan el primer asalto.
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- Debates IESA, 2014, v. 19, n. 1, p. 84
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- Article
6
Curing the Disobedient Patient: Medication Adherence Programs as Pharmaceutical Marketing Tools.
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- Journal of Law, Medicine & Ethics, 2014, v. 42, n. 4, p. 492, doi. 10.1111/jlme.12170
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- Article
7
Porovnání efektivnosti měření cenové citlivosti u nových a zavedených značek.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2015, v. 9, n. 22, p. 38
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- Article
8
FACTORS INFLUENCING BRAND LOYALTY OF SPORTSWEAR AMONG BUSINESS STUDENTS: A CASE STUDY OF HYDERABAD, SINDH, PAKISTAN.
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- Grassroots (1726-0396), 2018, v. 52, n. 1, p. 138
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- Article
9
When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies.
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- Journal of Consumer Research, 2022, v. 49, n. 4, p. 543, doi. 10.1093/jcr/ucac005
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- Article
10
Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences.
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- Journal of Consumer Research, 2014, v. 41, n. 4, p. 978, doi. 10.1086/678035
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- Article
11
Synergistic, Antagonistic, and Asymmetric Media Interactions.
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- Journal of Advertising, 2018, v. 47, n. 3, p. 282, doi. 10.1080/00913367.2018.1471757
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- Article
12
ANÁLISIS ESTRATÉGICO ENTRE MARCA FABRICANTE Y MARCA DISTRIBUIDOR EN LOS SUPERMERCADOS DE ALICANTE.
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- 3C Empresa, 2013, n. 16, p. 1
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- Publication type:
- Article
13
Immediate Responses of Online Brand Search and Price Search to TV Ads.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 4, p. 81, doi. 10.1177/0022242919847192
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- Article
14
The Role of the Partner Brand’s Social Media Power in Brand Alliances.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 3, p. 25, doi. 10.1509/jm.15.0536
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- Article
15
Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System.
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- Journal of Marketing, 2018, v. 82, n. 1, p. 74, doi. 10.1509/jm.16.0173
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- Article
16
Provision of Optional Versus Standard Product Features in Competition.
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- Journal of Marketing, 2017, v. 81, n. 3, p. 80, doi. 10.1509/jm.15.0208
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- Publication type:
- Article
17
CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?
- Published in:
- Journal of Business Ethics, 2021, v. 169, n. 2, p. 241, doi. 10.1007/s10551-020-04486-5
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- Article
18
The Constructive Nature of Consumer Response to Differential Product Advantages.
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- Advances in Consumer Research, 1995, v. 22, n. 1, p. 389
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- Publication type:
- Article
19
The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions.
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- IUP Journal of Brand Management, 2018, v. 15, n. 1, p. 7
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- Publication type:
- Article
20
Servo Lubricants: An Analysis of Brand Attitude.
- Published in:
- IUP Journal of Brand Management, 2018, v. 15, n. 1, p. 45
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- Publication type:
- Article
21
Factors Contributing to Brand Positioning of Smartphones Among College Students in Chennai: A Study.
- Published in:
- IUP Journal of Brand Management, 2018, v. 15, n. 1, p. 55
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- Publication type:
- Article
22
The new face of development: The 'bottom of the pyramid' entrepreneurs (Respond to this article at ).
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- Anthropology Today, 2012, v. 28, n. 4, p. 3, doi. 10.1111/j.1467-8322.2012.00883.x
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- Article
23
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 6, p. 901, doi. 10.1509/jmr.14.0641
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- Publication type:
- Article
24
Place-Based (In)formalization: A Bolivian Marketplace for Consumer Electronics and Global Brands.
- Published in:
- Latin American Research Review, 2017, v. 52, n. 3, p. 393, doi. 10.25222/larr.68
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- Publication type:
- Article