Works matching DE "BRAND image"

Results: 3250

Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis.

Published in:

International Journal of Information Science & Management, 2025, v. 23, n. 1, p. 231, doi. 10.22034/ijism.2024.2008914.1206

By:

Francis, Shimmy;
Rangasamy, Sangeetha

Publication type:

Article

Purchase intention of luxury fashion brands in post-pandemic era: A double moderation analysis using information acceptance model.

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 467, doi. 10.1080/13527266.2023.2248999

By:

Singh, Anurag;
Patel, Ashok Kumar;
Parayitam, Satyanarayana

Publication type:

Article

Product Customization and Returns: The Moderating Role of National Culture.

Published in:

Production & Operations Management, 2025, v. 34, n. 5, p. 886, doi. 10.1177/10591478241249477

By:

Hilafu, Haileab;
Letizia, Paolo;
Roma, Paolo

Publication type:

Article

KOMLÓ - A MECSEK KAPUJA? A KISVÁROSI ARCULATVÁLTÁS NEHÉZSÉGEI EGY EGYKORI BÁNYAVÁROS PÉLDÁJÁN.

Published in:

Földrajzi Közlemények, 2024, v. 148, n. 4, p. 376, doi. 10.32643/fk.148.4.6

By:

PÉTER, MERZA;
GÁBOR, PIRISI;
HENRIETT, MARÁZ;
NORBERT, PAP

Publication type:

Article

Examining the impact of social media usage on start-ups performance: Mediating role of brand image.

Published in:

PLoS ONE, 2025, v. 20, n. 5, p. 1, doi. 10.1371/journal.pone.0320133

By:

Bruce, Emmanuel;
Shurong, Zhao;
Amoah, John;
Egala, Sulemana Bankuoru;
Sarfo, Philip Adu;
Baidoo, Bernard Ekow;
Darko, Dennis Akomanyi;
Ailing, Luo;
Yongxing, Ynag

Publication type:

Article

From Attachment to Action: Consumer Identification and the Sustainable Buying of Rural Brand Products Like "Pită de Pecica".

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 9, p. 4133, doi. 10.3390/su17094133

By:

Dicu, Anca Mihaela;
Rad, Dana;
Barbu, Florentina;
Cuc, Lavinia Denisia;
Feher, Andrea;
Roman, Daniela;
Mazuru, Luminița;
Sanda, Grigorie;
Pîrvulescu, Luminița

Publication type:

Article

THE ROLE OF BRAND IMAGE AND BRAND LOVE IN THE RELATIONSHIP BETWEEN PERCEIVED CAUSE-RELATED MARKETING AND REPURCHASE INTENTION.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2024, v. 37, n. 2, p. 188

By:

An Thanh Nguyen;
Luc Tan Phan;
Quang Hai Nguyen

Publication type:

Article

Probing the intrinsic mechanism and evolution characteristics of online shopping customer satisfaction via text mining of online reviews.

Published in:

PLoS ONE, 2025, v. 20, n. 5, p. 1, doi. 10.1371/journal.pone.0321202

By:

Wang, Mingyue;
Kong, Rui;
Wang, Yibo

Publication type:

Article

向前看、向后看: 高端化战略变革企业如何通过时序性意义建构实现引领型价值创造.

Published in:

Nankai Business Review, 2025, v. 28, n. 4, p. 27

By:

林海芬;
孙宇

Publication type:

Article

Agricultural product brand image and brand strategy based on artificial intelligence.

Published in:

Journal of Biotech Research, 2024, v. 19, p. 135

By:

Jiao Dai;
binti Wan Hassan, Wan Melissa;
Bing Yang

Publication type:

Article

Optimizing tourist facility layout in the Forbidden City using multi-source data analysis.

Published in:

npj Heritage Science, 2025, v. 13, n. 1, p. 1, doi. 10.1038/s40494-025-01717-8

By:

Lv, Weilu;
Zhang, Min;
Wang, Ning;
Mu, Qi

Publication type:

Article

Understanding Millennial relationships and consumption of no and low alcohol beer brands.

Published in:

South African Journal of Business Management, 2024, v. 55, n. 1, p. 1, doi. 10.4102/sajbm.v55i1.4625

By:

Steinhobel, Elizabeth;
Roberts-Lombard, Mornay;
Lubbe, Isolde

Publication type:

Article

Research on the future development prospects of sports products industry under the mode of e-commerce and internet of things.

Published in:

Information Systems & e-Business Management, 2020, v. 18, n. 4, p. 511, doi. 10.1007/s10257-018-0382-2

By:

Zhang, Hai-Li;
Zhang, Hai-Jun;
Guo, Xiao-Tao

Publication type:

Article

Satisfied Employees and Company Brand Image: A Social Media Approach.

Published in:

2018, isbn. 9781609074084

By:

Swid, Amr;
Bienstock, Joshua;
Cohn, Deborah Y.

