Beyond friendliness: crafting authentic marketing strategies for LGBTQI+ travelers.
- Published in:
- Forum Empresarial, 2025, v. 29, n. 2, p. 29
- By:
- Publication type:
- Article
Works matching DE "BRAND loyalty"
Results: 2580
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社会临场感影响数字文旅产品的溢价支付意愿的 机制研究: 基于 SOR 理论.
- Published in:
- Journal of Central China Normal University, 2025, v. 59, n. 3, p. 401, doi. 10.19603/j.cnki.1000-1190.2025.03.012
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- Publication type:
- Article
3
THE INFLUENCE OF BRAND IMAGE AND SATISFACTION ON LOYALTY MEDIATED BY CUSTOMER TRUST IN THE JANJI JIWA COFFEE BRAND, JAKARTA.
- Published in:
- Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 10, p. 1530, doi. 10.59141/jrssem.v4i10.833
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- Publication type:
- Article
4
I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion.
- Published in:
- Business Perspectives & Research, 2025, v. 13, n. 3, p. 400, doi. 10.1177/22785337221105701
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- Publication type:
- Article
5
Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!
- Published in:
- PLoS ONE, 2025, v. 20, n. 6, p. 1, doi. 10.1371/journal.pone.0326186
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- Publication type:
- Article
6
Reklamda Ünlü Kullanımının Tüketici Davranışsal Niyetlerine Etkisinde Marka Aşkı ve Marka İtibarının Seri Aracılık Etkisi1.
- Published in:
- Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2022, v. 13, n. 3, p. 1143
- By:
- Publication type:
- Article
7
Consumer Perception of Influencer-Endorsed Products: A Study of Social Media Marketing Utility.
- Published in:
- Advances in Consumer Research, 2025, v. 2, n. 3, p. 1037
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- Publication type:
- Article
8
The Mediating Role of Self-Congruence in the Effect of Influencer Marketing on Digital Natives' Brand Loyalty.
- Published in:
- Cumhuriyet University Journal of Economics & Administrative Sciences / Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2025, v. 26, n. 2, p. 339, doi. 10.37880/cumuiibf.1597562
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- Publication type:
- Article
9
Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming: Insights From Media Richness Theory.
- Published in:
- International Social Science Journal, 2025, v. 75, n. 256, p. 457, doi. 10.1111/issj.12566
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- Publication type:
- Article
10
The Impact of Celebrity Endorsements on Brand Image, Brand Loyalty, and Repurchase Intentions in the Sports Industry: A Case Study of Nike Product in Tehran.
- Published in:
- Journal of New Studies in Sport Management, 2025, v. 6, n. 2, p. 16, doi. 10.22103/JNSSM.2024.23090.1277
- By:
- Publication type:
- Article
11
Signaling of Higher Education Institutions in India.
- Published in:
- College & University, 2025, v. 100, n. 2, p. 18
- By:
- Publication type:
- Article
12
Editor's Note.
- Published in:
- College & University, 2025, v. 100, n. 2, p. 1
- By:
- Publication type:
- Article
13
The Intervening Role of Brand Satisfaction on Customer-based Brand Equity, Brand Trust and Brand Loyalty in the Building Material Retail Industry.
- Published in:
- Quality - Access to Success, 2025, v. 26, n. 206, p. 371, doi. 10.47750/QAS/26.206.37
- By:
- Publication type:
- Article
14
SPOSOBY BUDOWANIA LOJALNOŚCI WŚRÓD KLIENTÓW W KANAŁACH DIGITAL.
- Published in:
- Management & Quality / Zarządzanie i Jakość, 2025, v. 7, n. 1, p. 37
- By:
- Publication type:
- Article
15
“STARTUPS FOR DEVELOPING ORGANIC PRODUCTS AND MARKETING SCHEMES”.
- Published in:
- International Journal of Pharmacology & Biological Sciences, 2025, v. 19, n. 1, p. 53
- By:
- Publication type:
- Article
16
USER EXPERIENCE DESIGN IN THE CONTEXT OF EXPERIENTIAL MARKETING.
