Works matching DE "BRAND equity"

Results: 2412

BORSA İSTANBUL'DA İŞLEM GÖREN BANKALARIN HİROSE YÖNTEMİYLE MARKA DEĞERLERİNİN BELİRLENMESİ.

Published in:

Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2025, n. 68, p. 453, doi. 10.30794/pausbed.1560364

By:

KILIÇ, Yunus;
AKYILMAZ, Burhan

Publication type:

Article

The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 617, doi. 10.1007/s11747-023-00977-9

By:

Henderson, Conor M.;
Mazodier, Marc;
Khenfer, Jamel

Publication type:

Article

Employee intrapreneurship and promotability prospect: the mediating role of personal brand equity and the moderating role of gender.

Published in:

Current Psychology, 2025, v. 44, n. 7, p. 6139, doi. 10.1007/s12144-025-07598-1

By:

Fu, Jingtao;
Yu, Xin;
He, Qi

Publication type:

Article

Editorial.

Published in:

Faculty of Letters Journal of Social Sciences / Cumhuriyet Üniversitesi Sosyal Bilimler Dergisi, 2025, v. 49, n. 1, p. IX

By:

Selim, Ferdi;
Güven, Okan

Publication type:

Article

The Role of Artificial Intelligence in Brand Experience: Shaping Consumer Behavior and Driving Repurchase Decisions.

Published in:

International Journal of Advanced Computer Science & Applications, 2025, v. 16, n. 4, p. 306, doi. 10.14569/ijacsa.2025.0160432

By:

Mustikasari, Ati;
Hurriyati, Ratih;
Dirgantari, Puspo Dewi;
Sultan, Mokh Adieb;
Sugiana, Neng Susi Susilawati

Publication type:

Article

The Role of Artificial Intelligence in Increasing E-Commerce Brand Equity.

Published in:

Journal of Technology Management & Innovation, 2025, v. 20, n. 1, p. 61

By:

Febrian, Angga

Publication type:

Article

Omnichannel Identity Dimensions and Their Differential Impact on Customer–Brand Relationships: A Comparative Analysis of South Korean Retailers.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 9, p. 3933, doi. 10.3390/su17093933

By:

Jin, Zhengjun;
Suh, Taewon;
Lee, Jung-Yong

Publication type:

Article

Musical congruity in sports: enhancing team branding in esports and traditional sports.

Published in:

Sport Management Review, 2025, v. 28, n. 2, p. 201, doi. 10.1080/14413523.2024.2404722

By:

Hwang, Yongjin;
Ballouli, Khalid

Publication type:

Article

James Hardie Acquires AZEK.

Published in:

Builder: The Magazine of the National Association of Home Builders, 2025, v. 48, n. 2, p. 8

By:

SALANDRO, VINCENT

Publication type:

Article

Supply chain channel selection and discount strategy under influencer marketing.

Published in:

Annals of Operations Research, 2025, v. 347, n. 3, p. 1567, doi. 10.1007/s10479-025-06523-w

By:

Xia, Yu;
Xie, Jiaping;
Zhang, Tingting

Publication type:

Article

ohne Titel.

Published in:: Elektronik Industrie, 2025, p. 60
Publication type:: Article

Listening for the Corroborative Echo: What Carl Rogers Taught Us.

Published in:

International Journal of Listening, 2025, v. 39, n. 2, p. 99, doi. 10.1080/10904018.2024.2420247

By:

Meldrum, Helen

Publication type:

Article

Factors affecting the smartphone users to use the mobile portal services: focusing on Korean mobile portals.

Published in:

Information Systems & e-Business Management, 2013, v. 11, n. 2, p. 235, doi. 10.1007/s10257-012-0200-1

By:

Lee, Jongtae;
Park, Myeong-Cheol

Publication type:

Article

The determinants of job seekers' reputation perceptions.

Published in:

Journal of Organizational Behavior, 2000, v. 21, n. 8, p. 929, doi. 10.1002/1099-1379(200012)21:8<929::AID-JOB63>3.0.CO;2-O

By:

Cable, Daniel M.;
Graham, Mary E.

Publication type:

Article

Effects of 4Ps Marketing Mix Strategies on Profitability Enhancement of Petroleum Companies in Afghanistan -- A Case Study.

Published in:

Istanbul Management Journal, 2024, n. 96, p. 32, doi. 10.26650/imj.2024.96.1372899

By:

Yahya, Mir Abdullatif

Publication type:

Article

The Influence of Advertising on Brand Equity of Chabahar Free Zone Tourism Destination (Iran).

