Works matching DE "BRAND evaluation"

Results: 468

The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 617, doi. 10.1007/s11747-023-00977-9

By:

Henderson, Conor M.;
Mazodier, Marc;
Khenfer, Jamel

Publication type:

Article

What's Your Brand's Pricing Power?

Published in:

Marketing Research, 2011, v. 23, n. 1, p. 14

By:

Riedesel, Paul

Publication type:

Article

Get engaged.

Published in:: Marketing Research, 2008, v. 20, n. 4, p. 4
Publication type:: Article

卷对卷连续电泳漆应用性能的综合评价方法.

Published in:

Electroplating & Finishing, 2022, v. 41, n. 11, p. 821, doi. 10.19289/j.1004-227x.2022.11.013

By:

董昌林

Publication type:

Article

Etkinlik Pazarlaması Kapsamında Algılanan Sosyal Faydanın Etkinliğe Katılım Algısı, Etkinlik Tatmin Düzeyi Ve Marka Hoşnutluğu Üzerindeki Etkisi: Üniversitelerde Düzenlenen Kariyer Etkinliği Üzerinde Bir Araştırma

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2020, v. 6, p. 69

By:

MEMİŞ, Salih;
CESUR, Zafer

Publication type:

Article

Evaluation of a branding model with emphasis on organizational social responsibility based on social networks in the banking industry and the structural equation method.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1908744

By:

Fahim, Isa;
Poursalimi, Mojtaba;
Hosseinzadeh, Ali;
Namaghi, Mohammad Ghasemi

Publication type:

Article

Do materialism and shopping enjoyment impact luxury brand purchase intention?

Published in:

Asian Journal of Business Research, 2024, v. 14, n. 3, p. 9, doi. 10.14707/ajbr.240178

By:

Saldivar, Roberto;
Amin, Muslim;
Herjanto, Halimin

Publication type:

Article

Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies.

Published in:

Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu, 2024, v. 12, n. 3, p. 133, doi. 10.2478/eoik-2024-0043

By:

Sak, Tetiana;
Lialiuk, Alla;
Mylko, Inna;
Savchuk, Yaroslava

Publication type:

Article

How risky are brand licensing strategies in view of customer perceptions and reactions?

Published in:

Journal of General Management, 2008, v. 33, n. 3, p. 31, doi. 10.1177/030630700803300303

By:

Wiedmann, Klaus-Peter;
Ludewig, Dirk

Publication type:

Article

Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA 2K League.

Published in:

Journal of Applied Sport Management, 2023, v. 15, n. 2, p. 10, doi. 10.7290/jasm-2023-v15-i2-5584

By:

McGehee, Glynn;
Cianfrone, Beth A.;
Sears, Jackson

Publication type:

Article

The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations.

Published in:

Frontiers in Psychology, 2020, v. 11, p. N.PAG, doi. 10.3389/fpsyg.2020.01495

By:

Ning, Zhang;
Chunqun, Liu;
Zelin, Tong;
Nan, Zhou;
Yiting, Hu

Publication type:

Article

EVALUATION OF PERSONAL BRAND MIX 7C IN TERMS OF YOUTUBERS.

Published in:

Dokuz Eylul University Journal of Graduate School of Social Sciences, 2022, v. 24, n. 2, p. 683, doi. 10.16953/deusosbil.1092360

By:

ÜNAL, Sevtap;
KARSLI, Gülşah

Publication type:

Article

Understanding the effects of counterfeit quality on consumer attitudes toward genuine brands: An associative judgment model.

Published in:

Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2021, v. 38, n. 3, p. 229, doi. 10.1002/cjas.1602

By:

Astray, Tatiana V.;
Darke, Peter R.;
Tasa, Kevin

Publication type:

Article

Making an exciting brand big: Brand personality, logo size and brand evaluation.

Published in:

Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2020, v. 37, n. 3, p. 259, doi. 10.1002/cjas.1545

By:

Cai, Yuanyuan;
Mo, Tingting

Publication type:

Article

How Effective Are Anthropomorphic Chatbots? A Study of ConsumerChatbot Communication in Taiwan.

Published in:

International Journal of Communication, 2024, v. 18, p. 5130

By:

WAN-HSIU SUNNY TSAI;
CHING-HUA CHUAN

Publication type:

Article

Marques françaises de luxe : Effets de la délocalisation de la fabrication et du design sur les évaluations des clients.

Published in:

Management international / International Management / Gestiòn Internacional, 2013, v. 17, n. 3, p. 36, doi. 10.7202/1018265ar

By:

KOROMYSLOV, MAXIME;
WALLISER, BJÖRN;
ROUX, ELYETTE

Publication type:

Article

The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different.

Published in:

Romanian Economic Journal, 2009, v. 12, n. 32, p. 3

By:

Danciu, Victor

Publication type:

Article

Employee Based Brand Equity: A Third Perspective.