- Published in:
- Journal of Entrepreneurship & Sustainability Issues, 2025, v. 12, n. 4, p. 87, doi. 10.9770/h4444238684
- By:
- Publication type:
- Article
17
بررسی تأثیر قبیله گرایی برند بر بخشش برند؛ تبیین نقش میانجی عشق به برند.
- Published in:
- Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2025, v. 11, n. 4, p. 28
- By:
- Publication type:
- Article
18
THE ILLUSION OF EXPLANATORY DEPTH FROM THE PERSPECTIVE OF CONSUMER BEHAVIOR, BUSINESS AND ECONOMICS.
- Published in:
- Economic & Political Thought / Myśl Ekonomiczna i Polityczna, 2024, v. 83, n. 4A, p. 106, doi. 10.26399/meip.4A(83).2024.23/a.menshykova
- By:
- Publication type:
- Article
19
From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities.
- Published in:
- Journal of Creating Value, 2025, v. 11, n. 1, p. 121, doi. 10.1177/23949643251337519
- By:
- Publication type:
- Article
20
A Peek into the Future.
- Published in:
- 2007
- By:
- Publication type:
- Editorial
21
Generic substitution: micro evidence from register data in Norway.
- Published in:
- European Journal of Health Economics, 2011, v. 12, n. 1, p. 49, doi. 10.1007/s10198-010-0226-6
- By:
- Publication type:
- Article
22
The Effect of Marketing Mix toward Brand Equity at Higher Education Institutions: A Case Study in BINUS Online Learning Jakarta.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2019, v. 27, n. 2, p. 1609
- By:
- Publication type:
- Article
23
Gender Differences in Consumer Shopping Styles in India.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26, n. 3, p. 1971
- By:
- Publication type:
- Article
24
The Success of Toto Brand in Grabbing Purchase Intention.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2016, v. 24 S, p. 191
- By:
- Publication type:
- Article
25
The role of international tourist perceptions of brand equity and travel intention in culinary tourism.
- Published in:
- Service Industries Journal, 2012, v. 32, n. 16, p. 2607, doi. 10.1080/02642069.2011.594879
- By:
- Publication type:
- Article
26
Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention.
- Published in:
- Service Industries Journal, 2012, v. 32, n. 6, p. 981, doi. 10.1080/02642069.2010.529133
- By:
- Publication type:
- Article
27
A study of preferences in a simulated online shopping experiment.
- Published in:
- Service Industries Journal, 2011, v. 31, n. 15, p. 2603, doi. 10.1080/02642069.2011.531121
- By:
- Publication type:
- Article
28
What consumers say and do: planned and actual amounts bought in relation to brand benefits.
- Published in:
- Service Industries Journal, 2011, v. 31, n. 15, p. 2559, doi. 10.1080/02642069.2011.529607
- By:
- Publication type:
- Article
29
Role of customer orientation in an integrative model of brand loyalty in services.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 7, p. 1025, doi. 10.1080/02642060802311252
- By:
- Publication type:
- Article
30
An integrated model of customer social exchange relationship: the moderating role of customer experience.
- Published in:
- Service Industries Journal, 2009, v. 29, n. 11, p. 1513, doi. 10.1080/02642060902793474
- By:
- Publication type:
- Article
31
The One Where Nostalgia Backfires: Evidence from Theme Parks.
- Published in:
- Tourism Review International, 2022, v. 26, n. 3, p. 243, doi. 10.3727/154427222X16438247292346
- By:
- Publication type:
- Article
32
ANALYZING THE COMPLEX AND DYNAMIC NATURE OF BRAND LOYALTY IN THE HOTEL INDUSTRY.
- Published in:
- Tourism Review International, 2013, v. 17, n. 1, p. 47, doi. 10.3727/154427213X13649094288106
- By:
- Publication type:
- Article
33
'Ffylle the Cuppe and Make vs Mery': Lobed Drinking Vessels and their Use in Later Medieval England.
- Published in:
- Medieval Archaeology, 2024, v. 68, n. 1, p. 102, doi. 10.1080/00766097.2024.2350194
- By:
- Publication type:
- Article
34
Algorithmic personalization and brand loyalty: An experiential perspective.
- Published in:
- Marketing Theory, 2025, v. 25, n. 2, p. 199, doi. 10.1177/14705931241230041
- By:
- Publication type:
- Article
35
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands.
