Works matching DE "BRAND extension"

Results: 371

You Need more Customers: The key is how many you have, not how much they buy.

Published in:

Marketing Research, 2009, v. 21, n. 2, p. 30

By:

Dawes, John

Publication type:

Article

The Brand BUBBLE.

Published in:

Marketing Research, 2009, v. 21, n. 1, p. 6

By:

Gerzema, John

Publication type:

Article

THE LEVEL OF SELECTED CRM AREAS IN SMALL AND MEDIUM SIZED ENTERPRISES IN CZECH REPUBLIC.

Published in:

Forum Scientiae Oeconomia, 2017, v. 5, n. 4, p. 59, doi. 10.23762/FSO_VOL5NO4_17_5

By:

CHROMČÁKOVÁ, ADÉLA;
STARZYCZNÁ, HALINA;
STOKLASA, MICHAL

Publication type:

Article

From the Special Issue Guest Editor: Special Issue on Branding and New Product Development.

Published in:

2010

By:

Hultink, Erik Jan

Publication type:

Other

Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products.

Published in:

Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 23, doi. 10.1111/j.1540-5885.2009.00697.x

By:

Klink, Richard R.;
Athaide, Gerard A.

Publication type:

Article

Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort.

Published in:

Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 33, doi. 10.1111/j.1540-5885.2009.00698.x

By:

Beverland, Michael B.;
Napoli, Julie;
Farrelly, Francis

Publication type:

Article

A statistical approach to Hollywood remake and sequel metadata.

Published in:

Digital Scholarship in the Humanities, 2024, v. 39, n. 2, p. 556, doi. 10.1093/llc/fqae012

By:

Hołobut, Agata;
Rybicki, Jan;
Stelmach, Miłosz

Publication type:

Article

A new beginning for the indoor air science community.

Published in:: Indoor Air, 2022, v. 32, n. 10, p. 1, doi. 10.1111/ina.13137
Publication type:: Article

효율적 사무공간 활용을 위한 브랜드확장 전략 -스타벅스를 중심으로-.

Published in:

Journal of Digital Convergence, 2018, v. 16, n. 2, p. 299, doi. 10.14400/JDC.2018.16.2.299

By:

박정훈;
김승인

Publication type:

Article

Medijski brendovi i održivost lokalnih medija u Srbiji.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 3, p. 183

By:

Mitić, Sanja;
Ognjanov, Galjina

Publication type:

Article

Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA 2K League.

Published in:

Journal of Applied Sport Management, 2023, v. 15, n. 2, p. 10, doi. 10.7290/jasm-2023-v15-i2-5584

By:

McGehee, Glynn;
Cianfrone, Beth A.;
Sears, Jackson

Publication type:

Article

The halal phenomenon: An extension or a new paradigm?

Published in:

Social Business, 2014, v. 4, n. 3, p. 255, doi. 10.1362/204440814X14103454934294

By:

Wilson, Jonathan A. J.

Publication type:

Article

BRAND EXTENSION STRATEGY.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 283

By:

VRANEŠEVIĆ, TIHOMIR;
MANDIĆ, MIROSLAV;
PANDŽA, IRENA

Publication type:

Article

HOSPITALITY AND THE FASHION INDUSTRY: THE MISSONI WAY.

Published in:

International Journal of Management Cases, 2011, v. 13, n. 3, p. 439, doi. 10.5848/apbj.2011.00079

By:

DALLABONA, ALICE

Publication type:

Article

How social communications affect product line design in the platform economy.

Published in:

International Journal of Production Research, 2022, v. 60, n. 2, p. 686, doi. 10.1080/00207543.2021.2013562

By:

Ji, Xiang;
Li, Guo;
Sethi, Suresh P.

Publication type:

Article

DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK.

Published in:

Management & Marketing Journal, 2011, v. 9, n. 1, p. 53

By:

AHMAD, Muhammad Shakil;
MUJEEB, Ehtesham ul;
RAJPUT, Amir

Publication type:

Article

How Cinderella Became a Queen.

Published in:

2016

By:

Delmestri, Giuseppe;
Greenwood, Royston

Publication type:

Case Study

Retailer Information Sharing With Upstream Product Line Flexibility.

Published in:

Production & Operations Management, 2024, v. 33, n. 10, p. 1961, doi. 10.1177/10591478241268244

By:

Ji, Xiang;
Wu, Jie;
Chen, Zhixin;
Shi, Ruixia

Publication type:

Article

The Strategy on Expansion and Advertising of Fashion Brand.

Published in:: China Textile Leader, 2010, n. 8, p. 96
Publication type:: Article

Competitive differentiation through brand extensions in the era of hyper competition.