Published in:

Services Marketing Quarterly, 2009, v. 30, n. 2, p. 122, doi. 10.1080/15332960802619082

By:

King, Ceridwyn;
Grace, Debra

Publication type:

Article

Buffalo Bill's Wild West and John M. Burke: Exploring the Origins of Celebrity Brand Management.

Published in:

Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 225, doi. 10.1300/J057v07n01_14

By:

Berger, Jason

Publication type:

Article

Family influence on young adult's brand evaluation. An empirical analysis focused on parent-children influence in three consumer packaged goods.

Published in:

International Review of Retail, Distribution & Consumer Research, 2008, v. 18, n. 3, p. 255, doi. 10.1080/09593960802113752

By:

Bravo, Rafael;
Fraj, Elena;
Montaner, Teresa

Publication type:

Article

How alcohol advertising and sponsorship works: Effects through indirect measures.

Published in:

2019

By:

Zerhouni, Oulmann;
Bègue, Laurent;
O'Brien, Kerry S.

Publication type:

journal article

Group-Level Neural Responses to Service-to-Service Brand Extension.

Published in:

Frontiers in Neuroscience, 2019, p. N.PAG, doi. 10.3389/fnins.2019.00676

By:

Yang, Taeyang;
Kim, Sung-Phil

Publication type:

Article

Identification with brands having heritage: is morality more important than sociability and competence?

Published in:

Journal of Marketing Management, 2024, v. 40, n. 17/18, p. 1570, doi. 10.1080/0267257X.2024.2423730

By:

Meyer, Caroline

Publication type:

Article

CSR spillover effect: the influence of a brand's corporate social responsibility activity on competing brands.

Published in:

Journal of Marketing Management, 2021, v. 37, n. 7, p. 651, doi. 10.1080/0267257X.2020.1865430

By:

Tezer, Ali;
Tofighi, Maryam

Publication type:

Article

The Internet of Things and interaction style: the effect of smart interaction on brand attachment.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 1/2, p. 61, doi. 10.1080/0267257X.2016.1233132

By:

Wu, Jintao;
Chen, Junsong;
Dou, Wenyu

Publication type:

Article

Impact of celebrity endorsement type on consumers' brand and advertisement perception and purchase intention.

Published in:

Social Behavior & Personality: an international journal, 2020, v. 48, n. 4, p. 1, doi. 10.2224/sbp.8913

By:

Um, Nam-Hyun;
Jang, Ahnlee

Publication type:

Article

When independents favor far extension: Self-construal, brand extension, and brand concept consistency.

Published in:

Social Behavior & Personality: an international journal, 2019, v. 47, n. 1, p. 1, doi. 10.2224/sbp.7460

By:

Yuanyuan Cai;
Tingting Mo

Publication type:

Article

BRANDS AND CONSUMER BEHAVIOR.

Published in:

Social Behavior & Personality: an international journal, 2012, v. 40, n. 1, p. 105, doi. 10.2224/sbp.2012.40.1.105

By:

Chen, Chih-Chung;
Chen, Ping-Kuo;
Huang, Chiung-En

Publication type:

Article

Development of brand equity: evaluation of four alternative models.

Published in:

Service Industries Journal, 2010, v. 30, n. 6, p. 911, doi. 10.1080/02642060802320253

By:

Ha, Hong-Youl;
Janda, Swinder;
Muthaly, Siva

Publication type:

Article

HERRAMIENTAS DE NEUROCIENCIA EN LA INVESTIGACIÓN DE MARKETING DE BRANDING Y PACKAGING.

Published in:

TECHNO Review, 2022, v. 11, n. 2, p. 347, doi. 10.37467/revtechno.v11.3478

By:

CERRO RODRÍGUEZ, VÍCTOR JOSÉ;
SUTIL MARTÍN, DOLORES LUCÍA;
CERRO URCELAY, ITZIAR

Publication type:

Article

IMPACT OF THE NUMBER AND CONGRUENCE OF COBRANDING PARTNERS ON EVALUATIONS OF THE STRENGTH AND UNIQUENESS OF A FOCAL BRAND'S CORE ASSOCIATIONS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 2, p. 381

By:

HAYRAN, Ceren

Publication type:

Article

The Direct and Reposting Effects of Advertorials on Sales.

Published in:

Frontiers of Business Research in China, 2016, v. 10, n. 3, p. 451, doi. 10.3868/s070-005-016-0016-4

By:

Xia Wang;
Chunling Yu;
Dong, Lily C.

Publication type:

Article

Discovering the Significance of Sports Footwear Brands through Text Analysis.

Published in:

Journal of Management & Marketing Review (JMMR), 2023, v. 8, n. 4, p. 166, doi. 10.35609/jmmr.2023.8.4(7)

By:

Tarade, Sara Slamić;
Vuković, Dijana

Publication type:

Article

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1305, doi. 10.1007/s11747-023-00969-9

By:

Nguyen, Oanh Dinh Yen;
Bucic, Tania;
Ngo, Liem Viet;
Oppewal, Harmen

Publication type:

Article

Correction to: Brand actions and financial consequences: a review of key findings and directions for future research.