Published in:

Istanbul Management Journal, 2020, n. 88, p. 21, doi. 10.26650/imj.2020.88.0002

By:

Şahin, Esen;
Attar, Melis;
Niavand, Aboobakr

Publication type:

Article

Foreign Direct Investment, Brand Value, and Economic Performance: A Multinational Analysis.

Published in:

Istanbul Journal of Economics / İstanbul Iktisat Dergisi, 2024, v. 74, n. 2, p. 529, doi. 10.26650/ISTJECON2024-1523470

By:

YILDIZ, Tuba;
ARSLAN, Ünal;
ÖKTEN, Zeynep;
SAĞLAM ÇELIKÖZ, Yıldız;
KIRMIZIOĞLU, Hale

Publication type:

Article

THE INFLUENCE OF PERSONAL SELLING AND DIGITAL MARKETING ON THE FORMATION OF BRAND EQUITY XYZ INSURANCE JAKARTA BRANCH.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 355, doi. 10.17358/jabm.9.2.355

By:

Harikedua, Virgin Valentine;
Purnaningsih, Ninuk;
Hartoyo

Publication type:

Article

IMPACT OF C.S.R. ON BRAND EQUITY IN THE WAKE OF COVID-19 PANDEMIC: SPECIAL REFERENCE TO THE STC SAUDI ARABIA.

Published in:

Globus - An International Journal of Management & IT, 2022, v. 13, n. 2, p. 15, doi. 10.46360/globus.mgt.120221004

By:

AlWahashi, Abdulwahab Saleh;
Medjedel, Ahmed

Publication type:

Article

Brand Halo: The Elephant in the Room.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 30

By:

McCullough, Paul Richard

Publication type:

Article

exploiting customer dissatisfaction.

Published in:

Marketing Research, 2011, v. 23, n. 2, p. 12

By:

Barwise, Patrick;
Meehan, Seán

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Research, 2011, v. 23, n. 2, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

What's Your Brand's Pricing Power?

Published in:

Marketing Research, 2011, v. 23, n. 1, p. 14

By:

Riedesel, Paul

Publication type:

Article

tAmiNg the trouble mAker.

Published in:

Marketing Research, 2010, v. 22, n. 4, p. 14

By:

Grapentine, Terry H.

Publication type:

Article

Growing pains.

Published in:

Marketing Research, 2010, v. 22, n. 1, p. 20

By:

Trimarchi, Elaine;
Gittelman, Steven

Publication type:

Article

A Framework for Measuring and Managing Brand Equity.

Published in:

Marketing Research, 2008, v. 20, n. 2, p. 6

By:

Neal, William;
Strauss, Ron

Publication type:

Article

A Framework for Growth.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 15

By:

Rubinson, Joel

Publication type:

Article

The Trouble With Brand Equity Valuation.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 4

By:

Wyner, Gordon A.

Publication type:

Article

PATH ANALYSIS VS. STRUCTURAL EQUATION MODELING.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 12

By:

Grapentine, Terry

Publication type:

Article

Demystifying brand equity.

Published in:

Marketing Research, 1996, v. 8, n. 2, p. 24

By:

Teas, R. Kenneth;
Grapentine, erry H.

Publication type:

Article

Equity-based management.

Published in:

Marketing Research, 1993, v. 5, n. 3, p. 6

By:

Rubinson, Joel

Publication type:

Article

Managing Brand Equity Capitalizing on the Value of a Brand Name (book).

Published in:

1992

By:

Chay, Richard F.

Publication type:

Book Review

Brand Equity Measures: Some Recent Advances.

Published in:

Marketing Research, 1991, v. 3, n. 4, p. 70

By:

Winters, Lewis C.

Publication type:

Article

How Marketing Researchers Can Harness the Power of Brand Equity.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 30

By:

Chay, Richard F.

Publication type:

Article

Managing Brand Equity.

Published in:

Marketing Research, 1989, v. 1, n. 3, p. 24

By:

Farquhar, Peter H.

Publication type:

Article

Van İlinin Gastronomi Turizmi Potansiyelinin Değerlendirilmesi.

Published in:

Journal of Humanities & Tourism Research (JoHUT), 2023, v. 13, n. 3, p. 488, doi. 10.14230/johut1498

By:

ÜN, Aykut;
OKAT, Çinuçen

Publication type:

Article

THE INFLUENCE OF BRAND IMAGE ON THE SELECTION AND PREFERENCE OF UNIVERSITIES OF TECHNOLOGY.

