Works matching DE "BRAND differentiation"

Results: 334

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Published in:: Marketing Research, 2008, v. 20, n. 4, p. 4
Publication type:: Article

Simply Better Is a Recipe for Simply Mediocre.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 44

By:

Clancy, Kevin J.;
Bowen, Ami

Publication type:

Article

Simply Better Is Simply Wrong.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 43

By:

Rubinson, Joel

Publication type:

Article

ALLENBY AND FENNELL RESPOND.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 42

By:

Fennell, Geraldine;
Allenby, Greg M.

Publication type:

Article

SEGMENTATION DEBATE REKINDLED.

Published in:

Marketing Research, 2002, v. 14, n. 2, p. 42

By:

Ehrenberg, Andrew;
Kennedy, Rachel

Publication type:

Article

MARKETING: VICTIM AND/OR VILLAIN?

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 39

By:

Locander, William B.

Publication type:

Article

Using Correspondence Analysis to Map Relationships.

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 22

By:

Whitlark, David B.;
Smith, Scott M.

Publication type:

Article

Marketing: Romantic or Realistic?

Published in:

Marketing Research, 2001, v. 13, n. 2, p. 40

By:

Ehrenberg, Andrew

Publication type:

Article

Putting the Pieces Together at the Point of Sale.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 32

By:

Young, Scott

Publication type:

Article

Strategies for leveraging master brands.

Published in:

Marketing Research, 1992, v. 4, n. 3, p. 32

By:

Farquhar, Peter H.;
Han, Julia Y.;
Herr, Paul M.;
Ijiri, Yuji

Publication type:

Article

The problem of Employer branding perception: Case study of the Algerian water branch.

Published in:: Al Bashaer Economic Journal, 2023, v. 9, n. 1, p. 514
Publication type:: Article

Multibranded Platform Development: A Corporate Strategy with Multimanagerial Challenges.

Published in:

Journal of Product Innovation Management, 2007, v. 24, n. 6, p. 554, doi. 10.1111/j.1540-5885.2007.00271.x

By:

Sköld, Martin;
Karlsson, Christer

Publication type:

Article

THE PERCEPTION OF ROMANIA AS A WINE PRODUCING COUNTRY -- A PERSPECTIVE OF INTERNATIONAL WINE SPECIALISTS.

Published in:

Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2025, v. 25, n. 1, p. 635

By:

MICU, Daniel Marian;
ARGHIROIU, Georgiana Armenița;
BECIU, Silviu

Publication type:

Article

Supply chain focus dependent sensitivity of the point of product differentiation.

Published in:

International Journal of Production Research, 2014, v. 52, n. 17, p. 4984, doi. 10.1080/00207543.2014.886026

By:

Vanteddu, Gangaraju;
Chinnam, Ratna Babu

Publication type:

Article

ASSESSING THE STRATEGIC EVOLUTION OF U. S. LOW COST AIRLINES IN THE POST - 9/11 ENVIRONMENT.

Published in:

Journal of Transportation Management, 2012, v. 23, n. 1, p. 77, doi. 10.22237/jotm/1333238760

By:

Scheraga, Carl A.;
Caster, Paul

Publication type:

Article

TRADEMARK VS BRAND: A CONCEPTUAL APPROACH.

Published in:

Management & Marketing Journal, 2013, v. 11, n. 1, p. 29

By:

NISTORESCU, Tudor;
Mihail BARBU, Cătălin;
DUMITRIU, Roxana Ioana

Publication type:

Article

Assessing the anticompetitive effects of multiproduct pricing.

Published in:

Antitrust Bulletin, 2008, v. 53, n. 3, p. 587

By:

Carlton, Dennis W.;
Greenlee, Patrick;
Waldman, Michael

Publication type:

Article

Doing Organizational Identity: Earnings Surprises and the Performative Atypicality Premium.

Published in:

Administrative Science Quarterly, 2023, v. 68, n. 3, p. 781, doi. 10.1177/00018392231180872

By:

Gouvard, Paul;
Goldberg, Amir;
Srivastava, Sameer B.

Publication type:

Article

The Brand Identity: A Strategic Shift for Success.

Published in:

Romanian Economic Journal, 2010, v. 13, n. 36, p. 3

By:

Danciu, Victor

Publication type:

Article

CONSUMER AWARENESS TOWARDS COTTONSEED OIL BRANDS AND RELEVANT FACTS.

