Works about BRAND differentiation

Results: 336

Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity.

Published in:

Management & Marketing, 2018, v. 13, n. 3, p. 1014, doi. 10.2478/mmcks-2018-0020

By:

Thu TRAN;
Masahiro MORITAKA;
Ran LIU;
Susumu FUKUDA

Publication type:

Article

Quality and Quantity Competition in a Multiproduct Duopoly.

Published in:

Southern Economic Journal, 2012, v. 79, n. 1, p. 180, doi. 10.4284/0038-4038-79.1.180

By:

Cheng, Yi-Ling;
Peng, Shin-Kun

Publication type:

Article

Free Riding in Noncooperative Entry Deterrence with Differentiated Products.

Published in:

Southern Economic Journal, 2005, v. 72, n. 1, p. 119, doi. 10.2307/20062097

By:

Kovenock, Dan;
Roy, Suddhasatwa

Publication type:

Article

Tourism and aesthetic design: enchantment, style, and commerce.

Published in:

Journal of Tourism & Cultural Change, 2009, v. 7, n. 3, p. 179, doi. 10.1080/14766820903259493

By:

Weaver, Adam

Publication type:

Article

Fair Trade Labeling: Inside or Outside Supermarkets?

Published in:

Journal of Agricultural & Food Industrial Organization, 2007, v. 5, n. 1, p. 1, doi. 10.2202/1542-0485.1184

By:

Poret, Sylvaine;
Chambolle, Claire

Publication type:

Article

How Visual Brand Identity Shapes Consumer Response.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689

By:

Phillips, Barbara J.;
McQuarrie, Edward F.;
Griffin, W. Glenn

Publication type:

Article

Brand personality: Exploring the potential to move from factor analytical to circumplex models.

Published in:

Psychology & Marketing, 2006, v. 23, n. 8, p. 639, doi. 10.1002/mar.20122

By:

Sweeney, Jillian C.;
Brandon, Carol

Publication type:

Article

INCENTIVES TO INNOVATE IN OLIGOPOLIES.

Published in:

Manchester School (1463-6786), 2011, v. 79, n. 1, p. 6, doi. 10.1111/j.1467-9957.2009.02131.x

By:

BELLEFLAMME, PAUL;
VERGARI, CECILIA

Publication type:

Article

THE SURVIVAL OF DIFFERENTIATED PRODUCTS: AN APPLICATION TO THE UK AUTOMOBILE MARKET, 1971–2002.

Published in:

Manchester School (1463-6786), 2009, v. 77, n. 3, p. 288, doi. 10.1111/j.1467-9957.2009.02098.x

By:

REQUENA-SILVENTE, FRANCISCO;
WALKER, JAMES T.

Publication type:

Article

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources.

Published in:

Management Science, 2005, v. 51, n. 9, p. 1433, doi. 10.1287/mnsc.1050.0405

By:

Srinivasan, V.;
Chan Su Park;
Dae Ryun Chang

Publication type:

Article

Remark on "Appropriateness and Impact of Platform-Based Product Development".

Published in:

Management Science, 2003, v. 49, n. 9, p. 1264, doi. 10.1287/mnsc.49.9.1264.16572

By:

Dana Jr., James D.

Publication type:

Article

Sustaining SMEs through Indigenous Knowledge Systems: Exploring opportunities and challenges.

Published in:

Southern African Journal of Entrepreneurship & Small Business Management, 2024, v. 16, n. 1, p. 1, doi. 10.4102/sajesbm.v16i1.882

By:

Manyaga, Muthuhadini B.;
Goldman, Geoff A.;
Thomas, Peta

Publication type:

Article

AN ARTICLE ON INTEGRATED MARKETING MANAGEMENT AT ORGANISATIONS.

Published in:

Global Journal of Research in Management, 2024, v. 4, n. 2, p. 55

By:

Bhansali, Ananya

Publication type:

Article

Response Time, Conflict, and Involvement in Brand Choice.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 3, p. 295, doi. 10.1086/208770

By:

Tyebjee, Tyzoon T.

Publication type:

Article

Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 2, p. 138, doi. 10.1086/208723

By:

Farley, John U.;
Katz, Jerrold;
Lehmann, Donald R.

Publication type:

Article

"Information Load" and Consumers.

Published in:

Journal of Consumer Research, 1977, v. 4, n. 3, p. 148, doi. 10.1086/208690

By:

Scammon, Debra L.

Publication type:

Article

Executional Factors and Advertising Effectiveness: A Replication.

Published in:

Journal of Advertising, 1989, v. 18, n. 3, p. 21, doi. 10.1080/00913367.1989.10673158

By:

Stewart, David W.;
Koslow, Scott

Publication type:

Article

THE COMMUNICATIONS-EFFECTIVENESS OF COMPARATIVE ADVERTISING FOR A NEW BRAND ON USERS OF THE DOMINANT BRAND.