Published in:

EUREKA: Social & Humanities, 2021, n. 6, p. 3, doi. 10.21303/2504-5571.2021.002065

By:

Matli, Cleopatra Moipone;
Tlapana, Tshepo;
Hawkins-Mofokeng, Raymond

Publication type:

Article

Brand Authenticity as the Basis for Creating Perceived Value in the Management of the Most Valuable Polish Brands.

Published in:

Forum Scientiae Oeconomia, 2023, v. 11, n. 4, p. 205, doi. 10.23762/FSO_VOL11_NO4_10

By:

GÓRSKA-WARSEWICZ, HANNA

Publication type:

Article

An Attempt at a Simplified Determination of the Brand Value of a University.

Published in:

Forum Scientiae Oeconomia, 2023, v. 11, n. 3, p. 53, doi. 10.23762/FSO_VOL11_NO3_3

By:

POLCYN, JAN;
LYULYOV, OLEKSII;
PIMONENKO, TETYANA;
VOVK, VIKTORIIA

Publication type:

Article

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY DIMENSIONS ON BRAND-RELATED CONSEQUENCES WITH THE MEDIATING ROLE OF CORPORATE BRANDING -- A CASE STUDY FROM THE IRANIAN INSURANCE SECTOR.

Published in:

Forum Scientiae Oeconomia, 2021, v. 9, n. 3, p. 73

By:

SOLEIMANI, MARYAM;
EBRAHIMI, PEJMAN;
FEKETE-FARKAS, MARIA

Publication type:

Article

Leveraging Customer Service Support to Enhance Brand Value and Corporate Performance: Evidence from the Fintech Industry.

Published in:

Journal of Finance & Banking Review (JFBR), 2023, v. 8, n. 3, p. 116, doi. 10.35609/jfbr.2023.8.3(1)

By:

Syropyatov, Vladimir Valerevich;
Arenkov, Igor Anatolevich;
Sajid, Soman;
Mahar, Daniyal Haider

Publication type:

Article

Color on Food Packaging as Brand Visibility and Value Creation: A Systematic Review.

Published in:

Global Journal of Business Social Sciences Review (GATR-GJBSSR), 2022, v. 10, n. 4, p. 267, doi. 10.35609/gjbssr.2022.10.4(5)

By:

Swasty, Wirania;
Mustafa, Muhizam

Publication type:

Article

Brand Experience Affects Brand Attitude, Brand Attachment, Brand Satisfaction, and Brand Loyalty on Customer Make Over.

Published in:

JDM: Jurnal Dinamika Manajemen, 2023, v. 14, n. 1, p. 124, doi. 10.15294/jdm.v14i1.41488

By:

Rakhmawati, Heni;
Tuti, Meylani

Publication type:

Article

Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications.

Published in:

JDM: Jurnal Dinamika Manajemen, 2023, v. 14, n. 1, p. 55, doi. 10.15294/jdm.v14i1.38657

By:

Dwiviolita, Selsy;
Zuliarni, Sri

Publication type:

Article

GESTÃO DE BRAND EQUITY UTILIZADA PELA EMPRESA SAO NO MERCADO DE CIRURGIA BARIÁTRICA.

Published in:

Revista Ágora, 2021, v. 26, p. 1, doi. 10.24302/agora.v26.3441

By:

Pereira Viana, Luciane;
dos Santos, Magda Carina

Publication type:

Article

The applicability of scarcity, originality, and transaction tracking characteristics of the dermatological industry and non‐fungible token.

Published in:

Journal of Cosmetic Dermatology, 2022, v. 21, n. 12, p. 6628, doi. 10.1111/jocd.15406

By:

Koo, Hyejeong;
Kwon, Ki Han

Publication type:

Article

Determining Factors of Brand Attitude Towards Private Label Fashion Wear.

Published in:

Journal of Management Research (09725814), 2017, v. 17, n. 4, p. 232

By:

Menon, Balakrishnan

Publication type:

Article

Assessing Scale Reliability and Validity.

Published in:

Journal of Management Research (09725814), 2016, v. 16, n. 2, p. 106

By:

Sharma, Rajesh

Publication type:

Article

Effect of Consumer Design Perception on Brand Equity.

Published in:

Journal of Management Research (09725814), 2015, v. 15, n. 1, p. 43

By:

Mishra, Abhishek;
Mohanty, B. K.;
Dash, Satyabhushan

Publication type:

Article

Job seeker attraction to organizational justice mediated by organizational reputation.

Published in:

Cogent Psychology, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311908.2020.1816255

By:

Bustaman, Hasnun Anip;
Mohd nor, Mohammad Nazri;
Taha, Azni Zarina;
Zakaria, Maheran;
Prete, Giulia

Publication type:

Article