Works matching DE "BRAND loyalty"

Results: 2581

From smartphones to electric cars: a multidimensional analysis of Xiaomi's brand extension and consumer perceptions.

Published in:

Journal of Strategic Marketing, 2025, v. 33, n. 5, p. 685, doi. 10.1080/0965254X.2025.2520318

By:

Wang, Qiufen;
Fan, Xue;
Fu, Ziqiang;
Wang, Jiahao

Publication type:

Article

Beyond friendliness: crafting authentic marketing strategies for LGBTQI+ travelers.

Published in:

Forum Empresarial, 2025, v. 29, n. 2, p. 29, doi. 10.33801/fe.v29i2.22547

By:

Rodríguez-Negrón, Marcos-Armando

Publication type:

Article

社会临场感影响数字文旅产品的溢价支付意愿的机制研究: 基于 SOR 理论.

Published in:

Journal of Central China Normal University, 2025, v. 59, n. 3, p. 401, doi. 10.19603/j.cnki.1000-1190.2025.03.012

By:

李芳轩;
彭程

Publication type:

Article

THE INFLUENCE OF BRAND IMAGE AND SATISFACTION ON LOYALTY MEDIATED BY CUSTOMER TRUST IN THE JANJI JIWA COFFEE BRAND, JAKARTA.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 10, p. 1530, doi. 10.59141/jrssem.v4i10.833

By:

Trifosa, Ni Made Gracia;
Haryono, Budi;
Saparso

Publication type:

Article

I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion.

Published in:

Business Perspectives & Research, 2025, v. 13, n. 3, p. 400, doi. 10.1177/22785337221105701

By:

Gumparthi, Vivek Pani;
Ambatipudi, Vamsidhar;
Narang, Amandeep Singh

Publication type:

Article

Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!

Published in:

PLoS ONE, 2025, v. 20, n. 6, p. 1, doi. 10.1371/journal.pone.0326186

By:

Tian, Yuyang;
Zakaria, Siti Farhana;
Du, Yinghui;
Qiu, Ye;
Tian, Zenghui

Publication type:

Article

Reklamda Ünlü Kullanımının Tüketici Davranışsal Niyetlerine Etkisinde Marka Aşkı ve Marka İtibarının Seri Aracılık Etkisi1.

Published in:

Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2022, v. 13, n. 3, p. 1143

By:

Ablak, Esra;
Sağlam, Mehmet

Publication type:

Article

Consumer Perception of Influencer-Endorsed Products: A Study of Social Media Marketing Utility.

Published in:

Advances in Consumer Research, 2025, v. 2, n. 3, p. 1037

By:

Kedia, Naresh;
Sharma, Saniya;
Choudhary, Manisha;
Singh, Guneet

Publication type:

Article

The Mediating Role of Self-Congruence in the Effect of Influencer Marketing on Digital Natives' Brand Loyalty.

Published in:

Cumhuriyet University Journal of Economics & Administrative Sciences / Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2025, v. 26, n. 2, p. 339, doi. 10.37880/cumuiibf.1597562

By:

Günay, Ayben Ceyhan

Publication type:

Article

Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming: Insights From Media Richness Theory.

Published in:

International Social Science Journal, 2025, v. 75, n. 256, p. 457, doi. 10.1111/issj.12566

By:

Ngo, Thi Khue Thu;
Van, Thao Nguyen;
Ngo, Bich Thuy;
Schellhase, Ralf

Publication type:

Article

The Impact of Celebrity Endorsements on Brand Image, Brand Loyalty, and Repurchase Intentions in the Sports Industry: A Case Study of Nike Product in Tehran.

Published in:

Journal of New Studies in Sport Management, 2025, v. 6, n. 2, p. 16, doi. 10.22103/JNSSM.2024.23090.1277

By:

Mohammadi, Sardar;
Latifian, Arefeh

Publication type:

Article

Signaling of Higher Education Institutions in India.

