Works matching DE "BRAND inertia"

Results: 22

Weathering product-harm crises.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 262, doi. 10.1007/s11747-007-0022-8

By:

Cleeren, Kathleen;
Dekimpe, Marnik G.;
Helsen, Kristiaan

Publication type:

Article

Brand Inertia in U.S. Household Cheese Consumption.

Published in:

American Journal of Agricultural Economics, 2008, v. 90, n. 3, p. 813, doi. 10.1111/j.1467-8276.2008.01176.x

By:

Arnade, Carlos;
Gopinath, Munisamy;
Pick, Daniel

Publication type:

Article

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior.

Published in:

Journal of Consumer Research, 2014, v. 41, n. 1, p. 183, doi. 10.1086/675723

By:

YUWEI JIANG;
LINGJING ZHAN;
RUCKER, DEREK D.

Publication type:

Article

Tightwads and Spendthrifts.

Published in:

Journal of Consumer Research, 2008, v. 34, n. 6, p. 767, doi. 10.1086/523285

By:

Rick, Scott I.;
Cryder, Cynthia E.;
Loewenstein, George

Publication type:

Article

Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences.

Published in:

Journal of Consumer Research, 2008, v. 34, n. 6, p. 754, doi. 10.1086/522322

By:

Tanner, Robin J.;
Ferraro, Rosellina;
Chartrand, Tanya L.;
Bettman, James R.;
Van Baaren, Rick

Publication type:

Article

Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions.

Published in:

Journal of Consumer Research, 1992, v. 19, n. 3, p. 387, doi. 10.1086/209309

By:

Krishnamurthi, Lakshman;
Mazumdar, Tridib;
Raj, S. P.

Publication type:

Article

The Influence of Brand Associations on Brand Loyalty in Accordance with Product Involvement.

Published in:

Choregia, 2013, v. 9, n. 2, p. 17, doi. 10.4127/ch.2013.0079

By:

Eryigit, Canan

Publication type:

Article

Schumpeter's Dumpster.

Published in:

Strategic Finance, 2002, v. 84, n. 4, p. 61

By:

Castelluccio, Michael

Publication type:

Article

Customers' Responses to Retail Brand Extensions.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 393, doi. 10.1362/0267257053779145

By:

Alexander, Nicholas;
Colgate, Mark

Publication type:

Article

Relationship Proneness-The Concept, Its Dimensions and Indicators.

Published in:

2007

By:

Marcati, Alberto;
Barbaranelli, Claudio;
Vecchione, Michele

Publication type:

Proceeding

A BEHAVIORAL VIEW OF PROMOTIONS EFFECTS ON BRAND LOYALTY.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 119

By:

Rothschild, Michael L.

Publication type:

Article

Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs.

Published in:

Psychology & Marketing, 2010, v. 27, n. 3, p. 252, doi. 10.1002/mar.20330

By:

Wang, Chung‐Yu

Publication type:

Article

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit.

Published in:

Journal of Marketing, 2013, v. 77, n. 5, p. 21, doi. 10.1509/jm.11.0508

By:

Liu-Thompkins, Yuping;
Tam, Leona

Publication type:

Article

Does This Make Me Look Fat? Aesthetic Labor and Fat Talk as Emotional Labor in a Women's Plus-Size Clothing Store.

Published in:

Social Problems, 2012, v. 59, n. 4, p. 481, doi. 10.1525/sp.2012.59.4.481

By:

Gruys, Kjerstin

Publication type:

Article

Impact of a Late Entrant on the Diffusion of a New Product/Service.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 269, doi. 10.1509/jmkr.37.2.269.18730

By:

Krishnan, Trichy V.;
Bass, Frank M.;
Kumar, V.

Publication type:

Article

Inferring Latent Brand Dependencies.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 72, doi. 10.1509/jmkr.37.1.72.18726

By:

Bockenholt, Ulf;
Dillon, William R.

Publication type:

Article

Investigating Household State Dependence Effects Across Categories.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 488, doi. 10.2307/3152002

By:

Seetharaman, P. B.;
Ainslie, Andrew;
Chintagunta, Pradeep K.

Publication type:

Article

Brand Equity Dilution: Retailer Display and Context Brand Effects.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 3, p. 345, doi. 10.2307/3152081

By:

Buchanan, Lauranne;
Simmons, Carolyn J.;
Bickart, Barbara A.

Publication type:

Article

Patterns of Store Choice.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 399, doi. 10.2307/3151466

By:

Kau Ah Keng;
Ehrenberg, A. S. C.

Publication type:

Article

Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 238, doi. 10.2307/3149769

By:

Fry, Joseph N.;
Claxton, John D.

Publication type:

Article

Implications of parent brand inertia for multiproduct pricing.

Published in:

Quantitative Marketing & Economics, 2017, v. 15, n. 4, p. 369, doi. 10.1007/s11129-017-9187-8

By:

Pavlidis, Polykarpos;
Ellickson, Paul

Publication type:

Article

Understanding Customer Choices in E-Financial Services.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 43, doi. 10.2307/41166274

By:

Verma, Rohit;
Iqbal, Zafar;
Plaschka, Gerhard

Publication type:

Article