Works about BRAND extension

Results: 375

Building strong brand image in the smartphone industry: the interplay of brand familiarity, brand awareness, and brand extension.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 1857

By:

Kamal, Nabila Salwa;
Agesta, Tirani;
Dedu, May

Publication type:

Article

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation.

Published in:

Psychology & Marketing, 2020, v. 37, n. 4, p. 604, doi. 10.1002/mar.21329

By:

Zhang, Yuli;
Kwak, Hyokjin;
Puzakova, Marina;
Taylor, Charles R.

Publication type:

Article

The importance of advertising skepticism for brand extension appeals.

Published in:

Psychology & Marketing, 2019, v. 36, n. 7, p. 687, doi. 10.1002/mar.21205

By:

Hernandez, José Mauro da Costa;
Wright, Scott A.;
Affonso, Felipe M.

Publication type:

Article

The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit.

Published in:

Psychology & Marketing, 2017, v. 34, n. 1, p. 59, doi. 10.1002/mar.20973

By:

Huang, Yunhui;
Jia, Yanli;
Wyer, Robert S.

Publication type:

Article

An Extended Search for Generic Consumer-Brand Relationships.

Published in:

Psychology & Marketing, 2014, v. 31, n. 11, p. 976, doi. 10.1002/mar.20747

By:

Fritz, Wolfgang;
Lorenz, Bettina;
Kempe, Michael

Publication type:

Article

The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions.

Published in:

Psychology & Marketing, 2013, v. 30, n. 9, p. 794, doi. 10.1002/mar.20646

By:

Ulrich, Isabelle

Publication type:

Article

Drivers of Brand Extension Success: What Really Matters for Luxury Brands.

Published in:

Psychology & Marketing, 2013, v. 30, n. 8, p. 647, doi. 10.1002/mar.20635

By:

Albrecht, Carmen‐Maria;
Backhaus, Christof;
Gurzki, Hannes;
Woisetschläger, David M.

Publication type:

Article

The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions.

Published in:

Psychology & Marketing, 2012, v. 29, n. 1, p. 36, doi. 10.1002/mar.20501

By:

Keaveney, Susan M.;
Herrmann, Andreas;
Befurt, Rene;
Landwehr, Jan R.

Publication type:

Article

If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations.

Published in:

Psychology & Marketing, 2011, v. 28, n. 6, p. 561, doi. 10.1002/mar.20401

By:

Sar, Sela;
Duff, Brittany R.L.;
Anghelcev, George

Publication type:

Article

Sophisticated but confused: The impact of brand extension and motivation on source confusion.

Published in:

Psychology & Marketing, 2011, v. 28, n. 5, p. 457, doi. 10.1002/mar.20396

By:

DeRosia, Eric D.;
Lee, Thomas R.;
Christensen, Glenn L.

Publication type:

Article

Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?

Published in:

Psychology & Marketing, 2011, v. 28, n. 2, p. 205, doi. 10.1002/mar.20387

By:

Bambauer‐Sachse, Silke;
Hüttl, Verena;
Gierl, Heribert

Publication type:

Article

Consumer evaluations of brand extension: The roles of case-based reminding on brand-to-brand similarity.

Published in:

Psychology & Marketing, 2011, v. 28, n. 1, p. 91, doi. 10.1002/mar.20382

By:

Shen, Yung‐Cheng;
Bei, Lien‐ti;
Chu, Chia‐Hsien

Publication type:

Article

Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations.

Published in:

Psychology & Marketing, 2009, v. 26, n. 2, p. 91, doi. 10.1002/mar.20263

By:

Crosno, Jody L.;
Freling, Traci H.;
Skinner, Steven J.

Publication type:

Article

Downward price-based luxury brand line extension: Effects on premium luxury buyer’s perception and consequences on buying intention and brand loyalty.

Published in:

European Research on Management & Business Economics, 2022, v. 28, n. 3, p. 1, doi. 10.1016/j.iedeen.2022.100198

By:

Royo-Vela, Marcelo;
Pérez Sánchez, Mónica

Publication type:

Article

A statistical approach to Hollywood remake and sequel metadata.

Published in:

Digital Scholarship in the Humanities, 2024, v. 39, n. 2, p. 556, doi. 10.1093/llc/fqae012

By:

Hołobut, Agata;
Rybicki, Jan;
Stelmach, Miłosz

Publication type:

Article

Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits.