Published in:

College & University, 2025, v. 100, n. 2, p. 18

By:

A., Veena;
Rao, Sandeep

Publication type:

Article

Editor's Note.

Published in:

College & University, 2025, v. 100, n. 2, p. 1

By:

Tremblay, Christopher

Publication type:

Article

The Intervening Role of Brand Satisfaction on Customer-based Brand Equity, Brand Trust and Brand Loyalty in the Building Material Retail Industry.

Published in:

Quality - Access to Success, 2025, v. 26, n. 206, p. 371, doi. 10.47750/QAS/26.206.37

By:

DANANJOYO, Radyan;
WIDOWATI, Dyah Ayu;
NADZIR, Muhammad Miftahun;
UDIN, Udin

Publication type:

Article

SPOSOBY BUDOWANIA LOJALNOŚCI WŚRÓD KLIENTÓW W KANAŁACH DIGITAL.

Published in:

Management & Quality / Zarządzanie i Jakość, 2025, v. 7, n. 1, p. 37

By:

KLIŚ, Tomasz

Publication type:

Article

“STARTUPS FOR DEVELOPING ORGANIC PRODUCTS AND MARKETING SCHEMES”.

Published in:

International Journal of Pharmacology & Biological Sciences, 2025, v. 19, n. 1, p. 53

By:

Painkra, Dhanlaxmi;
Sharma, Alpana

Publication type:

Article

USER EXPERIENCE DESIGN IN THE CONTEXT OF EXPERIENTIAL MARKETING.

Published in:

Journal of Entrepreneurship & Sustainability Issues, 2025, v. 12, n. 4, p. 87, doi. 10.9770/h4444238684

By:

Gulevičiūtė, Gintarė;
Išoraitė, Margarita

Publication type:

Article

بررسی تأثیر قبیله گرایی برند بر بخشش برند؛ تبیین نقش میانجی عشق به برند.

Published in:

Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2025, v. 11, n. 4, p. 28

By:

علی شریعت نژاد;
محسن عارف نژاد;
فرناز مهدی خانی

Publication type:

Article

THE ILLUSION OF EXPLANATORY DEPTH FROM THE PERSPECTIVE OF CONSUMER BEHAVIOR, BUSINESS AND ECONOMICS.

Published in:

Economic & Political Thought / Myśl Ekonomiczna i Polityczna, 2024, v. 83, n. 4A, p. 106, doi. 10.26399/meip.4A(83).2024.23/a.menshykova

By:

Menshykova, Anastasiia

Publication type:

Article

From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities.

Published in:

Journal of Creating Value, 2025, v. 11, n. 1, p. 121, doi. 10.1177/23949643251337519

By:

Mujahid, Simra;
Khandai, Sujata

Publication type:

Article

A Peek into the Future.

Published in:

2007

By:

Benjamin, Marian

Publication type:

Editorial

Generic substitution: micro evidence from register data in Norway.

Published in:

European Journal of Health Economics, 2011, v. 12, n. 1, p. 49, doi. 10.1007/s10198-010-0226-6

By:

Dalen, Dag Morten;
Furu, Kari;
Locatelli, Marilena;
Strøm, Steinar

Publication type:

Article

The Effect of Marketing Mix toward Brand Equity at Higher Education Institutions: A Case Study in BINUS Online Learning Jakarta.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2019, v. 27, n. 2, p. 1609

By:

Prabowo, Hartiwi;
Sriwidadi, Teguh

Publication type:

Article

Gender Differences in Consumer Shopping Styles in India.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26, n. 3, p. 1971

By:

Jaidev, U. P.;
Amarnath, D. D.

Publication type:

Article

The Success of Toto Brand in Grabbing Purchase Intention.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2016, v. 24 S, p. 191

By:

Dewanti, R.;
Pratiwi, V. I.;
Chang, A.

Publication type:

Article

The role of international tourist perceptions of brand equity and travel intention in culinary tourism.