Publication type:

Abstract

Satisfied Employees and Company Brand Image: A Social Media Approach.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2017, v. 30, p. 22

By:

Swid, Amr;
Bienstock, Joshua;
Cohn, Deborah Y.

Publication type:

Article

Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company.

Published in:

Journal of Computer-Mediated Communication, 2015, v. 20, n. 6, p. 632, doi. 10.1111/jcc4.12132

By:

Dijkmans, Corné;
Kerkhof, Peter;
Buyukcan‐Tetik, Asuman;
Beukeboom, Camiel J.

Publication type:

Article

PS Asks.

Published in:: 2012
Publication type:: Interview

Brands at Work: The Search for Meaning in Mundane Work.

Published in:

Organization Studies, 2015, v. 36, n. 1, p. 29, doi. 10.1177/0170840614553382

By:

Brannan, Matthew J.;
Parsons, Elizabeth;
Priola, Vincenza

Publication type:

Article

The influence of influencer endorsement on brand awareness and brand image towards purchase intention on "lozy" fashion and hijab products.

Published in:

Jurnal Mantik, 2025, v. 8, n. 4, p. 1593

By:

Annisa;
Kussudyarsana

Publication type:

Article

Optimization of private label product marketing strategy with brand image analysis and product quality in indomaret trbv1436 palembang consumer purchase decisions.

Published in:

Jurnal Mantik, 2024, v. 8, n. 3, p. 1337

By:

Oktavianti, Santi;
Rahmania, Vanesha;
Kurniawan, Anton;
Ruhmana, Hariyati;
Romi, Kms.

Publication type:

Article

The influence of brand image and product quality on purchasing decisions in Medan Perjuangan District.

Published in:

Jurnal Mantik, 2024, v. 8, n. 3, p. 1307

By:

Zebua, Adiwima;
Lbn. Raja, Togu Harlen;
Sinurat, Riomas;
Zebua, Mardianus

Publication type:

Article

EDITORIAL:: INNOVATION FOR COMPETITIVE ADVANTAGE.

Published in:

Journal of Advanced Manufacturing Systems, 2006, v. 5, n. 1, p. 1, doi. 10.1142/S0219686706000753

By:

Mukundan, G.

Publication type:

Article

The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry.

Published in:

Istanbul Business Research, 2023, v. 52, n. 2, p. 279, doi. 10.26650/ibr.2023.52.962096

By:

Durmaz, Yakup;
Demirağ, Bülent;
Çavuşoğlu, Sinan

Publication type:

Article

THE EFFECT OF MARKETING MIX AND REFERENCE GROUP ON CHICKEN NUGGET PREFERENCE THROUGH BRAND IMAGE.

Published in:

Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis, 2023, v. 20, n. 1, p. 44, doi. 10.17358/jma.20.1.44

By:

Syaprudin, R.;
Simanjuntak, Megawati;
Suwarsinah, Heny Kuswanti

Publication type:

Article

FACTORS INFLUENCING CONSUMER PURCHASE DECISIONS FOR AQUA LIFE INDONESIA PRODUCTS: ANALYSIS OF ECOLABEL AWARENESS, GREEN MARKETING MIX, AND BRAND IMAGE.

Published in:

Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis, 2022, v. 19, n. 2, p. 274, doi. 10.17358/jma.19.2.274

By:

Shafira, Nabilla;
Sarma, Ma'mun;
Johan, Irni Rahmayani

Publication type:

Article

FACTORS INFLUENCES CUSTOMER LOYALTY FOR ONLINE SHOPPING: STUDY CASE ON XIAOMI'S ONLINE STORE CUSTOMER IN BEKASI.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2025, v. 11, n. 1, p. 294, doi. 10.17358/jabm.11.1.294

By:

Anggreiawan, Franky;
Indradewa, Rhian

Publication type:

Article

THE ROLE OF PRICE PERCEPTION IN INTEREST IN BUYING SMARTPHONES THROUGH OPTIMIZATION OF PRODUCT QUALITY AND BRAND IMAGE.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 2, p. 447, doi. 10.17358/jabm.10.2.447

By:

Panjaitan, Feliks A. B. K.;
Juharsah;
Muhamat, Amirul Afif;
Damau, Unika Oktaviani;
Panjaitan, Hotman

Publication type:

Article

CELEBRITY ENDORSEMENT, PERCEIVED RISK, AND PURCHASE INTENTION: THE MODERATING ROLE OF BRAND IMAGE.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 2, p. 434, doi. 10.17358/jabm.10.2.434

By:

Vanny, Kamelia;
Hidayati, Aprihatiningrum

Publication type:

Article

PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN SOCIAL MEDIA INFLUENCER TERHADAP LOYALITAS MEREK SOMETHINC: STUDI PADA PENGGUNA PRODUK MEREK SOMETHINC.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 3, p. 919, doi. 10.17358/jabm.9.3.919

By:

Rahma, Fairuz Malinda;
Sumarwan, Ujang;
Nurhayati, Popong

Publication type:

Article

DOES GREEN MARKETING COMMUNICATION AFFECT BRAND IMAGE AND CUSTOMER ’S PURCHASE DESIRE?

