Works about BRAND image

Results: 3300

The Interplay Between the Intangible Cultural Heritage Label and Brand Types on Chinese Consumer Brand Responses.

Published in:

SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251334510

By:

Huang, Xiao;
Xu, Qiulin;
Gan, Chen

Publication type:

Article

Building patient loyalty in the use of telemedicine applications.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 2052

By:

Andriani, Oktavia;
Soelasih, Yasintha

Publication type:

Article

Building strong brand image in the smartphone industry: the interplay of brand familiarity, brand awareness, and brand extension.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 1857

By:

Kamal, Nabila Salwa;
Agesta, Tirani;
Dedu, May

Publication type:

Article

Determining the Key Factors Influencing the Real Estate Industry.

Published in:

FAIMA Business & Management Journal, 2025, v. 13, n. 2, p. 12

By:

YAHIAOUI, Djalal Eddine;
BELGHAZLI, Nor-Elhouda;
BENHIDJEB, Asma Taous;
BELAIDI, Ali;
BELGHAZLI, Zohra Djihad

Publication type:

Article

Branding for Gen Z: Consumer Behavior and Newly Launched Technological Products.

Published in:

Journal of Agricultural Informatics / Agrárinformatika Folyóirat, 2025, v. 16, n. 1, p. 40, doi. 10.17700/jai.2025.16.1.746

By:

Dimitrios, Theocharis;
Georgios, Tsekouropoulos;
Chryssoula, Chatzigeorgiou

Publication type:

Article

Evoking happiness through visual storytelling in luxury fashion films: A case study.

Published in:

Clothing Cultures, 2024, v. 11, n. 1, p. 21, doi. 10.1386/cc_00081_1

By:

dos Santos Lopes, Mónica Mara;
Damásio, Manuel José;
Sousa, Carla

Publication type:

Article

Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers' Advertising Value Perceptions.

Published in:

Journal of International Consumer Marketing, 2025, v. 37, n. 4, p. 328, doi. 10.1080/08961530.2024.2447720

By:

Crespo, Cátia Fernandes;
Ferreira, Alcina Gaspar;
Ribeiro, Fábio Matos;
Alshevskaya, Tatiana

Publication type:

Article

Culture and Sustainability in the Luxury Market: An Analysis of Adaptive Practices in Global Contexts.

Published in:

Journal of International Consumer Marketing, 2025, v. 37, n. 4, p. 301, doi. 10.1080/08961530.2024.2434814

By:

Arantes, Luzia;
Barbosa Costa, Sandra

Publication type:

Article

Beyond Automation: How AI Service Integration is Shaping the Future of Brand Management.

Published in:

Management Dynamics, 2025, v. 25, n. 1, p. 1, doi. 10.57198/2583-4932.1339

By:

Begum, Nusaiba

Publication type:

Article

Research on the Co-Branding and Match-Up of Mega-Sports Event and Host City.

Published in:

International Journal of the History of Sport, 2015, v. 32, n. 8, p. 1098, doi. 10.1080/09523367.2015.1046050

By:

Dong, Qinqin;
Duysters, Geert

Publication type:

Article

Data, Doppler, or Depth of Knowledge: How Do Television Stations Differentiate Local Weather?

Published in:

Atlantic Journal of Communication, 2010, v. 18, n. 1, p. 22, doi. 10.1080/15456870903340472

By:

Daniels, GeorgeL.;
Loggins, GingerMiller

Publication type:

Article

The Importance of Brand and Competition in Defining U.S. Religious Markets.

Published in:

Southern Economic Journal, 2008, v. 74, n. 4, p. 1035, doi. 10.1002/j.2325-8012.2008.tb00879.x

By:

Goff, Brian;
Trawick, Michelle W.

Publication type:

Article

Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company.

Published in:

Journal of Computer-Mediated Communication, 2015, v. 20, n. 6, p. 632, doi. 10.1111/jcc4.12132

By:

Dijkmans, Corné;
Kerkhof, Peter;
Buyukcan‐Tetik, Asuman;
Beukeboom, Camiel J.

Publication type:

Article

The effects of brand placement disclosures on skepticism and brand memory.

Published in:

Communications: The European Journal of Communication Research, 2013, v. 38, n. 2, p. 127, doi. 10.1515/commun-2013-0008

By:

van Reijmersdal, Eva A.;
Tutaj, Karolina;
Boerman, Sophie C.

Publication type:

Article

All that glitters is not sold: selling a luxury brand outside a luxury environment.

Published in:

Journal of Personal Selling & Sales Management, 2022, v. 42, n. 1, p. 26, doi. 10.1080/08853134.2021.1948341

By:

Gyomlai, Moumita Das;
Ahearne, Michael;
Rouziès, Dominique;
Kapferer, Jean-Noël

Publication type:

Article

Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers' Brands.