Published in:

Journal of Advertising, 1981, v. 10, n. 1, p. 14

By:

Murphy II, John H.;
Amundsen, Mary S.

Publication type:

Article

The Parity Product--Advertising's Achilles Heel.

Published in:

Journal of Advertising, 1977, v. 6, n. 1, p. 34, doi. 10.1080/00913367.1977.10672677

By:

Kottman, E. John

Publication type:

Article

Product placement in movies and on Broadway.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 373, doi. 10.2501/IJA-30-3-373-398

By:

Wilson, Rick T.;
Till, Brian D.

Publication type:

Article

More than meets the eye.

Published in:

International Journal of Advertising, 2007, v. 26, n. 4, p. 477, doi. 10.1080/02650487.2007.11073029

By:

Matthes, Jörg;
Schemer, Christian;
Wirth, Werner

Publication type:

Article

A view on the prospects for neurological research and advertising engagement and effectiveness.

Published in:

2007

By:

du Plessis, Erik

Publication type:

Editorial

Does advertising affect market size? Some evidence from the United Kingdom.

Published in:

International Journal of Advertising, 1998, v. 17, n. 3, p. 267, doi. 10.1080/02650487.1998.11104721

By:

Ambler, Tim;
Broadbent, Simon;
Feldwick, Paul

Publication type:

Article

The Style Is the Ad.

Published in:

International Journal of Advertising, 1982, v. 1, n. 2, p. 157, doi. 10.1080/02650487.1982.11104845

By:

Unwin, Stephen

Publication type:

Article

The Effect of Global Advertisement Strategy on Brand Image in Laptop industry in Malaysia.

Published in:

Caspian Journal of Applied Sciences Research, 2012, v. 1, n. 12, p. 60

By:

Madahi, Abdolrazagh;
Musavi, Samine

Publication type:

Article

ON THE NATURE OF COMPETITION WITH DIFFERENTIATED PRODUCTS.

Published in:

Economic Journal, 1986, v. 96, n. 381, p. 160

By:

Gabszewicz, J. Jaskold;
Thisse, J.-F.

Publication type:

Article

Brand Styles in Commercial Design.

Published in:

Design Issues, 2010, v. 26, n. 1, p. 82, doi. 10.1162/desi.2010.26.1.82

By:

Person, Oscar;
Snelders, Dirk

Publication type:

Article

A REKLÁMTEVÉKENYSÉG ÉS A PIACI SZERKEZET NÉHÁNY öSSZEFÜGGÉSE.

Published in:

Vezetéstudomány / Budapest Management Review, 2011, v. 42, n. 7/8, p. 20

By:

Kármen, KOV&#00C1;CS

Publication type:

Article

The brand -- a few definitions.

Published in:

Manager (University of Bucharest, Faculty of Business & Administration), 2009, n. 10, p. 86

By:

Craciun, Alexandra

Publication type:

Article

CONSUMER AWARENESS TOWARDS COTTONSEED OIL BRANDS AND RELEVANT FACTS.

Published in:

Indian Journal of Agricultural Research, 2013, v. 47, n. 4, p. 323

By:

Sekhar, Savanam Chandra;
Rao, V. K. Bhaskara

Publication type:

Article

Causes and consequences of fake transparency/excess information in food claims.

Published in:

PLoS ONE, 2022, v. 17, n. 12, p. 1, doi. 10.1371/journal.pone.0275800

By:

Ray, Susweta;
Giannakas, Konstantinos

Publication type:

Article

Strategic Versus Tactical Nature of Sales Promotions.

Published in:

Journal of Marketing Communications, 2007, v. 13, n. 2, p. 131, doi. 10.1080/14697010601081969

By:

Brito, Pedro Quelhas;
Hammond, Kathy

Publication type:

Article

Inhibition of Brand Integration amid Changing Agency Structures.

Published in:

Journal of Marketing Communications, 2007, v. 13, n. 2, p. 149, doi. 10.1080/13527260601009803

By:

Kitchen, PhilipJ.;
Graham Spickett‐Jones, J.;
Grimes, Tony

Publication type:

Article

Chemometric brand differentiation of commercial spices using direct analysis in real time mass spectrometry.

Published in:

Rapid Communications in Mass Spectrometry: RCM, 2016, v. 30, n. 9, p. 1123, doi. 10.1002/rcm.7536

By:

Pavlovich, Matthew J.;
Dunn, Emily E.;
Hall, Adam B.

Publication type:

Article

RICE-EATING QUALITY AMONG CONSUMERS IN DIFFERENT RICE GRAIN PREFERENCE COUNTRIES.