Published in:

Journal of Broadcasting & Electronic Media, 2010, v. 54, n. 4, p. 641, doi. 10.1080/08838151.2010.519811

By:

Chang, Byeng-Hee;
Chan-Olmsted, SylviaM.

Publication type:

Article

When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 382, doi. 10.1080/02650487.2014.996196

By:

Baek, Tae Hyun;
King, Karen Whitehill

Publication type:

Article

The impact of event marketing on brand equity.

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 255, doi. 10.2501/IJA-32-2-255-280

By:

Zarantonello, Lia;
Schmitt, Bernd H.

Publication type:

Article

How advertising strategy affects brand and USP recall for new brands and extensions.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 165, doi. 10.2501/S0265048710201117

By:

Dens, Nathalie;
De Pelsmacker, Patrick

Publication type:

Article

Integrated Marketing Communications in 2010 and Beyond.

Published in:

2010

By:

Taylor, Charles R.

Publication type:

Editorial

The Hofstede model.

Published in:

International Journal of Advertising, 2010, v. 29, n. 1, p. 85, doi. 10.2501/S026504870920104X

By:

de Mooij, Marieke;
Hofstede, Geert

Publication type:

Article

Nintendo and the Blue Ocean Strategy: Designing the Four Actions Matrix.

Published in:

Mercados y Negocios, 2025, v. 26, n. 55, p. 83, doi. 10.32870/myn.vi55.7813

By:

Flores Flores, Adan Jacinto

Publication type:

Article

Medijski brendovi i održivost lokalnih medija u Srbiji.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 3, p. 183

By:

Mitić, Sanja;
Ognjanov, Galjina

Publication type:

Article

Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA 2K League.

Published in:

Journal of Applied Sport Management, 2023, v. 15, n. 2, p. 10, doi. 10.7290/jasm-2023-v15-i2-5584

By:

McGehee, Glynn;
Cianfrone, Beth A.;
Sears, Jackson

Publication type:

Article

Teaching Personal Branding Through Social Networking Sites.

Published in:

Visual Communications Journal, 2010, v. 46, n. 2, p. 15

By:

Zarzycka, Monika;
Waite, Jerry J.

Publication type:

Article

Employer Branding as an Antecedent to Organisation Commitment: An Empirical Study.

Published in:

International Journal of Global Business, 2011, v. 4, n. 2, p. 91

By:

Vaijayanthi, P.;
Roy, Reena;
Shreenivasan, K. A.;
Srivathsan, J.

Publication type:

Article

The Antecedents of Brand Extension Success and Research on an Apparel Brand.

Published in:

Paradoks: The Journal of Economics, Sociology & Politics, 2016, v. 12, n. 1, p. 48

By:

TAŞKIN, Çağatan;
ÖZTÜRK, Onur

Publication type:

Article

The brand -- a few definitions.

Published in:

Manager (University of Bucharest, Faculty of Business & Administration), 2009, n. 10, p. 86

By:

Craciun, Alexandra

Publication type:

Article

The impact of brand image fit on attitude towards a brand alliance.

Published in:

Management & Marketing, 2015, v. 10, n. 4, p. 270, doi. 10.1515/mmcks-2015-0018

By:

Riley, Debra;
Charlton, Nathalie;
Wason, Hillary

Publication type:

Article

Parent-protecting advertising in product line extensions: Role of communication strategy, message type and extension type.

Published in:

Journal of Marketing Communications, 2018, v. 24, n. 2, p. 169, doi. 10.1080/13527266.2015.1046392

By:

Liu, Yi-Fen;
Wu, Chi-Cheng

Publication type:

Article

Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge.

Published in:

Journal of Marketing Communications, 2011, v. 17, n. 4, p. 229, doi. 10.1080/13527260903478367

By:

Bei, Lien-Ti;
Chu, Chia-Hsien;
Shen, Yung-Cheng

Publication type:

Article

Consumer Memory and Brand Extension: An Empiricial Study on Indian Youth.

Published in:

Journal of Marketing & Communication, 2015, v. 11, n. 3, p. 44

By:

Sachdeva, Ruchika

Publication type:

Article

Influence of Destination Image and Destination Personality: An Empirical Analysis.

Published in:

Journal of Marketing & Communication, 2012, v. 7, n. 3, p. 40

By:

Upadhyaya, Makarand

Publication type:

Article

An Empirical Test of Brand Extension on IMC Effectiveness.

Published in:

Journal of Marketing & Communication, 2010, v. 5, n. 3, p. 4

By:

Massey, Joseph Eric

Publication type:

Article

Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio.

