Works matching DE "BRAND identification"

Results: 1347

短剧对青年消费群体酒类品牌购买意愿影响研究: ——————基于扎根理论的质性分析.

Published in:

China Brewing, 2025, v. 44, n. 6, p. 304, doi. 10.11882/j.issn.0254-5071.2025.06.044

By:

张蕊;
舒波;
邢璐

Publication type:

Article

COLOR AND CULTURAL FUNCTIONALITY.

Published in:

American University Law Review, 2025, v. 74, n. 5, p. 1255

By:

CAPONIGRI, FELICIA

Publication type:

Article

Unique Selling Preposition (USP) and Brand Identity Sustenance: A perspective from Nigeria.

Published in:

International Communication Research Journal, 2023, v. 58, n. 2, p. 2

By:

Nwachukwu, Faustinus G.

Publication type:

Article

LOGO TASARIMINDA YAPAY ZEKA TEKNOLOJİLERİ: MESUT MANİOĞLU VE AYHAN AKALP TASARIMLARI ÜZERİNDEN KARŞILAŞTIRMA.

Published in:

Turkish Online Journal of Design, Art & Communication, 2025, v. 15, n. 3, p. 784, doi. 10.7456/tojdac.1674064

By:

ÇETİNKAYA, Selin

Publication type:

Article

The effect of internal branding on brand citizenship behavior and service performance.

Published in:

Journal of Innovation & Entrepreneurship, 2025, v. 14, n. 1, p. 1, doi. 10.1186/s13731-025-00539-z

By:

Tong, Gia-Tuong;
Kang, Gi-Du

Publication type:

Article

Imagen de las marcas de café: Un estudio integral del producto, organización, personas y símbolos.

Published in:

Revista de Ciencias Sociales (13159518), 2025, v. 31, p. 138

By:

Sari, Freddy Richard Quinde;
Mera, Jeysonn Marcelo Palma;
Jácome Sarchi, Guillermo Alexander;
Herrera Ramírez, Carlos David

Publication type:

Article

Free Riding in Noncooperative Entry Deterrence with Differentiated Products.

Published in:

Southern Economic Journal, 2005, v. 72, n. 1, p. 119, doi. 10.2307/20062097

By:

Kovenock, Dan;
Roy, Suddhasatwa

Publication type:

Article

When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships.

Published in:

Journal of Personal Selling & Sales Management, 2023, v. 43, n. 4, p. 270, doi. 10.1080/08853134.2023.2252608

By:

Beeler, Lisa;
Rouziou, Maria;
Gyomlai, Moumita Das

Publication type:

Article

All that glitters is not sold: selling a luxury brand outside a luxury environment.

Published in:

Journal of Personal Selling & Sales Management, 2022, v. 42, n. 1, p. 26, doi. 10.1080/08853134.2021.1948341

By:

Gyomlai, Moumita Das;
Ahearne, Michael;
Rouziès, Dominique;
Kapferer, Jean-Noël

Publication type:

Article

Brand assets and pay fairness as two routes to enhancing social capital in sales organizations.

Published in:

Journal of Personal Selling & Sales Management, 2018, v. 38, n. 2, p. 191, doi. 10.1080/08853134.2017.1384699

By:

Rouziou, Maria;
Dugan, Riley;
Rouziès, Dominique;
Iacobucci, Dawn

Publication type:

Article

Editorial.

Published in:

Journal of Personal Selling & Sales Management, 2014, v. 34, n. 1, p. 1, doi. 10.1080/08853134.2014.882612

By:

Krafft, Manfred

Publication type:

Article

Antecedents and consequences of salesperson identification with the brand and company.

Published in:

Journal of Personal Selling & Sales Management, 2014, v. 34, n. 1, p. 3, doi. 10.1080/08853134.2013.870181

By:

Gammoh, Bashar S.;
Mallin, Michael L.;
Pullins, Ellen Bolman

Publication type:

Article

Brand Advocacy and Sales Effort by Retail Salespeople: Antecedents and Influence of Identification with Manufacturers' Brands.

Published in:

Journal of Personal Selling & Sales Management, 2011, v. 31, n. 2, p. 123, doi. 10.2753/PSS0885-3134310202

By:

Badrinarayanan, Vishag;
Laverie, Debra A.

Publication type:

Article

The mirror effect in online survey data: Evidence and implications for marketing theory and strategy.

Published in:

Psychology & Marketing, 2024, v. 41, n. 9, p. 1997, doi. 10.1002/mar.22023

By:

Stocchi, Lara;
Bellman, Steve;
Pourazad, Naser;
Michaelidou, Nina;
Wright, Malcolm

Publication type:

Article

Consumer‐brand identification and happiness in experiential consumption.

Published in:

Psychology & Marketing, 2023, v. 40, n. 8, p. 1579, doi. 10.1002/mar.21852

By:

Sato, Mikihiro;
Yoshida, Masayuki;
Doyle, Jason;
Choi, Wonjun

Publication type:

Article

How a blurry background in product presentation influences product size perception.

