Works about BRAND evaluation

Results: 470

From easy to known: How fluent brand processing fosters self‐brand connection.

Published in:

Psychology & Marketing, 2024, v. 41, n. 4, p. 754, doi. 10.1002/mar.21951

By:

DelVecchio, Devon;
Jones, William J.;
Baugh, Lee

Publication type:

Article

Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875

By:

Zoghaib, Alice;
Luffarelli, Jonathan;
Feiereisen, Stéphanie

Publication type:

Article

Influencers' "organic" persuasion through electronic word of mouth: A case of sincerity over brains and beauty.

Published in:

Psychology & Marketing, 2023, v. 40, n. 2, p. 347, doi. 10.1002/mar.21760

By:

Filieri, Raffaele;
Acikgoz, Fulya;
Li, Chunyu;
Alguezaui, Salma

Publication type:

Article

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation.

Published in:

Psychology & Marketing, 2020, v. 37, n. 4, p. 604, doi. 10.1002/mar.21329

By:

Zhang, Yuli;
Kwak, Hyokjin;
Puzakova, Marina;
Taylor, Charles R.

Publication type:

Article

How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion.

Published in:

Psychology & Marketing, 2020, v. 37, n. 4, p. 588, doi. 10.1002/mar.21328

By:

Gorlier, Tiphaine;
Michel, Géraldine

Publication type:

Article

Through the looking glass: The factors that influence consumer trust and distrust in brands.

Published in:

Psychology & Marketing, 2018, v. 35, n. 12, p. 936, doi. 10.1002/mar.21146

By:

Mal, Carmen Iuliana;
Davies, Gary;
Diers‐Lawson, Audra

Publication type:

Article

Luxury brand desirability and fashion equity: The joint moderating effect on consumers' commitment toward luxury brands.

Published in:

Psychology & Marketing, 2018, v. 35, n. 12, p. 902, doi. 10.1002/mar.21143

By:

Pham, Mélanie;
Valette‐Florence, Pierre;
Vigneron, Franck

Publication type:

Article

Branding with the in-out effect: The impact of consonantal articulation on brand evaluation.

Published in:

Psychology & Marketing, 2017, v. 34, n. 9, p. 904, doi. 10.1002/mar.21031

By:

Godinho, Sandra;
V. Garrido, Margarida

Publication type:

Article

Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?

Published in:

Psychology & Marketing, 2016, v. 33, n. 10, p. 864, doi. 10.1002/mar.20923

By:

Um, Nam‐Hyun;
Kim, Sojung

Publication type:

Article

Effect Symmetry of Benefit Criteria in Postpurchase Evaluations.

Published in:

Psychology & Marketing, 2015, v. 32, n. 6, p. 651, doi. 10.1002/mar.20807

By:

Lee, Dong‐Jin;
Yu, Grace B.;
Merunka, Dwight R.;
Bosnjak, Michael;
Sirgy, M. Joseph;
Johar, J. S.

Publication type:

Article

Metrics in Sponsorship Research-Is Credibility an Issue?

Published in:

Psychology & Marketing, 2013, v. 30, n. 5, p. 408, doi. 10.1002/mar.20615

By:

Meenaghan, Tony;
O'Sullivan, Paul

Publication type:

Article

Sponsorship at O2-'The Belief that Repaid'.

Published in:

2013

By:

Cahill, Jonnie;
Meenaghan, Tony

Publication type:

Case Study

Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition.

Published in:

Psychology & Marketing, 2013, v. 30, n. 2, p. 133, doi. 10.1002/mar.20593

By:

Smarandescu, Laura;
Rose, Randy;
Wedell, Douglas H.

Publication type:

Article

A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach.

Published in:

Psychology & Marketing, 2013, v. 30, n. 2, p. 173, doi. 10.1002/mar.20596

By:

Lee, Eun‐Jung

Publication type:

Article

How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 929, doi. 10.1002/mar.20575

By:

Voss, Kevin E.;
Gammoh, Bashar S.;
Fang, Xiang

Publication type:

Article

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective.

Published in:

Psychology & Marketing, 2011, v. 28, n. 4, p. 360, doi. 10.1002/mar.20360

By:

Lee, Byung‐Kwan;
Lee, Wei‐Na

Publication type:

Article

Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations.

Published in:

Psychology & Marketing, 2009, v. 26, n. 2, p. 91, doi. 10.1002/mar.20263

By:

Crosno, Jody L.;
Freling, Traci H.;
Skinner, Steven J.

Publication type:

Article

乡村振兴背景下镇域品牌建设困境与路径 —以当阳市王店镇为例.

