Cartooning Consumption: The Power of Mascots in the Plant-Based Consumer Sustainable Behavior.
- Published in:
- Sustainability (2071-1050), 2025, v. 17, n. 13, p. 5865, doi. 10.3390/su17135865
- By:
- Publication type:
- Article
Works matching DE "BRAND loyalty"
Results: 2604
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Ulusal Marka Deneyiminin Ulusal Marka Sadakati, E-Ağızdan Ağıza Pazarlama Üzerindeki Etkisi: Ulusal Marka Sevgisinin Rolü.
- Published in:
- Kastamonu University Journal of Economics & Administrative Sciences Faculty / Kastamonu Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2025, v. 27, n. 1, p. 283, doi. 10.21180/iibfdkastamonu.1553599
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- Article
3
Triggering place brand loyalty: the nexus between place brand credibility, fascination and attachment.
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- Current Issues in Tourism, 2025, v. 28, n. 13, p. 2041, doi. 10.1080/13683500.2024.2339963
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- Publication type:
- Article
4
Marken in Zeiten des Wandels.
- Published in:
- Marketing Review St. Gallen, 2025, n. 4, p. 66
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- Publication type:
- Article
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De la Confianza a la Compra: Experiencia Omnicanal, Confianza de Marca e Intención de Compra.
- Published in:
- Investigación Administrativa, 2025, v. 54, n. 135, p. 1, doi. 10.35426/IAv54n135.07
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- Publication type:
- Article
6
EXPLORING THE INTERPLAY BETWEEN BRAND IMAGE, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY: MEDIATING AND MODERATING EFFECTS OF CUSTOMER LOYALTY.
- Published in:
- International Journal of Organizational Innovation, 2025, v. 18, n. 1, p. 170
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- Publication type:
- Article
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EXAMINING BRAND IMAGE AND CUSTOMER LOYALTY: ALTERNATIVE ROLES OF CUSTOMER SATISFACTION AS MEDIATOR AND MODERATOR.
- Published in:
- International Journal of Organizational Innovation, 2025, v. 18, n. 1, p. 25
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- Publication type:
- Article
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إدراك المرأة المصرية لممارسات التضليل البيئي في التسويق وعلاقته بالثقة في العلامة التجارية.
- Published in:
- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2025, n. 57, p. 113
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- Publication type:
- Article
9
Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry.
- Published in:
- Service Industries Journal, 2025, v. 45, n. 9/10, p. 874, doi. 10.1080/02642069.2024.2361469
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- Publication type:
- Article
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THE IMPACT OF EMOTIONAL ATTACHMENT ON BRAND LOYALTY: A CASE STUDY OF ALGERIAN CONSUMERS.
- Published in:
- Marketing Science & Inspirations, 2025, v. 20, n. 2, p. 14, doi. 10.46286/msi.2025.20.2.2
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- Publication type:
- Article
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Bank-led innovation: The expansion of the Zelle network in the US — key drivers, market impact and future outlook.
- Published in:
- Journal of Payments Strategy & Systems, 2025, v. 19, n. 2, p. 114, doi. 10.69554/tzhs1263
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- Publication type:
- Article
12
How Gamification Features Drive Brand Loyalty: The Mediating Roles of Consumer Experience and Brand Engagement.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 113, doi. 10.3390/jtaer20020113
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- Publication type:
- Article
13
Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender.
- Published in:
- Management Dynamics, 2023, v. 23, n. 1, p. 119, doi. 10.57198/2583-4932.1314
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- Publication type:
- Article
14
A Peek into the Future.
- Published in:
- 2007
- By:
- Publication type:
- Editorial
15
Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications.
- Published in:
- Atlantic Journal of Communication, 2024, v. 32, n. 3, p. 364, doi. 10.1080/15456870.2022.2138389
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- Publication type:
- Article
16
Brand loyalty of yarns in synthetic turf market high'.
- Published in:
- Man-Made Textiles in India, 2014, v. 42, n. 11, p. 433
- Publication type:
- Article
17
Private Labeling and Competition betweenRetailers.
- Published in:
- Journal of Agricultural & Food Industrial Organization, 2008, v. 6, n. 1, p. 1, doi. 10.2202/1542-0485.1216
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- Publication type:
- Article
18
Effects of Sales on Brand Loyalty.