Published in:

Estudios Gerenciales, 2014, n. 133, p. 327, doi. 10.1016/j.estger.2014.05.004

By:

Alvarado Herrera, Alejandro;
Cavazos Arroyo, Judith;
Vázquez Charolet, Rubén

Publication type:

Article

Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension.

Published in:

Human Behavior & Emerging Technologies, 2022, p. 1, doi. 10.1155/2022/7159749

By:

Sedighi, Mohammadbashir;
Sheikh, Alireza;
Tourani, Nazanin;
Bagheri, Raana

Publication type:

Article

Expanding Nature: Product line and brand extensions of a scientific journal.

Published in:

Learned Publishing, 2022, v. 35, n. 2, p. 187, doi. 10.1002/leap.1422

By:

Khelfaoui, Mahdi;
Gingras, Yves

Publication type:

Article

Branded Into Submission: Brand Attributes and Hierarchization Behavior in Same-Sex and Mixed-Sex Dyads.

Published in:

Journal of Applied Social Psychology, 2008, v. 38, n. 8, p. 1993, doi. 10.1111/j.1559-1816.2008.00377.x

By:

Fennis, Bob M.

Publication type:

Article

효율적 사무공간 활용을 위한 브랜드확장 전략 -스타벅스를 중심으로-.

Published in:

Journal of Digital Convergence, 2018, v. 16, n. 2, p. 299, doi. 10.14400/JDC.2018.16.2.299

By:

박정훈;
김승인

Publication type:

Article

Consumer Evaluation of Brand Extension: Empirical Generalization and Comparative Analysis.

Published in:

Journal of Empirical Generalisations in Marketing Science, 2014, v. 15, n. 1, p. 1

By:

Kaur, Harleen;
Pandit, Ajay

Publication type:

Article

THE ROLES OF CUSTOMER-BRAND RELATIONSHIPS AND BRAND EQUITY IN BRAND EXTENSION ACCEPTANCE.

Published in:

Journal of Electronic Commerce Research, 2017, v. 18, n. 2, p. 155

By:

Chao-Min Chiu;
Hsin-Yi Huang;
Yi-Chin Weng;
Chieh-Fan Chen

Publication type:

Article

Exploring the role of green brand extensions and greenwashing in the fashion industry.

Published in:

Journal of Global Fashion Marketing, 2025, v. 16, n. 1, p. 32, doi. 10.1080/20932685.2024.2396612

By:

Roozen, Irene;
Raedts, Mariet;
Henderix, Margot

Publication type:

Article

Brand extensions positioning guidelines for competitive differentiation.

Published in:

Business Management Dynamics, 2014, v. 4, n. 4, p. 19

By:

Claudiu-Cătălin, Munteanu

Publication type:

Article

RECIPROCAL EFFECTS OF MEDIA EXTENSIONS.

Published in:

Eurasian Business Review, 2011, v. 1, n. 1, p. 54, doi. 10.14208/bf03353798

By:

Ya-Ching Lee

Publication type:

Article

The Effect of Brand Extension Fitness of Partner Brand on Overall Fitness and Co-brand Evaluation.

Published in:

Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 1

By:

Chih-Hui Hsiao;
Chin-Fa Tsai;
Chung-Chih Shen;
Gin-Haw Yeh

Publication type:

Article

Investigating the Impact of Environmental Graphics on Local Culture in Sustainable Rural Cultural Tourism Spaces.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 13, p. 10207, doi. 10.3390/su151310207

By:

Liu, Xiaodong;
Zhang, Jingchun;
Zhou, Zhicheng;
Feng, Zhiyu

Publication type:

Article

Production News Focus.

Published in:: Photovoltaics International, 2010, n. 10, p. 96
Publication type:: Article

Planificar la estrategia.

Published in:

Revista de Comunicación (1888198X), 2009, v. 2, n. 10, p. 56

By:

Marcos, Tomás

Publication type:

Article

Znamka I feel Slovenia: vključevanje predstavnikov ključnih področij v proces njenega oblikovanja.

Published in:

Management (18544223), 2011, v. 6, n. 4, p. 399

By:

Ruzzier, Maja koneŽcnik;
Petek, NuŠa;
Lapajne, Petra;
MilinoviĆ, Davorin

Publication type:

Article

Experience Goods, Umbrella Branding, and Reputation.

Published in:

Review of Industrial Organization, 2023, v. 62, n. 1, p. 33, doi. 10.1007/s11151-022-09885-8

By:

Niinimäki, J.-P.

Publication type:

Article