Works matching DE "BRAND identification"

Results: 1321

A Citizen Perspective on Recent Manifestations of Branding.

Published in:

Constructivist Foundations, 2025, v. 20, n. 2, p. 118

By:

Leonard, Allenna

Publication type:

Article

Brand Management as Cybernetic Practices.

Published in:

Constructivist Foundations, 2025, v. 20, n. 2, p. 102

By:

Seiichiro Honjo

Publication type:

Article

СТРАТЕГІЧНИЙ ПІДХІД ДО УПРАВЛІННЯ ЕКОНОМІЧНОЮ БЕЗПЕКОЮ ПІДПРИЄМСТВА З УРАХУВАННЯМ ЦІНОВОГО ПОЗИЦІОНУВАННЯ

Published in:

Scientific Bulletin of Polissia, 2024, v. 29, n. 2, p. 215, doi. 10.25140/2410-9576-2024-2(29)-215-226

By:

Ковальчук, Альона Миколаївна;
Костюнік, Олена Валеріївна

Publication type:

Article

基于社会化聆听的服装品牌个性维度构建与量化.

Published in:

Journal of Silk, 2025, v. 62, n. 5, p. 22, doi. 10.3969/j.issn.1001-7003.2025.05.003

By:

章冰珏;
宋琨;
顾新荣

Publication type:

Article

Please wrap it.

Published in:

SOFW Journal (English version), 2025, v. 151, n. 5, p. 2

By:

Bode, J.

Publication type:

Article

Omnichannel Identity Dimensions and Their Differential Impact on Customer–Brand Relationships: A Comparative Analysis of South Korean Retailers.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 9, p. 3933, doi. 10.3390/su17093933

By:

Jin, Zhengjun;
Suh, Taewon;
Lee, Jung-Yong

Publication type:

Article

Musical congruity in sports: enhancing team branding in esports and traditional sports.

Published in:

Sport Management Review, 2025, v. 28, n. 2, p. 201, doi. 10.1080/14413523.2024.2404722

By:

Hwang, Yongjin;
Ballouli, Khalid

Publication type:

Article

A Little City with a Big Heart: Localising the Chick-lit Formula in Kate O'Keeffe's Wellywood Romantic Comedy Series.

Published in:

Journal of Popular Romance Studies, 2024, v. 13, p. 1, doi. 10.70138/vsqp8511

By:

Fresno-Calleja, Paloma

Publication type:

Article

Unveiling the power of social influencers in brand trust and brand identification.

Published in:

South African Journal of Business Management, 2024, v. 55, n. 1, p. 1, doi. 10.4102/sajbm.v55i1.4087

By:

Kim, Ji-Young;
Ko, Sung-Hoon;
Choi, Yongjun

Publication type:

Article

Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study.

Published in:

Information Systems & e-Business Management, 2025, v. 23, n. 1, p. 169, doi. 10.1007/s10257-023-00630-6

By:

Raichur, Vishwas G.;
Sharma, Dinesh;
Kalro, Arti D.

Publication type:

Article

Walking the Line: Expanding Horizons and Creating Opportunity at Florida South Western State College.

Published in:

South Atlantic Review, 2013, v. 78, n. 1/2, p. 152

By:

Cahill, Maria J.;
Ortolano, Scott

Publication type:

Article

The Market Child and Branded Fiction: A Synergism of Children's Literature, Consumer Culture, and New Literacies.

Published in:

Reading Research Quarterly (Wiley-Blackwell), 2009, v. 44, n. 4, p. 399, doi. 10.1598/RRQ.44.4.6

By:

Sekeres, Diane Carver

Publication type:

Article

Branding Unmasked.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 24

By:

Hollis, Nigel

Publication type:

Article

MARKETING: VICTIM AND/OR VILLAIN?

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 39

By:

Locander, William B.

Publication type:

Article

Using Correspondence Analysis to Map Relationships.

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 22

By:

Whitlark, David B.;
Smith, Scott M.

Publication type:

Article

Is Your Brand Future-ready? Ten Customer Motivations & More, as Inspiration for Your Innovation Pipeline.

Published in:

SOFW Journal (English version), 2023, v. 149, n. 12, p. 2

By:

Bode, J.

Publication type:

Article

Standardisation versus adaptation in international marketing of Polish companies operating in foreign markets: The case of Maspex.

Published in:

International Entrepreneurship Review, 2025, v. 11, n. 1, p. 57, doi. 10.15678/IER.2025.1101.04

By:

Milka, Paweł;
Garncarz, Jakub

Publication type:

Article

品牌體驗對品牌忠誠的影響: 品牌認同與品牌滿意的雙中介效果與網絡外部的負向干擾*.

