Works matching DE "BRAND equity"
Results: 2319
Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.
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- Management Science, 2025, v. 71, n. 3, p. 2011, doi. 10.1287/mnsc.2022.00670
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- Publication type:
- Article
Developing a deeper understanding of actionable customer feedback: A systematic literature review.
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- Society & Economy, 2025, v. 47, n. 1, p. 42, doi. 10.1556/204.2024.00011
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- Publication type:
- Article
HOW DO VALUE PROPOSITION AND BRAND ORIENTATION INFLUENCE BUSINESS SURVIVAL IN THE PRESENCE OF GOVERNMENT SUPPORT?
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- Polish Journal of Management Studies, 2024, v. 30, n. 2, p. 199, doi. 10.17512/pjms.2024.30.2.12
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- Publication type:
- Article
THE IMPACT OF DISTRIBUTION INTENSITY ON THE BRAND EQUITY PERCEPTIONS OF WEARABLE ACTIVITY TRACKER BRANDS.
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- Polish Journal of Management Studies, 2024, v. 30, n. 1, p. 208, doi. 10.17512/pjms.2024.30.1.12
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- Publication type:
- Article
贵州茅台酒地理标志品牌价值测量分析.
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- China Brewing, 2025, v. 44, n. 1, p. 303, doi. 10.11882/j.issn.0254-5071.2025.01.045
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- Article
Brand Loyalty Dissociation: How Consumers Navigate Brand Loyalty in the Attention Economy Marketplace.
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- Marketing Review St. Gallen, 2025, n. 2, p. 24
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- Publication type:
- Article
The Role of Green Marketing and Sustainability Practices in Increasing Brand Equity in the Indonesian E-commerce Sector.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5650, doi. 10.38035/dijefa.v5i6
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- Publication type:
- Article
Analysis of Green Brand Image on Green Brand Equity With Green Trust, Green Satisfaction, And Green Perceived Value As Mediation.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 6149, doi. 10.38035/dijefa.v5i6.3817
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- Publication type:
- Article
Exploring Customer-based Airline Brand Equity: Evidence from Taiwan.
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- Transportation Journal (American Society of Transportation & Logistics Inc), 2010, v. 49, n. 1, p. 24, doi. 10.5325/transportationj.49.1.0024
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- Publication type:
- Article
Brand equity in higher education: comparative analysis.
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- Studies in Higher Education, 2020, v. 45, n. 1, p. 209, doi. 10.1080/03075079.2019.1582012
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- Publication type:
- Article
Do Green Attributes of Destination Matter? The Effect on Green Trust and Destination Brand Equity.
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- Event Management, 2022, v. 26, n. 4, p. 775, doi. 10.3727/152599521X16367300695799
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- Publication type:
- Article
THE ROLE OF MARKETING COMMUNICATIONS IN GENERATING BRAND EQUITY FOR AN EVENT.
- Published in:
- Event Management, 2018, v. 22, n. 5, p. 825, doi. 10.3727/152599518X15241431917142
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- Publication type:
- Article
Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services.
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- Total Quality Management & Business Excellence, 2011, v. 22, n. 9, p. 957, doi. 10.1080/14783363.2011.593872
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- Publication type:
- Article
The impact of electronic-service quality on online shopping behaviour.
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- Total Quality Management & Business Excellence, 2011, v. 22, n. 9, p. 1007, doi. 10.1080/14783363.2011.593869
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- Publication type:
- Article
Building Brand Equity via Product Quality.
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- Total Quality Management & Business Excellence, 2007, v. 18, n. 5, p. 531, doi. 10.1080/14783360701240030
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- Publication type:
- Article
The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry.
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- Journal for East European Management Studies, 2023, v. 28, n. 2, p. 347, doi. 10.5771/0949-6181-2023-2-347
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- Publication type:
- Article
Reframing Retention Strategy: A Focus on Promise.
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- New Directions for Higher Education, 2013, v. 2013, n. 161, p. 49, doi. 10.1002/he.20045
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- Publication type:
- Article
Exploring the influence of past memories on homeland visiting: enhancing destination brand equity and extension through Myanmar immigrants' place attachment.
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- Current Issues in Tourism, 2024, v. 27, n. 22, p. 3676, doi. 10.1080/13683500.2023.2269463
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- Publication type:
- Article
An integrative model of destination brand equity and tourist satisfaction.
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- Current Issues in Tourism, 2019, v. 22, n. 16, p. 1992, doi. 10.1080/13683500.2018.1428286
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- Publication type:
- Article
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment.
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- Current Issues in Tourism, 2018, v. 21, n. 14, p. 1621, doi. 10.1080/13683500.2016.1209163
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- Publication type:
- Article
Role of components of destination competitiveness in the relationship between customer-based brand equity and destination loyalty.
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- Current Issues in Tourism, 2018, v. 21, n. 5, p. 504, doi. 10.1080/13683500.2015.1092949
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- Publication type:
- Article
Dijital Dönüşüm Uygulamalarının Kurumların Marka Değerine Etkisi: “Pınar Online” Örneği.
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- Current Perspectives in Social Sciences, 2024, v. 28, n. 4, p. 641, doi. 10.53487/atasobed.1418080
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- Publication type:
- Article
ONLINE CUSTOMER REVIEW DAN BRAND EQUITY: STUDI EMPIRIS PADA PRODUK BUTTONSCARVES.
