Works matching DE "BRAND mobility"

Results: 243

Investigating antecedents of consumers' recommend intentions and the moderating effect of switching barriers.

Published in:

Service Industries Journal, 2009, v. 29, n. 9, p. 1231, doi. 10.1080/02642060701847810

By:

Wang, Chung-Yu

Publication type:

Article

The moderating role of switching barriers on customer loyalty in the life insurance industry.

Published in:

Service Industries Journal, 2009, v. 29, n. 8, p. 1105, doi. 10.1080/02642060902764574

By:

Chen, Mei-Fang;
Wang, Ling-Huei

Publication type:

Article

Individual differences in price responsiveness within and across food brands.

Published in:

Service Industries Journal, 2008, v. 28, n. 6, p. 733, doi. 10.1080/02642060801988605

By:

Oliveira-Castro, JorgeM.;
Foxall, GordonR.;
James, VictoriaK.

Publication type:

Article

Algorithmic personalization and brand loyalty: An experiential perspective.

Published in:

Marketing Theory, 2025, v. 25, n. 2, p. 199, doi. 10.1177/14705931241230041

By:

Obiegbu, Chinedu James;
Larsen, Gretchen

Publication type:

Article

Does customers' attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1952827

By:

Ardyan, Elia;
Kurniawan, Daniel;
Istiatin, Istiatin;
Luhgiatno, Luhgiatno

Publication type:

Article

Prices Paid in Grocery Markets: Searching Across Stores and Brands.

Published in:

Journal of Consumer Affairs, 2013, v. 47, n. 3, p. 465, doi. 10.1111/joca.12016

By:

BINKLEY, JAMES

Publication type:

Article

Brand loyalty in the face of stockouts.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 44, doi. 10.1007/s11747-023-00924-8

By:

Khan, Uzma;
DePaoli, Alexander

Publication type:

Article

Unintended effects of price promotions: Forgoing competitors' price promotions strengthens incumbent brand loyalty.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1143, doi. 10.1007/s11747-022-00907-1

By:

Pratt, Alexander B.;
Robinson, Stacey G.;
Voorhees, Clay M.;
Wang, Joyce;
Giebelhausen, Michael D.

Publication type:

Article

The differing impacts of brand-line breadth and depth on customers' repurchasing behavior of frequently purchased packaged goods.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1244, doi. 10.1007/s11747-021-00797-9

By:

Aurier, Philippe;
Mejía, Victor D.

Publication type:

Article

Weathering product-harm crises.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 262, doi. 10.1007/s11747-007-0022-8

By:

Cleeren, Kathleen;
Dekimpe, Marnik G.;
Helsen, Kristiaan

Publication type:

Article

A longitudinal study of the effects of life status changes on changes in consumer preferences.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 234, doi. 10.1007/s11747-007-0021-9

By:

Mathur, Anil;
Moschis, George P.;
Lee, Euehun

Publication type:

Article

Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 3, p. 415, doi. 10.1080/21639159.2021.1924819

By:

Gruen, Thomas;
Corsten, Daniel

Publication type:

Article

EFFECTS OF BRAND ORIGIN, FASHION CONSCIOUSNESS AND PRICE-QUALITY PERCEPTION ON LUXURY CONSUMPTION MOTIVATIONS: AN EMPIRICAL ANALYSIS DIRECTED TO TURKISH CONSUMERS.

Published in:

Advances in Business-Related Scientific Research Journal, 2015, v. 6, n. 1, p. 15

By:

Maden, Deniz;
Göztaş, Aylin;
Topsümer, Füsun

Publication type:

Article

Flash Sales And The Idea Of Scarcity: A Double-edged Sword.

Published in:

Aweshkar Research Journal, 2021, v. 28, n. 2, p. 112

By:

Panwar, Tapish;
Khan, Kalim

Publication type:

Article

REGIONAL BRANDING: CUSTOMER’S EXPERIENCE WITH THE CERTIFIED PRODUCTS.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, v. 66, n. 6, p. 1549, doi. 10.11118/actaun201866061549

By:

Margarisová, Klára;
Vokáčová, Lucie;
Kuralová, Kateřina;
Hlavsa, Tomáš

Publication type:

Article

CUSTOMER SEGMENTATION BY FACTORS INFLUENCING BRAND LOYALTY AND CUSTOMER INVOLVEMENT.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016, v. 64, n. 5, p. 1797, doi. 10.11118/actaun201664051797

By:

Vebrová, Tereza;
Venclová, Kateřina;
Rojík, Stanislav

Publication type:

Article

Role of Income in Exploratory Consumer Buying Behaviour for Shopping Goods.

Published in:

Special Education, 2022, v. 1, n. 43, p. 4547

By:

Mor, Kiran

Publication type:

Article

Comparison of dissolution profiles of brand name and generic drugs of mycophenolate mofetil in the presence of concomitant drugs.