Published in:

Journal of Personal Selling & Sales Management, 2011, v. 31, n. 2, p. 123, doi. 10.2753/PSS0885-3134310202

By:

Badrinarayanan, Vishag;
Laverie, Debra A.

Publication type:

Article

Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.

Published in:

Psychology & Marketing, 2025, v. 42, n. 4, p. 1188, doi. 10.1002/mar.22172

By:

Zeng, Shuaifan;
Wu, Shuilong;
Yuan, Yongna;
Xu, Xiaobing

Publication type:

Article

More than law‐abiding: A multi‐staged consumer study on brand morality.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 600, doi. 10.1002/mar.22139

By:

Wei, Yunyi;
Ekinci, Yuksel;
Sit, Kokho

Publication type:

Article

The effect of power states on negative word‐of‐mouth sharing: The role of interpersonal closeness.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 429, doi. 10.1002/mar.22134

By:

Jin, Fei;
Zeng, Zheni;
Liao, Junyun

Publication type:

Article

The rental‐function effect: How does product acquisition mode affect consumer preference relating to product attributes?

Published in:

Psychology & Marketing, 2024, v. 41, n. 12, p. 3024, doi. 10.1002/mar.22101

By:

Liu, Wumei;
Kang, Na;
Song, Pengfei

Publication type:

Article

Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875

By:

Zoghaib, Alice;
Luffarelli, Jonathan;
Feiereisen, Stéphanie

Publication type:

Article

Is brand reputation a banner for social marketing? A social enterprise product consumption perspective.

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 2041, doi. 10.1002/mar.21870

By:

Tsai, Juin‐Ming;
Lu, Tzu‐En

Publication type:

Article

Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity.

Published in:

Psychology & Marketing, 2023, v. 40, n. 7, p. 1280, doi. 10.1002/mar.21815

By:

Massi, Marta;
Piancatelli, Chiara;
Vocino, Andrea

Publication type:

Article

Brand placements in video games: How local in‐game experiences influence brand attitudes.

Published in:

Psychology & Marketing, 2023, v. 40, n. 2, p. 274, doi. 10.1002/mar.21770

By:

Ingendahl, Moritz;
Vogel, Tobias;
Maedche, Alexander;
Wänke, Michaela

Publication type:

Article

Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 89, doi. 10.1002/mar.21731

By:

Ran, Yaxuan;
Wan, Echo Wen

Publication type:

Article

Branding beyond the gender binary.

Published in:

Psychology & Marketing, 2022, v. 39, n. 8, p. 1621, doi. 10.1002/mar.21675

By:

Cooke, Angelica;
Russell‐Bennett, Rebekah;
Wang, Di;
Whyte, Stephen

Publication type:

Article

The colorful company: Effects of brand logo colorfulness on consumer judgments.

Published in:

Psychology & Marketing, 2022, v. 39, n. 8, p. 1610, doi. 10.1002/mar.21674

By:

Song, Jiaqi;
Xu, Fei;
Jiang, Yuwei

Publication type:

Article

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing.

Published in:

Psychology & Marketing, 2022, v. 39, n. 7, p. 1285, doi. 10.1002/mar.21641

By:

Zanger, Vera;
Meißner, Martin;
Rauschnabel, Philipp A.

Publication type:

Article

Larger = more attractive? Image size on food packages influences purchase likelihood.

Published in:

Psychology & Marketing, 2022, v. 39, n. 6, p. 1257, doi. 10.1002/mar.21644

By:

Huang, Jingya;
Wang, Liangyan;
Chan, Eugene Y.

Publication type:

Article

Living with restrictions: The duration of restrictions influences construal levels.

Published in:

Psychology & Marketing, 2021, v. 38, n. 12, p. 2271, doi. 10.1002/mar.21562

By:

Sarial‐Abi, Gülen;
Ulqinaku, Aulona;
Mokarram‐Dorri, Sadaf

Publication type:

Article

The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations.

Published in:

Psychology & Marketing, 2020, v. 37, n. 10, p. 1420, doi. 10.1002/mar.21390

By:

Das, Gopal;
Roy, Rajat;
Spence, Mark T.

Publication type:

Article

It's about our values: How founder's stories influence brand authenticity.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 1014, doi. 10.1002/mar.21252

By:

Hamby, Anne;
Brinberg, David;
Daniloski, Kim

Publication type:

Article

We share; we connect: how shared brand consumption influences relational brand connections.

Published in:

Psychology & Marketing, 2018, v. 35, n. 5, p. 325, doi. 10.1002/mar.21089

By:

Kara, Selcan;
Vredeveld, Anna J.;
Ross, Jr., William T.