Published in:

Romanian Economic Journal, 2015, v. 18, n. 55, p. 57

By:

Munteanu, Claudiu-Catalin

Publication type:

Article

KORPORATIVNO REBRENDIRANJE KAO POSLEDICA SPAJANJA I PRIPAJANJA U BANKARSKOM SEKTORU.

Published in:

Economic Themes, 2010, v. 48, n. 1, p. 71

By:

Ljumović, Isidora;
Marinković, Srđan;
Milanović-Golubović, Vesna

Publication type:

Article

Emotional Brand Attachment and Attitude toward Brand Extension.

Published in:

Services Marketing Quarterly, 2020, v. 41, n. 3, p. 236, doi. 10.1080/15332969.2020.1786245

By:

Vahdat, Arash;
Hafezniya, Hanieh;
Jabarzadeh, Younis;
Thaichon, Park

Publication type:

Article

Employee Based Brand Equity: A Third Perspective.

Published in:

Services Marketing Quarterly, 2009, v. 30, n. 2, p. 122, doi. 10.1080/15332960802619082

By:

King, Ceridwyn;
Grace, Debra

Publication type:

Article

The impact of corporate sustainability performance on advertising efficiency.

Published in:

OR Spectrum, 2024, v. 46, n. 1, p. 175, doi. 10.1007/s00291-023-00717-z

By:

Weinmayer, Karl;
Garaus, Marion;
Wagner, Udo

Publication type:

Article

Group-Level Neural Responses to Service-to-Service Brand Extension.

Published in:

Frontiers in Neuroscience, 2019, p. N.PAG, doi. 10.3389/fnins.2019.00676

By:

Yang, Taeyang;
Kim, Sung-Phil

Publication type:

Article

Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise.

Published in:

American Literary Realism, 2014, v. 47, n. 1, p. 27, doi. 10.5406/amerlitereal.47.1.0027

By:

LEE, JUDITH YAROSS

Publication type:

Article

When independents favor far extension: Self-construal, brand extension, and brand concept consistency.

Published in:

Social Behavior & Personality: an international journal, 2019, v. 47, n. 1, p. 1, doi. 10.2224/sbp.7460

By:

Yuanyuan Cai;
Tingting Mo

Publication type:

Article

EFFECTS OF METAPHOR ADVERTISING ON BRAND EXTENSION EVALUATION: CONSTRUAL LEVEL AS MEDIATOR.

Published in:

Social Behavior & Personality: an international journal, 2017, v. 45, n. 6, p. 967, doi. 10.2224/sbp.5962

By:

CONGWEN SHAN;
MINGYANG YU;
KE XUE

Publication type:

Article

Expanding the boundary of brand extensions through brand relationship quality.

Published in:

Journal of Business Economics & Management, 2016, v. 17, n. 6, p. 930, doi. 10.3846/16111699.2016.1220420

By:

Arikan, Esra;
Yilmaz, Cengiz;
Bodur, Muzaffer

Publication type:

Article

An integrated model for extending brand based on fuzzy ARAS and ANP methods.

Published in:

2014

By:

Zamani, Mahmoud;
Rabbani, Arefeh;
Yazdani-Chamzini, Abdolreza;
Turskis, Zenonas

Publication type:

Correction Notice

Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio.

Published in:

Estudios Gerenciales, 2014, n. 133, p. 327, doi. 10.1016/j.estger.2014.05.004

By:

Alvarado Herrera, Alejandro;
Cavazos Arroyo, Judith;
Vázquez Charolet, Rubén

Publication type:

Article

Consumer evaluations of service co-branding.

Published in:

Service Industries Journal, 2018, v. 38, n. 13/14, p. 995, doi. 10.1080/02642069.2018.1427738

By:

Chen, Chien-Wei;
Lien, Nai-Hwa

Publication type:

Article

Development of brand equity: evaluation of four alternative models.

Published in:

Service Industries Journal, 2010, v. 30, n. 6, p. 911, doi. 10.1080/02642060802320253

By:

Ha, Hong-Youl;
Janda, Swinder;
Muthaly, Siva

Publication type:

Article

C:\Users\rlevins\Desktop\8x11WordTemplates\article_Extension of Consumer Brand Engagement Framework: Indonesian Smartphone Brands Consumers.

Published in:

KnE Social Sciences, 2022, p. 972, doi. 10.18502/kss.v7i14.12047

By:

Ardiyanto, Faizal;
Kusumadewi, Hermala

Publication type:

Article

Brand Value, Intellectual, and Financial Performance in Indonesia Stock Exchange.