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- Journal of Applied Business & Economics (JABE), 2024, v. 11, n. 1, p. 70
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- Publication type:
- Article
How Online Sales Promotions via Social Networks Affect the Brand Equity of a Heritage Destination.
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- Heritage (2571-9408), 2022, v. 5, n. 3, p. 2547, doi. 10.3390/heritage5030133
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- Publication type:
- Article
Brand Equity Building Mechanism Focusing on Kobe Beef GI Brand Value Network.
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- Journal of Rural Economics / Nōgyō Keizai Kenkyū, 2023, v. 95, n. 4, p. 273
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- Publication type:
- Article
Business Strategy for Hospital A (RSIA) Denpasar City with Business Model Canvas (BMC).
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- Journal of Syntax Transformation, 2024, v. 5, n. 12, p. 1390, doi. 10.46799/jst.v5i12.1034
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- Publication type:
- Article
Project Bridging the Digital Divide: A Case on HP India.
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- Optimization: Journal of Research in Management, 2022, v. 14, n. 2, p. 27
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- Publication type:
- Article
基于扎根理论的品牌认同形成机制研究.
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- Journal of Changzhou University (Social Science Edition), 2020, v. 21, n. 3, p. 77, doi. 10.3969/j.issn.2095-042X.2020.03.009
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- Publication type:
- Article
The Influence of Social Media Communication towards Customer-Based Brand Equity on Netflix.
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- International Research Journal of Business Studies, 2024, v. 17, n. 2, p. 185, doi. 10.21632/irjbs.17.2.185-198
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- Publication type:
- Article
Análisis de la multidimensionalidad del brand equity para el sector bancario: un estudio en la generación Z.
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- Retos, Revista de Ciencias Administrativas y Económicas, 2024, v. 14, n. 27, p. 9, doi. 10.17163/ret.n27.2024.01
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- Publication type:
- Article
Brand value of Chilean pisco: contributions from the Pisco region of Chile.
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- Retos, Revista de Ciencias Administrativas y Económicas, 2022, v. 12, n. 23, p. 139, doi. 10.17163/ret.n23.2022.09
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- Publication type:
- Article
Influence factors of customer-based brand equity: A study on China mobile phone industry.
- Published in:
- International Journal of Financial Engineering, 2021, v. 8, n. 1, p. N.PAG, doi. 10.1142/S2424786320500504
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- Publication type:
- Article
Building a Bridge between Marketing and Finance.
- Published in:
- Journal of Applied Corporate Finance, 2018, v. 30, n. 2, p. 29, doi. 10.1111/jacf.12297
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- Publication type:
- Article
The Effect of Gastronomy Brand Value Components on Travel Intention: A Case of a Route.
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- Uluslararasi Ekonomi ve Yenilik Dergisi, 2020, v. 6, n. 2, p. 276
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- Publication type:
- Article
COVID-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain.
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- Communication & Society, 2023, v. 36, n. 2, p. 151, doi. 10.15581/003.36.2.151-169
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- Publication type:
- Article
From passive consumption of media goods to active use of media brands: on value generation and other differences.
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- Communication & Society, 2019, v. 32, n. 3, p. 67, doi. 10.15581/003.32.3.67-78
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- Publication type:
- Article
Design demand of souvenirs to improve the brand value of museums.
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- Museum Management & Curatorship, 2024, v. 39, n. 2, p. 252, doi. 10.1080/09647775.2022.2111336
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- Publication type:
- Article
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective.
- Published in:
- Journal of Consumer Research, 2015, v. 42, n. 1, p. 45, doi. 10.1093/jcr/ucv006
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- Publication type:
- Article
Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller- Buyer Price Discrepancy.
- Published in:
- Journal of Consumer Research, 2013, v. 40, n. 2, p. 284, doi. 10.1086/670020
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- Publication type:
- Article
The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate.
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- Journal of Consumer Research, 2009, v. 36, n. 2, p. 292, doi. 10.1086/597329
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- Publication type:
- Article
Consumer Responses to Performance Failures by High-Equity Brands.
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- Journal of Consumer Research, 2007, v. 34, n. 4, p. 537, doi. 10.1086/520075
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- Publication type:
- Article
Nation Equity: Incidental Emotions in Country-of-Origin Effects.
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- Journal of Consumer Research, 2006, v. 33, n. 3, p. 370, doi. 10.1086/508521
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- Publication type:
- Article
Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 513, doi. 10.1086/500481
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- Publication type:
- Article
The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 87, doi. 10.1086/383426
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- Publication type:
- Article
Brand Synthesis: The Multidimensionality of Brand Knowledge.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 595, doi. 10.1086/346254
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- Publication type:
- Article
Locus of Equity and Brand Extension.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 539, doi. 10.1086/346249
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- Publication type:
- Article
Consumer Learning and Brand Equity.
- Published in:
- 2000
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- Publication type:
- Industry Overview
The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 2, p. 197, doi. 10.1086/209208
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- Publication type:
- Article
The Relationship Between Prior Brand Knowledge and Information Acquisition Order.
- Published in:
- Journal of Consumer Research, 1988, v. 14, n. 4, p. 566, doi. 10.1086/209136
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- Publication type:
- Article
On the Separability of Weights and Brand Values: Issues and Empirical Results.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 1, p. 83, doi. 10.1086/208947
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- Publication type:
- Article