Published in:

Psychology & Marketing, 2022, v. 39, n. 8, p. 1633, doi. 10.1002/mar.21676

By:

Meng, Lu;
Kou, Sining;
Duan, Shen;
Jiang, Yushi;
Lü, Kevin

Publication type:

Article

Social media influencers: A route to brand engagement for their followers.

Published in:

Psychology & Marketing, 2021, v. 38, n. 1, p. 101, doi. 10.1002/mar.21419

By:

Delbaere, Marjorie;
Michael, Brittany;
Phillips, Barbara J.

Publication type:

Article

The reverse Napoleon effect: The brand appreciation of looking up by tall people.

Published in:

Psychology & Marketing, 2020, v. 37, n. 9, p. 1194, doi. 10.1002/mar.21352

By:

Orth, Ulrich R.;
Machiels, Casparus J. A.;
Rose, Gregory M.

Publication type:

Article

The underdog trap: The moderating role of transgression type in forgiving underdog brands.

Published in:

Psychology & Marketing, 2019, v. 36, n. 1, p. 28, doi. 10.1002/mar.21155

By:

Kim, Yaeri;
Park, Kiwan;
Stacey Lee, Seojin

Publication type:

Article

We share; we connect: how shared brand consumption influences relational brand connections.

Published in:

Psychology & Marketing, 2018, v. 35, n. 5, p. 325, doi. 10.1002/mar.21089

By:

Kara, Selcan;
Vredeveld, Anna J.;
Ross, Jr., William T.

Publication type:

Article

Short brand stories on packaging: An examination of consumer responses.

Published in:

Psychology & Marketing, 2018, v. 35, n. 4, p. 294, doi. 10.1002/mar.21087

By:

Solja, Eeva;
Liljander, Veronica;
Söderlund, Magnus

Publication type:

Article

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons.

Published in:

Psychology & Marketing, 2018, v. 35, n. 1, p. 64, doi. 10.1002/mar.21071

By:

Merchant, Altaf;
LaTour, Kathryn A.;
Ford, John B.;
LaTour, Michael S.

Publication type:

Article

Identification and Aftermarket Personalization with Durable Goods.

Published in:

Psychology & Marketing, 2015, v. 32, n. 6, p. 611, doi. 10.1002/mar.20804

By:

Donavan, D. Todd;
Janda, Swinder;
Maxham, James G.

Publication type:

Article

Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity.

Published in:

Psychology & Marketing, 2014, v. 31, n. 12, p. 1084, doi. 10.1002/mar.20755

By:

Herm, Steffen;
Möller, Jana

Publication type:

Article

How Visual Brand Identity Shapes Consumer Response.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689

By:

Phillips, Barbara J.;
McQuarrie, Edward F.;
Griffin, W. Glenn

Publication type:

Article

Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer-Brand Relationships.

Published in:

Psychology & Marketing, 2014, v. 31, n. 1, p. 54, doi. 10.1002/mar.20675

By:

Lin, Jhih‐Syuan;
Sung, Yongjun

Publication type:

Article

Consumer-Generated Representations: Muslim Women Recreating Western Luxury Fashion Brand Meaning through Consumption.

Published in:

Psychology & Marketing, 2013, v. 30, n. 3, p. 236, doi. 10.1002/mar.20601

By:

Al‐Mutawa, Fajer Saleh

Publication type:

Article

A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach.

Published in:

Psychology & Marketing, 2013, v. 30, n. 2, p. 173, doi. 10.1002/mar.20596

By:

Lee, Eun‐Jung

Publication type:

Article

How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 929, doi. 10.1002/mar.20575

By:

Voss, Kevin E.;
Gammoh, Bashar S.;
Fang, Xiang

Publication type:

Article

The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions.

Published in:

Psychology & Marketing, 2012, v. 29, n. 1, p. 36, doi. 10.1002/mar.20501

By:

Keaveney, Susan M.;
Herrmann, Andreas;
Befurt, Rene;
Landwehr, Jan R.

Publication type:

Article

Sophisticated but confused: The impact of brand extension and motivation on source confusion.

Published in:

Psychology & Marketing, 2011, v. 28, n. 5, p. 457, doi. 10.1002/mar.20396

By:

DeRosia, Eric D.;
Lee, Thomas R.;
Christensen, Glenn L.

Publication type:

Article

Brand community: Drivers and outcomes.

Published in:

Psychology & Marketing, 2010, v. 27, n. 4, p. 347, doi. 10.1002/mar.20335

By:

Stokburger‐Sauer, Nicola

Publication type:

Article

Reducing uninformed responses: The effects of product-class familiarity and measuring brand knowledge on surveys.

Published in:

Psychology & Marketing, 2007, v. 24, n. 8, p. 681, doi. 10.1002/mar.20179

By:

Graeff, Timothy R.

Publication type:

Article

Building consumer–brand relationship: A cross-cultural experiential view.