Published in:

2022

By:

Swaminathan, Vanitha;
Gupta, Sayan;
Keller, Kevin Lane;
Lehmann, Donald

Publication type:

Correction Notice

Brand relevance and the effects of product proliferation across product categories.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1192, doi. 10.1007/s11747-020-00727-1

By:

Zhao, Yanhui;
Zhang, Yufei;
Wang, Joyce (Feng);
Schrock, Wyatt A.;
Calantone, Roger J.

Publication type:

Article

Activation of country stereotypes: automaticity, consonance, and impact.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 4, p. 400, doi. 10.1007/s11747-012-0318-1

By:

Herz, Marc;
Diamantopoulos, Adamantios

Publication type:

Article

Buy me: the effect of leaders' perceived personality abroad on consumption of their national products.

Published in:

Human Communication Research, 2022, v. 48, n. 4, p. 591, doi. 10.1093/hcr/hqac017

By:

Balmas, Meital;
Atia, Renana

Publication type:

Article

Reducing Resistance: The Impact of Nonfollowers' and Followers' Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness.

Published in:

Human Communication Research, 2021, v. 47, n. 4, p. 418, doi. 10.1093/hcr/hqab006

By:

Breves, Priska;
Liebers, Nicole;
Motschenbacher, Bernadette;
Reus, Leonie

Publication type:

Article

Emotional branding speaks to consumers' heart: the case of fashion brands.

Published in:

Fashion & Textiles (2198-0802), 2019, v. 6, n. 1, p. 1, doi. 10.1186/s40691-018-0164-y

By:

Kim, Youn-Kyung;
Sullivan, Pauline

Publication type:

Article

INFLUENTIAL FACTORS OF BRAND EXTENSION AMONG UNIVERSITY STUDENTS: CASE FOR PAKISTAN.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2021, n. 2, p. 278, doi. 10.21272/mmi.2021.2-23

By:

Orangzab;
Sajjad, Muhammad;
Zulfiqar, Muhammad Umair;
Chani, Muhammad Irfan;
Tariq, Bilal;
Hussain, Rai Imtiaz

Publication type:

Article

The interplay of culture and situational cues in consumers' brand evaluation.

Published in:

International Journal of Consumer Studies, 2012, v. 36, n. 6, p. 696, doi. 10.1111/j.1470-6431.2011.01047.x

By:

Sung, Yongjun;
Choi, Sejung Marina;
Lin, Jhih‐Syuan

Publication type:

Article

Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands.

Published in:

Frontiers in Psychology, 2018, p. N.PAG, doi. 10.3389/fpsyg.2018.01519

By:

Grzyb, Tomasz;
Dolinski, Dariusz;
Kozłowska, Agnieszka

Publication type:

Article

Retracted: Development of Employer Brand Evaluation Scale Based on Computer Data Mining and Its Relationship with College Students' Job-Hunting Intention.

Published in:

2023

By:

and Communication Networks, Security

Publication type:

Correction Notice

Agricultural product brand value evaluation method and application based on big data.

Published in:

Journal of Biotech Research, 2024, v. 18, p. 97

By:

Weidong Lai

Publication type:

Article

Requirements for Brand Managers and Product Managers Responsible for Competitiveness of Product and Brands.

Published in:

Journal of Competitiveness, 2016, v. 8, n. 3, p. 5, doi. 10.7441/joc.2016.03.01

By:

Zuzana, Wroblowská

Publication type:

Article

In vitro Efficacy Evaluation of Leading Brands of Ciprofloxacin Tablets Found in Bishoftu City Against Salmonella Isolates, Central Ethiopia.

Published in:

Infection & Drug Resistance, 2023, v. 16, p. 1433, doi. 10.2147/IDR.S402640

By:

Geleta, Kenboni;
Tufa, Takele Beyene

Publication type:

Article

Comparative Quality Evaluation of Different Brands of ‘Triphala’: A Polyherbal Medicine in Sri Lanka.

Published in:

Journal of Young Pharmacists, 2021, v. 13, n. 3, p. 235, doi. 10.5530/jyp.2021.13.48

By:

Premathilake, Ramitha;
Thuvaragan, Sinnadurai;
Sanmugarajah, Vinotha;
Srikaran, Ratnasothy;
Krishnapillai, Nahmagal

Publication type:

Article

INTERDISCIPLINARY MODEL OF A BRAND IN A COMPETITIVE ENVIRONMENT.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, v. 65, n. 5, p. 1663, doi. 10.11118/actaun201765051663

By:

Burešová, Jana;
Štůsek, Jaromír

Publication type:

Article

BRAND EVALUATION, ANIMOSITY, ETHNOCENTRISM AND PURCHASE INTENTION: A COUNTRY OF ORIGIN PERSPECTIVE.

Published in:

International Journal of Organizational Innovation, 2020, v. 12, n. 4, p. 80

By:

Kai-Ping Huang;
Wang, Karen Y.;
Sisi Cheng

Publication type:

Article