Published in:

Indian Journal of Agricultural Research, 2013, v. 47, n. 4, p. 323

By:

Sekhar, Savanam Chandra;
Rao, V. K. Bhaskara

Publication type:

Article

Firm entry and firm growth.

Published in:

Review of Industrial Organization, 1993, v. 8, n. 5, p. 567, doi. 10.1007/BF01024246

By:

Mata, José

Publication type:

Article

Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand's position.

Published in:

Journal of Marketing Management, 2022, v. 38, n. 3/4, p. 369, doi. 10.1080/0267257X.2021.1966076

By:

O'Rourke, Anne-Maree;
Carrillat, François A.;
Wang, Paul Z.

Publication type:

Article

Influence of sensory stimuli on brand experience, brand equity and purchase intention.

Published in:

Journal of Business Economics & Management, 2017, v. 18, n. 1, p. 68, doi. 10.3846/16111699.2016.1252793

By:

Moreira, António C.;
Fortes, Nuno;
Santiago, Ramiro

Publication type:

Article

Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry.

Published in:

Journal of Business Economics & Management, 2016, v. 17, n. 5, p. 796, doi. 10.3846/16111699.2013.815130

By:

Fernández-Olmos, Marta;
Dejo-Oricain, Natalia;
Rosell-Martínez, Jorge

Publication type:

Article

EVALUATION OF MULTIPLE RETAILERS' MARKET POSITIONS ON THE BASIS OF IMAGE ATTRIBUTES MEASUREMENT.

Published in:

Journal of Business Economics & Management, 2005, v. 6, n. 4, p. 199, doi. 10.3846/16111699.2005.9636109

By:

Urbonavičius, Sigitas;
Ivanauskas, Robertas

Publication type:

Article

Testing Gronroos' Model in the Financial Services Sector.

Published in:

Service Industries Journal, 2002, v. 22, n. 3, p. 1, doi. 10.1080/714005086

By:

Sanghera, Jackie;
de Chernatony, Leslie;
Brown, Ann

Publication type:

Article

State-owned economy and budget hotels in China - from commodity to brand.

Published in:

Asia Pacific Journal of Tourism Research, 2004, v. 9, n. 1, p. 29, doi. 10.1080/1094166042000199620

By:

Cai *, Liping A.

Publication type:

Article

DESIGN FOR POSTPONEMENT: A COMPREHENSIVE CHARACTERIZATION OF ITS BENEFITS UNDER UNKNOWN DEMAND DISTRIBUTIONS.

Published in:

Operations Research, 2001, v. 49, n. 4, p. 578, doi. 10.1287/opre.49.4.578.11229

By:

Aviv, Yossi;
Federgruen, Awi

Publication type:

Article

PRODUCT DIFFERENTIATION IN INTERNATIONAL COMMODITY TRADE.

Published in:

Oxford Bulletin of Economics & Statistics, 1989, v. 51, n. 1, p. 35, doi. 10.1111/j.1468-0084.1989.mp51001003.x

By:

Lord, Montague J.

Publication type:

Article

A Rapid Qualitative Screening Method for Isoniazid Tablets Using Handheld NIR Spectrometers in Two Countries.

Published in:

Molecules, 2023, v. 28, n. 12, p. 4758, doi. 10.3390/molecules28124758

By:

Eady, Matthew;
Caison, Jonelle;
Jinnah, Mohammed;
Jenkins, David

Publication type:

Article

Sustaining SMEs through Indigenous Knowledge Systems: Exploring opportunities and challenges.

Published in:

Southern African Journal of Entrepreneurship & Small Business Management, 2024, v. 16, n. 1, p. 1, doi. 10.4102/sajesbm.v16i1.882

By:

Manyaga, Muthuhadini B.;
Goldman, Geoff A.;
Thomas, Peta

Publication type:

Article

Knowledge structure in product- and brand origin–related research.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 947, doi. 10.1007/s11747-020-00767-7

By:

Samiee, Saeed;
Chabowski, Brian R.

