Works matching DE "BRAND integration"

Results: 84

The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2316931

By:

Ellahi, Abida;
Ul Ain, Qurat;
Rehman, Hafiz Mudassir;
Hossain, Md Billal;
Illés, Csaba Bálint;
Tanweer, Akhtar

Publication type:

Article

DIGITAL PR IN TURKEY: HOW TURKISH BRANDS INTEGRATE CONTENT MARKETING, SOCIAL MEDIA AND SEO IN PR CAMPAIGNS.

Published in:

Journal of Business & Behavioral Sciences, 2015, v. 27, n. 2, p. 38

By:

Erdemir, Ayse S.

Publication type:

Article

CATHEDRALS OF CONSUMERISM.

Published in:

Interventions/Adaptive Reuse: Int/AR, 2015, v. 6, p. 38

By:

LEYDECKER, SYLVIA

Publication type:

Article

Five Million Tires Gone: Could Five Million More Soon Follow?

Published in:

Business Case Journal, 2022, v. 29, n. 1, p. 17

By:

Young, Joyce A.;
Clark, Paul W.;
Chia-An Chao

Publication type:

Article

Alcohol Brands Being Socially Responsible on Social Media? When and How Warning Conspicuity and Warning Integration Decrease the Efficacy of Alcohol Brand Posts among Under-Drinking-Age Youth.

Published in:

Journal of Interactive Advertising, 2020, v. 20, n. 2, p. 148, doi. 10.1080/15252019.2020.1780651

By:

Lou, Chen;
Alhabash, Saleem

Publication type:

Article

Organizational Process for Branding.

Published in:

FAIMA Business & Management Journal, 2017, v. 5, n. 3, p. 52

By:

Negoiţă, Olivia Doina;
Negoiţă, Octavian Ion;
Purcărea, Anca Alexandra;
Dănălache, Florin

Publication type:

Article

Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation.

Published in:

International Journal of Advertising, 2018, v. 37, n. 2, p. 236, doi. 10.1080/02650487.2016.1218672

By:

Naderer, Brigitte;
Matthes, Jörg;
Marquart, Franziska;
Mayrhofer, Mira

Publication type:

Article

When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type.

Published in:

International Journal of Advertising, 2018, v. 37, n. 1, p. 105, doi. 10.1080/02650487.2017.1349031

By:

Kim, Mikyoung;
Song, Doori

Publication type:

Article

Advertising or games? Advergames on the internet gaming sites targeting children.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 509, doi. 10.2501/IJA-33-3-509-532

By:

Soontae An;
Kang, Hannah

Publication type:

Article

Age-dependent effects of food advergame brand integration and interactivity.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 475, doi. 10.2501/IJA-33-3-475-508

By:

Rifon, Nora J.;
Quilliam, Elizabeth Taylor;
Hye-Jin Paek;
Weatherspoon, Lorraine J.;
Soo-Kyong Kim;
Smreker, Karen C.

Publication type:

Article

Reassessing the current state of advertising to children.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 429, doi. 10.2501/IJA-33-3-429-436

By:

Carlson, Les;
Clarke, Barbie

Publication type:

Article

Impact of consumer involvement on branding effectiveness of event sponsors via attitude toward football Persian Gulf Cup.

Published in:

International Journal of Scientific Management & Development, 2014, v. 2, n. 8, p. 341

By:

Foroughi, Amir;
Alizadeh, Ali;
Ardehjani, Soheila Majlesi

Publication type:

Article

Brand Marketing of "Made in X" Based on a Hybrid Model Combining the DEMATEL and the ANP, Case Study: the "Made in Iran" Brand.

Published in:

International Journal of Scientific Management & Development, 2014, v. 2, n. 5, p. 141

By:

Hamid, Shirdastian;
Fazli, Safar

Publication type:

Article

A question of unity: Institutions should weigh the risks and opportunities of unifying their athletic and academic brands.

Published in:

Journal of Brand Strategy, 2018, v. 7, n. 3, p. 246, doi. 10.69554/kyrr9967

By:

FAUST, BILL;
REHFUS, MIKE

Publication type:

Article

Branding by the five senses: A sensory branding framework.

Published in:

Journal of Brand Strategy, 2017, v. 6, n. 3, p. 281, doi. 10.69554/goae6835

By:

HULTÉN, BERTIL

Publication type:

Article

Rebranding today: A process, not a project.

Published in:

Journal of Brand Strategy, 2017, v. 6, n. 2, p. 140, doi. 10.69554/ifug6566

By:

DIXON, PETER;
PERRY, HANIF

Publication type:

Article

Engaging employees using the power of the brand to create an internal transformation strategy: The story of one global Telefónica family.