Published in:

KnE Social Sciences, 2018, v. 2018, p. 835, doi. 10.18502/kss.v3i10.3428

By:

Sadalia, Isfenti;
Marlina, Lisa

Publication type:

Article

The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung.

Published in:

Journal of Management & Marketing Review (JMMR), 2018, v. 3, n. 1, p. 6, doi. 10.35609/jmmr.2018.3.1(2)

By:

Sudaryanto;
Courvisanos, Jery;
Rahayu, Alif Puji

Publication type:

Article

CONSTRUIR MARCAS DESDE MERCADOS EMERGENTES.

Published in:

IEEM Revista de Negocios, 2015, p. 63

By:

FOLLE, CARLOS

Publication type:

Article

The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1069, doi. 10.1007/s11747-024-01006-z

By:

Barnes, Aaron J.;
White, Tiffany Barnett

Publication type:

Article

What brand do I use for my new product? The impact of new product branding decisions on firm value.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 338, doi. 10.1007/s11747-021-00817-8

By:

Kovalenko, Larisa;
Sorescu, Alina;
Houston, Mark B.

Publication type:

Article

What brand extensions need to fully benefit from their parental heritage.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 948, doi. 10.1007/s11747-018-0586-5

By:

Miniard, Paul W.;
Jayanti, Rama K.;
Alvarez, Cecilia M. O.;
Dickson, Peter R.

Publication type:

Article

Building a multi-category brand: when should distant brand extensions be introduced?

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 300, doi. 10.1007/s11747-017-0552-7

By:

Parker, Jeffrey R.;
Lehmann, Donald R.;
Keller, Kevin Lane;
Schleicher, Martin G.

Publication type:

Article

The interplay of innovation, brand, and marketing mix variables in line extensions.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 558, doi. 10.1007/s11747-015-0437-6

By:

Sinapuelas, Ian;
Wang, Hui-Ming;
Bohlmann, Jonathan

Publication type:

Article

The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 205, doi. 10.1007/s11747-013-0350-9

By:

Knapp, Ann-Kristin;
Hennig-Thurau, Thorsten;
Mathys, Juliane

Publication type:

Article

Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 558, doi. 10.1007/s11747-010-0241-2

By:

Joshi, Amit;
Mao, Huifang

Publication type:

Article

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes.

Published in:

Journal of the Academy of Marketing Science, 2010, v. 38, n. 6, p. 704, doi. 10.1007/s11747-010-0190-9

By:

John Mariadoss, Babu;
Echambadi, Raj;
Arnold, Mark;
Bindroo, Vishal

Publication type:

Article

The effect of multiple hotel brand extensions.

Published in:

Tourism & Hospitality Research, 2015, v. 15, n. 1, p. 27, doi. 10.1177/1467358414553869

By:

Mahasuweerachai, Patcharaporn;
Qu, Hailin

Publication type:

Article

Can Atypicality in Product Design Benefit Brands? Trade-Offs in Product and Brand Typicality and the Mediating Role of Perceived Novelty.

Published in:

International Journal of Design Management & Professional Practice, 2024, v. 18, n. 1, p. 103, doi. 10.18848/2325-162X/CGP/v18i01/103-130

By:

Yi Sheng Goh;
Chattaraman, Veena;
Soo In Shim

Publication type:

Article

INFLUENTIAL FACTORS OF BRAND EXTENSION AMONG UNIVERSITY STUDENTS: CASE FOR PAKISTAN.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2021, n. 2, p. 278, doi. 10.21272/mmi.2021.2-23

By:

Orangzab;
Sajjad, Muhammad;
Zulfiqar, Muhammad Umair;
Chani, Muhammad Irfan;
Tariq, Bilal;
Hussain, Rai Imtiaz

Publication type:

Article

EXAMINING THE FACTORS EFFECTIVE ON BRAND EQUITY FROM POTENTIAL AND ACTUAL CUSTOMER’S VIEWPOINT.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2017, n. 1, p. 73, doi. 10.21272/mmi.2017.1-07

By:

Hossein, Gharehbiglo;
Alireza, Mofid Seyed;
Ehsan, Charandabi Siroosnezhad;
Hassan, Piroozinia

Publication type:

Article

Involvement of bilateral insula in brand extension evaluation: an fMRI study.

Published in:

Scientific Reports, 2021, v. 11, n. 1, p. 1, doi. 10.1038/s41598-021-83057-8

By:

Yang, Taeyang;
Kim, Ji-Hyun;
Kim, Junsuk;
Kim, Sung-Phil

Publication type:

Article