Published in:

Journal of Management & Systems, 2023, v. 30, n. 1, p. 71, doi. 10.29416/JMS.202301_30(1).0003

By:

黃識銘;
蔡雅玲;
陳淑慧

Publication type:

Article

The Spatial Design Marketing Strategy of Global Franchises That Take into Consideration the Characteristics of Modern Consumers—A Study Involving the Global Coffee Companies of Starbucks and Blue Bottle.

Published in:

Land (2012), 2021, v. 10, n. 7, p. 1, doi. 10.3390/land10070716

By:

Kim, Ji-Eun;
Park, Eun-Soo

Publication type:

Article

Determinants of Customer Satisfaction: Empirical Study with OOREDOO Brand Customer's.

Published in:: Al Bashaer Economic Journal, 2023, v. 9, n. 1, p. 601
Publication type:: Article

Carving out a Unique Brand Identity: The Big Four and their Narrative Distinctiveness.

Published in:

I-LanD Journal - Identity, Language & Diversity, 2021, n. 1, p. 53, doi. 10.26379/IL2021001_004

By:

Rasulo, Margherita

Publication type:

Article

Belgian Abbey Beers' Online Founding Stories Orienting to a Global Market.

Published in:

I-LanD Journal - Identity, Language & Diversity, 2021, n. 1, p. 31, doi. 10.26379/IL2021001_003

By:

Schoofs, Kim

Publication type:

Article

Cultural Heritage, Cultural Identity, Cultural Branding.

Published in:

Cultural Perspectives. Journal for Literary & British Cultural Studies in Romania, 2019, v. 24, p. 95

By:

Floria, Florinela

Publication type:

Article

Romanian Polenta between Brand and Culinary Identity.

Published in:

Cultural Perspectives. Journal for Literary & British Cultural Studies in Romania, 2019, v. 24, p. 81

By:

Dugă, Luminiţa

Publication type:

Article

Cultural Branding and the Recognition of Cultural Icons.

Published in:

Cultural Perspectives. Journal for Literary & British Cultural Studies in Romania, 2019, v. 24, p. 5

By:

Suciu, Andreia-Irina

Publication type:

Article

MORPHEMIC PATTERNS OF MEDICINE BRAND NAMES ON THE GHANAIAN MARKET.

Published in:

African Journal of Applied Research, 2025, v. 11, n. 1, p. 892, doi. 10.26437/ajar.v11i1.889

By:

Kongo, A. E.;
Fenyi, D. A.;
Jones-Mensah, I.;
Tabiri, M. O.

Publication type:

Article

La enseñanza del Diseño de Logos: reflexiones teórico metodológicas sobre el caso LIPADA.

Published in:

Actas de Diseño, 2022, v. 17, n. 40, p. 158

By:

Alvaro, Xavier Jiménez

Publication type:

Article

Framework of Ethical Brand Positioning.

Published in:

Journal of Management Research (09725814), 2006, v. 6, n. 2, p. 72

By:

Sagar, Mahim;
Singh, Deepali;
Agrawal, D. P.

Publication type:

Article

Determinants of loyalty in destination branding: perspective from supply side.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2322777

By:

Chao, Emmanuel

Publication type:

Article

Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2321943

By:

Fachrurazi;
Fandhitya Silalahi, Sahat Aditua;
Fauziah

Publication type:

Article

What do you see and what do you recall?: Using eye tracking to understand product placement.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2120263

By:

Kongmanon, Jittima;
Petison, Phallapa

Publication type:

Article

Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1712766

By:

Ghorbanzadeh, Davood;
Saeednia, Hamidreza;
Rahehagh, Atena;
Wright, Len Tiu

Publication type:

Article

Consumer social network brand identification and personal branding. How do social network users choose among brand sites?

Published in:

Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1315879

By:

Kucharska, Wioleta

Publication type:

Article

How brand personality, brand identification and service quality influence service brand equity.

Published in:

Cogent Business & Management, 2014, v. 1, n. 1, p. 1, doi. 10.1080/23311975.2014.981329

By:

Loureiro, Sandra Maria Correia;
Lopes, Rui;
Kaufmann, Hans Ruediger;
Wright, Len Tiu

Publication type:

Article

How brand personality, brand identification and service quality influence service brand equity.

Published in:

Cogent Business & Management, 2014, v. 1, n. 2, p. 1, doi. 10.1080/23311975.2014.981329

By:

Loureiro, Sandra Maria Correia;
Lopes, Rui;
Kaufmann, Hans Ruediger

Publication type:

Article

Artists brands and museums: understanding brand identity.