Published in:

Journal of Sensory Studies, 2008, v. 23, n. 1, p. 1, doi. 10.1111/j.1745-459X.2007.00129.x

By:

SUWANNAPORN, PRISANA;
LINNEMANN, ANITA

Publication type:

Article

MARCAS GENÉRICAS, VULGARIZADAS Y «GENERICIDIO» ¿Cómo se resuelve el acertijo?

Published in:

Debates IESA, 2009, v. 14, n. 2, p. 62

By:

Vallenilla, M. Ricardo

Publication type:

Article

The Volume and Composition of Trade Between Rich and Poor Countries.

Published in:

Review of Economic Studies, 1991, v. 58, n. 1, p. 63, doi. 10.2307/2298045

By:

Stokey, Nancy L.

Publication type:

Article

Demand for Differentiated Products, Discrete Choice Models, and the Characteristics Approach.

Published in:

Review of Economic Studies, 1989, v. 56, n. 1, p. 21, doi. 10.2307/2297747

By:

Anderson, Simon P.;
Palma, André De;
Thisse, Jacques-françois

Publication type:

Article

State-owned economy and budget hotels in China - from commodity to brand.

Published in:

Asia Pacific Journal of Tourism Research, 2004, v. 9, n. 1, p. 29, doi. 10.1080/1094166042000199620

By:

Cai *, Liping A.

Publication type:

Article

Personal brand equity: Scale development and validation.

Published in:

Personnel Psychology, 2021, v. 74, n. 3, p. 505, doi. 10.1111/peps.12412

By:

Gorbatov, Sergey;
Khapova, Svetlana N.;
Oostrom, Janneke K.;
Lysova, Evgenia I.

Publication type:

Article

DESIGN FOR POSTPONEMENT: A COMPREHENSIVE CHARACTERIZATION OF ITS BENEFITS UNDER UNKNOWN DEMAND DISTRIBUTIONS.

Published in:

Operations Research, 2001, v. 49, n. 4, p. 578, doi. 10.1287/opre.49.4.578.11229

By:

Aviv, Yossi;
Federgruen, Awi

Publication type:

Article

THE BETA DISTRIBUTION AS A MODEL OF BEHAVIOR IN CONSUMER GOODS MARKETS.

Published in:

Management Science, 1979, v. 25, n. 9, p. 813, doi. 10.1287/mnsc.25.9.813

By:

Stewart, John F.

Publication type:

Article

The Retailer's Perspective on the Link Between Logistical Resources and Perceived Customer Loyalty to Manufacturer Brands.

Published in:

Journal of Business Logistics, 2012, v. 33, n. 3, p. 181, doi. 10.1111/j.2158-1592.2012.01051.x

By:

Tokman, Mert;
Richey, R. Glenn;
Deitz, George D.;
Adams, Frank G.

Publication type:

Article

The Microeconomics of an R&D-Based Model of Endogenous Growth.

Published in:

Journal of Economic Growth, 2001, v. 6, n. 4, p. 263, doi. 10.1023/A:1012761811439

By:

Thompson, Peter

Publication type:

Article

Schumpeterian Growth Without Scale Effects.

Published in:

Journal of Economic Growth, 1998, v. 3, n. 4, p. 313, doi. 10.1023/A:1009711822294

By:

Dinopoulos, Elias;
Thompson, Peter

Publication type:

Article

MARKA KENT KONUMLANDIRMADA ALGILAMA HARİTALARININ KULLANIMI: ERZURUM İLİ ÖRNEĞİ.

Published in:

International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2020, v. 16, n. 2, p. 401, doi. 10.17130/ijmeb.756938

By:

BEYAZ, Üyesi Rafet;
BOYRAZ, Üyesi Elif

Publication type:

Article

Brand Personality from Corporate Social Responsibility: A Critical Review of the Brand Image through CSR.

Published in:

Parikalpana: KIIT Journal of Management, 2013, v. 9, n. 2, p. 22

By:

Ghosh, Diptendu;
Ghosh, Pratapaditya;
Das, Biswajit

Publication type:

Article

Heritage Design: the Harley-Davidson Motor Company.

Published in:

Journal of Design History, 1992, v. 5, n. 2, p. 141, doi. 10.1093/jdh/5.2.141

By:

Stanfield, Peter

Publication type:

Article

ASSESSING THE STRATEGIC EVOLUTION OF U. S. LOW COST AIRLINES IN THE POST - 9/11 ENVIRONMENT.

Published in:

Journal of Transportation Management, 2012, v. 23, n. 1, p. 77, doi. 10.22237/jotm/1333238760

By:

Scheraga, Carl A.;
Caster, Paul

Publication type:

Article

Increasing Returns Versus National Product Differentiation as an Explanation for the Pattern of U.S.-Canada Trade.

Published in:

American Economic Review, 2001, v. 91, n. 4, p. 858, doi. 10.1257/aer.91.4.858

By:

Head, Keith;
Ries, John

Publication type:

Article