Works matching DE "BRAND equity"

Results: 2466

Gender Differences in Responses to Informational and Transformational Advertising Appeals.

Published in:

International Journal of Consumer Studies, 2025, v. 49, n. 4, p. 1, doi. 10.1111/ijcs.70093

By:

Nuweihed, Wael;
Trendel, Olivier

Publication type:

Article

The Impact of Green Mergers and Acquisitions on the Market Power of Heavily Polluting Enterprises.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 14, p. 6290, doi. 10.3390/su17146290

By:

Fu, Yunpeng;
Wang, Zixuan;
Zhao, Wenjia

Publication type:

Article

Organisational Culture as a Key Intangible Asset: A Descriptive Review.

Published in:

Index.Comunicación, 2025, v. 15, n. 2, p. 191, doi. 10.62008/ixc/15/02Lacult

By:

Vences;, Natalia Abuín;
García Rosales, Daniel Francisco

Publication type:

Article

Influence of Components of Brand Equity on Purchase Intention in Assam's Home Appliance Market.

Published in:

IUP Journal of Marketing Management, 2025, v. 24, n. 2, p. 79, doi. 10.71329/IUPJMM/2025.24.2.79-101

By:

Baruah, Bidisha;
Kharmawphlang, Shimti;
Panda, N. M.

Publication type:

Article

Impact of Green Brand Equity on Consumer Attitude, Preference, and Loyalty: Evidence from the Hair Care Market of Assam.

Published in:

IUP Journal of Marketing Management, 2025, v. 24, n. 2, p. 50, doi. 10.71329/IUPJMM/2025.24.2.50-78

By:

Choudhury, Smritishikha;
Sitola, Dipti

Publication type:

Article

Impact of Branding on Higher Education Institutions: A Systematic Literature Review.

Published in:

IUP Journal of Marketing Management, 2025, v. 24, n. 2, p. 102, doi. 10.71329/IUPJMM/2025.24.2.102-117

By:

K., Sudhakar Rao;
Sreeramulu D.

Publication type:

Article

A Commemoration of Memory: HBO's "Band of Brothers Podcast," Authenticity, and Fan-Based Intimate Publics.

Published in:

Television & New Media, 2025, v. 26, n. 6, p. 703, doi. 10.1177/15274764251324928

By:

Salvati, Andrew J.;
Bullinger, Jonathan M.

Publication type:

Article

Integrating Sustainable Design Features with Visual Identity of the Brand.

Published in:

Arab International Journal of Digital Art & Designs, 2025, n. Part 2, p. 103

By:

Turafy, Aliaa

Publication type:

Article

eSport consumption and sponsor brand equity: the mediating role of congruence.

Published in:

Frontiers in Psychology, 2025, p. 1, doi. 10.3389/fpsyg.2025.1594068

By:

Noh, Yeayoung;
Ryu, Yoonji;
Kim, Kyungyeol

Publication type:

Article

THE INFLUENCE OF BRAND EQUITY AND RELATIONSHIP QUALITY ON REPEATED PURCHASE INTENTIONS OF COSMETIC ACTIVE INGREDIENTS IN PT XYZ.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2025, v. 11, n. 2, p. 659, doi. 10.17358/jabm.11.2.659

By:

Lohita, Handinata D.;
Sumarwan, Ujang;
Nurhayati, Popong

Publication type:

Article

El marketing 4.0 en el valor de marca de una Institución de Educación Superior.

Published in:

COMUNI@CCION - Revista de Investigación en Comunicación y Desarrollo, 2025, v. 16, n. 2, p. 124, doi. 10.33595/2226-1478.16.2.1267

By:

Yovana Acevedo Maravi, María de los Ángeles;
Aliaga Balbín, Hélida;
Cerrón Valverde, Waldyr Fredy

Publication type:

Article

Exploring tourist's metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE).