Published in:

Museum Management & Curatorship, 2023, v. 38, n. 2, p. 157, doi. 10.1080/09647775.2021.1914143

By:

Ferreiro-Rosende, Érica;
Fuentes-Moraleda, Laura;
Morere-Molinero, Nuria

Publication type:

Article

SPOTLIGHT ARTICLES.

Published in:

Journal of Product Innovation Management, 2004, v. 21, n. 4, p. 282, doi. 10.1111/j.0737-6782.2004.080_1.x

By:

Lantos, Geoffrey P.

Publication type:

Article

THE EFFECTS OF BRAND FAMILIARITY IN ALIGNMENT ADVERTISING.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 750, doi. 10.1177/107769900408100403

By:

Sung-Yeon Park;
Hitchon, Jacqueline Bush;
Gi Woong Yun

Publication type:

Article

Mapping the spread of Dutch non-standard language use on corporate Facebook pages: A corpus-based analysis of service-oriented interaction.

Published in:

Dutch Linguistics / Nederlandse Taalkunde, 2021, v. 26, n. 3, p. 363, doi. 10.5117/NEDTAA2021.3.003.SEGH

By:

Seghers, Mathias;
De Clerck, Bernard;
Lybaert, Chloé

Publication type:

Article

Algunas cuestiones para tener en cuenta con respecto a Sefarad y la Diáspora.

Published in:

Cuadernos Judaicos (0718-8749), 2024, n. 42, p. 35, doi. 10.5354/0718-8749.2024.76772

By:

LEVY, ARIEL S.

Publication type:

Article

신용카드 디자인을 통한 브랜드 경험 사례 연구.

Published in:

Journal of Digital Convergence, 2020, v. 18, n. 11, p. 477, doi. 10.14400/JDC.2020.18.11.477

By:

김기림;
김승인

Publication type:

Article

CONTEMPORARY CRISES: CASE STUDY OF UBER.

Published in:

Contemporary Macedonian Defense / Sovremena Makedonska Odbrana, 2020, v. 20, n. 39, p. 93

By:

PALJUG, Karlo;
MIKAC, Robert

Publication type:

Article

Corporate brand identification and corporate brand management: how top business schools do it.

Published in:

Journal of General Management, 2010, v. 35, n. 4, p. 77, doi. 10.1177/030630701003500404

By:

Balmer, John M. T.;
Mei-Na Liao;
Wei-Yue Wang

Publication type:

Article

The shared management and ownership of corporate brands: the case of Hilton.

Published in:

Journal of General Management, 2009, v. 34, n. 4, p. 15, doi. 10.1177/030630700903400402

By:

Balmer, John M. T.;
Thomson, Irene

Publication type:

Article

Superhero or vigilante? A matter of perspective and brand management.

Published in:

European Journal of American Culture, 2015, v. 34, n. 1, p. 67, doi. 10.1386/ejac.34.1.67_1

By:

Marazi, Katherine

Publication type:

Article

Manual de gestión de la comunicación corporativa [Reseña].

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2021, v. 12, n. 1, p. 329, doi. 10.14198/MEDCOM000014

By:

Civila, Sabina

Publication type:

Article

DECONSTRUCTING IDENTITY: AN EXERCISE TO CLARIFY THE DETERMINANTS OF BRAND LEGITIMACY.

Published in:

Marketing Education Review, 2007, v. 17, n. 1, p. 57, doi. 10.1080/10528008.2007.11488988

By:

Tuten, Tracy L.

Publication type:

Article

Misspelled logotypes: the hidden threat to brand identity.

Published in:

Scientific Reports, 2023, v. 13, n. 1, p. 1, doi. 10.1038/s41598-023-45213-0

By:

Rocabado, Francisco;
Perea, Manuel;
Duñabeitia, Jon Andoni

Publication type:

Article

Personal Brand as a Game Changer in Building the Recognition of Doctoral Students in the Scientific and Academic Environment.

Published in:

Business Informatics / Informatyka Ekonomiczna, 2024, v. 68, n. 2, p. 23, doi. 10.15611/pn.2024.2.03

By:

Muszyńska, Weronika

Publication type:

Article

Going Organic: Empirical Study on Awareness of Organic and Aquaponically Grown Vegetables.

Published in:

International Journal of Agricultural Management, 2020, v. 9, p. 70, doi. 10.5836/ijam/2020-09-70

By:

SANGHVI, ANKITA;
THIYAGESWARAN, RISHIKUMAR;
A. N., RAGHAVENDRA

Publication type:

Article