Published in:

Service Industries Journal, 2012, v. 32, n. 16, p. 2607, doi. 10.1080/02642069.2011.594879

By:

Horng, Jeou-Shyan;
Liu, Chih-Hsing (Sam);
Chiu, Hsin-Yu;
Tsai, Chang-Yen

Publication type:

Article

Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention.

Published in:

Service Industries Journal, 2012, v. 32, n. 6, p. 981, doi. 10.1080/02642069.2010.529133

By:

Shih, Tsui-Yii

Publication type:

Article

A study of preferences in a simulated online shopping experiment.

Published in:

Service Industries Journal, 2011, v. 31, n. 15, p. 2603, doi. 10.1080/02642069.2011.531121

By:

Fagerstrøm, Asle;
Arntzen, Erik;
Foxall, GordonR.

Publication type:

Article

What consumers say and do: planned and actual amounts bought in relation to brand benefits.

Published in:

Service Industries Journal, 2011, v. 31, n. 15, p. 2559, doi. 10.1080/02642069.2011.529607

By:

Porto, RafaelBarreiros;
Oliveira-Castro, JorgeMendes de;
Seco-Ferreira, DiogoConque

Publication type:

Article

Role of customer orientation in an integrative model of brand loyalty in services.

Published in:

Service Industries Journal, 2010, v. 30, n. 7, p. 1025, doi. 10.1080/02642060802311252

By:

Ha, Hong-Youl;
John, Joby

Publication type:

Article

An integrated model of customer social exchange relationship: the moderating role of customer experience.

Published in:

Service Industries Journal, 2009, v. 29, n. 11, p. 1513, doi. 10.1080/02642060902793474

By:

Yi, Youjae;
Gong, Taeshik

Publication type:

Article

The One Where Nostalgia Backfires: Evidence from Theme Parks.

Published in:

Tourism Review International, 2022, v. 26, n. 3, p. 243, doi. 10.3727/154427222X16438247292346

By:

YizhiLI;
QI, Ruoxi;
Wei, Wei;
Bujisic, Milos;
Petrick, James F.

Publication type:

Article

ANALYZING THE COMPLEX AND DYNAMIC NATURE OF BRAND LOYALTY IN THE HOTEL INDUSTRY.

Published in:

Tourism Review International, 2013, v. 17, n. 1, p. 47, doi. 10.3727/154427213X13649094288106

By:

SUHARTANTO, DWI;
CLEMES, MICHAEL;
DEAN, DAVID

Publication type:

Article

'Ffylle the Cuppe and Make vs Mery': Lobed Drinking Vessels and their Use in Later Medieval England.

Published in:

Medieval Archaeology, 2024, v. 68, n. 1, p. 102, doi. 10.1080/00766097.2024.2350194

By:

Standley, Eleanor R.

Publication type:

Article

Algorithmic personalization and brand loyalty: An experiential perspective.

Published in:

Marketing Theory, 2025, v. 25, n. 2, p. 199, doi. 10.1177/14705931241230041

By:

Obiegbu, Chinedu James;
Larsen, Gretchen

Publication type:

Article

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands.

Published in:

Marketing Theory, 2020, v. 20, n. 3, p. 251, doi. 10.1177/1470593119885167

By:

Obiegbu, Chinedu James;
Larsen, Gretchen;
Ellis, Nick

Publication type:

Article

Market Positioning & Operational Strategy To Start Home Goods Retail Business In Indonesia.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 12, p. 1507, doi. 10.59188/devotion.v5i12.25390

By:

Liu Yuwei

Publication type:

Article

The Role of Brand Equity Mediates The Influence of Endorser Credibility and Brand Experience on Wardah Product Purchase Intention.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 933, doi. 10.59188/devotion.v5i8.780

By:

Mustofa;
Irfansyah, Putra;
Rifky;
Curatman, Aang

Publication type:

Article

The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 877, doi. 10.59188/devotion.v5i8.779

By:

Christy, Emily;
Sirait, Tongam

Publication type:

Article

THE EFFECT OF CONSUMER SATISFACTION AND TRUST ON LOYALTY THROUGH BRAND IMAGE AS MEDIATION: STUDY ON ONLINE TRAVEL AGENT TIKET.COM CONSUMERS.