Published in:

Journal of Brand Strategy, 2017, v. 6, n. 2, p. 127, doi. 10.69554/hlqd9202

By:

CLAY, AMANDA

Publication type:

Article

Time to forget everything we learned in the past about branding? The future is the future of branding.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 1, p. 22, doi. 10.69554/cizp5006

By:

DAHLEN, MICAEL;
KARSBERG, JOHN

Publication type:

Article

Developing a glocalisation strategy: Experiences from Henkel's product launches in the Middle East and Europe.

Published in:

Journal of Brand Strategy, 2015, v. 4, n. 3, p. 248, doi. 10.69554/iloc1631

By:

HOLLENSEN, SVEND;
SCHIMMELPFENNIG, CHRISTIAN

Publication type:

Article

Executing the brand: Emerging digital brand execution tools and the role of employees in developing on-brand materials.

Published in:

Journal of Brand Strategy, 2015, v. 4, n. 1, p. 49, doi. 10.69554/gcwg8276

By:

JASPERSE, ALEXANDER

Publication type:

Article

Arts Organizations and Branding: Creating a New Joint Brand for Three Arts Organizations.

Published in:

Journal of Arts Management, Law & Society, 2015, v. 45, n. 3, p. 193, doi. 10.1080/10632921.2015.1062444

By:

Jyrämä, Annukka;
Kajalo, Sami;
Johansson, Tanja;
Sirèn, Anni

Publication type:

Article

Branded Entertainment and Integrated Product Placement in Tom Hanks Movies.

Published in:

Journal of Media Research, 2016, v. 9, n. 3, p. 3

By:

Árpád PAPP-VÁRY, Habil.;
NOVODONSZKI, Gergő

Publication type:

Article

Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands.

Published in:

International Journal of Fashion Design, Technology & Education, 2018, v. 11, n. 2, p. 196, doi. 10.1080/17543266.2017.1378732

By:

Tong, Xiao;
Su, Jin;
Xu, Yingjiao

Publication type:

Article

When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 15/16, p. 1256, doi. 10.1080/0267257X.2017.1372506

By:

Weeks, Clinton S.;
O'Connor, Peter J.;
Martin, Brett A. S.

Publication type:

Article

Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain.

Published in:

Revista Latina de Comunicación Social, 2015, n. 70, p. 519, doi. 10.4185/RLCS-2015-1057en

By:

de Aguilera-Moyano, J.;
Baños-González, M.;
Ramírez-Perdiguero, J.

Publication type:

Article

The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention.

Published in:

Psychology & Marketing, 2016, v. 33, n. 11, p. 883, doi. 10.1002/mar.20926

By:

Barnhardt, Terrence M.;
Manzano, Isabel;
Brito, Maria;
Myrick, Melissa;
Smith, Steven M.

Publication type:

Article

Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term.

Published in:

Psychology & Marketing, 2014, v. 31, n. 10, p. 813, doi. 10.1002/mar.20736

By:

Fraser, Cynthia

Publication type:

Article

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit.

Published in:

Marketing Science, 2014, v. 33, n. 4, p. 551, doi. 10.1287/mksc.2014.0859

By:

van der Lans, Ralf;
Van den Bergh, Bram;
Dieleman, Evelien

Publication type:

Article

Employees As Advertisers: On the Effects of Internal Advertising Using a Flexible Online Brand Center Platform.

Published in:

Trípodos, 2018, n. 43, p. 119, doi. 10.51698/tripodos.2018.43.119-133

By:

Selvam, Rejina M.;
Lelis, Catarina

Publication type:

Article

Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis.

Published in:

International Journal of Information Science & Management, 2025, v. 23, n. 1, p. 231, doi. 10.22034/ijism.2024.2008914.1206

By:

Francis, Shimmy;
Rangasamy, Sangeetha

Publication type:

Article

MERE VIRTUAL PRESENCE WITH PRODUCT EXPERIENCE AFFECTS BRAND ATTITUDE AND PURCHASE INTENTION.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 3, p. 431, doi. 10.2224/sbp.2016.44.3.431

By:

CHING-JUI KENG;
WEN-HUA CHANG;
CHIN-HUA CHEN;
YA-YI CHANG

Publication type:

Article

CLOSING THE GREEN GAP: THE IMPACT OF ENVIRONMENTAL COMMITMENT AND ADVERTISING BELIEVABILITY.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 2, p. 339, doi. 10.2224/sbp.2016.44.2.339

By:

YEONSHIN KIM;
SANGDO OH;
SUKKI YOON;
HWASHIN HYUN SHIN

Publication type:

Article

INDIVIDUALITY WITHIN THE GROUP: TESTING THE OPTIMAL DISTINCTIVENESS PRINCIPLE THROUGH BRAND CONSUMPTION.