- Published in:
- Journal of Agricultural & Food Industrial Organization, 2006, v. 4, n. 1, p. 1, doi. 10.2202/1542-0485.1131
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- Publication type:
- Article
19
Blinded by the brand: inauthentic salesperson brand attachment and its influence on customer purchase intentions.
- Published in:
- Journal of Personal Selling & Sales Management, 2021, v. 41, n. 3, p. 268, doi. 10.1080/08853134.2021.1894946
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- Publication type:
- Article
20
THE ROLE OF BRAND TRUST IN MALE CUSTOMERS' RELATIONSHIP TO LUXURY BRANDS.
- Published in:
- Psychological Reports, 2014, v. 114, n. 2, p. 609, doi. 10.2466/01.07.PR0.114k15w8
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- Publication type:
- Article
21
Consumer forgiveness: A literature review and research agenda.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 554, doi. 10.1002/mar.22138
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- Publication type:
- Article
22
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 470, doi. 10.1002/mar.22132
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- Publication type:
- Article
23
Impressive insults: How do consumers respond to self‐deprecating advertisements?
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2695, doi. 10.1002/mar.22078
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- Publication type:
- Article
24
Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2298, doi. 10.1002/mar.22053
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- Publication type:
- Article
25
Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1597, doi. 10.1002/mar.21999
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- Publication type:
- Article
26
Switching to sustainable products: The role of time, product, and customer characteristics.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 5, p. 1082, doi. 10.1002/mar.21974
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- Publication type:
- Article
27
From easy to known: How fluent brand processing fosters self‐brand connection.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 754, doi. 10.1002/mar.21951
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- Publication type:
- Article
28
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 3, p. 649, doi. 10.1002/mar.21940
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- Publication type:
- Article
29
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 12, p. 2539, doi. 10.1002/mar.21901
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- Publication type:
- Article
30
Exploring mental time travel experiences and their influence on behavioral intentions and learning.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 8, p. 1615, doi. 10.1002/mar.21828
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- Publication type:
- Article
31
The impact of product defect severity and product attachment on consumer negative emotions.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 5, p. 1026, doi. 10.1002/mar.21778
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- Publication type:
- Article
32
Some like it warm: How warm brands mitigate the negative effects of social exclusion.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 4, p. 777, doi. 10.1002/mar.21786
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- Publication type:
- Article
33
Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 4, p. 791, doi. 10.1002/mar.21784
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- Publication type:
- Article
34
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 12, p. 2384, doi. 10.1002/mar.21742
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- Publication type:
- Article
35
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 7, p. 1398, doi. 10.1002/mar.21661
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- Publication type:
- Article
36
Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 1, p. 59, doi. 10.1002/mar.21573
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- Publication type:
- Article
37
Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 11, p. 1942, doi. 10.1002/mar.21554
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- Publication type:
- Article
38
Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 3, p. 537, doi. 10.1002/mar.21452
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- Publication type:
- Article
39
Social media influencers: A route to brand engagement for their followers.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 1, p. 101, doi. 10.1002/mar.21419
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- Publication type:
- Article
40
The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 10, p. 1420, doi. 10.1002/mar.21390
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- Publication type:
- Article
41
How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 4, p. 588, doi. 10.1002/mar.21328
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- Publication type:
- Article
42
Brand engagement in self‐concept and consumer engagement in social media: The role of the source.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 3, p. 457, doi. 10.1002/mar.21312
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- Publication type:
- Article
43
Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 12, p. 1249, doi. 10.1002/mar.21273
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- Publication type:
- Article
44
Consumer Brand Hate: Steam rolling whatever I see.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 5, p. 431, doi. 10.1002/mar.21175
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- Publication type:
- Article
45
The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 7, p. 522, doi. 10.1002/mar.21103
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- Publication type:
- Article
46
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 1, p. 47, doi. 10.1002/mar.21070
- By:
- Publication type:
- Article
47
Consumers' Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 5, p. 580, doi. 10.1002/mar.21007
- By:
- Publication type:
- Article
48
Social Networks on Cashback Websites.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 12, p. 1039, doi. 10.1002/mar.20937
- By:
- Publication type:
- Article
49
An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 11, p. 951, doi. 10.1002/mar.20930
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- Publication type:
- Article
50
Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 9, p. 934, doi. 10.1002/mar.20828
- By:
- Publication type:
- Article