Publication type:

Article

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 566, doi. 10.1007/s11747-020-00760-0

By:

Morgan, Carter;
Fajardo, Tatiana M.;
Townsend, Claudia

Publication type:

Article

Exploring the dynamics of antecedents to consumer-brand identification with a new brand.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 234, doi. 10.1007/s11747-012-0301-x

By:

Lam, Son;
Ahearne, Michael;
Mullins, Ryan;
Hayati, Babak;
Schillewaert, Niels

Publication type:

Article

Implementing an intended brand personality: a dyadic perspective.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 728, doi. 10.1007/s11747-011-0251-8

By:

Malär, Lucia;
Nyffenegger, Bettina;
Krohmer, Harley;
Hoyer, Wayne

Publication type:

Article

SERVCON: development and validation of a multidimensional service convenience scale.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 144, doi. 10.1007/s11747-006-0001-5

By:

Seiders, Kathleen;
Voss, Glenn B.;
Godfrey, Andrea L.;
Grewal, Dhruv

Publication type:

Article

BRAND PERSONIFICATION AS A SERVICE MARKETING MECHANISM.

Published in:

Journal of Management & World Business Research, 2015, v. 12, n. 1, p. 1

By:

Vel, Prakash;
Mubarak, Hesham;
Malak, Majed Abdel

Publication type:

Article

ON THE NATURE OF COMPETITION WITH DIFFERENTIATED PRODUCTS.

Published in:

Economic Journal, 1986, v. 96, n. 381, p. 160

By:

Gabszewicz, J. Jaskold;
Thisse, J.-F.

Publication type:

Article

Heritage Design: the Harley-Davidson Motor Company.

Published in:

Journal of Design History, 1992, v. 5, n. 2, p. 141, doi. 10.1093/jdh/5.2.141

By:

Stanfield, Peter

Publication type:

Article

Using the gravity equation to differentiate among alternative theories of trade: another look.

Published in:

Applied Economics Letters, 2007, v. 14, n. 14, p. 1065, doi. 10.1080/13504850600706446

By:

Siliverstovs, Boriss;
Schumacher, Dieter

Publication type:

Article

The number of firms, international product differentiation and an import tariff.

Published in:

Applied Economics Letters, 2007, v. 14, n. 14, p. 1087, doi. 10.1080/13504850600706511

By:

Wang, Yu-Ter

Publication type:

Article

Product differentiation and the export subsidy dispute.

Published in:

Applied Economics Letters, 2006, v. 13, n. 13, p. 943, doi. 10.1080/13504850500426012

By:

Yu-Ter Wang

Publication type:

Article

Expert opinion and brand reputation: an analysis from a French Cuban cigars guidebook.

Published in:

Applied Economics Letters, 2006, v. 13, n. 2, p. 97, doi. 10.1080/13504850500390564

By:

Livat, Florine;
Vaillant, Nicolas G.

Publication type:

Article

Entry deterrence in the Schmalensee–Salop model.

Published in:

Applied Economics Letters, 2006, v. 13, n. 2, p. 127, doi. 10.1080/13504850500392131

By:

Geisler, Michael;
Wiese, Harald

Publication type:

Article

Horizontal merger in bilaterally duopolistic industries with differentiated products.

Published in:

Applied Economics Letters, 2006, v. 13, n. 2, p. 93, doi. 10.1080/13504850500390747

By:

M'Chirgui, Zouhaïer;
Hichri, Walid

Publication type:

Article

Factors that affect the perception of a tourist resource's value: the case of the Caminito del Rey.

Published in:

Tourism & Management Studies, 2019, v. 15, n. 3, p. 7, doi. 10.18089/tms.2019.150301

By:

Soler, Ismael P.;
Gemar, German

Publication type:

Article

Employing Sensory Marketing as a Promotional Advantage for Creating Brand Differentiation and Brand Loyalty.

Published in:

Pakistan Journal of Commerce & Social Sciences, 2016, v. 10, n. 3, p. 725

By:

Ibn-e-Hassan;
Iqbal, Jawad

Publication type:

Article

Tax Effects in a Model of Product Differentiation: A Note.

Published in:

Journal of Economics, 2006, v. 89, n. 1, p. 75, doi. 10.1007/s00712-006-0180-z

By:

Kitahara, Minoru;
Matsumura, Toshihiro

Publication type:

Article

Vertical Product Differentiation and Entry Deterrence.

Published in:

Journal of Economics, 1997, v. 65, n. 1, p. 79, doi. 10.1007/BF01239060

By:

Lutz, Stefan

Publication type:

Article

Innovation practices of Entrepinays from Camarines Sur.

Published in:

DLSU Business & Economics Review, 2019, v. 28, n. 3, p. 80

By:

Caning, Ma.Cresilda M.;
Edralin, Divina M.

Publication type:

Article