Published in:

Agricultural Outlook (1673-3908), 2023, v. 19, n. 4, p. 66

By:

刘冬月

Publication type:

Article

Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them).

Published in:

Journal of Applied Corporate Finance, 2009, v. 21, n. 4, p. 79, doi. 10.1111/j.1745-6622.2009.00251.x

By:

Gerzema, John;
Lebar, Ed;
Rivers, Anne

Publication type:

Article

Dissolution profile evaluation of selected brands of amoxicillin-clavulanate potassium 625 mg tablets retailed in Hawassa town, Sidama Regional State, Ethiopia.

Published in:

AAPS Open, 2024, v. 10, n. 1, p. 1, doi. 10.1186/s41120-024-00091-2

By:

Endashaw, Eyob;
Tatiparthi, Ramanjireddy;
Mohammed, Tesfaye;
Teshome, Henok;
Duguma, Markos;
Tefera, Yesuneh

Publication type:

Article

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 3, p. 310, doi. 10.1086/208970

By:

Gardner, Meryl Paula

Publication type:

Article

Using a Structural Model of Halo Effect to Assess Perceptual Distortion due to Affective Overtones.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 2, p. 247, doi. 10.1086/208963

By:

Holbrook, Morris B.

Publication type:

Article

Information Accessibility as a Moderator of Consumer Choice.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 1, p. 1, doi. 10.1086/208941

By:

Biehal, Gabriel;
Chakravarti, Dipankar

Publication type:

Article

Product Class Advertising Effects on First-Time Buyers' Decision Strategies.

Published in:

Journal of Consumer Research, 1980, v. 7, n. 2, p. 176, doi. 10.1086/208805

By:

Wright, Peter;
Rip, Peter D.

Publication type:

Article

Response Time, Conflict, and Involvement in Brand Choice.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 3, p. 295, doi. 10.1086/208770

By:

Tyebjee, Tyzoon T.

Publication type:

Article

Measurement and Estimation of Conjoint Utility Functions.

Published in:

Journal of Consumer Research, 1979, v. 5, n. 4, p. 262, doi. 10.1086/208738

By:

Pekelman, Dov;
Sen, Subrata K.

Publication type:

Article

Information Acquisition Behavior in Brand Choice Situations.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 209, doi. 10.1086/208669

By:

Jacoby, Jacob;
Szybillo, George J.;
Busato-Schach, Jacqueline

Publication type:

Article

An Experimental Investigation of Causal Relations Among Cognitions, Affect, and Behavioral Intention.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 197, doi. 10.1086/208668

By:

Lutz, Richard J.

Publication type:

Article

The Influence of Price Differences and Brand Familiarity on Brand Preferences .

Published in:

Journal of Consumer Research, 1976, v. 3, n. 1, p. 42, doi. 10.1086/208649

By:

Monroe, Kent B.

Publication type:

Article

Informational and Normative Social Influence on Buyer Behavior.

Published in:

Journal of Consumer Research, 1975, v. 2, n. 3, p. 206, doi. 10.1086/208633

By:

Burnkrant, Robert E.;
Cousineau, Alain

Publication type:

Article

Product Novelty: Does it Moderate the Relationship Between Ad Attitudes and Brand Attitudes?

Published in:

Journal of Advertising, 1987, v. 16, n. 3, p. 39, doi. 10.1080/00913367.1987.10673084

By:

Cox, Dena Saliagas;
Locander, William B.

Publication type:

Article

LOW INVOLVEMENT STRATEGIES FOR PROCESSING ADVERTISEMENTS.

Published in:

Journal of Advertising, 1985, v. 14, n. 2, p. 4, doi. 10.1080/00913367.1985.10672941

By:

Gardner, Meryl Paula;
Mitchell, Andrew A.;
Russo, J. Edward

Publication type:

Article

What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions.

Published in:

International Journal of Advertising, 2018, v. 37, n. 1, p. 125, doi. 10.1080/02650487.2017.1349030

By:

Bhandari, Manu;
Rodgers, Shelly

Publication type:

Article

Understanding the effects of different review features on purchase probability.

Published in:

International Journal of Advertising, 2018, v. 37, n. 1, p. 29, doi. 10.1080/02650487.2017.1340928

By:

Kim, Su Jung;
Maslowska, Ewa;
Malthouse, Edward C.

Publication type:

Article

Does gay-themed advertising haunt your brand?

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 811, doi. 10.2501/IJA-33-4-811-832

By:

Um, Nam-Hyun

Publication type:

Article

Managing a sponsored brand.