Published in:

Current Issues in Tourism, 2025, v. 28, n. 14, p. 2343, doi. 10.1080/13683500.2024.2372652

By:

Natarajan, Thamaraiselvan;
Pragha, P.;
Dhalmahapatra, Krantiraditya;
Raghavan, Deepak Ramanan Veera

Publication type:

Article

Marken in Zeiten des Wandels.

Published in:

Marketing Review St. Gallen, 2025, n. 4, p. 66

By:

Henning, Enya;
Nussbaum, Julien A.;
Kirchgeorg, Manfred

Publication type:

Article

EXAMINING BRAND IMAGE AND CUSTOMER LOYALTY: ALTERNATIVE ROLES OF CUSTOMER SATISFACTION AS MEDIATOR AND MODERATOR.

Published in:

International Journal of Organizational Innovation, 2025, v. 18, n. 1, p. 25

By:

Mei-Hui Fu;
Yi-Feng Yang;
Thuy Dung Nguyen

Publication type:

Article

THE IMPACT OF CULTURAL CONGRUENCE IN MEDIA SPONSORSHIPS ON ICONIC BRAND DESIRABILITY: MODERATING EFFECTS OF CULTURAL FANDOM AND THREAT PERCEPTION.

Published in:

Market / Trziste, 2025, v. 37, n. 1, p. 33, doi. 10.22598/mt/2025.37.1.33

By:

Kučinskas, Gedas

Publication type:

Article

ANALYSIS OF BUSINESS STRATEGY OF PT. Z USES QSPM AND IMPLEMENTATION OF MARKETING PROPOSALS WITH MARKETING MIX.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1820, doi. 10.59141/jrssem.v4i11.882

By:

Baredwan, Abdullah Husin;
Ratnasari, Vita

Publication type:

Article

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF SERUNI HOTEL, BOGOR.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1837, doi. 10.59141/jrssem.v4i11.879

By:

Tanaga, Selwin Malta

Publication type:

Article

Marka Değeri ve Firma Değeri İlişkisi Üzerine Bir Araştırma: Türkiye Örneği.

Published in:

Firat University Journal of Social Sciences / Firat Üniversitesi Sosyal Bilimler Dergisi, 2025, v. 35, n. 2, p. 671, doi. 10.18069/firatsbed.1588622

By:

ARIK, Ecem;
YAVUZALP MARANGOZ, Aslıhan

Publication type:

Article

LOGO TASARIMINDA YAPAY ZEKA TEKNOLOJİLERİ: MESUT MANİOĞLU VE AYHAN AKALP TASARIMLARI ÜZERİNDEN KARŞILAŞTIRMA.

Published in:

Turkish Online Journal of Design, Art & Communication, 2025, v. 15, n. 3, p. 784, doi. 10.7456/tojdac.1674064

By:

ÇETİNKAYA, Selin

Publication type:

Article

Emoticon Effects in Facebook Brand Fan Pages: The Roles of Product Type, Brand Status, and the Perceived Value of Brand Fan Pages.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 62, doi. 10.3390/jtaer20020062

By:

Doh, Sun-Jae;
Kim, Eun-Ho;
Yoo, Dongho

Publication type:

Article

The Value of “Brand” in the Chinese Stock Market: The Impact of Brand Attention on Stock Performance and the Moderation Role of Investor Sentiment.

Published in:

Journal of Behavioral Finance, 2024, v. 25, n. 1, p. 46, doi. 10.1080/15427560.2022.2085277

By:

Shuqin Liu;
Diandian Ma;
Xuerong Li;
Xiuting Li;
Lijun Yin

Publication type:

Article

Home Bias and the Power of Branding.

Published in:

Journal of Behavioral Finance, 2021, v. 22, n. 1, p. 1, doi. 10.1080/15427560.2020.1716230

By:

Riff, Sivan;
Yagil, Yossi

Publication type:

Article

Translating virtual product scarcity in gaming to real‐world brand value.