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2022, v. 8, n. 3, p. 697, doi. 10.17358/jabm.8.3.697

By:

Kurnia, Pepey Riawati;
Narda, Livia;
Sitio, Rike Penta

Publication type:

Article

WHAT DRIVES CUSTOMER SATISFACTION? : EVIDENCE FROM CUSTOMER FAST FOOD RESTAURANT INDONESIA.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2022, v. 8, n. 3, p. 711, doi. 10.17358/jabm.8.3.711

By:

Bernarto, Innocentius;
Juliana;
Djakasaputra, Arifin

Publication type:

Article

SMARTPHONE PURCHASING DECISIONS AMONG TEENAGERS IN TERMS OF LIFESTYLE, BRAND IMAGE AND WOM COMMUNICATION.

Published in:

Indonesian Journal of Business & Entrepreunership, 2025, v. 11, n. 1, p. 238, doi. 10.17358/IJBE.11.1.238

By:

Prabowo, Heri;
Octaviani, Isna Catur;
Dharmaputra, M. Fadjar

Publication type:

Article

Brand Halo: The Elephant in the Room.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 30

By:

McCullough, Paul Richard

Publication type:

Article

exploiting customer dissatisfaction.

Published in:

Marketing Research, 2011, v. 23, n. 2, p. 12

By:

Barwise, Patrick;
Meehan, Seán

Publication type:

Article

Get engaged.

Published in:: Marketing Research, 2008, v. 20, n. 4, p. 4
Publication type:: Article

Branding Unmasked.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 24

By:

Hollis, Nigel

Publication type:

Article

Branding's New Horizons.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 21

By:

Schultz, Don E.

Publication type:

Article

Brand Name Anatomy.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 14

By:

Moskowitz, Howard;
Gofman, Alex;
Beckley, Jacqueline;
Ewald, Jeffrey

Publication type:

Article

It's Alive.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 9

By:

Clancy, Kevin J.;
Krieg, Peter C.

Publication type:

Article

Lost in Translation?

Published in:

Marketing Research, 2005, v. 17, n. 1, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

Can Horton come out to play?

Published in:

Marketing Research, 2003, v. 15, n. 4, p. 4

By:

Grapentine, Terry

Publication type:

Article

Analyzing Brand Image Data.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 32

By:

Collins, Martin

Publication type:

Article

The Long Road to Customer Understanding.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 29

By:

Arken, Andrew

Publication type:

Article

Using Correspondence Analysis to Map Relationships.

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 22

By:

Whitlark, David B.;
Smith, Scott M.

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Research, 1990, v. 2, n. 2, p. 1

By:

O'Neill, Harry W.

Publication type:

Article

THE INFLUENCE OF BRAND IMAGE ON THE SELECTION AND PREFERENCE OF UNIVERSITIES OF TECHNOLOGY.

Published in:

EUREKA: Social & Humanities, 2021, n. 6, p. 3, doi. 10.21303/2504-5571.2021.002065

By:

Matli, Cleopatra Moipone;
Tlapana, Tshepo;
Hawkins-Mofokeng, Raymond

Publication type:

Article

The Effect of CSR on Restaurants' Brand Image and Customers' Brand Attitudes as Evidenced by Their Purchase Intentions.

Published in:

Studia Periegetica, 2023, v. 44, n. 4, p. 113, doi. 10.58683/sp.576

By:

OMIDVAR, MOHAMMAD SADEGH;
DEEN, ANISAH

Publication type:

Article

BRAND AS A CUSTOMER VALUE DRIVER: RELATIONSHIPS WITH CUSTOMER ENGAGEMENT.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 43, n. 1, p. 53, doi. 10.2478/minib-2022-0003

By:

Maciejewski, Grzegorz;
Krowicki, Piotr

Publication type:

Article

BRAND NEW DEAL: THE BRANDING EFFECT OF CORPORATE DEAL STRUCTURES.

Published in:

Michigan Law Review, 2006, v. 104, n. 7, p. 1581

By:

Fleischer, Victor

Publication type:

Article

WYKORZYSTANIE NARZĘDZI DO MONITORINGU INTERNETU W BADANIACH INFORMACJI NA TEMAT WOJNY W UKRAINIE NA PRZYKŁADZIE DZIAŁANIA APLIKACJI BRAND24.

Published in:

Studies in Politics & Society / Polityka & Społeczeństwo, 2023, v. 21, n. 3, p. 148, doi. 10.15584/polispol.2023.3.10

By:

Krysiński, Przemysław;
Kowalska-Chrzanowska, Małgorzata

Publication type:

Article