Published in:

International Journal of Advertising, 2012, v. 31, n. 1, p. 63, doi. 10.2501/IJA-31-1-63-84

By:

Groza, Mark D.;
Cobbs, Joe;
Schaefers, Tobias

Publication type:

Article

The multidimensional nature and brand impact of user-generated ad parodies in social media.

Published in:

International Journal of Advertising, 2011, v. 30, n. 1, p. 103, doi. 10.2501/IJA-30-1-103-131

By:

Vanden Bergh, Bruce G.;
Lee, Mira;
Quilliam, Elizabeth T.;
Hove, Thomas

Publication type:

Article

Discovering brand magic: the hardness of the softer side of branding.

Published in:

International Journal of Advertising, 1997, v. 16, n. 3, p. 199, doi. 10.1080/02650487.1997.11104688

By:

Biel, Alexander L.

Publication type:

Article

Do brands benefit consumers?

Published in:

International Journal of Advertising, 1997, v. 16, n. 3, p. 167, doi. 10.1080/02650487.1997.11104687

By:

Ambler, Tim

Publication type:

Article

Appreciating Brands as Assets Through Using a Two Dimensional Model.

Published in:

International Journal of Advertising, 1990, v. 9, n. 2, p. 111, doi. 10.1080/02650487.1990.11107137

By:

de Chernatony, Leslie;
McWilliam, Gil

Publication type:

Article

Brands and Valuations.

Published in:

International Journal of Advertising, 1990, v. 9, n. 2, p. 95, doi. 10.1080/02650487.1990.11107136

By:

Saunders, John

Publication type:

Article

Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method.

Published in:

Economic Research-Ekonomska Istrazivanja, 2019, v. 32, n. 1, p. 3272, doi. 10.1080/1331677X.2019.1658533

By:

Mi, Xiaomei;
Li, Jiamei;
Liao, Huchang;
Zavadskas, Edmundas Kazimieras;
Al-Barakati, Abdullah;
Barnawi, Ahmed;
Taylan, Osman;
Herrera-Viedma, Enrique

Publication type:

Article

Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA 2K League.

Published in:

Journal of Applied Sport Management, 2023, v. 15, n. 2, p. 10, doi. 10.7290/jasm-2023-v15-i2-5584

By:

McGehee, Glynn;
Cianfrone, Beth A.;
Sears, Jackson

Publication type:

Article

In vitro comparative quality evaluation of different brands of carbamazepine tablets commercially available in Dessie town, Northeast Ethiopia.

Published in:

BMC Pharmacology & Toxicology, 2023, v. 24, n. 1, p. 1, doi. 10.1186/s40360-023-00670-1

By:

Asrade, Biset;
Tessema, Ejigu;
Tarekegn, Abebe

Publication type:

Article

MARKA PERFORMANSININ REKABET GÜCÜNE ETKİSİ:ULUSAL VE ULUSLARARASI BİRLEŞME VE SATIN ALMALAR AÇISINDAN BİR DEĞERLENDİRME.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2019, v. 14, n. 51, p. 164, doi. 10.14783/maruoneri.vi.522181

By:

ERDİL, Tayyip Sabri;
AYDOĞAN, Sibel;
AYAR, Bahadır;
GÜVENDIk, Özge

Publication type:

Article

Development and validation of Brand Strategies Evaluation Scale for Mobile Network Users.

Published in:

ESIC Market. Economic & Business Journal, 2023, v. 54, n. 1, p. 1, doi. 10.7200/esicm.53.291

By:

Khan, Kamran;
Mujitaba, Ather

Publication type:

Article

Brand Performance Evaluation: Customer Perceived Value Analysis.

Published in:

SCMS Journal of Indian Management, 2018, v. 15, n. 4, p. 52

By:

Ahmed, Shazeed;
Sarma, Rushmita

Publication type:

Article

Moral character effects in endorser perception.

Published in:

Management & Marketing, 2017, v. 12, n. 2, p. 171, doi. 10.1515/mmcks-2017-0011

By:

Chang, Joseph W.

Publication type:

Article

BRAND VALUE 'HIDDEN' ASSET IN PLAIN VIEW.

Published in:

Strategic Finance, 2015, v. 97, n. 1, p. 22

By:

KING, ALFRED M.;
NEWMAN, UNA

Publication type:

Article

The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image.

Published in:

Journal of Marketing Communications, 2024, v. 30, n. 8, p. 910, doi. 10.1080/13527266.2023.2191607

By:

Ahn, Jiseon

Publication type:

Article