Published in:

Psychology & Marketing, 2024, v. 41, n. 11, p. 2608, doi. 10.1002/mar.22071

By:

Fukuda, Reo;
Nomura, Takuya;
Akamatsu, Naoki

Publication type:

Article

Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness.

Published in:

Psychology & Marketing, 2024, v. 41, n. 10, p. 2298, doi. 10.1002/mar.22053

By:

Li, Yuan;
Eastman, Jacqueline

Publication type:

Article

The effects of packaging design of private brands on consumers' responses.

Published in:

Psychology & Marketing, 2022, v. 39, n. 4, p. 777, doi. 10.1002/mar.21620

By:

Hwang, Jiyoung;
Kim, Soojin

Publication type:

Article

Brand narratives: Content and consequences among heritage brands.

Published in:

Psychology & Marketing, 2021, v. 38, n. 11, p. 1867, doi. 10.1002/mar.21543

By:

Pfannes, Christina;
Meyer, Caroline;
Orth, Ulrich R.;
Rose, Gregory M.

Publication type:

Article

Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling.

Published in:

Psychology & Marketing, 2021, v. 38, n. 1, p. 142, doi. 10.1002/mar.21429

By:

Mitchell, Sarah‐Louise;
Clark, Moira

Publication type:

Article

What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co‐branding partnership.

Published in:

Psychology & Marketing, 2019, v. 36, n. 8, p. 758, doi. 10.1002/mar.21210

By:

Koschate‐Fischer, Nicole;
Hoyer, Wayne D.;
Wolframm, Christiane

Publication type:

Article

Through the looking glass: The factors that influence consumer trust and distrust in brands.

Published in:

Psychology & Marketing, 2018, v. 35, n. 12, p. 936, doi. 10.1002/mar.21146

By:

Mal, Carmen Iuliana;
Davies, Gary;
Diers‐Lawson, Audra

Publication type:

Article

Luxury brand desirability and fashion equity: The joint moderating effect on consumers' commitment toward luxury brands.

Published in:

Psychology & Marketing, 2018, v. 35, n. 12, p. 902, doi. 10.1002/mar.21143

By:

Pham, Mélanie;
Valette‐Florence, Pierre;
Vigneron, Franck

Publication type:

Article

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model.

Published in:

Psychology & Marketing, 2015, v. 32, n. 1, p. 28, doi. 10.1002/mar.20762

By:

Cho, Eunjoo;
Fiore, Ann Marie;
Russell, Daniel W.

Publication type:

Article

How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice.

Published in:

Psychology & Marketing, 2014, v. 31, n. 10, p. 843, doi. 10.1002/mar.20738

By:

Posavac, Steven S.;
Sanbonmatsu, David M.;
Seo, Joon Young;
Iacobucci, Dawn

Publication type:

Article

The Effect of Brand Gender on Brand Equity.

Published in:

Psychology & Marketing, 2014, v. 31, n. 5, p. 371, doi. 10.1002/mar.20701

By:

Lieven, Theo;
Grohmann, Bianca;
Herrmann, Andreas;
Landwehr, Jan R.;
Tilburg, Miriam

Publication type:

Article

Brand community: Drivers and outcomes.

Published in:

Psychology & Marketing, 2010, v. 27, n. 4, p. 347, doi. 10.1002/mar.20335

By:

Stokburger‐Sauer, Nicola

Publication type:

Article

Effectiveness of price discounts and premium promotions.

Published in:

Psychology & Marketing, 2009, v. 26, n. 12, p. 1108, doi. 10.1002/mar.20315

By:

Palazon, Mariola;
Delgado-Ballester, Elena

Publication type:

Article

The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility.

Published in:

Psychology & Marketing, 2009, v. 26, n. 4, p. 383, doi. 10.1002/mar.20278

By:

Esch, Franz-Rudolf;
Schmitt, Bernd H.;
Redler, Joern;
Langner, Tobias

Publication type:

Article

Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations.