Published in:

Journal of Generic Medicines, 2024, v. 20, n. 4, p. 196, doi. 10.1177/17411343241298828

By:

Takizawa, Yusuke;
Kanatani, Shiori;
Oishi, Kanon;
Ohashi, Ryuto;
Kurita, Takuro;
Nakajima, Takanori

Publication type:

Article

Predictors of substitution to generic drugs and physicians' perceived exclusivity of substitution: A cross sectional survey among physicians.

Published in:

Journal of Generic Medicines, 2023, v. 19, n. 1, p. 23, doi. 10.1177/17411343221107569

By:

Hatem, Georges;
Navasardyan, Nare;
Lahoud, Elsa;
Awada, Sanaa;
Itani, Rana;
Ajrouche, Roula;
Goossens, Mathijs

Publication type:

Article

The effect of social media communications on travellers' brand switching intention: an Ecotel's perspective.

Published in:

Tourism Recreation Research, 2024, v. 49, n. 3, p. 609, doi. 10.1080/02508281.2022.2052630

By:

Trivedi, Jay;
Arora, Parvinder;
Soni, Sigma

Publication type:

Article

An Application of Markovian Brand Switching Model to Develop Marketing Strategies in Sunscreen Market with Special Emphasis on the Determination of Long Run Steady State Market Shares.

Published in:

International Journal of Applied Marketing & Management, 2020, v. 5, n. 1/2, p. 21

By:

Gupta, Ranjan Kumar;
Khan, Debdip;
Banerjee, Sudatta;
Samanta, Falguni

Publication type:

Article

Firm-based market structure analysis using competitive advertising responses.

Published in:

International Journal of Advertising, 2001, v. 20, n. 2, p. 223, doi. 10.1080/02650487.2001.11104888

By:

Minhi Hahn;
Sung-ah Ahn;
Changhoon Shin;
Sang-June Park

Publication type:

Article

Does advertising affect market size? Some evidence from the United Kingdom.

Published in:

International Journal of Advertising, 1998, v. 17, n. 3, p. 267, doi. 10.1080/02650487.1998.11104721

By:

Ambler, Tim;
Broadbent, Simon;
Feldwick, Paul

Publication type:

Article

THE IMPORTANCE OF SERVICE VALUE AND CORPORATE IMAGE ON CUSTOMER SATISFACTION IN PORTUGUESE MOBILE BANKING SERVICES.

Published in:

Egitania Sciencia, 2021, n. 29, p. 83, doi. 10.46691/es.v2i29.25

By:

FRAGATA, ANABELA;
CRUZ LOPES, LUÍSA PAULA;
PORTUGAL, HELENA

Publication type:

Article

The price elasticity of cigarettes after an increase in tobacco health and welfare surcharge.

Published in:

Taiwan Journal of Publich Health / Taiwan Gong Gong Wei Sheng Za Zhi, 2013, v. 32, n. 5, p. 491

By:

JWO-LEUN LEE;
LIN LIN;
CHIANG-MING CHEN

Publication type:

Article

Bridging the brand volume/ brand value measurement divide: Towards a multidimensional understanding of brand strength.

Published in:

Journal of Brand Strategy, 2023, v. 12, n. 1, p. 25, doi. 10.69554/ygfu7506

By:

Godman, Trevor;
Pitcher, James

Publication type:

Article

Editorial.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 3, p. 236, doi. 10.69554/vjwp7940

By:

Morrison, Gwen

Publication type:

Article

It Must Be My Favourite Brand: Using Retroactive Brand Replacements in Doctored Photographs to Influence Brand Preferences.

Published in:

Applied Cognitive Psychology, 2016, v. 30, n. 6, p. 863, doi. 10.1002/acp.3271

By:

Hellenthal, Maria V.;
Howe, Mark L.;
Knott, Lauren M.

Publication type:

Article

Dynamic Two Stage Modeling for Category-Level and Brand-Level Purchases Using Potential Outcome Approach With Bayes Inference.

Published in:

Journal of Business & Economic Statistics, 2021, v. 39, n. 3, p. 622, doi. 10.1080/07350015.2019.1702047

By:

Miyazaki, Kei;
Hoshino, Takahiro;
Böckenholt, Ulf

Publication type:

Article

Comparing an immediate cessation versus reduction approach to smokeless tobacco cessation.

Published in:

2012

By:

Schiller, Katherine R.;
Luo, Xianghua;
Anderson, Amanda J.;
Jensen, Joni A.;
Allen, Sharon S.;
Hatsukami, Dorothy K.

Publication type:

journal article

As Conseqüências Comportamentais da Insatisfação dos Clientes.

Published in:

RAC: Revista de Administração Contemporânea, 2008, p. 147, doi. 10.1590/s1415-65552008000500007

By:

Fernandes, Daniel Von der Heyde;
Dos Santos, Cristiane Pizzutti

Publication type:

Article

Testing the robustness of brand partitions identified from purchase duplication analysis.

Published in:

Journal of Marketing Management, 2016, v. 32, n. 7-8, p. 695, doi. 10.1080/0267257X.2015.1128961

By:

Dawes, John G.