Published in:

Devotion: Journal of Research & Community Service, 2023, v. 4, n. 9, p. 1820, doi. 10.59188/devotion.v4i9.541

By:

Grimonia, Raissa;
Rohman, Fatchur;
Suryadi, Nanang

Publication type:

Article

THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND TRUST ON CONSUMER BUYING INTEREST.

Published in:

Devotion: Journal of Research & Community Service, 2022, v. 3, n. 13, p. 2310, doi. 10.36418/dev.v3i13.278

By:

Utama, Andyan Pradipta;
Ambarwati, Aprilia Ningrum

Publication type:

Article

VIRAL MARKETING: UTILIZING DIGITAL CONTENT DIGITIZATION TO ENHANCE BRAND AWARENESS, BRAND TRUST, AND CUSTOMER LOYALTY IN COFFEE SHOPS.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4677, doi. 10.59188/eduvest.v4i6.1146

By:

Wibisana Sudarta, Ida Bagus;
Mahyuni, Luh Putu

Publication type:

Article

THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY IN MOBILE PHONE PRODUCTS.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 1, p. 93

By:

Susanto, Bambang;
Ruswanti, Endang

Publication type:

Article

THE INFLUENCE OF BRAND IMAGE, BRAND LOVE, AND BRAND TRUST ON BRAND LOYALTY IN LOCAL COFFEE SHOP BRAND NAMES.

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 2, n. 12, p. 3021, doi. 10.59141/jrssem.v2i12.512

By:

Rahmawati, Riri;
Astuti, Widhy Tri;
Kusmantini, Titik

Publication type:

Article

THE ROLE OF BRAND ANTHROPOMORPHISM IN SHAPING BRAND LOVE AND BRAND LOYALTY TO EUROPEAN CAR CONSUMERS IN INDONESIA.

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 2, n. 6, p. 1022, doi. 10.59141/jrssem.v2i06.300

By:

Widya, Pramatatya Resindra;
Mursalin, Adi

Publication type:

Article

EXAMINING THE IMPACT OF FOOD QUALITY AND THE ROLE OF LOVEMARKS ON BRAND LOYALTY: CASE OF COFFEE SHOP IN INDONESIA.

Published in:

Jurnal Pendidikan Indonesia, 2025, v. 6, n. 3, p. 1440, doi. 10.59141/japendi.v6i3.7465

By:

Manalu, Markus Calvin;
Sobari, Nurdin

Publication type:

Article

Social Media Marketing Activities and Their Effect on Brand Loyalty Among Generations.

Published in:

Journal of Enterprise & Development (JED), 2024, v. 6, n. 3, p. 606, doi. 10.20414/jed.v6i3.11170

By:

Fajarwati, Diana;
Haliza, Tiya Nur

Publication type:

Article

Navigating digital horizons: A systematic review of social media’s role in destination branding.

Published in:

Journal of Enterprise & Development (JED), 2024, v. 6, n. 2, p. 373, doi. 10.20414/jed.v6i2.10075

By:

Mandagi, Deske Wenske;
Indrajit, Indrajit;
Wulyatiningsih, Toetik

Publication type:

Article

What Are Your Customers Saying About you?

Published in:

Marketing Research, 2010, v. 22, n. 4, p. 20

By:

Malhotra, Ynares K.;
Agarwal, James;
Ndubisi, Nelson Oly

Publication type:

Article

Keeping Score.

Published in:

Marketing Research, 2009, v. 21, n. 4, p. 6

By:

Feehan, Michael;
Ilangakoon, Cristina;
Mesure, Penny

Publication type:

Article