Published in:

Psychology & Marketing, 2009, v. 26, n. 2, p. 91, doi. 10.1002/mar.20263

By:

Crosno, Jody L.;
Freling, Traci H.;
Skinner, Steven J.

Publication type:

Article

Susceptibility to global consumer culture: A three-dimensional scale.

Published in:

Psychology & Marketing, 2008, v. 25, n. 4, p. 336, doi. 10.1002/mar.20212

By:

Zhou, Lianxi;
Teng, Lefa;
Poon, Patrick S.

Publication type:

Article

Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution.

Published in:

Psychology & Marketing, 2007, v. 24, n. 5, p. 421, doi. 10.1002/mar.20167

By:

Lau, Kong Cheen;
Phau, Ian

Publication type:

Article

基于YOLOX-Nano网络的废旧产品螺钉检测方法研究.

Published in:

Machine Tool & Hydraulics, 2023, v. 51, n. 17, p. 75, doi. 10.3969/j.issn.1001-3881.2023.17.013

By:

杨晨;
张秀芬

Publication type:

Article

Analysing the impact of green consumption values on brand responses and behavioural intention.

Published in:

Business Ethics, the Environment & Responsibility, 2023, v. 32, n. 3, p. 1096, doi. 10.1111/beer.12543

By:

Risitano, Marcello;
Romano, Rosaria;
La Ragione, Giuseppe;
Quintano, Michele

Publication type:

Article

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge.

Published in:

Business Ethics, the Environment & Responsibility, 2022, v. 31, n. 4, p. 904, doi. 10.1111/beer.12462

By:

Ha, Minh‐Tri;
Ngan, Vo Thi Kim;
Nguyen, Phuong N. D.

Publication type:

Article

Don't put all your green eggs in one basket: Examining environmentally friendly sub‐branding strategies.

Published in:

Business Ethics, the Environment & Responsibility, 2022, v. 31, n. 1, p. 164, doi. 10.1111/beer.12396

By:

Koo, Jayoung;
Loken, Barbara

Publication type:

Article

How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity.

Published in:

Business Ethics, the Environment & Responsibility, 2020, v. 29, n. 1, p. 193, doi. 10.1111/beer.12246

By:

Woo, Hongjoo;
Jung, Sojin;
Jin, Byoungho Ellie

Publication type:

Article

Brand Equity Building Mechanism Focusing on Kobe Beef GI Brand Value Network.

Published in:

Journal of Rural Economics / Nōgyō Keizai Kenkyū, 2023, v. 95, n. 4, p. 273

By:

Jing WANG;
Min SONG

Publication type:

Article

Da'wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements.

Published in:

Humaniora (0852-0801), 2022, v. 34, n. 1, p. 51, doi. 10.22146/jh.69678

By:

Santoso, Rahmania;
Prianti, Desi Dwi

Publication type:

Article

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources.

Published in:

Management Science, 2005, v. 51, n. 9, p. 1433, doi. 10.1287/mnsc.1050.0405

By:

Srinivasan, V.;
Chan Su Park;
Dae Ryun Chang

Publication type:

Article

Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages.

Published in:

Management Science, 1994, v. 40, n. 10, p. 1370, doi. 10.1287/mnsc.40.10.1370

By:

Huff, Lenard C.;
Robinson, William T.

Publication type:

Article

Investigating the Relationship Between Time in Market and Pioneering Advantage.

Published in:

Management Science, 1994, v. 40, n. 10, p. 1361, doi. 10.1287/mnsc.40.10.1361

By:

Brown, Christina L.;
Lattin, James M.

Publication type:

Article

BRAND EXTENSIONS: WHEN TO USE THEM.

Published in:

Management Science, 1992, v. 38, n. 6, p. 793, doi. 10.1287/mnsc.38.6.793

By:

Sullivan, Mary W.

Publication type:

Article