Publication type:

Article

When pain is pleasure: Identifying consumer psychopaths.

Published in:

Psychology & Marketing, 2018, v. 35, n. 4, p. 268, doi. 10.1002/mar.21085

By:

Karampournioti, Evmorfia;
Hennigs, Nadine;
Wiedmann, Klaus‐Peter

Publication type:

Article

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands.

Published in:

Psychology & Marketing, 2018, v. 35, n. 1, p. 47, doi. 10.1002/mar.21070

By:

Huber, Frank;
Eisele, Anita;
Meyer, Frederik

Publication type:

Article

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons.

Published in:

Psychology & Marketing, 2018, v. 35, n. 1, p. 64, doi. 10.1002/mar.21071

By:

Merchant, Altaf;
LaTour, Kathryn A.;
Ford, John B.;
LaTour, Michael S.

Publication type:

Article

Dialectical mind can be sweet toward crisis-associated products/brands.

Published in:

Psychology & Marketing, 2018, v. 35, n. 1, p. 20, doi. 10.1002/mar.21068

By:

Shi, Bing;
Wang, Haizhong;
Liu, Wumei

Publication type:

Article

The impact of death on consumer responses to celebrity endorser misbehavior.

Published in:

Psychology & Marketing, 2017, v. 34, n. 10, p. 917, doi. 10.1002/mar.21032

By:

Boeuf, Benjamin

Publication type:

Article

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat.

Published in:

Psychology & Marketing, 2017, v. 34, n. 9, p. 894, doi. 10.1002/mar.21030

By:

Thomas, Veronica L.;
Saenger, Christina;
Bock, Dora E.

Publication type:

Article

Conceptual Advances in Consumers' Semantic and Episodic Brand Memories: A Mixed Methods Exploration.

Published in:

Psychology & Marketing, 2017, v. 34, n. 1, p. 70, doi. 10.1002/mar.20974

By:

Herz, Marc;
Brunk, Katja H.

Publication type:

Article

Brand Ownership As a Central Component of Adolescent Self-esteem: The Development of a New Self-esteem Scale.

Published in:

Psychology & Marketing, 2016, v. 33, n. 8, p. 646, doi. 10.1002/mar.20906

By:

Isaksen, Katja;
Roper, Stuart

Publication type:

Article

Erratum to 'The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor'.

Published in:

2015

By:

Gross, Philip;
Wiedmann, Klaus‐Peter

Publication type:

Correction Notice

On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence.

Published in:

Psychology & Marketing, 2015, v. 32, n. 8, p. 808, doi. 10.1002/mar.20820

By:

Ivens, Bjoern S.;
Leischnig, Alexander;
Muller, Brigitte;
Valta, Katharina

Publication type:

Article

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model.

Published in:

Psychology & Marketing, 2015, v. 32, n. 1, p. 28, doi. 10.1002/mar.20762

By:

Cho, Eunjoo;
Fiore, Ann Marie;
Russell, Daniel W.

Publication type:

Article

Message Reframing in Advertising.

Published in:

Psychology & Marketing, 2014, v. 31, n. 11, p. 946, doi. 10.1002/mar.20745

By:

Neudecker, Niels;
Esch, Franz‐Rudolf;
Schaefers, Tobias;
Valussi, Sandro

Publication type:

Article

An Extended Search for Generic Consumer-Brand Relationships.

Published in:

Psychology & Marketing, 2014, v. 31, n. 11, p. 976, doi. 10.1002/mar.20747

By:

Fritz, Wolfgang;
Lorenz, Bettina;
Kempe, Michael

Publication type:

Article

Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors.

Published in:

Psychology & Marketing, 2014, v. 31, n. 11, p. 1024, doi. 10.1002/mar.20750

By:

Carrillat, François A.;
d'Astous, Alain;
Christianis, Haralambos

Publication type:

Article

Eclipsing: When Celebrities Overshadow the Brand.

Published in:

Psychology & Marketing, 2014, v. 31, n. 11, p. 1040, doi. 10.1002/mar.20751

By:

Ilicic, Jasmina;
Webster, Cynthia M.

Publication type:

Article

Product Packaging Metaphors: Effects of Ambiguity and Explanatory Information on Consumer Appreciation and Brand Perception.

Published in:

Psychology & Marketing, 2014, v. 31, n. 6, p. 404, doi. 10.1002/mar.20703

By:

Rompay, Thomas J. L.;
Veltkamp, Martijn

Publication type:

Article

How Visual Brand Identity Shapes Consumer Response.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689

By:

Phillips, Barbara J.;
McQuarrie, Edward F.;
Griffin, W. Glenn

Publication type:

Article