Publication type:

Article

Under the marketers' radar: Commonly ignored triggers for brand repertoire changes.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 13-14, p. 1378, doi. 10.1080/0267257X.2011.625037

By:

Bogomolova, Svetlana;
Grudinina, Olga

Publication type:

Article

Understanding the causes of defection among satisfied B2B service customers.

Published in:

Journal of Marketing Management, 2010, v. 26, n. 9-10, p. 878, doi. 10.1080/02672571003647750

By:

Naumann, Earl;
Haverila, Matti;
Sajid Khan, M.;
Williams, Paul

Publication type:

Article

Dynamics of Repeat Buying for Packaged Food Products.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 1-2, p. 37, doi. 10.1362/0267257053166730

By:

Oliveira-Castro, Jorge M.;
Ferreira, Diogo C. S.;
Foxall, Gordon R.;
Schrezenmaier, Teresa C.

Publication type:

Article

Customers' Responses to Retail Brand Extensions.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 393, doi. 10.1362/0267257053779145

By:

Alexander, Nicholas;
Colgate, Mark

Publication type:

Article

Improving Customer Orientation Within the Fresh Meat Supply Chain: A Focus on Assurance Schemes.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 1-2, p. 89, doi. 10.1362/0267257053166802

By:

McEachern, Morven G.;
Warnaby, Gary

Publication type:

Article

The Role of Brand Detachment on the Dissolution of the Relationship Between the Consumer and the Brand.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 9-10, p. 1001, doi. 10.1362/0267257042405204

By:

Perrin-Martinenq, Delphine

Publication type:

Article

In Search of Market Equilibrium: Relationship Marketing Versus Hypercompetition.

Published in:

Journal of Marketing Management, 1997, v. 13, n. 5, p. 421, doi. 10.1080/0267257X.1997.9964483

By:

Gummesson, Evert

Publication type:

Article

The Importance of Customer Satisfaction in Explaining Brand and Dealer Loyalty.

Published in:

Journal of Marketing Management, 1992, v. 8, n. 4, p. 351, doi. 10.1080/0267257X.1992.9964204

By:

Bloemer, José M. M.;
Lemmink, Jos G. A. M.

Publication type:

Article

Bridging Corporate Social Responsibility and Consumers' Corporate Brand Evaluations--Understanding Consumers' Psychological Processes.

Published in:

Journal of Research for Consumers, 2017, n. 31, p. 1

By:

Xiaoye Chen

Publication type:

Article

Analysis of antiviral efficacy after switching from brand to generic entecavir in patients with treatment-naïve chronic hepatitis B.

Published in:

2022

By:

Hsu, Po-Ke;
Su, Pei-Yuan;
Wu, Chia-Lin

Publication type:

journal article

International Brand-Name Standardization/Adaptation: Antecedents and Consequences.

Published in:

Journal of International Marketing, 2002, v. 10, n. 3, p. 22, doi. 10.1509/jimk.10.3.22.19544

By:

Alashban, Aref A.;
Hayes, Linda A.;
Zinkhan, George M.;
Balazs, Anne L.

Publication type:

Article

The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions.

Published in:

Psychology & Marketing, 2021, v. 38, n. 8, p. 1314, doi. 10.1002/mar.21489

By:

Biraglia, Alessandro;
Usrey, Bryan;
Ulqinaku, Aulona

Publication type:

Article

Reversing the Similarity Effect in Stock-Outs: A New Look at a Renowned Phenomenon in Consumers' Brand Switching Behavior.

Published in:

Psychology & Marketing, 2016, v. 33, n. 1, p. 48, doi. 10.1002/mar.20837

By:

Müller, Holger;
Diels, Jana

Publication type:

Article

On the Profitability of Loyalty.

Published in:

Marketing Science, 2025, v. 44, n. 2, p. 306, doi. 10.1287/mksc.2022.0109

By:

Lei, Ying;
Shen, Ji;
Yang, Ei;
Zhai, Xin

Publication type:

Article

Identifying State Dependence in Brand Choice: Evidence from Hurricanes.

Published in:

Marketing Science, 2023, v. 42, n. 5, p. 934, doi. 10.1287/mksc.2022.1415

By:

Levine, Julia;
Seiler, Stephan

Publication type:

Article

Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Published in:

Marketing Science, 2023, v. 42, n. 1, p. 11, doi. 10.1287/mksc.2022.1386

By:

Liaukonytė, Jūra;
Tuchman, Anna;
Zhu, Xinrong

Publication type:

Article

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls.

Published in:

Marketing Science, 2013, v. 32, n. 2, p. 271, doi. 10.1287/mksc.1120.0760

By:

Chung, Kevin Y. C.;
Derdenger, Timothy P.;
Srinivasan, Kannan

Publication type:

Article

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits.

Published in:

Marketing Science, 2012, v. 31, n. 4, p. 587, doi. 10.1287/mksc.1120.0705

By:

Tingting He;
Kuksov, Dmitri;
Narasimhan, Chakravarthi

Publication type:

Article