Published in:

Psychology & Marketing, 2006, v. 23, n. 11, p. 927, doi. 10.1002/mar.20140

By:

Chang, Pao-Long;
Chieng, Ming-Hua

Publication type:

Article

How advertising claims affect brand preferences and category–brand associations: The role of regulatory fit.

Published in:

Psychology & Marketing, 2006, v. 23, n. 9, p. 741, doi. 10.1002/mar.20127

By:

Florack, Arnd;
Scarabis, Martin

Publication type:

Article

Brand personality: Exploring the potential to move from factor analytical to circumplex models.

Published in:

Psychology & Marketing, 2006, v. 23, n. 8, p. 639, doi. 10.1002/mar.20122

By:

Sweeney, Jillian C.;
Brandon, Carol

Publication type:

Article

Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad.

Published in:

Psychology & Marketing, 2006, v. 23, n. 7, p. 597, doi. 10.1002/mar.20148

By:

Nan, Xiaoli

Publication type:

Article

ClosingGap: Driving social change in gender equality.

Published in:

European Research on Management & Business Economics, 2025, v. 31, n. 1, p. 1, doi. 10.1016/j.iedeen.2024.100263

By:

Baraybar-Fernández, Antonio;
Arrufat-Martín, Sandro;
Arrufat-Reboso, Eduardo

Publication type:

Article

“走出去” 助力中国农机装备新质生产力发展.

Published in:

Agricultural Outlook (1673-3908), 2024, v. 20, n. 11, p. 3

By:

代辛;
管寿青;
王元杰

Publication type:

Article

基于社会化聆听的服装品牌个性维度构建与量化.

Published in:

Journal of Silk, 2025, v. 62, n. 5, p. 22, doi. 10.3969/j.issn.1001-7003.2025.05.003

By:

章冰珏;
宋琨;
顾新荣

Publication type:

Article

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources.

Published in:

Management Science, 2005, v. 51, n. 9, p. 1433, doi. 10.1287/mnsc.1050.0405

By:

Srinivasan, V.;
Chan Su Park;
Dae Ryun Chang

Publication type:

Article

COMPETITIVE STRATEGIES FOR LATE ENTRY INTO A MARKET WITH A DOMINANT BRAND.

Published in:

Management Science, 1990, v. 36, n. 10, p. 1268, doi. 10.1287/mnsc.36.10.1268

By:

Carpenter, Gregory S.;
Nakamoto, Kent

Publication type:

Article

What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior.

Published in:

Voluntas: International Journal of Voluntary & Nonprofit Organizations, 2024, v. 35, n. 2, p. 253, doi. 10.1007/s11266-023-00586-8

By:

Millán, Ángel;
Retamosa, Marta;
Carranza, Rocío

Publication type:

Article

Provisions of Trademark Mortgage: A Comparative Study in Direction, Orientation, and Specificity.

Published in:

Journal of Islamic Entrepreneurship / Majallatu Riyadati Al-aamali Al-islamiati, 2024, v. 9, n. 1, p. 109

By:

Al-Saleem, Maysoon Isa Ahmed;
Barakat, Derar Mafdi

Publication type:

Article

The Rise of China: media perception and implications for international politics.

Published in:

Journal of Contemporary China, 2010, v. 19, n. 64, p. 233, doi. 10.1080/10670560903444199

By:

Zhang, Li

Publication type:

Article

Belgian Abbey Beers' Online Founding Stories Orienting to a Global Market.

Published in:

I-LanD Journal - Identity, Language & Diversity, 2021, n. 1, p. 31, doi. 10.26379/IL2021001_003

By:

Schoofs, Kim

Publication type:

Article

Carving out a Unique Brand Identity: The Big Four and their Narrative Distinctiveness.

Published in:

I-LanD Journal - Identity, Language & Diversity, 2021, n. 1, p. 53, doi. 10.26379/IL2021001_004

By:

Rasulo, Margherita

Publication type:

Article

DERMASENCE gewinnt beim German Brand Award.

Published in:: Kosmetische Medizin + Ästhetische Chirurgie, 2023, v. 44, n. 4, p. 196
Publication type:: Article

DRIVING CUSTOMER ENGAGEMENT AND LOYALTY VIA CUSTOMER IDENTIFICATION IN HOSPITALITY INDUSTRY.

Published in:

Journal of Hospitality Application & Research, 2022, v. 17, n. 2, p. 17

By:

Rather, Raouf Ahmad

Publication type:

Article

Determination of the effect of brand and product identification on consumer palatability ratings of ground beef patties.

Published in:

Journal of Animal Science, 2016, v. 94, n. 11, p. 4943, doi. 10.2527/jas.2016-0894

By:

Wilfong, A. K.;
McKillip, K. V.;
Gonzalez, J. M.;
Houser, T. A.;
Unruh, J. A.;
Boyle, E. A. E.;
O'Quinn, T. G.

Publication type:

Article