Published in:

Social Behavior & Personality: an international journal, 2015, v. 43, n. 1, p. 15, doi. 10.2224/sbp.2015.43.1.15

By:

JANG HO MOON;
YONG JUN SUNG

Publication type:

Article

Marcar la marca.

Published in:

2014

By:

PIÑANGO, RAMÓN

Publication type:

Editorial

Podcasting as Advertising Channel: Understanding the Context Effect.

Published in:

Journal of Radio & Audio Media, 2024, v. 31, n. 2, p. 374, doi. 10.1080/19376529.2023.2183207

By:

Wang, Rang;
Chan-Olmsted, Sylvia

Publication type:

Article

Brand orientation in small firms: an empirical test of the impact on brand performance.

Published in:

Journal of Strategic Marketing, 2014, v. 22, n. 1, p. 41, doi. 10.1080/0965254X.2013.819372

By:

Hirvonen, Saku;
Laukkanen, Tommi

Publication type:

Article

Generative Artificial Intelligence in Marketing: The Invisible Danger of AI Hallucinations.

Published in:

Journal of Economy Business & Management, 2024, v. 8, n. 2, p. 133, doi. 10.7596/jebm.1588897

By:

YAPRAK, Burak

Publication type:

Article

On “Brand”—Whether a Semiotic Marketing System or Not.

Published in:

Journal of Macromarketing, 2015, v. 35, n. 3, p. 387, doi. 10.1177/0276146714548929

By:

Gaski, John F.

Publication type:

Article

CONSTRUIR MARCAS DESDE MERCADOS EMERGENTES.

Published in:

IEEM Revista de Negocios, 2015, p. 63

By:

FOLLE, CARLOS

Publication type:

Article

Interactive Branded Overlays.

Published in:

Journal of Broadcasting & Electronic Media, 2015, v. 59, n. 1, p. 184, doi. 10.1080/08838151.2014.998223

By:

Brechman, Jean;
Bellman, Steven;
Schweda, Anika;
Varan, Duane

Publication type:

Article

La performance digital en la figura del influenciador como parte deldiseño comunicacional de las marcas. Caso de estudio: Boamar Swimwear y Alexandra Hoyos.

Published in:

Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 245, p. 99

By:

Castro Cárdenas, Yajahira

Publication type:

Article

A Study on the Sustainable Development Strategy for Cultural Brands from the Perspective of All Media.

Published in:

International Journal of Business Anthropology, 2024, v. 14, n. 1, p. 25, doi. 10.33423/ijba.v14i1.7067

By:

Mengke Luo;
Xianyong Chen

Publication type:

Article

Brand Valuations: Identifying the Opportunities and Challenges.

Published in:

Value Examiner, 2016, p. 7

By:

Buss, Brian

Publication type:

Article

Changing Times and Steady Values.

Published in:

Value Examiner, 2016, p. 6

By:

McCarthy, Nancy

Publication type:

Article

Brand Presence in Digital Space.

Published in:

Journal of Electronic Commerce in Organizations, 2013, v. 11, n. 1, p. 63, doi. 10.4018/jeco.2013010104

By:

Rowley, Jennifer;
Edmundson-Bird, David

Publication type:

Article

A typology of brand alliances and consumer awareness of brand alliance integration.

Published in:

Marketing Letters, 2018, v. 29, n. 3, p. 275, doi. 10.1007/s11002-018-9467-4

By:

Newmeyer, Casey E.;
Venkatesh, R.;
Ruth, Julie A.;
Chatterjee, Rabikar

Publication type:

Article

"Wow! It's Cool": How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement.

Published in:

Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.923870

By:

Attiq, Saman;
Hamid, Abu Bakar Abdul;
Khokhar, Munnawar Naz;
Shah, Hassan Jalil;
Shahzad, Amna

Publication type:

Article

Merger and Acquisitions Integration, Implementation as Innovative Approach Toward Sustainable Competitive Advantage: A Case Analysis From Chinese Sports Brands.

Published in:

2022

By:

Chiu, Wen-Hong;
Shih, Yuan-Shen;
Chu, Li-Sheng;
Chen, Shieh-Liang

Publication type:

Case Study

The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 6, p. 2379, doi. 10.3390/su12062379

By:

Fan, Kuo-Kuang;
Zhou, Ying

Publication type:

Article

A Conceptual Framework That Identifies Antecedents and Consequences of Building Socially Responsible International Brands.

Published in:

Thunderbird International Business Review, 2016, v. 58, n. 3, p. 225, doi. 10.1002/tie.21732

By:

Gupta, Suraksha

Publication type:

Article