- Published in:
- Marketing Theory, 2020, v. 20, n. 3, p. 251, doi. 10.1177/1470593119885167
- By:
- Publication type:
- Article
36
Market Positioning & Operational Strategy To Start Home Goods Retail Business In Indonesia.
- Published in:
- Devotion: Journal of Research & Community Service, 2024, v. 5, n. 12, p. 1507, doi. 10.59188/devotion.v5i12.25390
- By:
- Publication type:
- Article
37
The Role of Brand Equity Mediates The Influence of Endorser Credibility and Brand Experience on Wardah Product Purchase Intention.
- Published in:
- Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 933, doi. 10.59188/devotion.v5i8.780
- By:
- Publication type:
- Article
38
The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City.
- Published in:
- Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 877, doi. 10.59188/devotion.v5i8.779
- By:
- Publication type:
- Article
39
THE EFFECT OF CONSUMER SATISFACTION AND TRUST ON LOYALTY THROUGH BRAND IMAGE AS MEDIATION: STUDY ON ONLINE TRAVEL AGENT TIKET.COM CONSUMERS.
- Published in:
- Devotion: Journal of Research & Community Service, 2023, v. 4, n. 9, p. 1820, doi. 10.59188/devotion.v4i9.541
- By:
- Publication type:
- Article
40
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND TRUST ON CONSUMER BUYING INTEREST.
- Published in:
- Devotion: Journal of Research & Community Service, 2022, v. 3, n. 13, p. 2310, doi. 10.36418/dev.v3i13.278
- By:
- Publication type:
- Article
41
VIRAL MARKETING: UTILIZING DIGITAL CONTENT DIGITIZATION TO ENHANCE BRAND AWARENESS, BRAND TRUST, AND CUSTOMER LOYALTY IN COFFEE SHOPS.
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4677, doi. 10.59188/eduvest.v4i6.1146
- By:
- Publication type:
- Article
42
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY IN MOBILE PHONE PRODUCTS.
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 1, p. 93
- By:
- Publication type:
- Article
43
THE INFLUENCE OF BRAND IMAGE, BRAND LOVE, AND BRAND TRUST ON BRAND LOYALTY IN LOCAL COFFEE SHOP BRAND NAMES.
- Published in:
- Journal Research of Social Science, Economics & Management, 2023, v. 2, n. 12, p. 3021, doi. 10.59141/jrssem.v2i12.512
- By:
- Publication type:
- Article
44
THE ROLE OF BRAND ANTHROPOMORPHISM IN SHAPING BRAND LOVE AND BRAND LOYALTY TO EUROPEAN CAR CONSUMERS IN INDONESIA.
- Published in:
- Journal Research of Social Science, Economics & Management, 2023, v. 2, n. 6, p. 1022, doi. 10.59141/jrssem.v2i06.300
- By:
- Publication type:
- Article
45
EXAMINING THE IMPACT OF FOOD QUALITY AND THE ROLE OF LOVEMARKS ON BRAND LOYALTY: CASE OF COFFEE SHOP IN INDONESIA.
- Published in:
- Jurnal Pendidikan Indonesia, 2025, v. 6, n. 3, p. 1440, doi. 10.59141/japendi.v6i3.7465
- By:
- Publication type:
- Article
46
Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations.
- Published in:
- Journal of Enterprise & Development (JED), 2024, v. 6, n. 3, p. 606, doi. 10.20414/jed.v6i3.11170
- By:
- Publication type:
- Article
47
Navigating digital horizons: A systematic review of social media’s role in destination branding.
- Published in:
- Journal of Enterprise & Development (JED), 2024, v. 6, n. 2, p. 373, doi. 10.20414/jed.v6i2.10075
- By:
- Publication type:
- Article
48
What Are Your Customers Saying About you?
- Published in:
- Marketing Research, 2010, v. 22, n. 4, p. 20
- By:
- Publication type:
- Article
49
Keeping Score.
- Published in:
- Marketing Research, 2009, v. 21, n. 4, p. 6
- By:
- Publication type:
- Article
50
Net Promoter Score Fails the Test.
- Published in:
- Marketing Research, 2008, v. 20, n. 4, p. 28
- By:
- Publication type:
- Article